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Also from Herb Sorensen, Ph.D....

Braintrust Resource

TNS Global Retail & Shopper Practice
Selling Like Amazon... ...in Bricks & Mortar Stores!
Whitepaper (pdf)

Links by Herb

 
[Image of: Herb Sorensen, Ph.D.]

Herb Sorensen, Ph.D.

Scientific Advisor TNS Global Retail & Shopper
Adjunct Senior Fellow, Ehrenberg-Bass Institute

A handheld device is vastly inferior to an on-cart screen/device. But neither address the "real" problem in-store: store design. Jeff Bezos will KILL your rat-maze stores, by and by, unless Costco, or some other player, beats him to it. Solving the "rat maze" with a device is a poor...

This whole report sounds as phony as a $3 bill to me. I read the stories and clicked down to a half dozen links, and the only info on how the "study" was conducted is reference to "the survey." In today's world, one can presumably assume that "the survey"...

The "parked capital" problem will now dominate brick-and-mortar retail for some years. A typical shopper only shops about 10 percent of a Walmart Supercenter, leaving 90 percent of that capital "parked" as far as that shopper is concerned. That includes both the real estate and the inventory resting quietly,...

Walmart, already a large e-tailer, is seriously leveraging its show rooming capabilities while making deliveries at its bricks stores.

The Convergence of online, mobile and brick-and-mortar (COMB) retail that I have been speaking about for several years is well under way. And NO, it is not about how brick-and-mortar...

Dairy products, particularly milk, are "fresh" in a way that a major national brand from far away has a hard time evoking. It is interesting that Coca-Cola made a serious inroad with Simply Fresh by burying the Coca-Cola source, masterful messaging and a GREAT product in superb, quality packaging....

Mini-me is only the tip of the iceberg of technology that is rising from the sea of human creativity and imagination. In this case, the technology is giving us ALL the capability to see not only ourselves, but a great deal more of our world and beyond. My wife...

Holographics and augmented reality will flood both brick-and-mortar and online retail in the coming years. Think of it as "filling in the blanks" of the real world today with "what could be soon," whether in a home remodel or in the more personal space of clothing. How about, how...

The bottom line is that pricing both tells the shopper what they will pay for this item, but possibly of greater significance, what this item is WORTH! Shoppers (the non predatory kind) have a very poor knowledge of prices, before or after the purchase, although they do have a...

Self-service retailers are really simply merchant-warehouseman, catering to their unpaid stock-picker shoppers. Their interest in the efficiency of those shoppers is nil, since most of their profits come from their suppliers, for their suppliers' use of those grossly inefficient neighborhood warehouses, for the suppliers distribution (to shoppers,) purposes.

Trying to...

This is an essential component of unloading billions of capital tied up by massive real estate holdings, and massive "quiet" inventory. Amazon doesn't keep truckloads of non-moving inventory scattered all over the planet. Bricks stores cannot afford to either, but neither can they surrender "the long tail." Dark stores...

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