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Choice Comments:

From...
"Segmentation can be a daunting task. It can also dilute your brand. Smart brands create a consistent message, even if they are marketing through different channels. They may change the..."
From...
"I'm generally appreciative of any discussion that questions conventional wisdom. This thread is a good example. Segmentation seeks to identify enduring differences between target-able groups. In the early days this was..."
From...
"To me, customer segmentation has lost half its value. We used to use segmentation for research and insight, and also to create unique experiences/solutions for each segment. Segmentation is still a..."
From...
"Marketing quests today still aren't moving as quickly as the consumers are changing. That can cause an informational imbalance. In dealing with customer segmentation, may we remember that no one..."
From...
"The mission of the retail technology lab is to find new ways to put its parent ahead of the retail pack. Partnerships and perceived DNAs are great assets but too..."
From...
"A huge part of me is thrilled about any movement toward innovation. There's just so little of it. Primarily because we have been taught, regulated and managed to NOT be..."
From...
"Cloud computing allows retailers and manufacturers access to state of the art software/applications without installation on each machine. It allows easier sharing of data. And it facilitates customization of solutions..."
From...
"As companies struggle to manage data, it's good business practice to employ features of segmentation to ascertain and glean insights. Segmentation allows for companies to find a common thread and..."
From...
"As the creator of an innovation lab that has developed retail technologies that have been put into stores, I think the mission is very simple: brainstorm anything, defend the use..."
From...
"Segmentation is great when (a) segments really exist that are not just a figment of someone's statistical imagination and (b) it produces groups that are truly different in their attitudes,..."

Featured Panelists:

[Image of: Zel Bianco]
Zel Bianco
President, founder and CEO
Interactive Edge
 
[Image of: M. Jericho Banks PhD]
M. Jericho Banks PhD
President, CEO
Forensic Marketing LLC
 
[Image of: Mark Price]
Mark Price
Managing Partner
M Squared Group, Inc.
 
[Image of: Ian Percy]
Ian Percy
President
The Ian Percy Corporation
 
[Image of: Bill Hanifin]
Bill Hanifin
Managing Director
Hanifin Loyalty LLC
 
[Image of: Ralph Jacobson]
Ralph Jacobson
Global Consumer Products Industry Marketing Executive
IBM
 
[Image of: Paula Rosenblum]
Paula Rosenblum
Managing Partner
RSR Research
 
[Image of: David Livingston]
David Livingston
Principal
DJL Research
 
[Image of: Dr. Stephen Needel]
Dr. Stephen Needel
Managing Partner
Advanced Simulations
 
[Image of: Roger Saunders]
Roger Saunders
Managing Director
PROSPER BUSINESS DEVELOPMENT / BIGinsight
 
[Image of: Herb Sorensen, Ph.D.]
Herb Sorensen, Ph.D.
Scientific Advisor TNS Global Retail & Shopper
Adjunct Senior Fellow, Ehrenberg-Bass Institute
 
[Image of: John Boccuzzi, Jr.]
John Boccuzzi, Jr.
Managing Partner
Boccuzzi, LLC
 
[Image of: Shilpa Rao]
Shilpa Rao
Practice Head - Merchandising
Tata Consultancy Services
 
[Image of: Adrian Weidmann]
Adrian Weidmann
Principal
StoreStream Metrics, LLC
 
[Image of: Camille P. Schuster, Ph.D.]
Camille P. Schuster, Ph.D.
President
Global Collaborations, Inc.
 
[Image of: Janet Dorenkott]
Janet Dorenkott
VP & Co-owner
Relational Solutions, Inc.
 
[Image of: Dick Seesel]
Dick Seesel
Principal
Retailing In Focus LLC
 
[Image of: Gene Hoffman]
Gene Hoffman
President/CEO
Corporate Strategies International
 
[Image of: David Biernbaum]
David Biernbaum
Senior Marketing and Business Development Consultant
David Biernbaum Associates
 
[Image of: Bob Phibbs]
Bob Phibbs
President/CEO
The Retail Doctor & Associates
 
[Image of: Cathy Hotka]
Cathy Hotka
Principal
Cathy Hotka & Associates
 
[Image of: W. Frank Dell II, CMC]
W. Frank Dell II, CMC
President
Dellmart & Company
 
[Image of: Ed Rosenbaum]
Ed Rosenbaum
CEO, The Customer Service Rainmaker
Rainmaker Solutions
 
[Image of: Shep Hyken]
Shep Hyken
Chief Amazement Officer
Shepard Presentations, LLC
 
[Image of: Ken Lonyai]
Ken Lonyai
Digital Innovation Strategist, co-founder
ScreenPlay InterActive
 
[Image of: Mark Heckman]
Mark Heckman
Principal
Mark Heckman Consulting
 
[Image of: Kurt Seemar]
Kurt Seemar
President
Analytic Marketing Innovations
 
[Image of: Ryan Mathews]
Ryan Mathews
Founder, ceo
Black Monk Consulting
 
[Image of: Max Goldberg]
Max Goldberg
Founding Partner
The Radical Clarity Group
 
[Image of: Tom Redd]
Tom Redd
Vice President, Strategic Communications
SAP Global Retail Business Unit
 
[Image of: James Tenser]
James Tenser
Principal
VSN Strategies
 
[Image of: Lee Peterson]
Lee Peterson
EVP Creative Services
WD Partners
 
[Image of: Steve Montgomery]
Steve Montgomery
President
b2b Solutions, LLC
 
[Image of: Joan Treistman]
Joan Treistman
President
The Treistman Group LLC
 

Braintrust Consulting:

Many of our BrainTrust panelists are available for consulting, speaking, seminars and training. Request A Referral

If you have specific questions you would like ask the panelists... Submit A Braintrust Query


All Panelists A-Z:

Carlos Arámbula
Managing Partner, Arámbula-Phillips Communications, Inc.

Nikki Baird
Managing Partner, RSR Research

Ben Ball
Senior Vice President, Dechert-Hampe

M. Jericho Banks PhD
President, CEO, Forensic Marketing LLC

Zel Bianco
President, founder and CEO, Interactive Edge

Anne Bieler
Sr. Associate, Packaging and Technology Integrated Solutions

David Biernbaum
Senior Marketing and Business Development Consultant, David Biernbaum Associates

Bill Bittner
Principal, BWH Consulting

John Boccuzzi, Jr.
Managing Partner, Boccuzzi, LLC

Lisa Bradner
Chief Strategy Officer, Geomentum/Shopper Sciences

Alison Chaltas
EVP, GfK

Kai Clarke
President, Miraclebeam Products, Inc.

Liz Crawford
VP, Strategy & Insights, Match Drive

John Crossman
President, Crossman & Company

J. Peter Deeb
Managing Partner, Deeb MacDonald & Associates, L.L.C.

W. Frank Dell II, CMC
President, Dellmart & Company

Gene Detroyer
Professor, Independent

Robert DiPietro
GVP Product Strategy & Business Development, Affinion Group

Janet Dorenkott
VP & Co-owner, Relational Solutions, Inc.

David Dorf
Sr. Director of Technology Strategy, Oracle Retail

Bill Emerson
President, Emerson Advisors

Peter Fader
Professor of Marketing, The Wharton School of the Univ. of Pennsylvania

Doug Fleener
President and Managing Partner, Dynamic Experiences Group

Dan Frechtling
Vice President, Global Product Management, hibu, PLC

Jerry Gelsomino
Principal, FutureBest

Richard J. George, Ph.D.
Professor of Food Marketing, Haub School of Business, Saint Joseph's University

Jason Goldberg
VP Strategy, Multi-Channel Commerce & Content, Razorfish

Max Goldberg
Founding Partner, The Radical Clarity Group

Kevin Graff
President, Graff Retail

Bill Hanifin
Managing Director, Hanifin Loyalty LLC

Debbie Hauss
Editor-in-Chief, Retail TouchPoints

Mark Heckman
Principal, Mark Heckman Consulting

Tim Henderson
Retail Editor/Writer, Independent

Karen S. Herman
Founder & Design Director, Gustie Creative LLC

Gene Hoffman
President/CEO, Corporate Strategies International

Cathy Hotka
Principal, Cathy Hotka & Associates

Anne Howe
Founder, Anne Howe Associates

Ted Hurlbut
Principal, Hurlbut & Associates

Shep Hyken
Chief Amazement Officer, Shepard Presentations, LLC

Ralph Jacobson
Global Consumer Products Industry Marketing Executive, IBM

Raymond D. Jones
Managing Director, Dechert-Hampe & Co.

John Karolefski
Editor in Chief, CPGmatters.com

Matthew Keylock
Senior Vice President, New Business Development and Partnerships, dunnhumbyUSA

Mel Kleiman
President, Humetrics

Marge Laney
President, Alert Technologies, Inc.

Kenneth Leung
Global marketing strategy and planning manager, Cisco Systems Inc.

David Livingston
Principal, DJL Research

Ken Lonyai
Digital Innovation Strategist, co-founder, ScreenPlay InterActive

Jonathan Marek
Senior Vice President, Applied Predictive Technologies

Ron Margulis
Managing Director, RAM Communications

Ryan Mathews
Founder, ceo, Black Monk Consulting

Diana McHenry
Director, Retail Product Marketing, SAS Institute Inc.

Martin Mehalchin
Partner, Lenati, LLC

Steve Montgomery
President, b2b Solutions, LLC

Joe Nassour
Chief Technology Officer, RetailTactics

Dr. Stephen Needel
Managing Partner, Advanced Simulations

Larry Negrich
Vice President, Marketing, Copia Mobile

Brian Numainville
Principal, The Retail Feedback Group

Tony Orlando
Owner, Tony O's Supermarket & Catering

Mike Osorio
Senior VP Learning & Development, Chief Learning Officer, DFS Group

Ian Percy
President, The Ian Percy Corporation

Lee Peterson
EVP Creative Services, WD Partners

Bob Phibbs
President/CEO, The Retail Doctor & Associates

Mark Price
Managing Partner, M Squared Group, Inc.

Dan Raftery
President, Raftery Resource Network Inc.

Christopher P. Ramey
President, Affluent Insights

Shilpa Rao
Practice Head - Merchandising, Tata Consultancy Services

Tom Redd
Vice President, Strategic Communications, SAP Global Retail Business Unit

Alexander Rink
CEO, 360pi

Frank Riso
Sr. Director, Global Leader, Retail Industry, Motorola Solutions, Inc.

Ed Rosenbaum
CEO, The Customer Service Rainmaker, Rainmaker Solutions

Paula Rosenblum
Managing Partner, RSR Research

Phil Rubin
CEO, rDialogue

Joel Rubinson
President, Rubinson Partners, Inc.

Roger Saunders
Managing Director, PROSPER BUSINESS DEVELOPMENT / BIGinsight

Matt Schmitt
President & Chief Experience Officer, Reflect

Paul R. Schottmiller
Senior Partner, Retail, Cisco Consulting Services, Cisco Systems, Inc.

Camille P. Schuster, Ph.D.
President, Global Collaborations, Inc.

Kurt Seemar
President, Analytic Marketing Innovations

Dick Seesel
Principal, Retailing In Focus LLC

Todd Sherman
CMO, Point Inside

Herb Sorensen, Ph.D.
Scientific Advisor TNS Global Retail & Shopper, Adjunct Senior Fellow, Ehrenberg-Bass Institute

Carol Spieckerman
President, newmarketbuilders

Ben Sprecher
Founder of Incentive Targeting, Google

AmolRatna Srivastav
Asst. General Manager, Analytics and Insights, Tata Consultancy Services

James Tenser
Principal, VSN Strategies

Warren Thayer
Editor & Managing Partner, Frozen & Refrigerated Buyer

Fabien Tiburce
CEO, Compliantia, Retail Audit & Task Management Software

Joan Treistman
President, The Treistman Group LLC

Adrian Weidmann
Principal, StoreStream Metrics, LLC

Dave Wendland
Vice President, Hamacher Resource Group

Roy White
Editor-at-large, RetailWire

Verlin P. Youd
SVP Sales & Marketing, SCOPIX

David Zahn
Owner, ZAHN Consulting, LLC

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