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Also from Herb Sorensen, Ph.D....

Braintrust Resource

TNS Global Retail & Shopper Practice
Selling Like Amazon... ...in Bricks & Mortar Stores!
Whitepaper (pdf)

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[Image of: Herb Sorensen, Ph.D.]

Herb Sorensen, Ph.D.

Scientific Advisor TNS Global Retail & Shopper
Shopper Scientist LLC

I'm no expert in this area, but note that Victoria's Secret was founded by a guy who was tired of getting the evil eye shopping for lingerie for his girlfriend in other stores—or so I'm told. Most department stores have distinct men's and women's sections, and no, I doubt...

This is obviously a serious effort to solve a serious problem—putting knowledge of what is happening on the selling room floor in the hands of management and staff in a continuous and possibly targeted manner. The problem is that retailers are already drowning in a sea of information, produced...

It isn't just for fitting rooms. This is just one application in the convergence of online, mobile and brick-and-mortar (COMB) retailing. Soon enough you will see it in the aisles of stores—and not just as kiosks, on-cart or smartphones.

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And by the way, here is some extended comment on the whole delivery paradigm: Retail "Spoons."

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Back in the day when I was operating a national food laboratory service, I used taxis all over the country as errand runners. In fact, I considered starting a business called "National Errand." It's obviously more costly than UPS for moving packages, but typically I was not just shipping—I...

I heartily applaud this effort, but reiterate: "As long as shoppers live in bricks-and-mortar houses, they will be shopping in bricks-and-mortar stores!" It doesn't mean that online cannot, or will not, play an increasing role. Especially given the serious operational irrationality of bricks-and-mortar stores. See. "The Problem:...

Can you see online videos driving sales for retailers on selling floors? YES!

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This is a serious problem, since Amazon Marketplace COULD be an important way for Amazon to partner their way into a much larger global business, through providing fulfillment services for a larger share of brick-and-mortar retailers. Not blatantly competing with your partner is necessary to be considered as a...

This is massively significant. And we are just in the process of introducing related technology on the selling floor of bricks-and-mortar retail: HOW TO OBSERVE, MEASURE AND THINK ABOUT SHOPPERS.

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Retailers MUST accept the payment option the shopper offers. Nothing urgent just yet, but note that VISA does NOT own the credit card business, and probably no one will "own" the payment business. But the "firstest" with the "bestest" will have a huge advantage. And "best" here is defined...

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