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Dr. Stephen Needel

Managing Partner
Advanced Simulations

What's the first thing you do when your company is in trouble? Reorganize. Hard to believe that marketing wasn't paying attention to Millennials before this. Note that the Wall Street Journal article attributes their problems to China, not to Millennials. Burger King and Wendy's sales are up lately, again...

I'm not sure Target was ever "cool," but it was an acceptable place to find better-looking clothes or home furnishings than one might find at Walmart without going to a mall department store. If he's betting that partnering with TOMS is going to turn around his business, he better...

We need more information about the study: Were the prices the same in all conditions? If so, one would think that making it green at the same price reduced quality. Shoppers are expecting to pay more for green products and if those expectations are violated, you should expect less...

It's one of those "not either-or but both and more" situations. Some people will now go to CVS in support. Others will stop going because of the move. And it's pretty hypocritical for the American Lung Association to tell them to stop selling poison alongside medicine when we've seen...

"In-the-moment" proponents cite problems with recall as the reason why we should be asking questions closer to the point of purchase. This misses the main point of a lot of our research on purchasing—that it is driven by habit or unconscious motivations. In psychological theory, post-rationalization happens when you...

Isn't this likely to run afoul of antitrust laws? And no, it's still a valid concept in the current environment. But this business is perfectly positioned to become more online than retail stores. My guess is that over the years, their mix of products has changed—less paper, more specialty.

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Not sure that Family Dollar is the right acquisition at this point in time. And George makes a good point—that Dollar General may be a better choice. If they were to acquire either, they would need to change the infrastructure to fit Walmart practices, which may make them more...

Major retailers have a responsibility to sell stuff. If a hot-looking (or impossibly hot-looking) model sells more stuff, use it. If an everyday person sells more stuff, use it. Dove found the latter approach useful. You go with what works—this is business.

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Two thoughts: First, the data is dated and we might well find different results today where the climate for healthier eating is more positive. Second, the group of shoppers that really care about nutritional value remains small. Those people are responding positively to posting of the information in grocery...

As long as it doesn't hurt sales, they should convert. CPG brands do this all the time, mostly successfully.

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