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Adrian Weidmann

Principal
StoreStream Metrics, LLC

Gigabytes of keystrokes have been compiled over the years I have been on RetailWire on the importance and value of employees to the building and maintaining of a brand valued by shoppers. The concept of "chat outs" is a wonderful way to get immediate feedback on issues that can...

Given the challenges brick-and-mortar retailers are facing with creating and maintaining the relevance of their physical stores with their digitally-empowered shoppers, Macy's has an opportunity to think outside the traditional box and leverage its shopper marketing savvy to create and experiment with a new responsive store format. This could...

The Mall of America has been a suspected target since 9/11 and as such has been very proactive in its preventive security measures behind the scenes. Those of us that live here in Minneapolis are aware that the Mall of America symbolizes many of the values of our society...

Customer service, customer service, customer service.

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Consumer expectations and the promises touted by the IoT will force collaboration between retailers and their vendor partners. Let's keep in mind that this business relationship has historically been contentious. Retailers believe they own the shopper and brands believe they own their shoppers. What, where, when, how and through...

Absolutely! I'm surprised it took them this long to implement the concept. I know this concept was presented to them more than 10 years ago but they were riding the wave of success and they hadn't yet put forth their customer-centric strategy.

Let's not forget that Best Buy is selling...

Re-identification has been used for many years. One large retailer based in Minneapolis has been aligning car license plates in the parking lots with credit card purchases since the early 2000s. All those cameras that you may think are there to capture criminal activity are being used to also...

Facts and the Internet will regulate the manufacturers of supplements. Given the facts and the immediacy of social media, shoppers will regulate with their purchases. Retailers need to take responsibility for what it places on its store shelves and virtual shelves. Requiring the manufacturers to provide an independent lab...

Being the parent of two Millennials I have my own petri dish to observe at least two data points. One thing that is very clear is that the local coffee shops with Internet access are instrumental components in their lives. Not only as a social "treffpunkt" but as a...

RadioShack will not survive unless it completely reinvents itself. Recent news indicates that they will be selling half of their real estate holdings, 2400 stores, to generate cash. Look for these locations to become wireless provider (Sprint) storefronts. RadioShack apparently was as blinded and mismanaged as Kodak as far...

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