Adrian Weidmann

Walmart is approaching this correctly. There is no need to rush. Ask Mr. Johnson at JCP. He has certainly rushed his agenda (in arguably the wrong order)and the recent results are not currently supporting his pace. It is smart for Walmart to run their pilot program to optimize the...

Shoppers have grown to mistrust any claims made by brands and retailers without tangible evidence that meets their expectations. Mr. Johnson has spent time and money changing the message but very little has been shown to date that JCP is listening to its shoppers and employees in any way....

Using existing showrooms/warehouses/transaction centers (a.k.a. stores!) to fulfill online orders is a logical and necessary step in creating an omnichannel environment for your shoppers and customers. This is what customers expect. They don't know, or care about the technical and workflow challenges that need to be addressed in order...

It continually amazes me what people will say on and through social media. Do you really need a policy to dictate how an executive uses social media? The fact that an executive attending a board meeting posts any comment on social media should bring into question whether this is...

The best way to get employees (or candidates) of different backgrounds to work together is to create and/or identify unique projects that have a defined set of objectives, deliverables and a timeline and let them deliver on a specific project. Nothing provides better insight and learning than actual hands-on...

This is an amazing conundrum. We baby boomers who are in positions to help brands navigate 'being digital' trying to understand the evolution of 'being digital' with the millennials. We are living and observing the evolution of being and becoming digital'!

The most significant challenge is the issue of...

The popularity of mobile tablet computing and particularly with retailers can definitely accentuate the challenges associated with untrained part-time sales clerks if the applications and information is not designed as an enhancement to the process. If the sales associate is merely given access to the company's website the results...

Developing original programming that has any viability is extremely difficult -- just ask any of the major networks! The extremely small number of programs that actually became successful was a significant reason the major networks started 'reality programming'. It is significantly cheaper to produce a reality program and therefore...

As the cost of paper and the value of trees increases, and the cost to distribute junk mail increases and the marketing value of this channel will continue to erode. Marketers need to think with far more innovation in this connected-consumer landscape. I for one get extremely irritated when...

Target made a business decision. Target willfully chose to become the 'showroom' for Amazon and their Kindle. They were able to gain the sales from the holiday and impulse sales during the 4th quarter. Then folks went back to buying the Kindle online from Amazon. Surprise! Both Target and...