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Also from Herb Sorensen, Ph.D....

Braintrust Resource

TNS Global Retail & Shopper Practice
Selling Like Amazon... ...in Bricks & Mortar Stores!
Whitepaper (pdf)

Links by Herb

 
[Image of: Herb Sorensen, Ph.D.]

Herb Sorensen, Ph.D.

Scientific Advisor TNS Global Retail & Shopper
Shopper Scientist LLC

Shoppers can sense, but do not understand, why stores do not more directly address their needs. Unfortunately, many people "in the business" don't fully understand this either. 100 years ago when self-service swept the world, massive benefits accrued by operating supermarkets as warehouses where shoppers came and did their...

I personally prefer AmEx over debit but this will probably not affect my use of Costco.

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BOPIS (buy-online pickup in-store) is CRUCIAL for brick-and-mortar retailers because regardless of its particular effectiveness, it DOES drive in-store traffic. The key here is to provide surprise/delight shopping when the shopper makes their pickup IN-STORE! Of course, grab the order and go is not bad, but the convenience of...

C-Stores are primed to play a MUCH larger role in global retail, with foodservice being just one of their strengths. It is a fact that supermarkets themselves are simply c-stores with big, floppy long tails. Bear in mind that half of all supermarket shoppers buy five or fewer items,...

This is a terrible time to be pursuing more deployment of the traditional, super capital-inefficient store. Quadruple the stores with one fourth the size—properly merchandised—will be vastly more efficient. See: "The Problem: 'Parked' Capital."

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Color me as totally skeptical—not that a digital shopper is not likely to buy more, but that the share of shopping is anything near the numbers cited here. After the industry has spent billions of dollars to adopt smart phone technology in stores, surprise, someone will vouch that it...

Amazon Marketplace can play a major role in Amazon's coming dominance in BRICK-AND-MORTAR retailing. However, this will possibly require a more partner-like role on Amazon's part if they really want to leverage this business. There have been a lot of complaints about their competing with their "partners," cherry-picking what...

I'm no expert in this area, but note that Victoria's Secret was founded by a guy who was tired of getting the evil eye shopping for lingerie for his girlfriend in other stores—or so I'm told. Most department stores have distinct men's and women's sections, and no, I doubt...

This is obviously a serious effort to solve a serious problem—putting knowledge of what is happening on the selling room floor in the hands of management and staff in a continuous and possibly targeted manner. The problem is that retailers are already drowning in a sea of information, produced...

It isn't just for fitting rooms. This is just one application in the convergence of online, mobile and brick-and-mortar (COMB) retailing. Soon enough you will see it in the aisles of stores—and not just as kiosks, on-cart or smartphones.

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