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Also from Richard J. George, Ph.D....

Braintrust Resource

Dr. Richard J. George - Saint Joseph's University
Super Center Food Shopping: What is This Thing Called Service?
(PDF)

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[Image of: Richard J. George, Ph.D.]

Richard J. George, Ph.D.

Professor of Food Marketing
Haub School of Business, Saint Joseph's University

Kohl's recognizes that food purchases drive store visits. I think the company also realizes that its positioning as "cheap chic" provides a significant differentiation from the Walmart clothing offerings.

Lesson learned: Physically locating near a Walmart makes strategic sense when the retailer offers complimentary versus competing products.

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As noted in the article and in many of the comments, sales of CDs represent yesterday's technology and are now inconsistent with the Starbucks experience. Obviously Starbucks' positioning as the "third place" between home and work or school would allow them to play music in stores consistent with their...

I believe the reference to food prices is not the real reason for the change in performance for food retailers. Look at Trader Joe's and Wegmans as examples that you can still charge higher prices and satisfy customers. Other food retailers can learn from these two formats, which are...

Click-and-collect addresses a logistical issue and expense, namely the cost of the final mile of delivery to households with both spouses working with no one home to accept delivery, a larger concern with frozen, refrigerated and fresh merchandise.

However, I believe the real benefit of in-store pickup is the opportunity...

Absolutely. I am currently analyzing data from a national survey of Millennials. My findings are similar to those reported here. C-stores are visited more often by Millennials for food than any other foodservice restaurant type (burgers, chicken, fast casual, etc.). My findings indicate that c-stores are not only a...

Obviously all of the attributes noted are keys to developing a positive reputation and accompanying success in the marketplace. However, the following visible elements are critical: Emotional appeal, products and services, social responsibility and workplace environment. Wegmans wins on all of these customer-focused factors. In fact, one of the...

Of the three words offered I subscribe to the emphasis on re-calculate. If serving customers is designed to add value, marketers need to understand which strategies and tactics are most effective and efficient in achieving the customer satisfaction process. While these efforts are not often easily measured they need...

The real competitors to a merged Staples/Office Depot company are not the current or recent merged office supply companies. Instead Walmart, Amazon and a variety of other focused online office supply companies are the real long-term threats to the recently-merged company.

I believe the FTC will approve this merger with...

Good decision to withdraw and fix. Nothing worse than irate parents using faulty diapers. The key is to avoid the marketing fiasco that Scott Paper endured when it didn't pull its defective Scott Diapers in a timely manner, resulting in a deleterious impact on all Scott brands.

Consumers seem to...

Phil always does a good job of capturing consumer trends. I think the key trend will be streamlining the food/meals shopping process. Retailers as well as manufacturers need to move from the talk to action stage on this process. To be successful, food manufacturers, food retailers and foodservice providers...

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