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Frank Riso

Principal
Frank Riso Associates, LLC

The location near the Apple store is a good idea, but if they wanted more tourists, they should have looked at Times Square. New Yorkers are the ones who shop Fifth Avenue but many more tourists visit the Times Square area. Many retailers are in Times Square and use...

Most of the time it is a matter of misunderstanding. Store managers need to learn how to listen and how to respond to negative issues and attitudes. A small issue can grow way out of proportion if we do not "listen" and respond early. It can be like a...

Absolutely the right way to reach teenagers. They are not carrying TVs or newspapers around all day. I can see the day when no one watches TV anymore but sees their favorite shows (and TV ads) on their mobile devices, what ever they are at the time. Kohl's continues...

While I think Whole Foods is a good candidate for a loyalty program, I do not think it will mean the difference between success and failure. Loyalty programs are as much a part of retail as Wednesday food store ads in the local papers. Shoppers expect them and know...

Most of the time, I cannot see the baristas when they are working. So I do not have a real opinion one way or the other. However, I am not a fan of body art which is a nice word for tattoos. It may be a generation thing but...

While I think the management and merchandising is on the right track, the real change has to be with the store staff. They have to believe in themselves and in the "new" Target in order to get back to the way the consumer, "guest" in their terms, looks and...

All I can say is, it's about time. Once Apple nation starts to use mobile payment it will catch on very fast. Android has had this feature but since very few if any retailers accepted it, it died on the vine. Now it can move forward with all the...

The market basket study was surprising to me. I would have though that Whole Foods would be at or higher than some of the other stores in the city. That being said, are we looking at a short-term effort to gain market share and then raise the prices? Time...

Market Basket is the exception, not the rule. When you have a regional chain, and it is family owned, you may see another example of this level of support for an owner. However, in most chains today there is a lot of space between management and the store staff....

Sounds too good to be true. However, as the holiday season approaches there is a lot more product to display and mark down each and every day. So cashiers can be used to do other things and called to their register as the traffic builds during the day. It...

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