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Kai Clarke

CEO
American Retail Consultants

This is a great idea for many niche stores and brands. However, it is very limited (East Coast only) in its scope and reach, and the categories which it focuses on. Broader, more frequent, and bigger will all help this program.

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Yes! This is a key part of our website evolution, and has been a long-time coming. Everyone should be mobile friendly, and this should be an inherent part of all retail websites, search engines, etc. Why wouldn't it be?

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This is a key promise. However, the article notes that it is an "average" same price as in-store. All prices should be the same as in-store and this should be a fundamental premise of this service.

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No. Sexually suggestive presentation sells, and stopping all of this will hurt. It doesn't have to be discriminatory, but it can show off youth, health, etc. A&F should recognize this and position itself accordingly...that is what its market wants....

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This is a slow development. The key here is not necessarily mobile, but a defined value position which the convergence of e-commerce and in-store POS would offer, if any.

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Yes, the cloud is, and will continue to be a primary investment for smart retailers. The market leaders like Amazon have proven this, and will continue to do so as the opportunities it provides increase their bottom line....

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This is clearly a time and money saving decision that usually hurts customer service. To improve customer service, ALL chat should have an 800 number. How hard is that?

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This really hurts. However, it begs the real question as to why can't everyone just get along? Many retailers accept Visa, MasterCard, and Amex...why can't this be the same for mobile payment systems?

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This is a difficult opportunity for Amazon, since walking the pricing tightrope can mean alienating one of their customers...either the business one or the consumer, while improving their B2B or B2C sales. Only time will tell.

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This is a great lesson in customer service. When things go wrong, do the right thing and take care of the customer beyond their expectations...and win, win, win, win....Go Starbucks for reminding us of this!

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