Adrian Weidmann

Bringing the mobile shopping AND payment expertise of eBay together with traditional brick & mortar retailers is a 'win-win-win-and win' combination. The brands, retailers, eBay, and most importantly, the shoppers win.

Bringing together best practices and the familiarity and trust of eBay for mobile payments will benefit all. The life-size...

Empowered and conscious employees are your finest brand ambassadors! Combined with an environment that allows the shopper to be surprised and delighted and the 'brick and mortar' store will not only survive, but thrive within the online and Amazon/Walmart landscape.

More often than not, store associates are merely given policies and directives to follow rather than be empowered to become an integral part of the shopping journey in the omnichannel environment. Simply providing them with a mobile device doesn't solve the bigger picture.

Understanding that valued store associates are your...

The metrics that Nikki brings to light to measure success in the ever-increasing landscape of retailers implementing omni-channel solutions, are spot on. The retailers that know what and where their inventory lives will be able to deliver that inventory to their customer, regardless of where, and through what channel...

Recognizing and rewarding talent and independent thinking. All too often, in their excitement to develop policies, companies forget to empower their associates to make a judgement call based upon the immediate situation at hand — and then recognize and reward that initiative regardless of the policy.

Your sales associates are...

In the effort to get consumers to adopt mobile payments, convenience will trump cost-saving incentives. Tracking receipts may not be required for buying that latte at Starbucks, it certainly is necessary when purchasing shoes, clothing, etc.

Understanding the technology and how to use it properly is also a current barrier...

Having started in the music industry when we were still razor-blade editing of analog tape, I lived through the disruptive ride of both technical and business transformation caused by the advent and rapid acceptance of 'digital'. It is amazing how similar the digital shopper marketing transformation is to me....

There are measurement technologies available that when implemented strategically, correctly and their results are interpreted properly can provide a very accurate picture of the weekly shopping and traffic behavior at the departmental level within a big-box retailer. This process and its results can be achieved as a time-defined project...

These four approaches to consumer segmentation strategies are insightful and spot on! These concepts are focused upon understanding the shopper and where they are along their shopping journey and associating attributes to their state of mind at that particular point in the journey.

Attribution is a much more beneficial method...

Gap's reserve-in-store initiative as outlined by Mr. Peck is certainly a move in the right compass heading, but also a 7 foot jump across a 10 foot wide GAP. Why do retailers continually insist on trying to outsmart their shoppers? If your online customer wanted to spend more time...