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Paula Rosenblum

Managing Partner
RSR Research

I've honestly never understood how marketers can genuinely measure the ROI of TV ads in the first place. And now, with DVRs, it's way too easy to breeze through commercials.

As long as Kohl's has a way to let Millennials know the series is on, and the content is interesting,...

There are two separate questions here: 1.) What is the likelihood that retailers will adopt and support NFC payments? Answer: High. The up charge to include an NFC reader in EMV supporting devices is about $40 per terminal (per TSYS—one of Apple Pay's processor partners), and 2.) What is...

Wow, I was all ready to write about this but you've summed it up fabulously.

This is what retail winners do. Instead of bemoaning the competition they move forward. Great job all the way around! Certainly better than writing letters to the vendor community demanding they help "stop showrooming."

Macy's run...

Somehow I feel like this is not exactly the right question. It's more about stemming the tide of lost sales that have gone from store to online.

To me, I'd focus on making the in-store experience more convenient and split the difference on price ($47.50 vs. $50). While I'm a...

I have to say, I've become really amused at seeing women with entire tattoo sleeves walking kids around in strollers. And there's an epic cartoon floating around Facebook that shows an old folks home in 2035, with people trying to guess what their tattoos once were a picture of.

Tats...

I have no idea why Amazon thought the world needed another phone. I didn't get it when it came out, and consumer response just reinforces that opinion.

I understand how they found a "crease" with the Kindle Fire. Customers started out as eBook buyers and segued into a full-fledged Amazon-based...

I do think the season (or lack thereof) makes the problem less noteworthy. There is clearly some reason retailers hold off on announcing these breaches. Whatever that reason might be, it's bad news for shoppers.

I believe the time has come for us to accept that data breaches are now...

I am far less negative about the USPS than some other people. One of RSR's first jobs was an analysis of customer service at the USPS vs. others. To everyone's surprise, it came out #1 in customer friendliness.

The fly in the ointment remains the same for the USPS as...

I'm not a believer in "the lowest price wins" particularly. I do think Whole Foods has to remain close on price, and be really sharp on items that are also available elsewhere. I can still remember being gobsmacked by the price of a bottle of seltzer—a common brand available...

Interesting concept. I think it's actually a great idea. I've said often that Walmart doesn't have the in-house expertise to do neighborhood markets right. This would allow them to instantly get it.

The question is, is it in their DNA to do it?

...

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