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Adrian Weidmann

Principal
StoreStream Metrics, LLC

Free shipping is definitely a competitive advantage for brands and retailers. I believe that the offer of free shipping has been the key catalyst for the explosion of online retailing. My daughter, who does a tremendous amount of her apparel shopping online, will only shop through websites that offer...

The reduction of perceived wait times has been used as a rationale for investing in digital signage for years. This has been a popular reason (excuse!?) for implementing digital signage in retail banking for years. I have been involved in all aspects of digital signage since 1998 and I've...

From the shopper's perspective, Amazon already opened Pandora's Box and allowed shoppers to search globally and find what they wanted on their terms. Shoppers have been able to purchase and have those items delivered to their doorstep. That capability is extremely difficult, if not impossible, for any brick-and-mortar retailer...

The invitation-only approach is compelling. It adds a dimension of personal awareness and exclusivity that many people seek. The question is who, what and how determines who gets invited to the club? Without some metric (sales) that is available to all Chick-fil-A customers there seems to be a discretionary...

America's most successful export and brand is Hollywood. Tapping into the entertainment business is a very lucrative move for Amazon. Amazon will definitely gain market share with an expanded library of content. As their library expands so will their market share. As a subscriber of both Amazon Prime and...

A simple handwritten note carries more weight than anyone imagines. It's personal, private and emotional — all of the elements that magnify the message. A recent survey found that Millennial employees would be willing to take $11k less in annual salary given the right environment and culture. Another powerful suggestion...

Creating wow experiences is far more interesting and compelling than paying attention and identifying and addressing pain points in the shopping journey. While creating wow experiences provides fodder for the PR machine oftentimes fueled by technology manufacturers with financial interests making inflated claims, identifying and correcting shopper journey/process pain...

They are indeed on Target with this initiative. The success of connected devices is being able to convey their benefits to the shopper. Health is definitely a benefit that everyone values. The possibility of Target and CVS working together to serve their customer's health needs is extremely compelling.

Through connected...

Shoppers don't buy things, they purchase experiences — hopefully emotionally rewarding experiences. Retailers and brands alike need to convey stories that share those experiences and their benefits. The connected devices and how they connect simply enable those experiences. The connected refrigerator isn't interesting but its benefits to the consumer may...

Politics and the economy have always been intertwined with one another. While their importance may not be in that order, financial stability and growth will almost always trump (no pun intended) politics. These issues always get magnified during an election year and the politics always seem to be used...

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