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Adrian Weidmann

Principal
StoreStream Metrics, LLC

As far back as the '90s I was involved with experiments using green screen technologies for product placement in episodic television programming. At the time, the technology wouldn't support a completely seamless integration. But it is becoming déjà vu all over again. We're starting to see a single-brand sponsorship of...

Understanding, leveraging and/or creating dwell time seems to be overlooked by retail. Good merchandising is about politely interrupting the shopper's journey or understanding a shopper's dwell time. It is NOT about creating an ambush point just because you know the shopper has to pass by a particular location. Rather...

I am particularly interested to see how the payments game will unfold. The ordering and payment process on one level is easy but in a world where shoppers are in control and expectations are evolving and increasing rapidly retailers need to plan—as Wayne Gretzky once said—to where the puck...

This is a great use of technology for this particular application. Hilfiger's retail customers can engage in business discussions with high-definition imagery access to the products they are marketing and selling. This is a cost-effective method to access and view a broad catalog of products for these types of...

In light of Mr. Blake's comments, it's not surprising to observe Home Depot's turn-around since the days of Mr. Nardelli. Many issues put forth in RetailWire are addressed if one can create a corporate culture where everyone strives to succeed with energy, excellence and generosity.

Nobody would challenge these ingredients...

The race is on! Brick-and-mortar retailers have the advantage of leveraging ALL the senses to create immersive, experiential environments. The human senses connect with us emotionally and it is this emotional bond that brands and retailers need to build with their shoppers. It's ironic that e-commerce seems to be...

All you have to do is ask! Customer-facing employees are an invaluable source of insights and innovative ideas that will enhance your position in the marketplace. During a lengthy engagement with a Fortune 50 retailer I spent a number of weeks soliciting ideas and insights from sales associates and...

Robotics will continue to be integrated into warehouse operations not unlike the Best Buy Express kiosks made by Zoom Systems found in airports around the country. Warehouses are already using robots but further proliferation of this technology will continue. Robotics will definitely be used at retail but humanoid robots...

Physical stores have a single fundamental advantage that online e-tailers will never be able to match—physical stores can deliver full sensory experiences. Touch, smell and taste will never be replicated online. It is these senses that brands and retailers alike should leverage to their fullest potential.

Re-designing...

The adoption of wearable devices will continue its rapid growth with the introduction of various sensors. Fitbit, Homedics and others are introducing biometric sensors that are being adopted rapidly for health and fitness purposes. In-home devices will be led by security cameras and other security-driven sensors. Thermostats seem to...

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