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James Tenser

Principal
VSN Strategies

Image-search apps set up kind of a fashion-trend cascade effect.

Macy's announced a similar feature late last year. Of course the idea there is to capture an image of a high-fashion garment and find a similar look at Macy's at a more economical cost.

At JCP, the idea seems to be...

Mr. Lafley is an exceptional executive, and I agree with his strategy of pruning back lesser-impact brands and sub-brands from the P&G portfolio.

He is (and his competitors are) disingenuous, however, when he presents this argument to stakeholders without acknowledging that the brand system in his own company is at...

Satisfaction is a summary construct. Surveys should be constructed to be diagnostic. Sorry folks, that may require more than 3-5 questions.

Shoppers may be very satisfied with your deal prices but disgusted by your rest rooms. "How satisfied were you on this visit?" will reveal nothing about this disparity.

If shoppers...

Concerns? Of course. But change is inevitable in this realm, even if adoption has been somewhat rocky so far. Two factors will drive payment reform: cyber security and convenience.

The chip-and-pin (or signature) cards required by the more secure EMV standard are rolling steadily into the marketplace. Many retailers will...

Symbols are not actions, yet some are imbued with the power to influence or even justify them. This is why the Confederate flag had to go from the South Carolina statehouse and retail shelves.

This is not an instance of over-the-top political correctness. Benign aspects of regional heritage are overwhelmed...

I think mobile loyalty programs will inevitably displace cards as the generations change. Cards are clumsy, bulky and more expensive to distribute than apps. But we're still in the early stages of user experience development. Integration with the mobile wallet may move the ball forward, but older consumers may...

Many great comments here. My thanks to all. Big Data remains a slippery subject in the CPG world - which may be the most significant finding in this study. If the criterion for adoption is any use of Facebook for marketing, then Joel is correct - near 100% of...

Instead of penalizing waste that may well be a side effect of safety practices or financial prudence, how about a more imaginative approach that rewards the safe transfer of excess food inventories to food banks and other groups who can manage their redistribution to people in need?

Local governments and...

To the great embarrassment of my ever-patient wife, I must confess that I have been known to conduct customer service "experiments" at establishments all across the country. Several of these turned out so memorably that they now possess monikers, like, "Texarkana Cole Slaw" and the "Tennessee Flip-Card Incident."

I'm not...

I agree so fervently with the point made here about reversing the loyalty arrow that I was gulping the koolaid until I got to the part about "rational decisions." With due respect to Ms. Fields, who is quite evidently a marketing pro, I think many shopper decisions are emotional...

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