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Herb Sorensen, Ph.D.'s RetailWire Blog
July 28, 2010
Let's bear in mind that Walmart began as a small "country/small" town retailer in Arkansas. This is NOT a highly competitive market. But a great place to hone skills. Those skills are VERY relevant to big cities with highly competitive markets. Of course adaptation is necessary, ...
July 27, 2010
This is another important issue in the convergence of e-commerce and bricks-and-mortar retailing. Plug personal shopping assistants like iPhone into the mix, and inventory access may be even more urgent. Notice that Amazon often tells you how many they have in stock, and often from a variety of ...
July 26, 2010
RFID is one component in total retail knowledge, including who the shopper is, everything they do in the store on a second by second basis, where all the products are (and in-store advertising is) and interactions with same with the shoppers, and of course the linkage of shopper "loyalty" cards ...
July 23, 2010
Assuming they have the full purchasing power of Delhaize behind them (Food Lion, Hannafords, etc.) taking on Publix might make sense. Not so much with taking on Walmart, if they are in the fray.At the end of the day, shoppers are not nearly as focused on price as is ...
July 22, 2010
Coupons are just another link in the irrational hi-lo pricing model that ultimately costs everyone, on balance, with no significant benefits. Think of it as a Las Vegas casino operating inside the retail trade. Of course some people love to gamble. No problem when it is for ...
July 21, 2010
If they fix OTC drug merchandising, then what will I use for an example of a retail disaster? And Gene Detroyer notes the "helpfulness" of government here--the FDA--as a reminder to those anxious to get more government involvement in health care!I don't know the details of what sells to ...
July 19, 2010
The future of self-service retail continues to be SELF-service, not store staff. Most of this discussion is seriously misguided, as if 100 years of failing to sell is now going to be rectified by training staff, when the shopper is already armed with their own personal selling assistant--the iPhone ...
July 8, 2010
I would like to extend David Birnbaum's comment to the effect that "E-commerce...and M-commerce...will be practically one and the same." Convergence will be the rule, not divergence. Further, bricks-and-mortar commerce will converge with the other two, with M-commerce mediating the convergence. Faster, please!!!...
July 6, 2010
Ben Sprecher used the term "recommendation marketing." Another way of saying that is "telling the shopper what to buy." Or make it softer and say "suggest what the shopper should buy." In every case it fixes the #1 sin of self service retailers, which is failing to ...
June 16, 2010
In my paper, "The Misguided Bobbing of the Long Tail," I make no effort to address what the exact length of the long tail should be, but simply point out that self-service retailers, particularly, totally mismanage the big head, which is where the money is to be made. ...
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