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Frank Riso

Principal
Frank Riso Associates, LLC

A digital showroom can be anywhere and that may be the major benefit to both the retailers and their shoppers. However, everywhere includes shopping from home which can be a negative to many retailers. If all the information is available online then a lot of younger adults would shop...

I do think the outlook is bright for the same reason it took a dive in December. Gas prices are low. At some point soon, the cost of transporting goods will go down. That means one or two things: Prices will go down (not too likely) and/or profits will...

Most small business owners like myself only go to an Office Depot when we need something for the office or the business. These new ads if nothing else keep their brand awareness equal to or better than Staples. In the past, Staples has spent more on advertising and the...

It is a ripe time for these retail acquisitions, since a lot of retailers have grown by many acquisitions of their own. They become a strain on the management team as well as the stores to carry out too many changes too often. All of this can be seen...

McDonald's needs to convince patrons that its food is both better and good for you. Not an easy thing to do. Most of their customers who grew up on McDonald's are either seniors or young adults and they are looking for better choices. The seniors are looking for better...

I have spoken to many retailers who have made the transition and it is not easy. With only 18 stores it is easier within a week or even two to visit every store to make sure everything is as it should be for their customers. But with all the...

A combination of coupons and sale prices appears to be doing quite well with all generations of shoppers. Traditional coupons are still of great value to only a smaller set of shoppers from my observations. Many stores have automatic coupons that are redeemed when their loyalty card is being...

Here in the Southeast we have three dominate structures, banks, churches and c-stores. The c-stores may have the lead but I am not sure. Since most of these stores are franchised I do not see any major changes in the operation of the stores nor the closure of any...

Easy ... Facebook. It keeps me closer to family and friends. It is a way to connect with classmates, old friends and distant family. Pictures, videos and lots of fun add to the reasons why I use it everyday, and many times a day.

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I like both commercials but Walgreens is the winner in my book. It is both entertaining and delivers the message. Most of their stores are open until midnight. While the Nordstrom commercial has merit, it is more of a commercial selling watches while Walgreens is a simple message with...

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