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Also from W. Frank Dell II, CMC...

Braintrust Resource

Dellmart & Company
Dellmart Perspective: Pricing Private Label
(PDF)

Links by W. Frank

 
[Image of: W. Frank Dell II, CMC]

W. Frank Dell II, CMC

President
Dellmart & Company

My how times have changed. It was not so many years ago that Walmart was telling the rest of retail world they were the end-all for inventory control. They claimed the retail industry's lowest out-of-stocks and then they entered the world of food. Every supermarket knows Walmart and Target...

Smartphone payment systems are new and the winners have not been identified. In the U.S. 51 percent of the population has a smartphone. Approximately 48 percent of the population has one or more credit/debit cards, yet the majority of retail transactions in number and value are with a card....

Retailers are pushing the deadline from fear of lost sales. The real question is, is this rational thinking? How many sales occured by product category in the last three days? Pushing back a deadline for no real sales increase is only playing with fire.

Consumers have gotten lazy. When most...

Retailers are or should be looking for any and all promotional options.

Singles Day works nicely between Halloween and Thanksgiving. Currently, retailers are attempting to expand Christmas shopping which would be a conflict with Singles Day. In 1960 the average household was 3.33 people. By 2010 the average household was...

The organic/natural market is again growing after the Great Recession. At the same time product availability has increased. As with all product categories they have high growth in the beginning and then reduced growth as the market needs are satisfied. Just like clubs did not replace supermarkets, they only...

Amazon Echo is likely a prototype for what will be an Amazon shopping tool. It is unlikely to reach high distribution in households. Unless Echo can transfer to-do lists and to-purchase lists to a smartphone, it will have limited appeal. Smartphones are replacing watches. Smartphones are replacing computers and...

Two factors are driving this issue. First is the substantial increase in single-person households and two non-related person households. Not everyone can go home for Thanksgiving so their options are to work or shop. The second issue is the economy. The average income for the middle class continues to...

Giving something away for free cheapens it. For Amazon, this provides a great hook to draw and control less experienced retailers. Unless Amazon makes real advancement in online shopping this will only be a short-term approach. Amazon will record some of the retailer's sales in their numbers without cost....

Lower income consumers start shopping for Christmas during the summer. With the average household income declining over the last 6 years, more consumers will need to stretch out Christmas purchasing. While Christmas Club saving accounts have departed the scene, lay away has been making a comeback with a few...

Only a few CPG companies have the product line depth to efficiently sell directly to the consumer. Only the larger companies with broad product lines will be able to do this unless they force consumers to buy cases.

The other issue driving CPG direct-to-consumer efforts is the lower product distribution...

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