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James Tenser

Principal
VSN Strategies

Digital influenced grocery shopping is absolutely here to stay and growing more intriguing by the day.

Home delivery is another matter. It's costly and can actually be inconvenient for people who work all day.

I think the French may have nailed the model with "click and collect."  Carrefour and...

Amazon's willingness to subsidize one business with profits from another has been its not-so-secret sauce. I refer in particular to developing its cloud services as a cash cow, while it can continue to operate some of its consumer-facing elements at a loss, for example delivery services.

Most large corporations insist...

Subscription-based services may work for certain "don't let me run out" products like shavers and diapers, where consumption is somewhat predictable. A smart innovator could probably work out which products those are and try to build a service around those.

Subscriptions offer certain conveniences, but they also impose a different...

Some fantastic thoughts in the comments here today. Thanks to all who have elevated the discussion.

I believe the transaction is a moment, but the sale is a sequence. In an all-line retail world, the store extends right into our living rooms and our pockets. The more remote aspects of...

It's deeply regrettable that we live in a world where a retail operator must take steps to protect an unattended child or adolescent on its premises.

I began walking about 10 blocks to school at the age of 6. My parents didn't own a car with seat-belts until they were...

I'll add my voice to the chorus of praise about Nordstrom's curbside pickup service. Just as the location of the transaction (online, mobile or in-store) does not entirely define the sale, the point of acquisition is only one of the elements that define the service experience.

Nordstrom has always stood...

Success of the lagniappe strategy depends heavily upon hiring customer-facing associates with the perceptiveness, training and innate good judgment to make on-the-spot decisions.

The bigger the chain, the harder this becomes. I think that may be why most retailers will tend to stick with more mechanized reward programs.

...

To win at the dynamic pricing game, Jet needs to outdo its competitors at: (1) tracking competitive price information, (2) lowering delivery costs, (3) paring down transaction costs, (4) limiting inventory on-hand (cash requirements), (5) minimizing CapEx and (6) deeply understanding what motivates its shoppers.

All this assumes that Jet...

There's a special breed of folks out there who can't necessarily do the math, but who can interpret findings and explain their significance to others.

Marketing decision-makers need people like these on their teams, I'd argue, even more than they need pure data scientists.

Many Big Data analytics are—or will soon...

This is a fun idea that may prove lucrative for a few lucky designers, but I think it is likely to generate more one-hit wonders than lasting careers.

For retailers looking for a few distinctive items to differentiate their lines, this might seem like a potential hit parade. The math...

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