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Kai Clarke

CEO
American Retail Consultants

Brand alignment for customer service is a common goal. The labels that the author uses of suprise and delight (don't know many customers who align themselves with this statement when shopping), and effortless simplicity, seem to be more market mumbo jumbo, rather than verifiable rules of the retail experience....

Consolidation, consolidation, consolidation. That is why it is called a merger! With companies this large, it will depend on who eventually rises to the top to lead the conglomerate, and what shape it will take as the company better defines its goals, vision, and mission. They both speak to...

The Macy's CFO is wrong, disconnected, and clearly unaware of how their retailing target market identifies with purchases. Product differentiation, through in-store availability and merchandising allows Macy's to segment their target markets. Trying to place this blame on a target market segment like Millennials, only proves what many people...

Yes, the health and wellness trend is a huge opportunity for supermarkets to increase their share of market, wallet and customers. Leveraging this growth into updating and better emphasizing their beauty category, would be the smart choice for any supermarket (not just whole foods).

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Yes. When we are ready to purchase, as consumers, any delay in our purchasing decision only leads to frustration and disgruntled users looking for anything to blame, including the app that they are using. This is an obvious issue for anyone who has ever used an electronic device and...

Success in the this program will require a "no fees" approach. Who wants to be paying every month to "belong" to a loyalty program? The concept of loyalty programs are to increase repeat purchases by offering additional rewards and incentives to the consumer for their increased and repeated purchases....

I doubt that the YouTube "personalities" have this level of impact. This is odd survey information and statistics. Why are they comparing US and UK surveys? How many people were included and how did they determine youtube personalities? Which categories were included? Was this just MTV vs. YouTube? What...

This will help Starbucks' image, but they need to listen to the underlying issues which are being expressed...more money for their team. Why a retailer pushes such low wages, and has so many issues should come as no surprise. Come on Starbucks, listen to your employees and act on...

This is the first step to improving customer service (i.e. happiness) for Target. Frankly, this should be applied to all products which Target retails. Why only use this for select items and not just everything? As the market becomes more demanding, and retailers more customer centric, returns will have...

Most salespeople have no issue with the moniker of salesperson, neither do their counterparts (buyers). Some prefer the term "vendor" but this is really a non-issue in today's environment. Great salespeople know this and focus instead on great customer service with their partners, and communicating transparently with their partners.

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