Well, the question always comes back to "How do you measure success of the connection?" If you're going to measure it on conversion rates, it will fail. People don't need to buy on Facebook, it's just as easy to open another window and buy on the "regular" web site....
I think Walmart has been smart to hold back. The company's expertise is in tonnage, not in small LTL deliveries in metro areas.
The company seems to be finding its groove again. I wouldn't mess with it, if I were them.
...To amplify Brian's comments, I've been on the road a lot these days and am continually hearing that retailers really cannot find specific types of IT expertise for tech implementation. I think there's a pay scale issue, and also it's true, despite much evidence to the contrary, too many...
Am I the only one who's ever bought something "off the back of a truck"? It's not really a new idea, but having it be legally obtained product is interesting.
As a certified Food Truck addict, I think the idea has legs. In Miami, we even have FTT --...
Of course they should have a formal social media policy when the employee is using their corporate "identity". But a trickier question is comments made as a private citizen. As long as no confidential information is transmitted, it's not a company matter.
...I agree with Richard. Bed Bath & Beyond has been flirting with home decor in the store for at least 15 years (when it was in talks with the late Domain Home Fashions to put stores-within-a-store). It's probably better than the current health and beauty aids section we have...
Count me among those who never understood why the heck Target started selling the Kindle in the first place. But then, Amazon was also hosting its web site until late last year.
I think it's a logical step, especially given Target's commitment to open Apple stores-within-a-store. Apple products have...
The findings don't make me question the projections about growth in mobile commerce. I would just really like to see tablet commerce separated from smart phone commerce.
There's no question that consumers are buying more on tablets -- there's enough screen real estate to get a good look at...
I like it. I can't pretend to understand the logic of being able to have an internet connection that you pay for with a check or credit card (or however) and still needing to use cash to buy groceries and sundries, but I'm sure it's a plus for Walmart....
It's great for Publix, as the company doesn't have a loyalty card, and yet has very loyal customers. A digital coupon is far more egalitarian than loyalty cards or paper coupons, which discriminate against those of us who don't like to sit and clip!
Plus, maybe with this offer,...