[Image of: RetailWire Logo and Tagline (for print)]

Also from Herb Sorensen, Ph.D....

Braintrust Resource

TNS Global Retail & Shopper Practice
Selling Like Amazon... ...in Bricks & Mortar Stores!
Whitepaper (pdf)

Links by Herb

 
[Image of: Herb Sorensen, Ph.D.]

Herb Sorensen, Ph.D.

Scientific Advisor TNS Global Retail & Shopper
Shopper Scientist LLC

The important thing here is that Amazon is moving into bricks retail, even if it is requiring a click to get there. But Amazon ultimately needs to move into bricks retailing with small stores. There is really no reason to not expand on sales at the point of pickup....

Yes, mobile apps CAN drive large sales increases, through what I call interstitial sales—selling in the blank spots between other sales that are going to happen anyway. See: "'Googling' the Store".

But NO, hand-held devices (where apps live today) are not likely to achieve much in increased sales,...

It is a sad day indeed. A&P was the first billion dollar retailer in the world, and the story of how the two Hartford brothers brought that about is still relevant. Unfortunately, both leaders of the indomitable and visionary team that brought that about died in the early 1950s...

This is not going to be the end of this idea, because, frankly, retailers have trillions of dollars in "parked" capital: unused (by customers) store real estate, and unused (by customers) inventory. Both of these are paid for by third parties—brand suppliers—in order to get some access to shoppers;...

It's a bit like saying, NO, we are not going to play in the winning game Amazon and Costco are. Bear in mind that both of those rising, and rising, and rising, retailers, have MEMBERSHIP fees giving them a baseline of "free money" from their loyal customers. Tipping the...

If the retail lab is run by some techie whiz with tools up the wazoo, or a merchant-warehouseman retailer with supply chain skills, it won't amount to much. On the other hand if it is run by a salesman with Jeff Bezos's instincts, then it's Katie bar the door!...

You want "reality"? Techies with new toys think they will change a world that their understanding of is near zilch. Best retailer quote: "Why would we do these things if no one is paying us to?" And notice the brain-dead strategy of "paying customers to buy," AKA price promotions...

Every purchase in the supermarket falls in one of two categories: 1. Surprise/Delight/NOW! 2. Routine/Autopilot/Angst.

Category one virtually belongs to the brick-and-mortar store and category two virtually belongs online. For the brick-and-mortar retailer, failure to provide their own efficient online service very well spells the death knell, in the long...

Several points occur, the first of which is Scott McNealy's (Sun Microsystems) observation more than a dozen years ago that "You have no privacy, get over it!" The development described in these articles is certainly going to happen. I've pointed out before that all the information in the universe...

Amazon, Google and Apple are probably the world's premier consumer technology companies (backward-facing to the business market) and will possibly be for decades to come. Thinking in one big silo, or a few large ones, could be a serious mistake for any one of the three. They are all...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters