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Paula Rosenblum

Managing Partner
RSR Research

I agree with Frank Riso 150 percent. When I first read the release I thought "Why there? They should be in Times Square." In fact I assumed it was until I read more carefully.

Wrong move for wide appeal.

...

I have a couple of observations.

I'm not sure how many of those attributes they respondents were expected to select, since they add up to more than 100 percent, but less than 200 percent.

But the more important thing to me is that there is really no consensus on one or...

I think two things:

  1. This is a solution looking for a problem, and
  2. What Ron Johnson learned at J.C. Penney is that he doesn't want to work with the "masses" anymore because he doesn't understand the way they think. That's probably how he's wrapped his head around that failure.

Still, it's hard...

I never believed that sales tax collection was going to impact Amazon's performance, even though a lot of others seemed to think it would.

Amazon's biggest competency is that you know they'll be close or better on price, but their delivery performance is impeccable. And according to our data, that...

My point of view has evolved. :)

11 Main has been a complete disappointment to me. Its prices are too high and its products boring. Plus, I was vaguely offended that its first promotion (around July 4) was "Made in America." I felt like I was being taken for a...

Oh, I've seen this before, and lived through it at least once. Someone reminded me that Ahold USA got caught in a similar way some years ago.

The truth is, the world of trade promotions has been wild and wooly forever. Contracts can be lost in merchants' desks, and particularly...

The NFL has just become a guilty pleasure for me. I love football. I hate the fact that its players face lifetime injuries and inflict violence on others.

If I could, I'd stop watching, but I don't. And neither will anyone else. And next week is the NFL's annual game...

I've honestly never understood how marketers can genuinely measure the ROI of TV ads in the first place. And now, with DVRs, it's way too easy to breeze through commercials.

As long as Kohl's has a way to let Millennials know the series is on, and the content is interesting,...

There are two separate questions here: 1.) What is the likelihood that retailers will adopt and support NFC payments? Answer: High. The up charge to include an NFC reader in EMV supporting devices is about $40 per terminal (per TSYS—one of Apple Pay's processor partners), and 2.) What is...

Wow, I was all ready to write about this but you've summed it up fabulously.

This is what retail winners do. Instead of bemoaning the competition they move forward. Great job all the way around! Certainly better than writing letters to the vendor community demanding they help "stop showrooming."

Macy's run...

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