|
||||||||
|
||||||||||||||||||
![[RSS Feed]](/images/rss_btn.gif)
Joan Treistman's RetailWire Blog
September 2, 2010
I can remember a trip to Arlington Heights, IL about 20 years ago (longer?) when my colleague, Sanjeet, ordered a bagel. The waitress asked, "What's a bagel?" Sanjeet explained. I could not help but think the waitress went home and told her family that she learned about an ...
September 1, 2010
Consumers' decision criteria have yet to be discussed. This article talks about two options for a loyalty program and several options for an eReader. But there isn't any in depth discussion about how consumers prioritize the characteristics for buying.I agree with Steven's Gillette reference. So it's not about the ...
August 31, 2010
I'm in favor of J.Crew's online outlet initiative. And I can see that everyone else is too. Rather than repeat what has been said, I'll just add that J.Crew recognizes their competitive landscape as the universe. It's not just store vs. store or website vs. website. And ...
August 30, 2010
What I like best about food for gift giving is that any size fits all. It's a great opportunity for the retailer to enhance the relationship with the buyer and the recipient of the gift. There are also opportunities to create efficiencies with online purchasing and centralizing the fulfillment operation. ...
August 27, 2010
I couldn't agree more. If you don't have consumers' eyes, you can hire them by conducting research. Not every marketer has the intuitive insight that Bob has. However, even without those special eyes with discipline and focus on what makes sense to the shopper the strategy evolves.Aesthetics ...
August 17, 2010
Breyer's ice cream has been all natural forever. Does that count in this study?I'm not disputing the results but suggesting there is a need for a deeper dive into the numbers. What exactly are consumers buying when they commit to all natural/organic products? There are lessons in them thar hills.363 ...
August 16, 2010
There would be little if any sympathy, much less support, if a salesperson left their job in an uproar. I can't equate the service provided by retail employees and flight attendants. Finding an attentive (forget pro-active) retail employee is very difficult. On the other hand we have very demanding ...
August 10, 2010
I am surprised whenever retailers and marketers are surprised that consumers are not paying attention to the signage and display material that clutters their shopping environment. It's not difficult to document the in-store buying process (call me and I'll tell you how). You can observe shoppers making their choices and ...
August 9, 2010
What is the decision process for buying e-books? How do consumers become aware of their choices? Of course e-book sellers are in touch with their prior customers to promote books that they are likely to be interested in. But there is something to be said about the experience of ...
August 6, 2010
Joel asks if the research tools are there to capture this purchase decision process and I believe they are. However, they are not traditional and they require adaptation to the context of how the products are merchandised and how consumers think about them in from a risk averse perspective. Many ...
|
|
|||||||||||||||||
