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Adrian Weidmann

Principal
StoreStream Metrics, LLC

Retailers are not blind to the importance of developing omni-channel capabilities. The challenge is organizing and managing all of the stakeholders to architect a holistic solution. Getting them all together and in agreement of a meaningful workflow to the benefit of their shoppers and customers is counter to the...

The biggest advantage for moving to "cloud" services is the speed at which an enterprise can implement meaningful solutions. When an enterprise purchases a software solution, it becomes a significant project for the IT department to integrate the software into the enterprise infrastructure. In many cases this effort is...

Storytelling is the key for ANY retailer and/or brand. Taking the shopper and customer on a journey whereby they can connect emotionally with you should be THE fundamental objective of any marketer. The challenge is twofold. The first part is to design and tell the story of "you" and...

One reason why retailers don't trust vendors is because vendors don't trust retailers. This has always been an acrimonious relationship. Retailers never want to share valued insights with their vendors. Vendors want to feature and move their specific item(s) where the retailer simply wants to move stuff. All this...

I've been pressing for the use of quantitative data capture and analysis at retail for the past 10 years.

The challenge is twofold. The first historical challenge has been the lack of understanding of the power of data insights. The marketing departments will rely on their research departments who manage...

There are unwritten rules of engagement and digital natives, just like any other community, have their neighborhood fences. Social media such as Facebook is their way to selectively communicate on their terms. When retailers and brands use this medium as another way to push in front of another potential...

These questions and the more specifically, the manner and context in which they're asked, is excellent. The value of these questions is not just the answers you receive, but in actually listening to them and responding to them so your customers come to understand that you are not only...

Employees are your brand's best ambassadors and are absolutely critical to the development and maintenance of customer loyalty. Your front line employees are the most significant and valued difference between any online interaction and a 'brick n mortar' environment. Meaningful human interaction will always trump any digital experience and...

The key phrase here is "follow the money." In light of the expectations of the digitally empowered shopper, brands need to be constantly testing and experimenting with how to successfully create a direct, personal and relevant dialog and relationship with their consumer.

This is the primary objective in order to...

There is certainly a market for high quality audio. I was involved in the high-end production and post-production music business when the digital format was introduced. The producers and record companies feared digital for reproduction/bootlegging and the fact that they no longer had a higher quality master in the...

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