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Dick Seesel

Principal
Retailing In Focus LLC

I can think of a couple of suggestions that supplement Bob's list of solid ideas: First, make sure the role-playing includes the lesson that you should never ask the customer, "May I help you?" (This was an early lesson learned for me.) The question triggers the response, "No thanks,...

There is little doubt that a generational shift from "old media" to "new media" is moving fast, such as Millennials' abandonment of "dead tree" newspapers or the binge-watching of TV series. So it's no wonder that mobile advertising is outpacing the growth of other methods, especially as consumers absorb...

I mentioned this development yesterday (in the discussion about outlet stores) because of its coverage in my hometown paper where Kohl's is headquartered. (And once again, I worked for Kohl's until 2006 but "all I know is what I read in the paper"!) I agree with Steve's comment that...

Kohl's is the latest store to announce the opening of a small-format outlet store. (See today's Milwaukee Journal Sentinel.) Evidently the 30,000 square foot store in New Jersey will be a test, starting with the sale of "like-new" apparel, accessories and home goods. It sounds like the initial purpose...

This initiative ties to the "curated" approach that Mr. Cornell announced a month ago. It provides a greater focus on categories like snacks, coffee, craft beer, etc. and less attention paid to "commodity" items. My RetailWire comment at the time — that a "Trader Joe's" approach to the business can...

I don't see it on the list, but I'm hearing more about the importance of software that improves localized allocations and assortment planning. "My Macy's" has been the leader here, and several of its national competitors are playing catch-up. It's not enough any more to capture regional/climate differences if...

One way to think about slotting fees: Another kind of markdown money, which is a widely accepted practice even though vendors may not like it. If a retailer has to clear inventory from another brand or vendor in order to provide shelf space for something new, the new supplier...

Most impressive is Amazon's ability to leverage its brand equity in category after category, fueling its growth. "Better and faster" are the key words here, because the company's reputation for great execution — not just broad assortments and competitive prices — has allowed it to spread its wings dramatically over the...

If Mr. Johnson takes it slowly (which he failed to do at JCP), there is no reason why Enjoy can't succeed. It's being targeted at a tech customer without the time or skill to get these products up and running, at a competitive price. (I checked the Surface Pro...

This announcement raises several questions about the kinds of issues being discussed inside Whole Foods' headquarters:

  1. Is a new concept the best way to overcome what is apparently a price perception problem?
  2. If we are creating a new store for "Millennials," will we lose them to our core business? If so,...

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