[Image of: RetailWire Logo and Tagline (for print)]

Also from Kai Clarke...

Links by Kai

 
[Image of: Kai Clarke]

Kai Clarke

President
Kowa Optimed, Inc.

Brilliant! Making shopping a fun activity will only increase the desire of shoppers to come back and do more shopping at the store!

...

No. Advertising is about presenting the best perspective of a product or service. How this is created is not important, only that the user understands the value the product or service offers.

...

It will help its tax rate, but won't impact its businesses...who knows (or cares) where a company is located anymore? The Internet has given us a globally enabled business platform, and it is changing our world view.

...

No. People haven't been reading these for years. America does not care about its diet, only what tastes good, and what they are familiar with (vis a vis advertising).

...

The art. Marketing research has always been flawed. We get too wrapped up in the statistics and ignore the obvious. Seeing the forest through the trees is an art...and there are many failures to reflect this. New Coke anyone?

...

Yes, there clearly are huge opportunities to better integrate commerce and content. Amazon is clearly the king of this, and shares, tells, and enables such a broad array of products and services, as well as their providing a platform for other retailers that their model is clearly the one...

Amazon is an Internet enabler...and all roads lead through the Internet in our future. Twitch is simply one more connector in our Internet-enabled world. Perhaps the better question is, why wouldn't Amazon want this?

...

They require the shopper to work while shopping. This concept is foreign to shoppers and until there is an easier, less-troublesome way for customers to do this, it will not be successful.

...

Why not? It is cheaper to everyone in the financial exchange chain. Plus it has Amazon behind it, and will certainly garner attention. It is about time for a lower cost alternative to transaction costs in retailing!

...

Perhaps. Although as the author even points out, just growing and getting the produce to the supermarket is very expensive. Perhaps the real success would be in better growth and handling of fruits and vegetables to avoid this issue in the first place.

...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters