[Image of: RetailWire Logo and Tagline (for print)]

Also from Herb Sorensen, Ph.D....

Braintrust Resource

TNS Global Retail & Shopper Practice
Selling Like Amazon... ...in Bricks & Mortar Stores!
Whitepaper (pdf)

Links by Herb

 
[Image of: Herb Sorensen, Ph.D.]

Herb Sorensen, Ph.D.

Scientific Advisor TNS Global Retail & Shopper
Shopper Scientist LLC

And by the way, here is some extended comment on the whole delivery paradigm: Retail "Spoons."

...

Back in the day when I was operating a national food laboratory service, I used taxis all over the country as errand runners. In fact, I considered starting a business called "National Errand." It's obviously more costly than UPS for moving packages, but typically I was not just shipping—I...

I heartily applaud this effort, but reiterate: "As long as shoppers live in bricks-and-mortar houses, they will be shopping in bricks-and-mortar stores!" It doesn't mean that online cannot, or will not, play an increasing role. Especially given the serious operational irrationality of bricks-and-mortar stores. See. "The Problem:...

Can you see online videos driving sales for retailers on selling floors? YES!

...

This is a serious problem, since Amazon Marketplace COULD be an important way for Amazon to partner their way into a much larger global business, through providing fulfillment services for a larger share of brick-and-mortar retailers. Not blatantly competing with your partner is necessary to be considered as a...

This is massively significant. And we are just in the process of introducing related technology on the selling floor of bricks-and-mortar retail: HOW TO OBSERVE, MEASURE AND THINK ABOUT SHOPPERS.

...

Retailers MUST accept the payment option the shopper offers. Nothing urgent just yet, but note that VISA does NOT own the credit card business, and probably no one will "own" the payment business. But the "firstest" with the "bestest" will have a huge advantage. And "best" here is defined...

Traditional stores are in for some further massive irking, as online retail becomes more integrated in the TOTAL RETAIL picture. Several years ago I referred to the phenomena of the Convergence of Online, Mobile and Brick-and-mortar (COMB) retail. With recent advances in BOPIS, I didn't see any questions about...

This is another advance in BOPIS, buy-online-pickup-in-store. The management of the retail process inside the store is still nightmarish, but these initiatives are helping to Converge-Online-Mobile-and-Bricks retailing — COMB, the future of successful retailing.

I heartily approve! ;-)

...

I'm not surprised at the general findings reported here, and am ordering the book IMMEDIATELY!

We discovered a dozen years ago that location IN THE BRICK-AND-MORTAR STORE was nearly everything. In fact, modeling behavior across a series of stores showed just how location CONTROLLED purchase behavior of categories, across...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters