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Doron Levy's RetailWire Blog
March 16, 2010
As the average American consumer 'evolves' so should the products they need. Now if only someone would tell the airlines their customers are also evolving.......
March 16, 2010
Expanding the line and attracting new customers? Sounds like a good plan for any retailer. I agree that the apparel industry has its own set of unique challenges as everything they sell is visual and could be instantly rendered obsolete. L.L.Bean has a general enough assortment that their Signature line ...
March 16, 2010
This is a situation where you have to give to get. You want access to my smartphone? It's going to cost you. And 10 percent off isn't going to do it. Freebies are the way into someone's smartphone case.......
March 15, 2010
Is it ever a good idea to charge taxes when you never had to in the first place? Is everyone aware that in Canada we will be moving to a combined federal and provincial sales tax system in the summer? Yep, add on another 13% to whatever we buy in ...
March 15, 2010
Retailers need to get back to retailing. Relying on heavy discounts and unreasonable promotions are affecting profitability in the long term as merchants condition their customers to rely on loss leaders for everyday shopping. Value and price are very important but something more needs to be offered. Think about it. ...
March 12, 2010
I always preach about the benefits of localizing your assortment to cater to your selling area. That can easily be reversed. If your Latino customer base wants more western products, then it's time to localize to that market. I've seen great small merchants truly balance their assortments. With Passover coming ...
March 12, 2010
Force retail associates take their breaks. I've seen too many run-down employees because they are constantly bogged down with duties that they self sacrifice their own break time to get the job done. When I was a manager, I would love that and reward employees accordingly. Unfortunately the long term ...
March 12, 2010
My question is, yeah, you have exclusive lines, but are you offering the level of service those lines demand? Exclusivity does parallel premium service and a rack full of clothes that I can't get anywhere else isn't going to make me want to buy any of it when the zombie ...
March 11, 2010
Basket analysis is critical to any retailers that has high volumes of transactions. Think of the optimization that could be done. A few minor tweaks could generate hundreds of thousands of dollars in revenue for the bottom line. A basket strategy is important, especially for a format like Family Dollar....
March 11, 2010
Costco's program is neat and clean. At the end of your year you get a certificate to use in store. No muss, no fuss. And it comes as a big surprise because you are not being constantly reminded of what your balance is. I believe consumers are looking for the ...
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