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Gene Hoffman's RetailWire Blog
March 16, 2010
Preppy East Coast style opens an additional audience door to reliable L.L.Bean to compliment their traditional customer base. Bean has proven they know how to well-satisfy their chosen customer target and they will adapt to the wants of today's preppy customers. Meanwhile L.L.Bean isn't going to lose their loyal outdoors ...
March 12, 2010
How quickly assimilation actually occurs will determine the long-term viability of Latino grocery stores. Supposedly much of America is drifting toward segmentation and that raises a red flag for assimilation. Spanish-speaking Americans are rapidly rising in number and commercial clout and they have a pride in their customs and ...
March 11, 2010
Cash back is more immediately energizing than off-in-the future plane ticket, or an over-crowded cruise and other like rewards. Cash is recognizable without the commercial, promotional pillow talk. It should continue to ascend in popularity with consumers....
March 9, 2010
Higher gas prices shrink discretionary dollars, fewer discretionary dollars shrink retail sales....
March 9, 2010
When one recalls all the great retailers in the past with #1 market share who no longer last it encourages speculation that Wal-Mart too could become vulnerable. Today, Wal-Mart has many retailers trying to find ways to keep up--and successfully compete with--WM's pricing model. Today WM is ...
March 5, 2010
When retailers operate out of fear that competition will offer something better than his/her store, they go with the flow, which is a conventional phenomena. But co-op advertising is only one of the factors involved. Is going with the flow good merchandising/marketing/retailing? No! With so many SKUs and ...
March 4, 2010
I have lost my remaining iota To feel safe in buying a Toyota;Newer complaints about Lexus Have punched my solar plexus.When reputations get so highPedals sticking make customer fly. The Moral: High quality control Is a constant thing, never droll....
March 3, 2010
When a lot of folks are looking for ways to save money, coupons rise in prominence ... but not with everyone. For instance, according to NCH Marketing Services, 66% of consumers use coupons occasionally, 11% always use them frequently and 23% rarely use them. Last year more than 311 ...
February 22, 2010
Oh, the wild joys of being a weird celebrity designer. 'Tis true that life is short and rarely private. So we appreciate fashions that are even shorter and more exposing. My take on any future Madonna Wraps, scant and senseless as they might be, is that they would be ...
February 19, 2010
It's my guess that there will be only tears when folks sign up as franchisees with Sears. But since on the question I am only a bard I'll let franchisees experience a DieHard. ...
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