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Dr. Stephen Needel

Managing Partner
Advanced Simulations

Great for the girls who can use modern technology instead of the old order form. But if she doesn't come to my door asking me to buy, I'm not buying. It's the experience of dealing with the scout (and her dealing with me) that's important—it's not about the cookies...

No—I think this would run afoul of the regulators.

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If this holds up, I would expect grocers to either cut out the offering or pass the increased costs to the consumer. That said, the regulation is probably inappropriate and ripe for re-working. And does anybody know if anyone actually pays any attention to these nutrition postings?

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If the reason for playing with dolls is the fun of exploring what-ifs in a psychologically safe way, then any doll will do—why not a realistically proportioned one? That said, girls will pick the doll to play with that represents themselves (as they'd like to be) or their friends...

Great article, George—and with only one mistake—the relationship between purchase intent and actual sales is not very good, with published data suggesting a correlation of about .52, which is low. I'm expecting to see widespread deployment and diminished returns per employment. I think the retailers will overdo it and...

Really! Do we really think someone goes grocery shopping in Walmart or Target and doesn't know where a product is? Both chains have gone to great lengths to improve their signage. Once you've regularly shopped those stores, you know where products are (and most of their shoppers, as we've...

What I take away is that the majority are not clamoring for more communication, and my guess is that those who welcome communications are hoping there's a deal/coupon involved. I continue to think we've overestimated how much shoppers are looking for information prior to shopping for most everyday items...

If there's no incremental cost to offering all the options, then it's a great idea. Will it reverse eight quarters of sales declines? Only if a lack of variety was the problem to begin with—and I'm guessing it wasn't. We can expect a trial peak in sales for a...

Jon's idea is good—more communication (and don't forget TV and radio as well as digital). I also like Todd's point about less developed PL categories. I'd add price increase considerations. We've done enough research to suggest that sometimes PL prices could be raised a bit with no loss of...

I'm hoping that stores not opening on Thanksgiving benefit from that fact, and I hope more of them publicly advertise that they won't be open. And I would question those statements that shoppers want stores to be open on Thanksgiving. It's easy to word a survey question to get...

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