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Kai Clarke

President
Kowa Optimed, Inc.

Online grocery retailing is an "iffy" success story. The grocery channel depends so much on subjective sensory purchasing behavior that pushing all of this into an online effort is difficult for many products (especially fresh fruits, vegetables, bakery, dairy, etc.). However, most packaged goods offer the opportunity to support...

This is not a heralding retail effort. Microsoft is not a retailer, it is a manufacturer. Furthermore, Microsoft's efforts to manufacture hardware have yet to be successful. They are a software supplier, but this is better focused on their partnership efforts, including supporting their retail partners rather than competing...

Pricing, promotions and a Canadian-centric perspective on their stores and marketing. Canada is different from the USA, especially in Quebec and other strong regional provinces. Merchandising for these regional differences is critical for Target's success.

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Camradaries, mentoring, positive environments and attitudes by all employees, all contribute to improving a team member's attitude. It starts with a workplace that creates a positive environment, offers great benefits and incentives for everyone, and delivers on the employee's expectations.

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Maybe. However, if we truly knew what brand attributes Millennials value, we would be able to successfully market and introduce new products to them — and this is not the case. This example leaves many questions begging for answers, especially when we are considering product branding, introduction and growth.

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This is a good concept, but its public sharing approach has issues with personal security and confidentiality. This could end up becoming a serious negative if there is not a way to make these wish lists private.

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Trust, empowerment and education in an atmosphere of positive camaraderie is the best solution. We see this thriving in places like Whole Foods, Sprouts, etc.

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Great promotional idea! Giant still gets business by selling national brands at premium prices and attracts their key market to try their products for "free". Customers will convince themselves, and the house branded products will only see continued positive growth.

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No. His record at Apple was carefully crafted, and succeeded because of a strong brand which wouldn't allow failure if the stores were poorly run. His ability to manage difficult retail situations was reflected at JCP. This venture sounds like it will go the same way.

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Yes. Most retailers do not use any clear focus in doing any type of data mining or measurement, let alone a feedback loop to determine the strength of their internal marketing efforts.

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