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Adrian Weidmann

Principal
StoreStream Metrics, LLC

As one of our senses, sound (and smell) are not used effectively by brick-and-mortar retail despite their proven influence on shopping behavior and the overall shopper experience. Using sound to further the online shopping experience is a brilliant idea and will prove quite successful for those brands that leverage...

Wow! I never thought I'd see this day come! My parents immigrated to the U.S. from Switzerland in the early '50s and I had to learn English in grade school. My mother sent me to school in lederhosen and the teacher sent me home because all the ridicule I...

Its success will be determined by the quality and price of their offering, not by the logo on the packaging. That being said, given the challenges McDonald's is facing with their core business they should be working to leverage their real estate and franchise infrastructure.

With 14,000...

In a free-enterprise system, companies have the freedom and right to do business with whomever they wish. If these companies choose to ban select shoppers, then they certainly have the right. I trust that each case can be reviewed and appealed upon request. I'm certain that accounts get flagged...

The success of engagement is literally in the hands of shoppers; not brand marketers! It's not about which technology to use but rather what enables a solution that is consistently and repeatably valued by your shoppers. Ask your shoppers, test and measure potential solutions to determine their efficacy with...

Best Buy's apparent turnaround is being driven by aggressive marketing. Its associated funding is coming from Samsung, and to a lesser extent Sony. I believe it is a far reach to place Best Buy's supposed recovery on "store organization to better support the nature of retail, which is the...

The two most compelling attributes that retailers and brands alike need to incorporate into a video are storytelling and emotion. If you can tell an emotional story that resonates with your audience you succeed. Whether its six seconds or six minutes, your video needs to tell a story with...

Retailers need to acknowledge and embrace the new shopper reality. The use of the internet has become an integral part of the shopping experience and process. Whether it's before, during or after the purchase, the internet is involved in the 'new' shopping process. Retailers need to understand this and...

Reaching out to serve your existing customers into another day-part makes perfect sense - on paper at least. The challenge is execution. It's not just adding an additional menu item, but all of the infrastructure that is needed to serve those items. Ovens, utensils, refrigerators, staff training, and processes...

The bar should be higher for text messages than for e-mail because text messaging is a personal communication channel and should be highly respected. These statistics once again show that many marketers are simply "digitizing" old school, traditional analog marketing schemes, like coupons, that weren't all that effective in...

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