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Also from Richard J. George, Ph.D....

Braintrust Resource

Dr. Richard J. George - Saint Joseph's University
Super Center Food Shopping: What is This Thing Called Service?
(PDF)

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[Image of: Richard J. George, Ph.D.]

Richard J. George, Ph.D.

Professor of Food Marketing
Haub School of Business, Saint Joseph's University

With the evolution to more food service by c-stores, two channels become even bigger potential competitors; drug stores and dollar stores. I perceive drug stores, as they add more grocery and meals-to-go, as becoming the c-store of choice for women. Women feel more comfortable in a Walgreens and CVS...

Online reviews are the digital equivalent of the backyard fence over which our grandmothers shared stories (good and bad) relative to product, service, retailer, etc. The key is that consumers trust "non-paid" comments more that marketer-sponsored communications, namely advertising.

Online reviews will become even more important purchase-driving tools as mobile...

Focus on the customer and delivering as promised. The combination of online and showrooms offering convenient and seamless solutions is a model that could work in most retail environments. The showroom provides the ambiance and multi-sensory product experiences. In addition, collection at the showroom addresses many of the final-mile...

I agree with the proposed strategy that smaller is better. With the shifting demographics of Baby Boomers and the return to cities, these smaller concepts give Walmart an opportunity to capture consumers not likely to venture to the Supercenters.

Personally, I think the smaller concepts have a significant upside to...

I believe this is a significant opportunity for online retailers. Brick-and-mortar retailers currently have one advantage over online-only, namely providing a sensory experience. If online adds offline, then the retailer can provide the best of both worlds—a sensory experience and online convenience.

In addition, showrooms, or physical space retail options,...

As noted in the article, this is another venture by Kroger into the omni-channel world. In reality the company needs to expand the King Soopers and/or the Harris Teeter online shopping models to the Kroger banner in order to have any real impact.

The combination of online...

The lesson learned is the need to insure that consumers understand and are willing to support such concepts. Often ideologies and technologies are ahead of the consumer.

I do see the need for packaging to change to reflect the environment's and consumers' concerns. Packable-free, while addressing environmental issues, does not...

Absolutely. Social media is the equivalent to the "digital backyard fence." Customers use such media to share feedback, often negative, regarding recent purchases of products and services.

Retailers need to turn grumbles into complaints and then respond in a judicious manner (convenient, timely and respectful). Grumbles tell everyone except the...

In the dairy section, own label, particularly in milk, eggs, etc., has been perceived to be a "brand" equivalent to national brands. These products carry commodity status, thus the customer focus on price.

While food retailers have done a better job of "brandscaping"—good, better, best versus national brands, the key...

The only limit to click and collect is one's imagination. Train stations and other commuter-type travel, as well as schools, gyms, churches, convenience stores, libraries, etc., could all be potential collection points. The keys are the convenience and ease of ordering and picking up.

...

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