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Adrian Weidmann

Principal
StoreStream Metrics, LLC

The selling fears experienced by associates are often rooted in limited empowerment. If the sales associates don't believe they are embedded in the overarching success of the business they aren't going to leave their comfort zones. If they're treated as hourly employees then that is the level to which...

It's not the smartphones that are limited but rather the delivery infrastructure and content. Finding an acceptable balance between security and expected Internet access has shackled retailers and brands in delivering the experience that shoppers expect. Perhaps retailers are reluctant to deliver the message as it may not be...

In the end, the digitally-empowered shopper will always win. It is naive for any retailer in today's landscape to believe that they will control the how, when and where she will make her purchase. The digital landscape is in many respects the great equalizer where we as shoppers can...

I shared this story with my wife, a dedicated Starbucks customer for years, and all she did was shake her head in disbelief. It's hard to comment and offer an opinion because regardless of my personal opinion, I'm sure there are plenty of folks that will purchase this card....

Any time a retailer or brand can get 60 to 90 seconds on every news channel across the country because of the overwhelming success of a product or initiative it's a good thing. The short-term results are invaluable to Target. In the aftermath of the euphoria, the reality of...

Everything is dictated by shopper expectations. Retailers simply need to figure out all of the issues associated with serving their customers in an efficient manner. The most important issues pointed out, delivery logistics and inventory/supply chain, are two of the main reasons retailers exist in the distribution chain. If...

Adding a play space will succeed in adding liability to the Toys "R" Us burden. A number of issues quickly come to mind: injury, cleanliness, safety and supervision are all potential liabilities. It is difficult to imagine that the resulting benefits to the Toys "R" Us brand outweigh the...

Cash registers are an electronic dinosaur of the retailer planogram. The shopper is quickly becoming the mobile PoS. The rapidly falling prices of product RFID tag technologies in collaboration with the e-payment capabilities of mobile devices is the oncoming asteroid that will render the cash wrap as we've known...

Generally speaking, marketers are looking for a silver bullet rather than the broader contextual relevancy as noted by Ms. Vaid. Once again technologists have hijacked the conversation around data and have driven the bus towards "algorithmically-driven product pitches." In the same way that people don't like (or appreciate) others...

It's deja vu all over again. The squeeze continues. The retailer power merry-go-round cycle between marketing and merchandising is apparently now returning to the merchants. Squeezing vendor prices is an easy way for Walmart merchants to flex their muscles to get short-term sales results. It is certainly not creative...

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