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Joan Treistman's RetailWire Blog
March 2, 2010
There's a difference between consumers setting aside or expecting unplanned expenditures and identifying the unplanned purchase in advance. Based on the article/study it would seem retailers could be conducting themselves as they currently do, thinking of unplanned purchases as moving targets, i.e. it's all random. Drilling down into ...
February 24, 2010
When we conduct a survey and ask participants to share their opinions and some demographic information, we preface our request with an explanation of why we are doing the research. It encourages consumers to be part of the study because they know their opinions will help formulate a new ...
February 19, 2010
Not every company is Apple and can afford to throw it out there and see how it works. It's not about one size fits all. Research must be formed on the basis of what will bring the necessary information. Even observation can be misguided if the form of observation influences ...
February 16, 2010
An underlying point of Bill's article is that one size does not fit all. Supermarkets that understand their unique strategic position with consumers should build off that. Having a website that is easy to navigate is the cost of entry, if supermarkets want to engage customers. To ...
January 25, 2010
This article does not describe another focus group methodology. I will spare the readers of RetailWire an academic definition of focus group, but I will comment on the process defined in the article. Essentially, 3M is redefining customer service as it used to be. If someone called into ...
January 7, 2010
The low value of market research in the C suite is not a new challenge but want that inhibits progress to overcome all the others. Engaging executives in a discussion regarding panel quality, for example, is very unlikely. However, there is a change coming that will make a ...
January 5, 2010
Website content is rarely evaluated on the basis of its ability to attract attention and generate involvement. Hence, videos are often a throw away and overlooked by visitors. It would seem that marketers concentrate their investments on search engine optimization, i.e. "build it and they will come."Our website ...
December 29, 2009
I don't believe that consumers have voted for poor service. I believe that consumers have demonstrated that in some cases, price outweighs service, but not always. Hence, Apple can charge more, Nordstrom retains loyal customers and shoppers are disenchanted with Saks.All year round, consumers buy private label cranberry ...
December 23, 2009
Whole Foods has the opportunity to satisfy a need in the marketplace, a need that is identifiable to shoppers. As Whole Foods concentrates on providing healthy foods and the education required to foster healthy eating behavior, their bottom line will look healthier as well. However, their strategy will ...
December 22, 2009
I love this perspective. It makes so much sense, and I am a true believer in common sense. What comes to mind is the story of the guy (can't be a woman) who puts one foot in scalding hot water and one foot in ice water expecting to ...
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