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Gene Detroyer

Professor
Independent

I teach my entrepreneurship students that traditional market research is something they should never do. It will lead them down the wrong road. Steve Jobs explained it best in his biography:

  1. "At a 1982 planning retreat, someone on the Mac team, thought they should do some market research to see...

Follow-up comment...

My colleagues are suggesting that the U.S. tax code be fixed. The biggest, most powerful companies in the U.S. don't want it fixed. These companies are paying the lowest effective tax rates in the world.

About one of every seven companies had an effective tax rate lower than 10...

James Tenser appropriately calls this one properly...the "so-called tax inversion." "Tax inversion" is driven by media and politics. It really isn't about taxes at all. This is the perfect example.

BK's effective tax rate is about 27% +/-. Their Canadian rate would be 26.5%. Why, oh, why, would a company...

I don't know if it was the Emory studies I saw, but the results were fairly conclusive. Four 10-hour days were more productive than five eight-hour days. What was really surprising was that the most productive alternative was four eight-hour days. That suggests we waste a lot of time...

If you bring the call center back to the U.S. and require the the representative to read answers off their computer screen, you have accomplished nothing. I have had good and very bad experiences with call centers in the U.S. and out. The good experience revolves around the ability...

Additional thoughts:

Same-day delivery isn't about "same-day delivery." It is about getting the sale. If the customer is enticed by same-day but opts for one- or two-day, it is still a win for the retailer. This is not a binary decision.

...

Same-day delivery—another reason not to go to the store.

An extra charge for same-day delivery—a reason to realize that I don't really need it today, but if I do, even $10 is cheap compared to getting in the car, driving to the store, and spending the time...

In 1990 the biggest industry in the U.S. was manufacturing. Today it is healthcare. Walmart is following the money. There will be no more growth in the core mass merchant business. Walmart is simply using it assets to expand their returns. This is a great move for all...

With regard to inversion, this is a political issue and a PR issue. It is not really a tax issue. Most of the large U.S. companies do not pay the nominal tax rate. The net corporate taxes paid by the top 100 U.S. companies runs from 17 percent to...

The concept is correct. The logic is correct. If the numbers are true, Amazon is correct. However, there is a problem with averages. If an author experiences a 100 percent plus increase he/she will be very happy. But many may experience increases considerably less than the 74 percent quoted....

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