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James Tenser

Principal
VSN Strategies

It's clear that perfect click-and-collect services depend on an accurate and up-to-the minute perpetual store inventory, as well as a designated pickup location inside (or outside) the store.

Click-and-collect seems more relevant for grocery throughout the year, but during the holiday crush it makes plenty of sense for time-pressed shoppers...

There are almost as many flavors of the CM process out there today as there are brand marketers and retailers. Some have worked out ways to streamline the category assessment and data visualization process. Others have developed strong practices on the assortment and space management fronts.

Even where there is...

Our crowd laughed most at the Heinz wiener dogs. I found Jeff Goldblum's movin' on up on Apartment.com's soaring piano entertaining. The Toyota Prius chase spot was oddly fascinating too. But as a collection, this year's ads left me lukewarm.

And what were the pharmaceutical companies thinking when they ran...

Like so many good ideas, the success of the fruit give-away comes down to execution. Take some cues from the sampling and demo pros on this.

Distribution should be supervised and only with parental permission. Waste baskets should be easy to locate so peels and cores don't land on the...

OK, here's a radical interpretation, based on no actual evidence:

What if the new Circuit City is really a play to create a brick-and-mortar entity that would be an attractive acquisition for Amazon or maybe Alphabet?

Its founders describe a long-tail assortment strategy and a service orientation in a lower-overhead physical...

Change often hurts. In smaller communities where the local Walmart had become the largest employer and primary source of consumer goods, a store closure is likely to have devastating effects in the near term. Lost jobs, lower tax revenue, and an ugly, vacant blight surrounded by a parking lot.

Shuttering...

I don't detect any revolutionary insight in the Mars merchandising framework, but I do think there is value in understanding shoppers' "emotional journeys."

If I were to craft the research hypotheses, one would be that waiting in queue and paying the money is bound to be less uplifting than filling...

If I read correctly, closing the online fulfillment center does not mean eliminating conventional distribution centers that service the stores. So in evaluating Zumiez's plan I'm not that worried about overflowing backrooms.

I don't love the idea of shipping from stores, however, due to the way it changes the work...

CES is still important for merchants, but as in most other categories, the size of the trade audience has decreased with retail consolidation. These days I suspect the journalists far outnumber the buyers, so the focus is naturally shifted toward brand power.

The show has taken on a futurist aura...

New media displace (not replace) old, said the sage Marshall McLuhan.

In the instance of VR shopping, there is an immense chasm to cross, and some two decades of history already that began with mouse-through interfaces on PCs. To my knowledge there has yet to be a successful "fly-through" shopping...

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