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Carlos Arámbula's RetailWire Blog
September 2, 2010
Questions: Is there a significant opportunity to broaden the range of ethnic foods found at fairs to retail food stores? Should more of the food found in fairs - albeit largely of the fried variety - be more widely adopted by retailers for year-round eating?I believe this is a situation ...
August 31, 2010
I believe J.Crew loyalists will recognize the factory brands as such and will look at the line as an additional resource, not a replacement for their current J.Crew products.Factory products are an effective way to bring new entries into the J.Crew franchise. The new entries will remain at the ...
August 30, 2010
As mentioned in the comments above, the current back to basics economy favors foods as gifts. I believe retailers should be taking advantage of this opportunity by offering gift boxes or gift sacks with suggested "treats." I also think manufacturers can participate by preparing gift packaging or in the ...
August 3, 2010
Let's be clear about "hauling." It's not a branding function. It doesn't replace the brand communications or traditional methods of communications. It's simply an additional promotion vehicle and if cultivated properly, it will encourage traffic to the retailer. It's a great opportunity to extend promotions to ...
July 15, 2010
There has to be a different perspective on the migration by teens from Facebook or Twitter. Teens are simply following the same behavior they did with MySpace, so it can be considered a pattern. Teens take to social sites as early adopters and eventually abandon it. As a ...
July 6, 2010
It is absolutely possible to give customers the impression of superior customer service. Moreover, consumers will be willing to spend more for those touches. The bar is set so low these days that small modifications in employee behavior will pay dividends for any retailer or service provider.I like the ...
June 21, 2010
Customer satisfaction and ROI are not the same thing but are definitively related.Customer satisfaction is a qualitative and comprehensive response garnered with time, repeat purchases, multiple products, and corporate responsibility. It's a fluid and continuous process, while ROI is quantitative measurement with defined beginning and end.A successful brand will have ...
June 18, 2010
The orange clad miniskirts achieved their objective. The coverage of the guerrilla marketing effort will outweigh any penalties, arrests, or fines the brewer will receive....
June 11, 2010
Ultimately, proper or excessive consumption defines the product as healthy or unhealthy. Manufacturers or government regulations can't dictate or define consumer behavior.I strongly believe manufacturers need to define their target audience (health, indulgent, gut fillers...) and manufacture product for them....
June 8, 2010
As unsavory as it is, it is legal and not a new practice. It's also legal for consumer and trade press to expose such arrangements. In my opinion is is the press who has a responsibility to promote clarity and truth to consumers and communities who often fail ...
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