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Also from Camille P. Schuster, Ph.D....

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[Image of: Camille P. Schuster, Ph.D.]

Camille P. Schuster, Ph.D.

President
Global Collaborations, Inc.

Understanding IT executives is critical—they like technology, they use technology more than most, they have a huge number of demands, they have little time for "frivolous" activities and their schedules are often interrupted with emergencies. You may have more success getting an appointment if you can find a way...

Of course, especially since Walmart is trying to position itself as a major player in healthcare. As popularity increases, there are the issues of attracting sick people to the same location where lots of other people are shopping, the ability to detect serious situations and get those people to...

If consumers want products on the same day, they go to local stores where the price may be the same as the online price plus the shipping cost. If the product is not available locally or if the price is higher than the price plus shipping, same-day delivery would...

There is a lot of potential in this approach. Of course, the artists need to be knowledgeable about the deal they make, but Etsy can perform functions they do not do well, or on which they do not want to spend time. Retailers have the opportunity to offer a...

Arizona is one market that is ahead of the curve because of all the winter visitors. Many stores already have smaller package sizes of staples and single-serving portions of many products. That approach needs to be widespread. The biggest problem may be for the warehouse stores like Sam's Club...

The difference at the holiday season is the increased stress and demand put on all parts of the process in combination with high expectation of consumers. Consumers want what they want, when they want it, at a good price. Between Thanksgiving and Christmas the demand is higher with increased...

Of course the farmers' markets are a threat to produce at nearby grocery stores. Between an increased demand for organic products, an increased demand for using local products to decrease the carbon footprint, and the popularity of "buy local" with Millennials and environmentalists, farmers' markets provide a shopping experience...

Analysts do not have the time, skill or rewards to focus on what is really important; understanding their best consumers well enough to create innovative consumer experiences in collaboration with partners. It is easy to start a promotion. It is much more difficult to determine the long-term ROI of...

Leaving the HQ in Chicago may not produce a tangible benefit in the U.S. because consumers will see no change. Moving the HQ out of the U.S. would generate a lot of negative publicity which could harm the messages and imaging that will be taking place.

The size of the...

Nordstrom is known for personalized service. Acquiring a company that offers personalized, high-quality service seems like an excellent fit. Adding new customer experiences while keeping the core image of the company is a great way to move in new directions while staying true to its mission and strategy.

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