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Adrian Weidmann

Principal
StoreStream Metrics, LLC

It is the responsibility of ANY online marketplace to vet any and all items offered through third-party sellers. PERIOD. Over the years the various professionals on this RetailWire BrainTrust panel have provided invaluable insights and recommendations to improve the shopping experience for brands and retailers alike. Sears, Zara and...

Merchants since the dawn of civilization have discovered and learned the commercial value of sampling their wares. The challenge of sampling is execution. It's a lot easier to slap on a discount coupon in an attempt to tempt a shopper to buy a new product. Sampling requires human time...

Although operating as two separate companies will be advantageous and prosperous for both, PayPal will benefit immediately. With the implementation of NFC technology and the announcement of Apple Pay, the acceptance of e-payments will accelerate. PayPal can now forge deals and processes directly with Amazon and other retailers to...

The biggest challenge for this type of venture is recruiting and retaining the caliber of talent that will not only understand the technical material but have the customer service skills to resonate with the customer. Mr. Johnson had the vision for J.C. Penney, he simply forgot to take the...

Nothing like undermining your loyal customers. What about those folks who actually purchased this device? Another case of a short-sighted, impulsive decision. Why not simply give it away? A wonderful business case of desperation.

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Actual experiences and the anticipation of an experience will always trump material purchases as they relate to a shopper's happiness. At our core, we, as shoppers want to be surprised and delighted throughout the entire shopping journey. This study further suggests that retailers (and brands alike) should concentrate on...

The inclusion of the Near Field Communication (antenna) will finally drive and accelerate the use and adoption of mobile payment. Regardless of your view of Apple, their devices drive the market. This was the one feature that I was particularly focused on. Had Apple not included this technology, mobile...

Kudos to CVS to get smart and in front of this issue! It was a very smart thing for them to do if they want to be viewed and respected as a "health" company. Their competitors will certainly have short-term gains but will have a much more difficult challenge...

Watching what people do has always been far more accurate than listening to what they say. Rationalization, posturing and self-preservation are all factors that shoppers use when asked about their "path to" and purchase decision. Far too often marketers believe they can manipulate shopper behavior when they would be...

As an an exclusively online retailer, Amazon has had the fortune to concentrate and develop its supply chain and delivery strategies without having the burden of dealing with any, and all, the challenges associated with brick-and-mortar retailing. As traditional retailers continue to search for context and relevance in the...

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