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Also from Herb Sorensen, Ph.D....

Braintrust Resource

TNS Global Retail & Shopper Practice
Thinking About Merchandising
Whitepaper (PDF)

Links by Herb

[Image of: Herb Sorensen, Ph.D.]

Herb Sorensen, Ph.D.

Scientific Advisor TNS Global Retail & Shopper
Adjunct Senior Fellow, Ehrenberg-Bass Institute

Keying on Lee Kent's comment about not wanting an app for every store: But of course. And you don't have a different credit card for every store! That's where the money pot is, a single app across ALL stores, or at least a large number of them. And that...

Apps will replace loyalty cards AND credit cards AND checkouts! THEN they will do a whole lot more! ;-)

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Maybe same-day delivery will become essential, but bricks will still retain some edge for immediacy.

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Retailers in general have very little focus on shoppers, per se. For example, more shoppers buy only one item rather than any other number, in virtually any store in the world. On advising how to manage this FACT for increasing sales and profits, one senior retail executive asked, why...

It's none of the government's business "who" is running this or that type of business. Setting rules makes some sense—if not politically motivated. But from there, whoever follows the rules should be allowed to compete. So it's going to be destructive. Thank God! Like A&P slaughtered grossly inefficient mom...

Welcome to the real world of business, where people are paid FOR THEIR CONTRIBUTION, not for being a warm body. So, how much does the superstar CEO contribute to the success of the enterprise, compared to the "average" employee? That is absolutely nobody's business but the owners of the...

This battle is a global battle, involving more and more, smaller and smaller stores. That's where retail trade began in the "traditional trade" of mom and pops stores. Only now, it is all modern, but moving delivery as close to the door of the shopper as possible. There is...

I wouldn't predict the winner, but am doubtful that PayPal will be it. However, this is clearly not a tangential issue, as I believe the dominant mobile wallet will play a larger role in the future of retail than has been widely recognized. In fact, I find these discussions...

Scan-and-pay-as-you-shop will eliminate the need for checkout—the single greatest benefit from mobile payment. And this will revolutionize other features of self-service retailing as well.

Steve Jobs would NEVER have done a survey like this, for what should be obvious reasons—shoppers do not know what shoppers need until someone who should...

Globally, retailing is being driven by immediacy. When shoppers need something NOW, they want it NOW. However, as more than one retailer has told me, "Our target demographic is the stock-up shopper!" Never mind that the "stock-up" shopper is in the store several times between "stock-up" trips to buy...

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