[Image of: RetailWire Logo and Tagline (for print)]

Also from Adrian Weidmann...

Links by Adrian

 
[Image of: Adrian Weidmann]

Adrian Weidmann

Principal
StoreStream Metrics, LLC

The success of engagement is literally in the hands of shoppers; not brand marketers! It's not about which technology to use but rather what enables a solution that is consistently and repeatably valued by your shoppers. Ask your shoppers, test and measure potential solutions to determine their efficacy with...

Best Buy's apparent turnaround is being driven by aggressive marketing. Its associated funding is coming from Samsung, and to a lesser extent Sony. I believe it is a far reach to place Best Buy's supposed recovery on "store organization to better support the nature of retail, which is the...

The two most compelling attributes that retailers and brands alike need to incorporate into a video are storytelling and emotion. If you can tell an emotional story that resonates with your audience you succeed. Whether its six seconds or six minutes, your video needs to tell a story with...

Retailers need to acknowledge and embrace the new shopper reality. The use of the internet has become an integral part of the shopping experience and process. Whether it's before, during or after the purchase, the internet is involved in the 'new' shopping process. Retailers need to understand this and...

Reaching out to serve your existing customers into another day-part makes perfect sense - on paper at least. The challenge is execution. It's not just adding an additional menu item, but all of the infrastructure that is needed to serve those items. Ovens, utensils, refrigerators, staff training, and processes...

The bar should be higher for text messages than for e-mail because text messaging is a personal communication channel and should be highly respected. These statistics once again show that many marketers are simply "digitizing" old school, traditional analog marketing schemes, like coupons, that weren't all that effective in...

The first thing stores should do is learn and understand who their top one percent customers actually are! I suspect most stores don't know who those individuals actually are! They might know what their credit card numbers are on a spreadsheet or dashboard, but they most likely don't KNOW...

Digital and brick & mortar retail have struggled to complement one another. The willingness to change is directly proportional to the degree of pain that is being endured. Given the pain Target has (and continues) to endure over the past year, they may have finally had enough to facilitate...

The first step is identifying your core customer - target and actual - and then understand why, what, when, where and how they use and interact with various social media channels. Simple in-store tagging (signage) or merchandising of top "pinned" products in Pinterest is a perfect example of how...

The definition of laptop and Tablet computers will continue to converge in direct proportion to the "smaller more powerful" evolution of display, processing, storage and battery technologies. Microsoft's Surface Pro 3 is just another evolution in this process. In the continuing mobile device arms race, it is only a...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters