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Also from W. Frank Dell II, CMC...

Braintrust Resource

Dellmart & Company
Dellmart Perspective: Pricing Private Label
(PDF)

Links by W. Frank

 
[Image of: W. Frank Dell II, CMC]

W. Frank Dell II, CMC

President
Dellmart & Company

This is no different than what we have been preaching for years. Quality, quality and more quality is the base requirement for private label. Fact is Amazon should have customer-tested the product before they signed the contract. If a product fails then the new, improved one will likely fail...

The one thing that I see missing is knowledge. Any employee/associate that does not know anything about the products they sell is useless. This includes the checkout. Just think how much more sales a retailer would have if their checkout person said have you tried the new flavor of...

When high-end retailers enter the outlet world, they do very well. Consumers believe they are getting the same merchandise just a season behind. In reality, retailers buy merchandise specifically for these outlet stores. Someday this will catch up to the high-end retailer. Operating outlet stores is damaging the retailer's...

Amazon is getting into everything from drone deliveries to making movies, yet does not make a profit. It seems more like a rich kid playing with toys no one else has, than a company. Amazon Prime is nothing more than a membership fee, like what Costco or Sam's charge....

Seasonal labor should be looked at as paid interns. Those that stand out should be offered a permanent position. Those that just put in time should be let go. The problem is, for many retailers a permanent position is just long-term part-time and the employee does not see the...

Total retail business is increasing and will continue with the support of lower gas prices. Consumers are just beginning to be sold on the idea the economy is getting better. Until employers start passing out raises, it will be a slow, weak acceptance. The middle class, which does the...

The drop in gasoline price could be the greatest factor for retail sales increasing. This will take three to six months to start showing up in the numbers. If states or the federal government jump on the lower gasoline prices as an opportunity to increase gas taxes, then this...

Automation or robot use has been growing in consumer products warehouses for years. Today Automatic Storage Automatic Retrieval (ASAR) is used for pallet put away and replenishment. Years ago there was the Ordermatic which picked cases for supermarket chains. It failed as the pick lanes were welded and thus...

Teen and young adult apparel is a difficult business. You catch one segment and they stay with you until they grow out of fashion. It is very difficult to attract another group of customers as they age into the retailer's target. It used to be teen and young adult...

Let's see, e-commerce sales up double digits and brick and mortar sales down single digits and the overall sales are up verses last year. Yet what is missing is brick and mortar sales are close to 10 times that of e-commerce.

Before one credits aggressive online promotions as the rationale,...

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