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Dr. Stephen Needel

Managing Partner
Advanced Simulations

Yes, you can learn what you need without pursuing an advanced degree, but you still need the knowledge you would get from an advanced degree. I'm guessing your knowledge search would be more focused — you could avoid the theoretical stat courses I had to take. Just learning stats,...

There's no obvious benefit to the shopper for in-store tracking. Why should they allow retailers to do it? And yes, we may well be seeing a backlash against the lack of privacy.

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Is there a major CPG manufacturer who is not already doing this, and often with better data than a retailer's own data? Doesn't everyone subscribe to Nielsen or IRI's syndicated store sales data? Don't most have national panel data showing purchasing on a trip basis?

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Hasn't Nordstrom's been doing this forever? Kohl's does this too. Assuming it's worked for them, it could work for the Gap.

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If they wanted to avoid public relations issues, this was probably not the way to do it. It would be interesting to see if the disclaimer stands up in court.

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It's probably not either or, but both and more. Walmart's known for years that they have an OOS problem (I'm looking at a report from 2007 done by U. Colorado and IE Madrid showing the same thing). Fix the assortment and you need less labor. Increase the labor and...

I think it shows the retailer cares about your business (and I've been the recipient of a number of these surprises). I do think it's important that the surprise be meaningful and easy to use. One restaurant offers me a free dessert with two meals purchased - not nearly...

If you can't compete on EDLP and shoppers are price sensitive, you need to give them a reason to shop at your store. Hi-lo is one reason for a shopper to go to your store. Variety and service are other reasons, and shouldn't be neglected.

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Of course it's a flawed metric - why would anyone think this is a measure of loyalty? It is a fair measure of "heavy" vs "light" user, but this should never be confused with loyalty.

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Shoppers already find non-immersive VR shopping an appealing idea - we've been asking our shoppers how likely they'd be to use our system for shopping at home if it were available, and we're always getting top 2 box scores in the 80s. That said, there are still massive hurdles...

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