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Also from Richard J. George, Ph.D....

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Dr. Richard J. George - Saint Joseph's University
Super Center Food Shopping: What is This Thing Called Service?
(PDF)

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[Image of: Richard J. George, Ph.D.]

Richard J. George, Ph.D.

Professor of Food Marketing
Haub School of Business, Saint Joseph's University

Although I have a granddaughter who is celiac, I think gluten-free is a niche product. It has some upside potential assuming the taste profile continues to improve and non-celiacs adopt gluten-free as a lifestyle option.

Organic and natural have been solid for a number of years. I think that locally-produced...

I've never been a big fan of the term brand loyalty. Instead brands need to be loyal to their customers. How? By consistently delivering on their promise. The challenge has always been to offer the market a positive differential advantage vis-à-vis competitive offerings. Going forward, whether the claim is...

Traditional grocers have the following potential advantages over pure-play online grocers: theater, fresh, friendly, local and convenience (access and speed). Note, I said potential advantages.

I am a strong proponent of click-and-collect. Shopping online followed up with a visit to the store will free up consumers to shop enhanced and...

Absolutely. One only has to look across the Atlantic to see the impact of these two collective German retailers on the markets that they have entered and their disruption of the traditional supermarket. Aldi was once referred to as the silent killer, entering markets quietly and taking increasing share....

Amazon is the king of fast, convenient and customer-centric fulfillment. Backward vertical integration comes with several costs beyond capex investments. Amazon could benefit by asking itself, "What business are we in?" It's not about the products it offers but the problems it solves for its customers.

Loss of focus and...

Retailers need to make it easy to complain. In addition, complaints must be addressed and responded to in a timely fashion. The alternative to complaining to retailers is to grumble, that is, tell everyone but the retailer about the disappointing experience.

Social media makes grumbling easy. In my recent research...

The calls to action are appropriate to Walmart's getting back on track. Smaller stores, less cluttered and cleaner Supercenters, a real fresh offering and getting online right will serve them well. Particularly if these initiatives can be achieved while maintaining its value image. To beat the emerging competitors a...

I believe this provides a significant point of difference for Amazon. This is the latest move in Amazon's robust order fulfillment strategies. It's about making interactions seamless, efficient and effective.

Amazon's model is based on the following:

  • Selection - Access to a deep range of goods.
  • Painlessness - Both fun & fast.
  • Price...

Kohl's already has a value perception. This format, if properly executed, may allow Kohl's to compete in this space without significant cannibalization of its current retail brand.

As noted, the off-price market has some very formidable and successful retailers. It may not be necessary to take share from these other...

Given the size of a traditional IKEA a smaller, more manageable pickup location makes sense. The ease of pickup or delivery plus related service and stocking of the top 99 selling products allows IKEA to make legitimate omnichannel claims.

Could be a model for others to emulate.

...

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