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Also from W. Frank Dell II, CMC...

Braintrust Resource

Dellmart & Company
Dellmart Perspective: Pricing Private Label
(PDF)

Links by W. Frank

 
[Image of: W. Frank Dell II, CMC]

W. Frank Dell II, CMC

President
Dellmart & Company

The Nordstrom commercial was upscale and targeting a higher income consumer which matches their customer base. While pushing watches, it supports the store with other household items all delivered in a Nordstrom box.

Walgreens' commercial was fresh and showed consumers they are always open with food products like milk and...

Today debt is cheap but it will not stay this way for ever. The older American consumers have lost their Depression mentality, which was somewhat revived by the Great Recession. Those people who lost their house are back borrowing again because some in government keep saying it was not...

The issue appears to be the category. Both reported 4% decline in sales. In a declining market, only one will survive long term. These retailers are category killers for the old mom and pop stationary store. I think what we are seeing is a market shift with other retailer...

"Make an offer" will have some success in limited product categories. In some areas of the world negotiation is in the culture, but not in America. Negotiations take time and in a society that has a poverty of time it is just not worth the effort. Amazon is wrong...

While I enjoyed Old Navy's Turpigen it is targeted for the adult paying for the children clothes, not kids, otherwise a children's commercial for adults. Toys 'R' Us Explosion is a children's commercial for children. The better commercial is Toys 'R' Us.

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Mall-based teen chains have wind in their face. First, malls are losing their appeal. I visit the local mall maybe three times a year. They are viewed as expensive and not all that convenient. Second, sales, including apparel, are moving to the internet. This is especially true for teens...

Black Friday had a decline and Cyber Monday had an increase in sales, but Black Friday's sales are 4 times Cyber Monday's. What I think we will find when the dust settles is consumers started shopping earlier and online retailers were more aggressive in an effort to move volume...

I understand that all retailers want growth in new shops and increased sales in existing shops. Starbucks may be getting close to maximizing out the number of shops. Now how to grow sales inside the shop? Early food offerings did not encourage me to purchase anything. Keep in mind...

When a retailer owns its stores, there is rent creep primarily for taxes. While it requires a larger investment to build a store, long term it can be a real advantage. Granted, most real estate does not increase to a New York City level. Caldor was a discounter that...

As consumers continue to change their buying habits, I think Black Friday will be less relevant. Retailers need to look at their higher sales leading up to Black Friday to understand the volume shift. Online sales will again this year grow at a greater rate than overall sales. This...

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