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Also from Odonna Mathews...

Braintrust Resource

RetailWire Webinar
Enabling the Health/Diet Connection
Recording of panel discussion (Windows Media Format) (URL)

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Odonna Mathews

President
Odonna Mathews Consulting

Retailers want easy entry and exit to and from their stores. Anything that gets in the way of that should be prohibited.

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Surely Pat Summitt will give others the courage to face this disease and to find new ways to deal with it. Businesses can explore further how they can provide services and benefits to customers and employees who are suffering with this disease.

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Retailers can promote consumer education on safe food handling and become supporters of the Partnership for Food Safety Education which provides numerous materials. Retailers can also promote insulated lunch boxes, gel packs, and shelf stable, healthy foods for lunches throughout the year.

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I question what areas of the country this would really work for,on a rooftop of a supermarket. Would the effort be environmentally beneficial or would there be too much pollution in certain areas? And what supermarkets would really be this committed anyway?

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A sampling of a mystery shopper three times a year does not make a good evaluation of customer experience in my opinion. The sample is just too small. And how does this data compare to direct customer feedback used to evaluate customer service at Valero overall?

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Wow, free shipping and returns. Another reason to shop Nordstrom's and a competitive advantage.

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An opportunistic purchase is one that satisfies and perhaps surprises a customer. It's possible to create these in store and online. My neighbor keeps talking about how much money she is saving on Living Social daily deals. Now that's a trophy according to a growing number of consumers.

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Do consumers really have time to watch sports and news programs while shopping, an activity many don't like to do anyway? Will this just be another distraction and annoyance for shoppers who bring their children with them into the store? Will it add to the noise factor that could...

How about mall operators offering discounts that are tied into multiple merchants at their mall for a particular time period? Consumers might like a choice of 30% off lunch or dinner and 30% off their choice of five stores in a mall. There could be different themes to tie...

Here's one more number for marketers and consumers to evaluate. My question is, how often does Klout update their rankings?

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