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Warren Thayer

Editor & Managing Partner
Frozen & Refrigerated Buyer

Ryan's right about rearranging deck chairs on the Titanic. It was my thought also. McDonald's problem isn't Millennials, and that's a silly smokescreen. And the idea that "free coffee" days are going to help turn things around is actually laughable. The factors already mentioned here by others need immediate...

It will make little if any difference to the Starbucks customer, and Starbucks should lighten up. But it all depends on the customer base/target. If your customer base is really turned off by tattoos, then don't allow them. But society is changing quickly. Only a few years ago, I...

I've long believed that the concept of celebrity is ridiculous. One of my favorite books, The Seven Habits of Highly Successful People, nails this quite well, in the early pages. It's one of those disappointing facts of life that's never going to change.

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Whole Foods needs not have the lowest price but it needs to be more in line with everyone else, as lots more mainstream grocers are now carrying organic, natural and better-for-you. It also has to maintain quality and, thereby, trust with the consumer. It will be somewhat more successful...

It all depends on how you define "fashion." In the context here, I see tech gadgets as being a part of a fashion statement, rather than replacing fashion. Since quite a number of people, including teens, still live part of the time in "reality" instead of entirely on their...

Depends greatly on how big the problem was, and how the retailer resolved it. Generally, one big goof is OK, if resolved well. Two big goofs, and you lose me for a very long time, perhaps forever. A series of little goofs? Probably depends on my mood or blood...

All the drugstore chains are doing this now, and syndicated data providers (IRI and Nielsen) have been tracking grocery/refrigerated/frozen sales in that channel for some time. It will continue, and grow, because it's convenient. They're not getting into the grocery business as a real competitor to Kroger or whoever,...

Yeah, and I'd like to be a rock star.

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They've done a decent job providing the market with what it'll purchase. Anecdotally, I see single-serve products fail more frequently than club packs. (Any data mavens out there with data on this?) In other words, single-serve is a trend but you should be careful not to go overboard. One...

A branding campaign focusing on differentiators besides price is a good idea. Whole Foods is not going to win in a price battle; long-term, it would harm them unless they lower the bar on their product criteria, which, IMHO, would be a mistake. Mainstream supers like Kroger have done...

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