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Dr. Stephen Needel

Managing Partner
Advanced Simulations

It's a commercial that preaches to the choir, so I think its impact will be relatively minimal. Beautifully shot, though.

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The underestimation is that it's inherently worthwhile to try and capitalize on Big Data. There's an attitude that because it exists, it must be useful—and that's not always true. Creating a process to use Big Data is backwards. The data needs to be used to solve problems/answer questions, not...

So McDonald's is going the way of Burger King, where you can have it your way. As long as it's the same old burger, not likely to be much of a benefit. And likely to lead to more errors and slower service. I'm not a big fan of the...

I'm not a lawyer, but I'd question the legality of charging me more because I choose to sell tobacco products. What's next, I can't sell Coke or candy if CVS decides it's not healthy?

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Joel's points above suggest that surveys are inherently inaccurate. It's not because people are lying (although that happens), it's that they don't recall the correct answers to our questions or we've asked the questions badly. So there's a cautionary note for all you DIYers.

I don't think social media and...

As a consumer, I love the idea. If it works for the providers, then it works for me.

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The effects of sampling should be to generate a trial of a product shoppers aren't familiar with. I'm guessing that sampling Cheez Whiz is going to be less likely than sampling Plochman's Stone Ground Mustard—everyone knows the former, much fewer the latter. There's no reason why sampling shouldn't be...

While mobile apps may be important, do I really need that many from one company? At best, I want one from Target.

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We've discussed Walmart's Savings Catcher in this forum before—I still think it's a mediocre idea, perfect for people who have nothing better to do with their time. Yes, they'll lose some sales by dropping the price matching, although a.) I understand why the price matching is hard for the...

The question will be whether it's simple or not to do the price-matching. Walmart's program is very complex and the item has to be the same item on promotion somewhere else for the shopper to benefit. Not sure if it's worth the effort for shoppers to go through this....

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