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Also from W. Frank Dell II, CMC...

Braintrust Resource

Dellmart & Company
Dellmart Perspective: Pricing Private Label
(PDF)

Links by W. Frank

 
[Image of: W. Frank Dell II, CMC]

W. Frank Dell II, CMC

President
Dellmart & Company

This is the third or fourth year the wizards have predicted a great last half year. It is time to stop believing as it just never seems to happen. Consumers are not going to wake up July 1 and say now I am going to spend money. The real...

A&P management has missed the boat for close to 25 years. They have lived in their own world. At one time I counted 11 management levels to make a decision. Nothing could get through all these levels so nothing changed. One of the best examples of a silo company...

As a consumer I do not like nor do I give money to charities at checkout. My concern is I question if the money actually gets to the charity. With all the fake charities on the internet, I think consumers need to do more checking before giving. For some...

Trade shows can have value, but changes on both sides are needed. Before the internet and supplier consolidation, shows help established a personal relationship. Today this is gone. New product awareness is the key for suppliers. Also new programs if they make a real difference. Retailers need to be...

It is time retailers start doing real costing to understand their real costs of moving merchandise from supplier to customer. From our DPP and ABC work I can tell you many transactions are simply costing more than selling off the shelf. I continue to see retailers making blind changes...

Just like Whole Foods, Starbucks will see a customer backlash in the near future. The majority of their customers are not rich. For them a Starbucks coffee is a treat. They are not interested in race or any other issue, just a good cup of coffee. Any time a...

Sub-programs are not new. Tesco years ago divided their members into 5 groups and built a program for each group. The key is understanding and defining the sub-consumer group, then building a meaningful program for each group, and continuing to keep making fresh each program. A problem arises when...

The French model is based on the idea that the government knows best. In the United States we believe the citizen knows best. In our major cities much of what they are proposing is already going on without government intervention. The problem is more on the charity, not the...

Considering the number of butt telephone calls I get, I cannot see hands-free being a good thing. Consumers should make some kind of positive action to complete a transaction. Walking by a checkout is not one of those actions.

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Cool is assisting the customer to make a decision or find the right product. Creepy is when you communicate things about the customer that they don't want others to know.

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