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Adrian Weidmann

Principal
StoreStream Metrics, LLC

This is simply another one-upsmanship in the PR battle to get your soundbite and name into the media machine. It's simply not a viable business model at the suggested rates. Nor is it scalable in any practical way. Retailers and brands need to concentrate on addressing core expectations of...

With the Mall of America in my backyard I try to take a field trip every few months to see what brick-and-mortar retailers and brands are up to. The merchant carts that dot the mall raceway are busy. Brands are missing wonderful time-based opportunities with the seasonal and event-driven...

The policies and guarantees play some role in purchasing decisions BUT when the policy manifests itself through a real story that resonates with consumers on an emotional level then the policies become humanized and take on a life of their own. When this transformation happens the value becomes priceless....

The plan for their Evenings format makes great sense. The menu items are much easier to manage through their supply chain and alcohol has tremendous margins. Leveraging their brick-and-mortar infrastructure makes Starbucks an ideal place to meet after work for a glass of wine and snacks. Venti Pinot Grigio...

Digitally-empowered shoppers are smarter, better-informed shoppers, and retailers and brands who think that they are out-smarting their shoppers with dynamic pricing WILL get caught and exposed. The exposure will travel globally at the speed of light and may cause irreversible damage to the brand.

As Paula notes, customer service, availability,...

First and foremost you need space. An obvious necessity, but square footage costs money. The business model needs to account for that space. It seems the home improvement stores would be a good location to provide recharging stations for contractors and construction professionals. Their "office" is their mobile phone...

The pressure on retailers to beat sales statistics every day of the year is driving them to use their entire arsenal of marketing and merchandising tricks. As history has shown, a single day does not a year make. With all the various channels available to shoppers, things like "door-busters"...

It's human nature. We behave better (differently) when we know we're being monitored. Maybe Russian physiologist Ivan Pavlov's experiments back in the 1890s with salivating dogs has something to do with the relationship between the employees and the "Happy or Not" device? Or it's as simple as being recognized...

Really? This is what a Fortune 50 retailer believes will enhance its brand and help its shoppers? This seems more like a calculated PR stunt to give Lowe's a visibility boost.

Another, darker perspective is that Lowe's is giving us a glimpse of their true opinion of their "red shirt"...

The objective of the art of retailing is to surprise and delight the shopper. Any retailer that has to resort to technology that will strip this away is destined to failure on principal alone. However, the use of this technology to measure if you are achieving surprise and delight...

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