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James Tenser

Principal
VSN Strategies

I think we can excuse the "On Solid Ground" study for confirming some things that seem obvious to many of us. Of course shoppers view each retailer as a unified entity regardless of the channel of contact. Of course they formulate their own shopping solutions based on the options...

Should we be classifying digital shoppers into enduring behavioral groups, as these two studies imply? Or is is better to interpret their differences as stages of adoption?

This may seem like splitting hairs when the question on the table is, "what do we do about it this quarter?" When retailers...

The Facebook Buy button as described seems like a very wide net aimed at capturing impulse purchases. On a network as vast as it is, this might add up to many millions of transactions in a hurry, but crossing the chasm to a shopping platform is a whole 'nother...

Holt Renfrew's luxury selling suite reminds me of how some big city department stores have catered to some top-end clientele (maybe some still do) in past decades. Big wallet guests were led discretely to a private dressing room/salon where clothes were brought to them (or even modeled) between sips...

Retailers can add all the functions to their apps that they want, but that won't make the experience simpler and more streamlined for shoppers.

Juggling multiple retailer apps gets annoying pretty fast. Each has different rules, log-ons and functionality. They are designed to answer the demand: "Help me manage shopping...

I wouldn't want to be a senior manager at American Apparel right now, but I doubt the 3,300 workers on the factory floor in L.A. are feeling much of an effect from the Dov Charney circus.

In the midst of the high-profile corporate crisis, nobody is talking much about what's...

One of the best RetailWire headlines ever!

Amazon has already committed to a local strategy with Amazon Fresh. Prepared food ordering and delivery is a natural extension that helps justify the investment in the high-speed, high frequency delivery system for grocery items.

As its network expands and passes more doors several...

Shades of Videocart! The cart-mounted tablet configuration in this video looks an awful lot like the shopper-tracking and ad-delivery system that reached its experimental peak in 1992. Of course, today's digital/mobile/augmented reality version at Walgreens adds some intriguing new factors to the equation.

3-D store maps provide wow factor and...

Here's a rule of thumb for any large, consumer-facing company: Support diverse, positive, social causes more or less in proportion to their degree of representation in your customer base and employee population.

For large chains like those mentioned in this discussion, this is a pretty simple calculus for allocating CSR...

I suspect that brands tend to overstate the effectiveness of their social media efforts about as much as consumers understate the degree to which they are influenced.

Marketers measure the stuff that is measurable in social media settings (likes, clicks and other items on the list above), then hope the...

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