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Also from Richard J. George, Ph.D....

Braintrust Resource

Dr. Richard J. George - Saint Joseph's University
Super Center Food Shopping: What is This Thing Called Service?
(PDF)

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[Image of: Richard J. George, Ph.D.]

Richard J. George, Ph.D.

Professor of Food Marketing
Haub School of Business, Saint Joseph's University

McDonald's needs some help no doubt. This may not turn around sales to the extent needed but it is move in the right direction. Research supports the trend toward five to six smaller meals versus the traditional three meals. This being the case, restaurants will be looking to add...

Absolutely. Supermarkets with almost 50,000 SKUs and countless aisles make it difficult for any shopper and more so for shoppers not familiar with the contents and store layout. Couple this with the fact that 99.3 percent of all products available in the store are ignored and it is no...

Absolutely. There are a couple of retailing universals: 1. The longer you are in-store the more you buy. 2. The quicker you get out the quicker you come back.

Many retailers have tried and abandon the noted speed-up processes in the article. RFID was expected to remove the checkout queue....

I concur with the research findings, particularly loading times and functionality. Research by Catalina indicates that in the food retail channel, 31 percent of shoppers have downloaded a shopping app and 41 percent have used mobile coupons at grocery stores. However, the most telling statistic is that 62 percent...

As long as YouTube has relevance to this demographic market, its communications influence will continue. In my recent research on the impact of various factors on food retail purchases only 17 percent of Millennials indicated that TV ads have a great deal of influence. On the other hand, friends...

First, the food offering is too sterile. Walking from the non-food to food sections of a Super Target does not create any appealing sensory environment. Second, Target's fresh and perishables sections are severely lacking. Third, at the moment no one on the grocery side seem to know anything about...

Every competitive format in which a chain competes should be considered a threat. The key word is competition. Shoppers, not retailers, define competition. That being said, of the two national players, Trader Joe's and Whole Foods, in my opinion, Whole Foods is more at risk. Trader Joe's uniqueness, exceptional...

Kohl's recognizes that food purchases drive store visits. I think the company also realizes that its positioning as "cheap chic" provides a significant differentiation from the Walmart clothing offerings.

Lesson learned: Physically locating near a Walmart makes strategic sense when the retailer offers complimentary versus competing products.

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As noted in the article and in many of the comments, sales of CDs represent yesterday's technology and are now inconsistent with the Starbucks experience. Obviously Starbucks' positioning as the "third place" between home and work or school would allow them to play music in stores consistent with their...

I believe the reference to food prices is not the real reason for the change in performance for food retailers. Look at Trader Joe's and Wegmans as examples that you can still charge higher prices and satisfy customers. Other food retailers can learn from these two formats, which are...

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