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Also from Richard J. George, Ph.D....

Braintrust Resource

Dr. Richard J. George - Saint Joseph's University
Super Center Food Shopping: What is This Thing Called Service?
(PDF)

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[Image of: Richard J. George, Ph.D.]

Richard J. George, Ph.D.

Professor of Food Marketing
Haub School of Business, Saint Joseph's University

Good decision to withdraw and fix. Nothing worse than irate parents using faulty diapers. The key is to avoid the marketing fiasco that Scott Paper endured when it didn't pull its defective Scott Diapers in a timely manner, resulting in a deleterious impact on all Scott brands.

Consumers seem to...

Phil always does a good job of capturing consumer trends. I think the key trend will be streamlining the food/meals shopping process. Retailers as well as manufacturers need to move from the talk to action stage on this process. To be successful, food manufacturers, food retailers and foodservice providers...

All of these factors contributed. However, what is missing is the misplaced hope that pure brick-and-mortar will regain its place in the world of retailing. It really is "game over" unless retailers develop an omni-channel approach. Keeping in mind that omni-channel is about customers, not channels. Technology provides consumers...

As an Amazon third-party seller I can personally attest to the benefits. I have sold scores of each of my books on Amazon. Potential buyers can access them from Amazon directly or be linked to Amazon on my books tab on my website. It is an easy customer...

Obviously the greatest challenge is the integration of cultures between the focused retailer and the much larger acquisition. In addition, the challenge of integrating Haggen's strategy of sourcing and investing locally into 164 new stores is formidable.

The keys to success are focus, concentration and mobility. Focus on the attributes...

Absolutely. Click-and-collect's advantages to the customer are speed and convenience of pick up, while the advantage to the retailer is bringing customers into the store for potential add-on sales. Therefore, the gold standard (two minutes) achieved by Office Depot needs to be achieved by every retailer offering click-and-collect.

As noted...

Although all of the commercials did a good job of connecting with their chain's core customers, I selected the Toys "R" Us entry. It connected well with its target market and presented a very entertaining commercial focusing on the interactive toys and games sought by today's youth. In addition,...

PetSmart's Thanks gets my vote. People love their pets and this reminder ad highlights that relationship with some adorable different dogs that PetSmart's customers can relate to.

Not impressed with the GameStop ad. What message is being delivered—that it's okay to truck-jack Christmas toys and games?

...

The key difference may be shopping versus buying. Non-holiday periods, without the crush of time and crowds, allow the shopper to visit stores to browse, shop and eventually buy merchandise. The sense of urgency that accompanies the holidays is not present.

On the other hand, the time and budget constraints...

There is always a risk from over promising and under delivering. However, the pure online players like Amazon have built their business on timely delivery as evidenced by Amazon Prime.

Those offering online with brick-and-mortar run the risk of missing promised deadlines for shipping to the home. However, store pickup...

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