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Also from Richard J. George, Ph.D....

Braintrust Resource

Dr. Richard J. George - Saint Joseph's University
Super Center Food Shopping: What is This Thing Called Service?
(PDF)

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[Image of: Richard J. George, Ph.D.]

Richard J. George, Ph.D.

Professor of Food Marketing
Haub School of Business, Saint Joseph's University

The key difference may be shopping versus buying. Non-holiday periods, without the crush of time and crowds, allow the shopper to visit stores to browse, shop and eventually buy merchandise. The sense of urgency that accompanies the holidays is not present.

On the other hand, the time and budget constraints...

There is always a risk from over promising and under delivering. However, the pure online players like Amazon have built their business on timely delivery as evidenced by Amazon Prime.

Those offering online with brick-and-mortar run the risk of missing promised deadlines for shipping to the home. However, store pickup...

Both commercials do a good job of reaching their target markets. However, Walgreens does a better job of communicating its intended message and does so in a humorous and holiday-connecting way.

...

As much as I like "Elaine," the Old Navy ad, with the exception of the price discounting, which everyone is doing, lacks any compelling reason to buy at this retailer. Not sure of the target market—the entire family? Plus what's with the boy's sweater?

On the other hand the Toys...

Amazon's positioning is based on simplifying and customizing the shopper's experience. Home improvements are a logical extension. The potential advantage over Angie's List is Amazon guarantees the work of its recommended service provider. Given this guarantee I suspect this will be a boon versus a race to the bottom...

Two very different but well-presented commercials. Kohl's is twice as long (30 seconds) than TJX. Kohl's makes a strong emotional connection—child, reindeer, holiday season, loving parent, etc. On the other hand the TJX commercial is about product with some emotional connection. Although the TJX is a good 15 second...

Absolutely, for all of the reasons noted. However, in my opinion, online shopping has changed Black Friday forever. Consumers still remain time-starved and online shopping reduces the associated stress of holiday gift buying.

A couple of options: 1. Click-and-collect promotions that will drive traffic into stores. 2. Mobile delivered promotions...

These results are not surprising. In fact, they may underestimate the influence of digital on brick-and-mortar sales. Unfortunately this research does not include any traditional food retailers. The only retailers that have food as an option in this study are Target, Walgreens, and Walmart. However, the noted barriers to...

As noted this is a demanding generation. Recently, while speaking to an audience of parents of high school students, I was asked what's different about today's college students. I reflected and responded, "You are—the parents." As helicopter parents they have enabled this generation and contributed to the noted mentality...

Absolutely. Amazon recognizes that traditional brick-and-mortar retailers are moving to click-and-mortar. With click-and-collect options, the immediacy of sales fulfillment favors these retailers over Amazon and other pure-play online retailers.

Amazon continues to be the leader in the final mile component of online purchases. At any point in time, Amazon may...

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