[Image of: RetailWire Logo and Tagline (for print)]

Also from Herb Sorensen, Ph.D....

Braintrust Resource

TNS Global Retail & Shopper Practice
Selling Like Amazon... ...in Bricks & Mortar Stores!
Whitepaper (pdf)

Links by Herb

 
[Image of: Herb Sorensen, Ph.D.]

Herb Sorensen, Ph.D.

Scientific Advisor TNS Global Retail & Shopper
Shopper Scientist LLC

This is a serious problem, since Amazon Marketplace COULD be an important way for Amazon to partner their way into a much larger global business, through providing fulfillment services for a larger share of brick-and-mortar retailers. Not blatantly competing with your partner is necessary to be considered as a...

This is massively significant. And we are just in the process of introducing related technology on the selling floor of bricks-and-mortar retail: HOW TO OBSERVE, MEASURE AND THINK ABOUT SHOPPERS.

...

Retailers MUST accept the payment option the shopper offers. Nothing urgent just yet, but note that VISA does NOT own the credit card business, and probably no one will "own" the payment business. But the "firstest" with the "bestest" will have a huge advantage. And "best" here is defined...

Traditional stores are in for some further massive irking, as online retail becomes more integrated in the TOTAL RETAIL picture. Several years ago I referred to the phenomena of the Convergence of Online, Mobile and Brick-and-mortar (COMB) retail. With recent advances in BOPIS, I didn't see any questions about...

This is another advance in BOPIS, buy-online-pickup-in-store. The management of the retail process inside the store is still nightmarish, but these initiatives are helping to Converge-Online-Mobile-and-Bricks retailing — COMB, the future of successful retailing.

I heartily approve! ;-)

...

I'm not surprised at the general findings reported here, and am ordering the book IMMEDIATELY!

We discovered a dozen years ago that location IN THE BRICK-AND-MORTAR STORE was nearly everything. In fact, modeling behavior across a series of stores showed just how location CONTROLLED purchase behavior of categories, across...

Walmart vs. Apple on a technology issue? The problem is that Walmart has already invested heavily in their own payment system. No easy resolution, but Walmart loses.

...

It is a large number of shoppers, and "local" should be used to "spice" the store—single selections here and there. Not as extensive, but managed more like private label. Accept that some retailers have gone WAY overboard on private label. Keep these things as "spice" and do not overwhelm...

The Apple Watch is a MAJOR step toward the elimination of checkout "as we know it." It will be most valuable where checkout is the greatest inconvenience and frustration for the shopper—and that's a LOT of places, for a LOT of people.

Unless they have screwed up in the design—I...

Apple Pay will likely pay off big time. It may begin at the checkout, but the checkout is the worst part of shopping, and not just because of payment. Paying as you put products in your shopping cart or bag, and leaving the store is the way of the...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters