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Adrian Weidmann

Principal
StoreStream Metrics, LLC

Nothing like undermining your loyal customers. What about those folks who actually purchased this device? Another case of a short-sighted, impulsive decision. Why not simply give it away? A wonderful business case of desperation.

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Actual experiences and the anticipation of an experience will always trump material purchases as they relate to a shopper's happiness. At our core, we, as shoppers want to be surprised and delighted throughout the entire shopping journey. This study further suggests that retailers (and brands alike) should concentrate on...

The inclusion of the Near Field Communication (antenna) will finally drive and accelerate the use and adoption of mobile payment. Regardless of your view of Apple, their devices drive the market. This was the one feature that I was particularly focused on. Had Apple not included this technology, mobile...

Kudos to CVS to get smart and in front of this issue! It was a very smart thing for them to do if they want to be viewed and respected as a "health" company. Their competitors will certainly have short-term gains but will have a much more difficult challenge...

Watching what people do has always been far more accurate than listening to what they say. Rationalization, posturing and self-preservation are all factors that shoppers use when asked about their "path to" and purchase decision. Far too often marketers believe they can manipulate shopper behavior when they would be...

As an an exclusively online retailer, Amazon has had the fortune to concentrate and develop its supply chain and delivery strategies without having the burden of dealing with any, and all, the challenges associated with brick-and-mortar retailing. As traditional retailers continue to search for context and relevance in the...

As one of our senses, sound (and smell) are not used effectively by brick-and-mortar retail despite their proven influence on shopping behavior and the overall shopper experience. Using sound to further the online shopping experience is a brilliant idea and will prove quite successful for those brands that leverage...

Wow! I never thought I'd see this day come! My parents immigrated to the U.S. from Switzerland in the early '50s and I had to learn English in grade school. My mother sent me to school in lederhosen and the teacher sent me home because all the ridicule I...

Its success will be determined by the quality and price of their offering, not by the logo on the packaging. That being said, given the challenges McDonald's is facing with their core business they should be working to leverage their real estate and franchise infrastructure.

With 14,000...

In a free-enterprise system, companies have the freedom and right to do business with whomever they wish. If these companies choose to ban select shoppers, then they certainly have the right. I trust that each case can be reviewed and appealed upon request. I'm certain that accounts get flagged...

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