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Dr. Stephen Needel

Managing Partner
Advanced Simulations

If they wanted to avoid public relations issues, this was probably not the way to do it. It would be interesting to see if the disclaimer stands up in court.

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It's probably not either or, but both and more. Walmart's known for years that they have an OOS problem (I'm looking at a report from 2007 done by U. Colorado and IE Madrid showing the same thing). Fix the assortment and you need less labor. Increase the labor and...

I think it shows the retailer cares about your business (and I've been the recipient of a number of these surprises). I do think it's important that the surprise be meaningful and easy to use. One restaurant offers me a free dessert with two meals purchased - not nearly...

If you can't compete on EDLP and shoppers are price sensitive, you need to give them a reason to shop at your store. Hi-lo is one reason for a shopper to go to your store. Variety and service are other reasons, and shouldn't be neglected.

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Of course it's a flawed metric - why would anyone think this is a measure of loyalty? It is a fair measure of "heavy" vs "light" user, but this should never be confused with loyalty.

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Shoppers already find non-immersive VR shopping an appealing idea - we've been asking our shoppers how likely they'd be to use our system for shopping at home if it were available, and we're always getting top 2 box scores in the 80s. That said, there are still massive hurdles...

The dream of category management was that everyone would go merrily skipping down the CM path to greater sales and profits. Instead, CM turned into vendors doing the retailer's work, often with little benefit. I once asked, at an ESOMAR conference, how many people had ever calculated the ROI...

Living in Atlanta, this was big news last week. Except they made it seem like an instant price checker in stores, which it turns out isn't true. It does take some of the arguing with a customer service person out of the equation, but you still have to buy...

I think dollar stores are appealing to people who are looking for value and/or low price (I'd love to hear from experts who know if this is true). If so, then expectations of assortment are probably reduced relative to other chains, which would make these winning strategies. One note...

My experience with retailers has been that they would prefer their vendors to do a lot of this work for them, and to do it for free. Good analysts aren't cheap and retailers haven't ponied up the way these other industries have.

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