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James Tenser

Principal
VSN Strategies

Welcome to the Disney-fication of Whole Foods. (Are you taking note of this, Stew Leonard, Jr.?)

Their creative use of in-store digital media is commendable, although the four iterations may be judged separately as matters of personal taste. I, for one, am far more interested in information about the origins...

I'm a little disappointed in both of these spots, albeit for different reasons.

The generation-Gap spot just felt awkward, without really saying anything compelling about the brand value or its holiday gift solutions. (Points to the two actors, however, for conveying the story with facial expressions and body language.)

H&M's swing...

This is a thought-provoking roundup of data on mobile commerce. Many of the citations confirm intuition. At least one seems wildly improbable.

In general I concur with findings that indicate more holiday purchases will be influenced this season by information gathered via mobile devices, both prior to and during shopping...

Oh crap I just realized that I'm one of them too.

My kids are millennial, digital native types who ridicule me because I still read news printed on ... paper!

So I remind them that I've been doing computing of various kinds since the sepia-toned days of teletypes, time-sharing, paper tape,...

Best Buy may well be on to something when it put "Expert Service" ahead of "Unbeatable Price" in its updated tag line.

For several of its core categories—like connected home, home theater, and mobile/personal computing—normal folks struggle to make the elements work together smoothly. So what if you can save...

No reasonable person can assert that a price-matching policy compels a retailer to match erroneous or fraudulent competitor prices posted online. Some shoppers may try to "get over" in these situations, however, which could put unfair pressure on customer-facing associates to figure out who is gaming the system and...

I concur strongly with folks here who assert that knowing an item is on the shelf is more important than knowing the location of the shelf.

Real-time store inventory management (with computer-generated ordering and timely replenishment) is a prerequisite.

I don't care how clever your store mapping app is. If it...

I guess I'm just enough of an oddball to enjoy Kmart's musical gut-slappers a little more than the Big Lots' shopping diva who "nails" Christmas.

As for which commercial is more likely to provoke shoppers to flock to the stores, I'd say it's about a toss-up. It is notable that...

Walmart's black produce bins look ugly when they are mostly empty. Yet it may be uneconomic to keep all of them looking full. Here is where operational priorities seem to be in conflict with shopper perceptions in the produce departments.

I say Walmart should assess this problem from the perspective...

The POS payment standards battle may come down to user transparency.

Retailers will want to be able to accept any form of currency the shopper wants to offer. That used to seem like a daunting technical challenge, but I'm becoming convinced that what matters most is the fulfillment software behind...

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