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Also from W. Frank Dell II, CMC...

Braintrust Resource

Dellmart & Company
Dellmart Perspective: Pricing Private Label
(PDF)

Links by W. Frank

 
[Image of: W. Frank Dell II, CMC]

W. Frank Dell II, CMC

President
Dellmart & Company

We learned over 10 years ago that free shipping was a requirement for online sales. When the click out rate during ordering approached 90 percent, the world changed. Through the years online retailers have used minimum order size, paid membership and past ordering volume to offer free shipping. Last...

Many have said Sears Holding is simply a real estate play. Leasing store just proves this point. Sears Holding will become a commercial leasing company and be out of retailing. Primark's success is dependent on its merchandising and store operations. While location is important in retail, many Sears and...

Another bad idea from zealots. What are consumer to do if there is only one pharmacy in town? How far must consumers drive to save $15? Is the fee different between emergency and maintenance drugs? The role of retail is to serve the customer not dictate their personal lives....

Retailers need to think more like consumers in setting up their web page. What I mean is, the consumer calls a product by one name and the retailer another which they got from the manufacturer. Nothing discourages a consumer searching for an item than to be shown something else,...

Wording of the questions is the biggest problem after sample design. Too many surveys lead the respondent. This occurs due to the way the question is formed and then asked. For really critical issues, it is best to ask the question two ways. Another problem with digital surveys is...

I see two approaches emerging. First is one order to multiple delivery/drop off points. Second is multiple orders consolidated into one delivery point. Each approach will appeal to a different market segment. The home bound will utilize the second approach. The most popular will be when mom orders dinner/food...

Most frequent shopper program should have been revised years ago. Most supermarket programs have become nothing more than tiered pricing. Most consumers have no idea what they are receiving or even how they qualify. Airline programs have a history of not delivering when the consumer wants to travel. This...

Until Amazon receives a notice from the Department of Justice they should ignore this issue. Apple and Amazon created the e-book product, which has resulted in lower delivery cost to consumers. The industry transformation has been rapid. This transformation has significantly reduced author and publishers sales options. Amazon is...

The business model for Groupon has never been logical for me. The base may be there, but some tweaking is going to be required. It appears the company must keep moving to new areas as the customer quits buying in the previous areas. I don't think extreme discounts will...

For most people a tablet is all they need, not a computer. They write e-mails and text messages and surf the web. Computer sales are declining except for business use. Therefore Target is on track.

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