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Dick Seesel

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Retailing In Focus LLC

It's probably valid that too many overlapping promotional strategies only serve to confuse the customer. In the world of general merchandise, Kohl's (for example) is working to simplify its multilayered promotions through its new loyalty program and mobile app. But there's no doubt that "the thrill of the hunt"...

I question the premise that Trader Joe's and Whole Foods are successful because they are merely "organic grocery" retailers. So chains trying to crowd into that space (which also has plenty of competition from the big national grocery stores) need some brand differentiation in order to succeed. Fresh Market...

Of course Kohl's sells clothes to Walmart grocery shoppers. Walmart is the biggest food retailer in the U.S. and cross-shopping is not a new phenomenon. I'm sure Walgreens customers shop at Kohl's too, just as Target HBA shoppers buy their paint at Home Depot.

My point? I'm not sure the...

For starters, I would be cautious about applying the Macy's brand to the new division. Based on the success of Rack stores in particular, it might make more sense to leverage the Bloomie's brand instead of undercutting what is already a highly promotional strategy for Macy's core business. But...

I agree with the comments about service as an underreported part of Walmart's problems. Think about the issues discussed recently about the challenges keeping fresh meat and produce on display in a "lowest common denominator" service environment like Walmart.

The announcement yesterday about higher wages is a tacit acknowledgment of...

A major product launch requires reallocation of space, especially given the flat iPad business right now. And the stark color scheme and flat surfaces designed for "playing" also require a reboot for the much different product demonstration needs of the Apple Watch. It will be interesting to see what...

Activewear as streetwear (or "athleisure") has been trending for a while but seems to be reaching another level, based on the amount of yoga-inspired clothing in traditional department stores' apparel departments. And this doesn't even include the expanded space being given to activewear itself. It's hard to ignore the...

As usual, the NRF is very optimistic (too much so) about a year that has just kicked off, and not with the greatest sales momentum so far. While improving employment numbers and low prices continue to provide tailwinds, there is still not enough evidence that consumers are spending at...

My only question : Why didn't J.C. Penney leverage its Sephora success by co-branding its hair salons with a concept that is already drawing younger customers into its stores?

...

Sycamore has already assembled a collection of mall-based specialty apparel chains. (The article mentions Aeropostale and Talbots, but there are also investments in Hot Topic and the Coldwater Creek brand assets.) These are not the strongest brands in the business, and even Chico's is struggling right now. Either Sycamore...

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