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Adrian Weidmann

Principal
StoreStream Metrics, LLC

The art and science of making a shopping experience effortlessly simple will in fact surprise and delight the shopper.

Shopper marketing is very similar to the art and science of architecture. Creating an elegant space that bonds emotionally with its visitors all the while being practical and utilitarian. The architectural...

Discounting is an addictive strategy. Addicting to both shoppers and retailers alike. It is also a very easy strategy to implement to create short-term financial results. Unfortunately, as the research suggests, it doesn't seem to translate to long-term customers or brand benefits.

The challenge for both retailers and brands is...

BOPIS will continue to emerge as the "new" retail. Walmart is using the discount and price incentive to change the status quo behavior of shoppers. The obstacle is familiarity and trust. Once shoppers understand how the process works and realize the ease and convenience their behavior will change. BOPIS...

This is a process where retailers have failed miserably. My local Target has 28 cash wraps and I've never seen more than eight open at any given time. Twenty-eight cash wraps in a single store, really! Did someone at Target actually think that they would ever have that many...

The digitally empowered shopper expects that digital experiences will make her life easier. Apps tend to get in the way of that expectation. Out of the 48 percent of respondents who said they used an app to shop, it would be interesting to know which apps. Was it Facebook,...

Wearable technology, sensors and fashion will continue to merge into a financially successful force. Traditional watchmakers will empower this trend by injecting their brand influence and fashion design with technology. The fashion and aesthetics will influence consumers' purchases long before the actual technology and capabilities.

Form before function!

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A year for returns?! This extremely liberal policy combines a great PR opportunity with an invitation for abuse. I suspect Target did the risk analysis and determined that the PR value outweighed the losses and policy abuse that would be incurred with this policy. The apparent margins of Target's...

The challenge of these technologies is finding a balance. The fundamental objective for retailers is to sell stuff. That will simply never change. Finding balance between that reality and meeting the digitally empowered shopper's ever increasing emotional and experiential expectations is the challenge. It is difficult to get a...

Ratings and reviews are only as valuable and powerful to support your brand as they are seamless, unfiltered and real. If the shopper feels (perception is reality) that the reviews are being filtered or abridged for the brand's benefit the process will backfire. Too much manipulation simply takes the...

Facebook's acquisition of TheFind has two apparent strategies. 1. Provide a vehicle to bring a younger demographic back to Facebook and 2. further monetize the social media network. Facebook can make whatever public claims they want in terms of their reasons but the bottom line is always the bottom...

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