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James Tenser's RetailWire Blog
March 10, 2010
This reminds me of a phenomenon I've been noticing in TV commercials lately. It seems some advertisers embed the barely-audible sound of a phone ringer in the background of the sound track. I believe this is a not-so-subtle way to induce viewers to focus their attention. Do you notice this ...
March 9, 2010
The poll question is a tricky one. Retailer-exclusive licensing deals may be just the thing to keep certain products on the shelves--allowing for store-brand-like commitment from the retailer with price and/or margin advantage. If you can only get a certain recognizable brand at Retailer M or T, it might provide ...
March 8, 2010
Wasn't one of the four planks of ECR "Efficient New Product Introduction"? Warren has neatly outlined one of the areas of confound.It's self-evident that the priorities of store operations and product marketing are not naturally well aligned. It could be operationally efficient to change category assortments only at two or ...
March 4, 2010
Unemployment data are only the tip of the iceberg when it comes to QSR breakfast trends. The stats overlook the huge numbers of working people who have had hours cut, overtime eliminated, and wages flattened or even reduced. These folks are earning less and are likely to look for places ...
March 3, 2010
While this recent up-trend in coupon distribution and redemption is indeed significant, it will be important to ask the question: "Among which consumers?" to fully understand it.We've also seen recent research that suggests coupon usage and pre-planning habits tend to be enduring and heavily concentrated among about one-third of shoppers ...
March 2, 2010
I love the smell of a good oxymoron in the morning. Planned impulse smells like ... reality.Contrary to the oft-published statistic, it's self-evident that 100% of purchase decisions are made in the store. It's also quite clear that 100% of purchase decisions are influenced in some way outside of the ...
February 23, 2010
Vudu certainly has some influential fans. New York Times columnist David Pogue delivered raves in a recent column:
http://tinyurl.com/yh74yda. "Vudu is a feature, not a box," he explains. But streaming movies with Vudu requires very high Internet bandwidth to deliver a satisfactory hi-def experience. This limitation makes be ...
February 23, 2010
When the Target/Salvation Army controversy arose, I made a comment in this forum about the "gauntlet effect" created by solicitors outside store entrances. It was widely picked up in the media. I still have mixed feelings about that.Nobody likes to see the efforts of worthy charities hampered by restrictive policies. ...
February 22, 2010
For most small retailers, I'd probably start with some form of frequent shopper program, which should yield a greater understanding of who shops your stores and their purchase patterns. Those insights should help guide decisions regarding the other retail marketing technologies mentioned. Then layer on some category common sense: SMS ...
February 17, 2010
Task management in retail--sometimes called "Store Execution Management"--but a partial step toward the goal of more effective In-Store Implementation and compliance. Users and advocates should be careful not to mistake this worthwhile tool for anything close to a comprehensive solution.Here's why: Even when merchandising work is better organized from the ...
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