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Dr. Stephen Needel

Managing Partner
Advanced Simulations

Really! Do we really think someone goes grocery shopping in Walmart or Target and doesn't know where a product is? Both chains have gone to great lengths to improve their signage. Once you've regularly shopped those stores, you know where products are (and most of their shoppers, as we've...

What I take away is that the majority are not clamoring for more communication, and my guess is that those who welcome communications are hoping there's a deal/coupon involved. I continue to think we've overestimated how much shoppers are looking for information prior to shopping for most everyday items...

If there's no incremental cost to offering all the options, then it's a great idea. Will it reverse eight quarters of sales declines? Only if a lack of variety was the problem to begin with—and I'm guessing it wasn't. We can expect a trial peak in sales for a...

Jon's idea is good—more communication (and don't forget TV and radio as well as digital). I also like Todd's point about less developed PL categories. I'd add price increase considerations. We've done enough research to suggest that sometimes PL prices could be raised a bit with no loss of...

I'm hoping that stores not opening on Thanksgiving benefit from that fact, and I hope more of them publicly advertise that they won't be open. And I would question those statements that shoppers want stores to be open on Thanksgiving. It's easy to word a survey question to get...

I think it's great that technology we built over 20 years ago (at The Retail Alliance) is finally getting used. And that a speech I gave at ESOMAR in 2007 on automation and a focus on insights is finally getting adopted. But let's be honest—nobody is going to change...

The most recent forecast I've seen (from Steve Bishop) is that online for CPG might represent 11 percent to 17 percent in the year 2025. So yes, P&G still needs retailers. And there's not a whole lot of evidence that people are checking out CPG products before going to...

Retailers may have to adopt this to remain competitive, but I believe the industry is probably shooting itself in the foot. Bigger, earlier deals are not going to help margins, they will reduce them. They engender some backlash from people who think it's too early, and they remove the...

I'm wondering how many people care. I looked up Oreo, their most popular brand, on YouTube. After nine months, 10 million viewers, or roughly 3 percent of the U.S. population (and I'm making the limited assumption all the views came from the U.S.). How much volume can this move?

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It's a commercial that preaches to the choir, so I think its impact will be relatively minimal. Beautifully shot, though.

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