[Image of: RetailWire Logo and Tagline (for print)]

Also from Adrian Weidmann...

Links by Adrian

 
[Image of: Adrian Weidmann]

Adrian Weidmann

Principal
StoreStream Metrics, LLC

The challenge and value of true data scientists are their ability to use complex concepts and mathematics to uncover trends and significant insights that translate to predictive recommendations from vast amounts of data points. These concepts and their derivations are not something you learn online. Data scientists are not...

In-store tracking is drawing more attention and resistance because it was understood that online tracking was perceived as an inherent part of using the internet, whereas in-store tracking has been introduced because of new technology capabilities. The fact of the matter is that the use of any form of...

The perspectives presented make sense, given they are promoted by a loyalty marketing firm. Unfortunately, the fact of the matter is that retailers have historically (and continue to) balk at sharing any customer data with their vendors. The adversarial, yet symbiotic, relationship between retailers and brand vendors are well...

Allowing me to drive and then extending the dialog - and hence relationship - are two points that clearly resonated with me. The 5 steps put forth by Mr. Eastham, like with most topics, are driven by common sense but certainly not common knowledge. All too often, retailers and...

Retailers are not blind to the importance of developing omni-channel capabilities. The challenge is organizing and managing all of the stakeholders to architect a holistic solution. Getting them all together and in agreement of a meaningful workflow to the benefit of their shoppers and customers is counter to the...

The biggest advantage for moving to "cloud" services is the speed at which an enterprise can implement meaningful solutions. When an enterprise purchases a software solution, it becomes a significant project for the IT department to integrate the software into the enterprise infrastructure. In many cases this effort is...

Storytelling is the key for ANY retailer and/or brand. Taking the shopper and customer on a journey whereby they can connect emotionally with you should be THE fundamental objective of any marketer. The challenge is twofold. The first part is to design and tell the story of "you" and...

One reason why retailers don't trust vendors is because vendors don't trust retailers. This has always been an acrimonious relationship. Retailers never want to share valued insights with their vendors. Vendors want to feature and move their specific item(s) where the retailer simply wants to move stuff. All this...

I've been pressing for the use of quantitative data capture and analysis at retail for the past 10 years.

The challenge is twofold. The first historical challenge has been the lack of understanding of the power of data insights. The marketing departments will rely on their research departments who manage...

There are unwritten rules of engagement and digital natives, just like any other community, have their neighborhood fences. Social media such as Facebook is their way to selectively communicate on their terms. When retailers and brands use this medium as another way to push in front of another potential...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters