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Also from Richard J. George, Ph.D....

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Dr. Richard J. George - Saint Joseph's University
Super Center Food Shopping: What is This Thing Called Service?
(PDF)

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Richard J. George, Ph.D.

Professor of Food Marketing
Haub School of Business, Saint Joseph's University

Absolutely. One only needs to look across the Atlantic and see the meteoric growth in online shopping. The number of Europeans ordering groceries online has grown 60 percent in the past five years. Britain leads the way with 22 percent of its population ordering groceries online.

The biggest opportunity continues...

I believe the article captured the primary reasons, namely, the failure of management to take action. We don't have an employee crisis when it comes to delighting customers. Instead, we have a management crisis.

My approach to employees is FIRE them up:

FIND the right people. Actively recruit for attitude as...

Conceptually and operationally this makes sense. The key to any business is providing a differential advantage to its customers. Currently, most supermarkets use the store perimeter to generate a differential advantage. With the continued decline of center store purchases from traditional food retailers, there has been little opportunity for...

Amazon is more about value than price. While price is important, Amazon customers, particularly Amazon Prime customers, are looking for a combination of attributes: Price, convenience, selection, service, etc.

The retailers who attempt to compete with Amazon on all of the above will be challenged. Retailers who...

While Alibaba has attracted attention on Wall Street, it has had little impact yet on Main Street. However, its PR exposure will continue to be of interest to current and potential online shoppers, which should have a positive impact on sales. I expect the major competitors to be vigilant...

Obviously it is a decision prompted by McDonald's poor performance. However, aligning resources by target market is a good idea. The key for Mr. Ehle is to determine what problems/opportunities the Millennials will allow McDonald's to solve. I suspect free coffee events will not be sufficient to draw them...

Whole Foods, given its positioning and target market, is a good candidate for such a program. However, as stated in previous postings I am not a fan of referring to these programs as loyalty programs. Instead, I think the term continuity of purchase (less sexy, admittedly) is a better...

Absolutely! Shoppers associate local products with adjectives like fresh, sustainable, natural, organic, farmers (most admired profession) and community. Majority.

...

Not necessarily. Creative food marketers need to develop strategies and accompanying merchandising efforts to take advantage of this trend. While there will be a continued shift away from foods perceived as less healthy, aided by the perfect information provided by engaged consumers and social media, there still is a...

The issue is customer versus store convenience. If the customer needs to compromise by not paying via check and there is no offsetting compelling benefit to the retailer, then this payment alternative should still be available. However, if the Whole Foods claim of reduced wait times in lines is...

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