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Warren Thayer

Editor & Managing Partner
Frozen & Refrigerated Buyer

It won't be huge but it will help, as it would at any time you do anything with the customer in mind. Cumulatively these are things that build your brand. I have seen no data but would expect that consumer health concerns are spreading beyond food. Being out front...

Good list. On that one extra point, Dick Seesel nailed it for me. Know the customer, study the stores and understand their needs and challenges. Bring concise paper backup materials in case PowerPoint, etc., fails. Practice. Bring your sense of humor.

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Whether it meets the legal definition of fraud or not, it's obviously sleazy and I support Amazon's suit. Laws in recent years have been written and amended to protect vested interests, not the public, so it's a tough battle. It's easy to throw up your hands and say it's...

There will be no lasting effect on the public: This will be old news next week and forgotten by the end of the month. McDonald's suffers from what fifth graders in my day called "cooties," and cures are difficult. It's famous for unhealthy food and underpaid workers who don't...

It gives me hope for this country when I see masses of people rise up to oppose fear-driven, thinly-veiled bigotry that was absurdly allowed to stand as "conventional wisdom" for centuries.

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No, yes and yes. No matter how you slice it, it sounds fake, because it is. This is control-freak management at its worst. Encouraging eye contact, "thank you," and perhaps a random compliment would do far better.

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Mob scenes can ruin good fun. To make such events practical, how about picking random frequent shoppers or some sort of drawing of those interested?

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It's getting so that you can't say anything without rude people with their own agendas piling on to criticize you. Edmund Burke had two quotes that are fitting: "The only thing necessary for the triumph of evil is for good men to do nothing," and "Rudeness is the weak...

At the end of the day (gawd, how I hate that little phrase), it all becomes clear: the instant poll shows 78% (7:15 pm, EST) saying they are NOT confident that digital circulars will replace newspaper circulars in the next five years. Sic transit gloria... whatever.

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Pardon me, but I've been hearing of the imminent death of print media for at least 15 years. And what this discussion misses is the variation in how people shop for milk, eggs, furniture, baseball gloves and baby highchairs. I always found the "effectiveness of coupons" discussions everywhere lacking...

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