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Also from W. Frank Dell II, CMC...

Braintrust Resource

Dellmart & Company
Dellmart Perspective: Pricing Private Label
(PDF)

Links by W. Frank

 
[Image of: W. Frank Dell II, CMC]

W. Frank Dell II, CMC

President
Dellmart & Company

Brand acquisition is nothing new for CPG companies. General Foods, Colgate-Palmolive, Proctor & Gamble and Lever Brothers were all built on acquiring companies. The problem with these large CPG companies is they think they know everything and don't change with the times. Coffee was owned by two brands and...

Any time a business gets public on political issues there is trouble. This latest venture will only hurt Starbucks' image. I see this as a waste of time, effort and money. When working with the public, taking sides usually results in loss of customers.

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The rules for warehouse technology investment have not changed since before the days of Web Van. If the investment does not pay back in seven years or less from labor savings it is a bad investment. Note with this new system Amazon is implementing, the warehouse is larger and...

This is a good match between a limited-item store and limited-purchasing customers. This idea has been in practice for years in Florida, where a shuttle bus brings senior citizens to their store. Factors that would be important are the frequency of trips and the distance to the store. An...

Apple Watch will succeed, but with a much smaller user base than the iPhone or iPad. Twenty-two million units is not even a possibility. At best maybe seven million units worldwide. Most people who do not wear a watch have a smartphone to tell time. At these price points...

Purely in-store entertainment. Except for some of the government drones, they do not have lifting capacity to deliver much. Furthermore the quality built into the drones is not sufficient for safety or long term use. I see drones as outside products, not inside. Unless a store is bigger than...

Smartphone mobile has been overhyped for some time. The smartphone is more to find the store and maybe compare prices. The screen is too small and the speed too slow for in-depth research. Smartphones are replacing watches and trying to replace the wallet. Security issues will delay payment by...

Most retail pricing is based on the local market which has the leader and its followers. The majority of retailers have a deal or discount addiction as the study shows. Before a retailer works on pricing tactics they should have pricing strategy. Strategies include traffic building, transaction building, profit...

Product responsibility is a grey area. Some want to believe the retailer is responsible. For most consumer products this is neither practical nor realistic. Retailers stocking thousands of products do not have the staff, education, experience and capability to test all the products they sell. They rely on the...

Target is right to do anything they can to achieve sales while they are in this transition period. The problem is, omnichannel may increase sales or reduce lost sales, but these sales have a lower net profit. All one has to do is look at the increased inventory carrying...

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