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Adrian Weidmann

Principal
StoreStream Metrics, LLC

Try-on apparel websites will absolutely appeal to large numbers of consumers. I closely observe my Millennial-aged daughter's shopping habits. She has become a master of online apparel shopping over the past five to six years. Packages having been flowing in and out of our home during those years. 90...

Consumer privacy concerns is a topic that everyone will say is of great concern when asked but is seemingly never an issue based upon the usage of mobile devices. The backlash will occur only when a brand or retailer misuses and/or abuses the data. In the court of public...

Regardless of your intentions, if you don't create a mobile solution from a customer-centric point of view that is valued by the shopper, it will not succeed. Mobile apps, with a few exceptions, have simply failed to capture the attention and consistent use by shoppers.

We are all digitally empowered...

An insight I learned years ago from a visual merchandising executive at a big box retailer was simple logic: 1.) The longer a shopper is in my store the more she will purchase. 2.) She'll stay in my store longer if she is happy. 3.) If I can make...

Crowdfunding takes Google's business model to the next level. First and foremost is to provide shoppers with what they want and value — then figure out and establish the business model that will fund the venture. Everyone takes pride in ownership. Once you establish that personal ownership through crowdfunding, the...

Online shopping offers easy access to price comparison, customer reviews and a broad spectrum of vendor options, all from a single terminal sitting in the comfort of your home. Searching for a specific product is at your finger tips and as such the shopper journey is very focused on...

As a Baby Boomer, the problem for me is not being made aware of the charity and its cause but being asked every time I shop that particular store. Typically you simply don't know the details associated with the charitable association, its cause and if, in fact, it is...

Shopper tracking by any means is meaningless unless it is a way by which the retailer or brand uses the insights to provide something that is valued by the shopper. The digitally empowered shopper understands the inherent tracking reality of "being digital" but that fact raises the expectations on...

The study certainly suggests that shoppers continue to trust the broader social community for direction and recommendations over any insight and/or information supplied by the seller — brand or retailer. The mistrust and rift between shoppers and most retailers and brands is inherent in the art and science of shopping....

From a shopper's perspective, an additional charge for connecting with your brand online, purchasing merchandise for which I am planning to travel to your store to collect seems as though I am being punished. Why should I pay more than casual shoppers who just happen to be in your...

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