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John Crossman's RetailWire Blog


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John Crossman
President
Crossman & Company
March 9, 2010
Every human body is different. It is up to each person to do research and learn the best health procedures and products for themselves....
February 17, 2010
I believe doing all we can all the time to promote good health is a good thing....
February 17, 2010
I agree with most of the comments above. Keep it simple and short. Focus on value and on sale items. It could get into some specific needs of the community--charity, etc. Also, it could promote health and easy to make meals for consumers on the go, ...
February 8, 2010
Betty White was the best. Too many car ads. Overall, I was somewhat disappointed. I felt like this was a year that a retailer could have really made a powerful statement and that did not seem to happen....
February 2, 2010
I am a big fan of this. We have a gentleman in our neighborhood who we check on that is 80 and has dietary needs. The choices are limited and it is wonderful to see a retailer reaching out....
February 2, 2010
I can't speak to the history of this situation but I do like the way they are handling this now. I do believe that more retailers would benefit from just being honest and apologizing about their mistakes earlier on. President Clinton is another example of this. People ...
January 29, 2010
I would add community involvement. I like to see retailers that make themselves deeply part of the local community and charities....
January 26, 2010
This is a great idea! The execution and followup is the next step. They need to make sure they are staying top-of-mind for consumers so they come back often. This is a relevant issue that should be topical for a while....
January 25, 2010
Being relevant in a time of crisis. Employers that have stepped up (which does not mean more money) and done more for their employees and communities have create more employee loyalty. The first step with that is communication. Keeping your employees well informed helps to fight fear. ...
January 22, 2010
Target needs to focus on customer service. Take this opportunity to build more customer loyalty and commit more to local community events. Times like these are great to grab market share and they are in position to make this happen....
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