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The RetailWire BrainTrust offers a wealth of resources including studies, white papers and publications. This list is updated as new resources become available. There are currently 45 different resources available.

Shopper Marketing magazine
Best Practices in Shopper Marketing Measurement
Article by Liz Crawford (pdf)
Provided by Liz Crawford
Lenati, LLC
Mobile in Retail and Multi-Channel Stratgy
Tips for developing your mobile strategy (pdf)
Provided by Martin Mehalchin
DemandTec
Viewpoints - DemandTec Thought Leadership Blog
On retail merchandising, marketing, trade, and shopper trends (URL)
Provided by Armen Najarian
SymphonyIRI Group
Channel Migration: A Quest for Affordability
A Times & Trends Newsletter (PDF)
Provided by John McIndoe
Alert Technologies
The Fitting Room as a Sales Driver
A RetailWire Whitepaper (URL)
Provided by Marge Laney
GfK Custom Research North America
GfK Insights4U
GfK blog site (URL)
Provided by Alison Chaltas

Beyond Redemption: 2G Digital Shopper Marketing
How marketers can win the 2nd Gen of digital shopper marketing (PDF)
Provided by Dan Frechtling
Avnet Technology Solutions
RetailPath - Finding Success in Retail Solutions
Description of the Avnet RetailPath practice. (URL)
Provided by Larry Negrich
Field Audits, Task Management
Retail Audit and Checklist Software
Company website (url)
Provided by Fabien Tiburce
M Squared Group, Inc.
Cultivating Your Customers Blog, by Mark Price
How to overcome real-life challenges to customer-centricity (URL)
Provided by Mark Price
Affluent Insights
Ramey Report
Trusted Strategies to Sell Premium & Luxury Products (URL)
Provided by Christopher P. Ramey
QuantiSense
Empowering Store Operations w/ Analytics & Business Intelligence
White Paper - Thought Leadership Series (PDF)
Provided by Bill Robinson
b2b Solutions, LLC
b2b Solutions Website
The source for convenience / petroleum consulting. (url)
Provided by Steve Montgomery
Miller Zell, Inc.
Store Brand Equity and Incremental Sales
Activating the store environment to build brand equity & trial (PDF)
Provided by Sandy Miller
Hanifin Loyalty LLC
Loyalty Truth Blog
Unbiased Insights on Customer Strategies & Loyalty Marketing (URL)
Provided by Bill Hanifin
Candy & Snack Today
Candy & Snack Today Retail Report Sept/Oct 2010
Candy & Snack Today Retail Report - Sept/Oct 2010 (PDF)
Provided by John Boccuzzi, Jr.
TNS Global Retail & Shopper Practice
Thinking About Merchandising
Whitepaper (PDF)
Provided by Herb Sorensen, Ph.D.
MARS Advertising
An Updated Look at Value
White Paper (PDF)
Provided by Anne Howe
Grocery Headquarters
Is Shopper Marketing Doomed?
Article on Shopper Marketing essentials (url)
Provided by David Zahn
BWH Consulting
Introduction to Supermarket Applications
Book (url)
Provided by Bill Bittner
Incentive Targeting, Inc.
Company Website
Next-generation targeted marketing and retail collaboration (URL)
Provided by Ben Sprecher
Retailing In Focus
Dick Seesel's Blog about Retail Today
Strategic Insights for Stores and Suppliers (url)
Provided by Richard Seesel
Hurlbut & Associates
Ted Hurlbut's Retail Blog
Perspectives for the Entrepreneurial Retailer (URL)
Provided by Ted Hurlbut
IBM Corporation
Smarter Food Supply
Technology is ensuring your food is getting "smarter". (url)
Provided by Ralph Jacobson
newmarketbuilders
Always right, sometimes early!
Blog - Retail in no particular order... (URL)
Provided by Carol Spieckerman
Oracle
Retail Blog
http://blogs.oracle.com/retail (URL)
Provided by David Dorf
International Council of Shopping Centers
2010 Florida Retail Report
Overview of Florida retail market; in-state regional summaries (PDF)
Provided by John Crossman
rDialogue
Loyalty Marketing info and Blog
Relevant Dialogue about brands and customers (URL)
Provided by Phil Rubin
Applied Predictive Technologies
APT Food for Thought
Analytical Insights from APT's Restaurant Practice (URL)
Provided by Jonathan Marek
Graff Retail
The Graff Retail Report
Free monthly retail newsletter (URL)
Provided by Kevin Graff
Osorio Group LLC
Collective Passion
Leadership Article (PDF)
Provided by Mike Osorio
The Retail Doctor
Bricks and Mortar Retailing at Risk in the Digital Age
A manifesto (URL)
Provided by Bob Phibbs
StorefrontBacktalk
Latest E-Commerce, Retail Tech News
Breaking news, commentary, analysis (URL)
Provided by Evan Schuman
Joel Warady Group
Warady's Riffs, Raves, and Rants on Marketing
A Marketing, Branding, Social Media, & Trends Blog (URL)
Provided by Joel Warady
DAVID BIERNBAUM & ASSOCIATES
David Biernbaum Web Site:
Very educational for CPG companies! (URL)
Provided by David Biernbaum
Relational Solutions Inc.
The Importance of Integrating P.O.S.
White Paper (PDF)
Provided by Janet Dorenkott
The Ian Percy Corporation
The Profitable Power of Purpose
Breakthrough 93 pg book on Power of Purpose. (PDF)
Provided by Ian Percy
RetailWire Webinar
Enabling the Health/Diet Connection
Recording of panel discussion (Windows Media Format) (URL)
Provided by Odonna Mathews
VSN Strategies
TENSER'S TIRADES - Blog
Retail Marketing Analysis Blog (URL)
Provided by James Tenser
Dynamic Experiences Group, LLC
The Fourth Place
Creating an in-store community experience (PDF)
Provided by Doug Fleener
Dr. Richard J. George - Saint Joseph's University
Super Center Food Shopping: What is This Thing Called Service?
(PDF)
Provided by Richard J. George, Ph.D.
Dechert-Hampe & Company
Sale Force of the Future - 2012
Survey Results - February - 2012 (pdf)
Provided by Ben Ball
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