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Also from Richard J. George, Ph.D....

Braintrust Resource

Dr. Richard J. George - Saint Joseph's University
Super Center Food Shopping: What is This Thing Called Service?
(PDF)

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[Image of: Richard J. George, Ph.D.]

Richard J. George, Ph.D.

Professor of Food Marketing
Haub School of Business, Saint Joseph's University

It provides a point of difference to Burger King. The question is will it be a differential advantage. Both Sonic and Dairy Queen have developed a fairly substantial hot dog business. Now Burger King gives consumers another option. The only question is, will this dilute Burger King's burger image?...

I have never referred to these programs as loyalty programs. Instead, they are continuity of purchase-oriented. However, listen to the research and make them, whatever you call them, easy to use and relevant to your target market. Retailers need to be loyal to their customers, not the other way...

I believe so. Due to final-mile costs, the cost of collecting is cheaper than delivery. Lead times between ordering and collection are shrinking. Less of a security and availability concern. However, the biggest challenge from online shopping with home delivery is that it takes visits out of the store.

The...

Guideshops is an appropriate name for e-commerce showrooms. These online retailers should not try to be or act like their brick-and-mortar competitors. With the slowing of traditional brick-and-mortar retail development, such showrooms may be inexpensively developed in strip malls and may even have positive returns in larger shopping malls.

This...

At $5 million per 30 seconds, I was not overly impressed with the ads which ranged from offbeat humor to upbeat messages. I did not see a clear blockbuster ad as has been the norm for previous Super Bowls. For example, while I enjoyed the Doritos "Ultrasound" commercial I...

In the U.S. besides Aldi, Save-a-Lot and the impending arriving of Lidl, the dollar stores in effect offer pricing similar to that of easyFoodstore. Therefore, I am not convinced that such a gap exists in the market.

Unless conventional grocers can demonstrate a real and sustainable competitive price advantage, this...

I do not perceive any serious threats to CVS as it rebrands. CVS has the image of a quality pharmacy. Its recent restriction of access to tobacco, while a controversial financial decision, has helped it to build its consumer image.

Both Target and CVS should win from this deal. Target...

I don't assume he is correct. Opening Amazon bookstores makes it look more like Barnes & Noble than the shopping behemoth it has become. Amazon, now with one-hour and same-day delivery in many markets, is a terrific logistics operation. Plus, doesn't opening a bookstore like Barnes & Noble dilute...

It is always difficult to unknow what you know. Whatever format the revised Circuit City takes, big or small, it is saddled with the image of a failed retailer. Circuit City joined the ranks of other once-iconic retailers (Borders, Blockbuster, Tower Records, Linens & Things) who failed to recognize...

The meta-analysis seem to support this conclusion and intuitively it makes sense as noted by the researchers, particularly the attachment or affinity claim. The biggest lesson is that retailers need to do what is necessary to keep their frequent and/or high volume purchasers. This might suggest a separate return...

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