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Dr. Stephen Needel

Managing Partner
Advanced Simulations

Anything that distracts a waiting shopper in a positive way will reduce annoyance and be more persuasive — there is reams of data from the 1950s/1960s on distraction and persuasion.

Why hasn't it taken off is pretty obvious — there's no ROI for it. Telling me about store specials while I'm waiting...

Assuming this actually works (and there's no reason to not assume that) and can measure inventory, then it becomes a cost question — is it cheaper to have the robot determine what needs to be re-stocked?

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In markets where chain loyalty is low, promotions need to bring shoppers into the store. When we look at promotion analysis, we often look only at the brand that is promoted, ignoring the fact that I bought $50 worth of other stuff while getting my Cocoa Puffs on sale...

It's not the job of food labels to fight obesity, it's the job of food labels to sell food and tell shoppers what's in the food they're buying. It's the shopper's job to shop smarter if they are interested in fighting weight issues.

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While this can't hurt, it's not going to solve any problems either.

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Yeah, because when I think Target, I think health and wellness (read this sarcastically). Ryan's point is well-taken — they are not a company or a destination committed to health and if they try to create that concept, it will conflict with their cheap chic message and just confuse people...

I think the Portuguese model cited above makes a lot of sense — better quality, better assortment, better value and perhaps a nicer place to shop.

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I delivered a paper at last years ESOMAR Congress on this issue — whether even thinking about journeys makes sense (I don't think so for most things we buy). As Nikki says, for grocery not so much and that's the bulk of our purchase occasions and purchase decisions. For...

Once again, Lindstrom's ability to interpret correctly is called into question. He likes one-on-ones and observations because it keeps you from having to do real research. Big Data is hardly as pervasive or as entrenched as he'd like us to believe. More important, Big Data, analyzed and used appropriately,...

It should be totally driven by consumer demand — welcome to capitalism. If the retailer has a "healthy for you" positioning, like Sprouts or Whole Foods, that's fine (if you make a living at it). For traditional grocers (and I include Walmart and Target in this), you can't send mixed...

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