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Also from Richard J. George, Ph.D....

Braintrust Resource

Dr. Richard J. George - Saint Joseph's University
Super Center Food Shopping: What is This Thing Called Service?
(PDF)

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[Image of: Richard J. George, Ph.D.]

Richard J. George, Ph.D.

Professor of Food Marketing
Haub School of Business, Saint Joseph's University

As I noted in a March RetailWire post, there are several key steps necessary for Target to reinvent it's grocery business: Create an appealing sensory environment, ramp up the fresh and perishables sections, staff the food side with knowledgeable people, offer a dedicated grocery store entrance and emphasize Target's...

I think the above may be pertinent for many retail product categories, but not for food retailing. My recently-completed national research on Millennials and food retailing provided some stunning results, not the least of which is their visits, or lack thereof, to regular, full-service supermarkets. Only 56 percent shopped...

I think prospective employees view this as a unique benefit. While other retailers are raising wages, the Starbucks initiative is an important differential advantage when attempting to attract and retain the best and brightest talent. I think this will make a real difference.

As a side note, as a professor...

For Walmart, it simplifies its claim of "always low price, always." For competitors, it appears that Walmart is going to aggressively defend the lowest price position. Therefore it is incumbent to develop a non-price point of difference.

For suppliers, there will be a need to develop "pull" promotions as it...

McDonald's needs some help no doubt. This may not turn around sales to the extent needed but it is move in the right direction. Research supports the trend toward five to six smaller meals versus the traditional three meals. This being the case, restaurants will be looking to add...

Absolutely. Supermarkets with almost 50,000 SKUs and countless aisles make it difficult for any shopper and more so for shoppers not familiar with the contents and store layout. Couple this with the fact that 99.3 percent of all products available in the store are ignored and it is no...

Absolutely. There are a couple of retailing universals: 1. The longer you are in-store the more you buy. 2. The quicker you get out the quicker you come back.

Many retailers have tried and abandon the noted speed-up processes in the article. RFID was expected to remove the checkout queue....

I concur with the research findings, particularly loading times and functionality. Research by Catalina indicates that in the food retail channel, 31 percent of shoppers have downloaded a shopping app and 41 percent have used mobile coupons at grocery stores. However, the most telling statistic is that 62 percent...

As long as YouTube has relevance to this demographic market, its communications influence will continue. In my recent research on the impact of various factors on food retail purchases only 17 percent of Millennials indicated that TV ads have a great deal of influence. On the other hand, friends...

First, the food offering is too sterile. Walking from the non-food to food sections of a Super Target does not create any appealing sensory environment. Second, Target's fresh and perishables sections are severely lacking. Third, at the moment no one on the grocery side seem to know anything about...

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