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Also from Richard J. George, Ph.D....

Braintrust Resource

Dr. Richard J. George - Saint Joseph's University
Super Center Food Shopping: What is This Thing Called Service?
(PDF)

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[Image of: Richard J. George, Ph.D.]

Richard J. George, Ph.D.

Professor of Food Marketing
Haub School of Business, Saint Joseph's University

I believe this provides a significant point of difference for Amazon. This is the latest move in Amazon's robust order fulfillment strategies. It's about making interactions seamless, efficient and effective.

Amazon's model is based on the following:

  • Selection - Access to a deep range of goods.
  • Painlessness - Both fun & fast.
  • Price...

Kohl's already has a value perception. This format, if properly executed, may allow Kohl's to compete in this space without significant cannibalization of its current retail brand.

As noted, the off-price market has some very formidable and successful retailers. It may not be necessary to take share from these other...

Given the size of a traditional IKEA a smaller, more manageable pickup location makes sense. The ease of pickup or delivery plus related service and stocking of the top 99 selling products allows IKEA to make legitimate omnichannel claims.

Could be a model for others to emulate.

...

Obviously Walmart has been negatively affected by Amazon. I think the $50 cost is Walmart's online equivalent to its 19-year-old slogan "Always Low Prices." Their new slogan, "Save Money, Live Better," also works well with this new online shipping service.

I do believe this service at this price will resonate...

I believe so. The number of users by generation is similar to my research findings. Europe is ahead of the U.S. The number of Europeans ordering groceries online has grown 60 percent in the past five years. Britain leads the way with 25 percent of its population ordering groceries...

Not necessarily. My recent national research on Millennials' food shopping behaviors suggest that they do a significant amount of online food shopping. Almost a quarter (actual = 24%) of Millennials indicated that they shopped for groceries via online, Internet, or mobile in the past 30 days. The comparable number...

It needs to deliver on the specific needs of its target market. If it is Millennials, as noted in the article, the product selection and value pricing needs to fit the lifestyles and food shopping behavior of America's largest demographic group. In addition, it needs to address the social...

There is no doubt about the meteoric rise of online and its related impact on offline. Whether it will reach equilibrium or surpass offline ironically depends on actions taken offline. Offline as part of an omnichannel experience can provide a point of significant difference for online retailers. Omnichannel is...

I do think Steve deserves more time. However as the new leader he needs to act boldly, not incrementally. It appears that his initial focus, reorganization and selling 3,500 units to franchises, will save millions of dollars. However, more needs to be done to address the changing competitive array...

I believe so. One could argue that this move is designed to prop up its sagging sales and improve its PR image. Regardless of the intentions, if Walmart succeeds in restoring a quarter of a billion dollars of merchandise in the next eight years it will have a pronounced...

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