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Adrian Weidmann

Principal
StoreStream Metrics, LLC

The use of technology may help to communicate the details of a particular item but I'm not convinced these digital technologies will provide a stronger influence. The old adage that a picture is worth 1,000 words will certainly hold true. Whether it's Pinterest, Instagram or simply a photo of...

The study and its results certainly suggest that at the very least, brands should incorporate these consumers into their test marketing process. There may be other mitigating factors as noted but this market segment may have an impact on the brand's decision to move a particular product along the...

The success of videos is directly proportional to the ability to connect to the viewer on an emotional level while telling a brief story. The second most important element is to be able to deliver that video to any of the available displays the shopper wishes to use: online,...

Retail pricing may be mathematically calculated in an internal business plan but out on the shelves pricing, in the end, is dictated by shoppers and their willingness to spend money on an item. Whatever games are played by retailers are typically understood by shoppers. In many respects the game...

The basic business model is sound. In a perfect world where all consumers are fair, honest and have integrity this would be ideal. The challenge Mr. Cassau will have is the execution and management of the service in the world we all live in where some consumers are always...

Customer reviews and insights are a valued resource for online shoppers. Amazon obviously recognizes its value and is investing resources to improve this aspect of its online advantage. Brands and retailers also recognize the value of these reviews and inevitably this leads to artificially positive reviews and abuse. Since...

Shoppers want to control their space. A shopper's mobile device is her key to the world SHE lives and not just another technology avenue for disrespectful marketers and merchants to sling their traditional fare. Secondly, apps rarely work! Shoppers are using their mobile devices but they are NOT opening...

There are two that resonate with me: "Tell me about your favorite store to shop. What makes it so special?" and "Tell me about a poor store or restaurant experience you've had. What made it such a poor experience? What advice would you give the owner or manager of...

Shedding light on corporations that leverage overseas tax havens will at least allow shoppers to make their purchasing decisions based on more insight and information. It may not be illegal but it's at least worthwhile to place the information into the court of public opinion. Although Walmart is not...

The one clear and real advantage that any traditional grocery will have over Amazon (in the foreseeable future!) is a human touch with their shopper's emotions and senses. Being able to connect on a human and experiential level is invaluable to any brick-and-mortar retailer. Leveraging those attributes in a...

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