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Adrian Weidmann

Principal
StoreStream Metrics, LLC

The click-and-collect economy is poised to explode. It makes tremendous sense from the shopper's point of experience. As with anything that disrupts the status quo it will take discipline to identify and implement all of the required workflows and logistics to support this initiative. If done correctly, I would...

Absolutely. Food service brands across the spectrum are missing a unique and invaluable opportunity to enhance their brand. Generation Z consumers may not be buying groceries today but they are certainly spending money in quick serve restaurants. These shoppers are as socially conscious as they are brand conscious. They...

Shoppers want (and expect, thanks to their online experiences) local relevancy at the very least and ideally a good dose of personalization for their in-store shopping experiences. Category management has become a blind checklist. It needs to be driven by the shoppers at the store level. In today's world...

I concur with Nikki. From now on I, for one, will use "click-and-collect!"

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The YouGov survey brought to light the obvious challenges — ensuring that these types of omnichannel initiatives are in fact orchestrated and aligned across the various departments. The survey results suggest that the interactive team created the functionality of BOPIS on the website but failed to identify, define and...

It's all about storytelling! Your brand consumers telling their story and how your brand play a role in their lives valuable. Being able to curate and publish that story across all available channels used by shoppers becomes invaluable! User Generated Content (UGC) is exploding across the Internet and brands...

I believe books may be the Trojan Horse for Amazon as it explores brick-and-mortar stores. Amazon can bring tremendous value with localization and personalization into its store environment. Connected consumer devices (smartphones, appliances, consumer electronics, security, IoT) will provide Amazon with a more embedded presence with consumers. The best...

I can see why Kroger is shifting to this process in order to be more flexible and adapt to customer trends and expectations. However, in today's world of enabling technologies it seems that the IoT of connected devices (RFID, Wi-Fi, etc.) could play a significant role in addressing customer...

Novelty marketing and an opportunity to get some press — that's the value of robots interacting with brick-and-mortar shoppers. When is the last time you were thrilled and delighted to interact with a robo-operator when you called customer service? NEVER! I can only imagine how annoyed i would be if...

The Egg McMuffin is arguably the best thing on the McDonald's menu (and the fries!). They should have been offering this all-day option for years but success makes corporations lethargic. It takes pain to force the change. And in a business environment that pain is always about money. As...

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