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Also from Herb Sorensen, Ph.D....

Braintrust Resource

TNS Global Retail & Shopper Practice
Selling Like Amazon... ...in Bricks & Mortar Stores!
Whitepaper (pdf)

Links by Herb

 
[Image of: Herb Sorensen, Ph.D.]

Herb Sorensen, Ph.D.

Scientific Advisor TNS Global Retail & Shopper
Shopper Scientist LLC

This is a terrible time to be pursuing more deployment of the traditional, super capital-inefficient store. Quadruple the stores with one fourth the size—properly merchandised—will be vastly more efficient. See: "The Problem: 'Parked' Capital."

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Color me as totally skeptical—not that a digital shopper is not likely to buy more, but that the share of shopping is anything near the numbers cited here. After the industry has spent billions of dollars to adopt smart phone technology in stores, surprise, someone will vouch that it...

Amazon Marketplace can play a major role in Amazon's coming dominance in BRICK-AND-MORTAR retailing. However, this will possibly require a more partner-like role on Amazon's part if they really want to leverage this business. There have been a lot of complaints about their competing with their "partners," cherry-picking what...

I'm no expert in this area, but note that Victoria's Secret was founded by a guy who was tired of getting the evil eye shopping for lingerie for his girlfriend in other stores—or so I'm told. Most department stores have distinct men's and women's sections, and no, I doubt...

This is obviously a serious effort to solve a serious problem—putting knowledge of what is happening on the selling room floor in the hands of management and staff in a continuous and possibly targeted manner. The problem is that retailers are already drowning in a sea of information, produced...

It isn't just for fitting rooms. This is just one application in the convergence of online, mobile and brick-and-mortar (COMB) retailing. Soon enough you will see it in the aisles of stores—and not just as kiosks, on-cart or smartphones.

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And by the way, here is some extended comment on the whole delivery paradigm: Retail "Spoons."

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Back in the day when I was operating a national food laboratory service, I used taxis all over the country as errand runners. In fact, I considered starting a business called "National Errand." It's obviously more costly than UPS for moving packages, but typically I was not just shipping—I...

I heartily applaud this effort, but reiterate: "As long as shoppers live in bricks-and-mortar houses, they will be shopping in bricks-and-mortar stores!" It doesn't mean that online cannot, or will not, play an increasing role. Especially given the serious operational irrationality of bricks-and-mortar stores. See. "The Problem:...

Can you see online videos driving sales for retailers on selling floors? YES!

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