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Also from W. Frank Dell II, CMC...

Braintrust Resource

Dellmart & Company
Dellmart Perspective: Pricing Private Label
(PDF)

Links by W. Frank

 
[Image of: W. Frank Dell II, CMC]

W. Frank Dell II, CMC

President
Dellmart & Company

What is the surprise here? Vast majority of frequent shopper or loyalty programs are simply selective promotions/discounts. Having high shelf prices for the few who are not members only sends the consumer to the competition or Walmart. Every wonder how a retailer gets a high-price image? Just have a...

The real issue for me is, when will food retailers get on the new item bandwagon? Each year thousands of new items are present to food retailers and only a small percentage gain wide distribution. When a shopping experience is considered boring and with online shopping with store pickup...

Another great idea, but likely to fail. First, few consumers even read the labels placed on every product. Second, it is rare a shelf tag lines up with the product. This means the consumer must first read the shelf and then search for the product. I have yet to...

These study results are almost laughable. The vast majority of retailers never implemented Category Management; all they did is change the buyer's title.

ECR, also known as Early Consultants Retirement, contained many good ideas and concepts. The problem is, retailers had to keep the business running so they never had...

Over all the creativity continues to decline, or it's simply that these commercials are not designed to reach me. My favorite as Doritos "ultrasound" followed by Toyota "The Longest Chase." First Date was cute and Wiener Stampede was okay, but not out of the park. No commercial was so...

This concept sounds like Stew Leonard's on steroids. Let's see: low prices, check; chaotic shopping experience, check and limited assortment, check. Aldi and Save-A-Lot are as close as the American market gets to a hard discounter. Someone can always go lower by reducing cost. Consider lower rent or limited...

Amazon has plans to open book stores, I think, because their market share has slowed or stopped growing. Many people simply don't like e-books. They only buy paper books. To grow market share and sales they must offer paper books locally as not everyone has internet access, can, or...

Company stores, when operated correctly, can be a positive for a manufacturer. Too many times they are a negative as they try to be things the company's products are not. Apple is a good example of a manufacturer's stores being a success. Disney was a good example, then the...

The new Circuit City appears to be a catalogue store with 3,000 square feet and a 1 million item endless aisle. Where is the excitement that will bring consumers into the store? They appear to be late to the party with cell phone and tablet sales having reached their...

Category captain has never been a good idea. Some years ago I gave Coke and Pepsi a set of numbers and asked for a planogram. From one set of numbers there was no issues identifying who prepared which plan. The vast majority of the time the largest supplier in...

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