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Dr. Stephen Needel

Managing Partner
Advanced Simulations

Depends on what we mean by consumer-based studies. If it's the crappy survey results we are often shown (even in this space) then yes, it is likely that those results are biased as well.

We were taught in grad school about the joys of replication, even though it's not what...

The negative impact on employee morale from such a ban is likely to be much more costly than the cost of accepting the deliveries. Make the recipient come to the mailroom to pick it up instead of delivering it.

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It's easy to say that the F.I.L.L. approach is useful, but that seems to ignore the economics of c-Stores. Keeping items with short shelf lives and, for c-stores, relatively slow turns has got to be an economic barrier. Here in Atlanta we don't do c-stores except as part of...

There is no benefit to facial recognition from a consumer perspective. It's a technological intrusion with little benefit to the retailer that can't be achieved in a simpler, less expensive manner.

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So let me get this straight. First Target delists hundreds, maybe thousands, of CPG products so they can go with their "less is more" strategy. Now they are telling CPG players in some areas that they want to make further cuts in favor of "healthy" products. And yet they...

Target should do whatever sells more stuff. My guess is that gender identification is not really necessary to make it easier to shop in the stores. There just aren't that many aisles for toys that you couldn't figure out, for example, "this one has dolls" or "this one has...

Cashiers are critical, but it's all about choice. A cashier is the last point of contact at a store — a good cashier makes the experience better in memory, a bad one worse.

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I'd fix the reputation, then worry about the price point. Based on the Bloomberg study they are sitting very close to Trader Joe's, so maybe it's less of a worry than people think. Work at showing the great value you can get at Whole Foods via advertising.

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My guess is that it depends on the charity and the reaction of the checkout clerk when they get a no response. My Walgreens collects donations for gum for soldiers and they ask for $1. They are very polite if you pass. I still see it as a positive...

Most department stores in Europe that are anywhere near a tourist area have a little tourist souvenir section, so nothing new here. And Bostonians would be offended by a "Bean Town" shirt — only out-of-towners call it that and a Bostonian would be offended (but we'd be too polite to...

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