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Also from Camille P. Schuster, Ph.D....

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[Image of: Camille P. Schuster, Ph.D.]

Camille P. Schuster, Ph.D.

President
Global Collaborations, Inc.

Many women already shopping at Target fit in the plus-sized category. They just do not purchase clothes for themselves at Target. For the new line to work, it needs to be fashionable, good quality and a reasonable price. Success will depend upon how well it hits that mark with...

Re-purposing containers is a great idea. Using them for other purposes is great as long as the conversion costs can be recouped. Given the flexibility of using containers, creating a destination space seems less likely to have a long-term appeal. However, using containers as pop-up stores to take advantage...

Normally a wallet holds forms of payment—cash and credit cards. If Amazon's Wallet did not include a form of payment it really was not a wallet, so of course consumers would not be happy. Usually Amazon does a good job of learning from its efforts. If Amazon learns from...

If the next-two-hour mindset emphasizes constantly collecting data and reviewing it with both a short-term and long-term lens to identify short-term and long-term consumer behavior changes, then it makes sense to me. If it means to review, replenish and refresh merchandise that makes sense. These two conditions would allow...

Admitting the quality issue and explaining that the diapers are being pulled to make way for an improved version will help. However, if the fix were quick, Amazon could have just made a substitute of new better-quality diapers. The lesson is that convenience and price can not be at...

What is it that consumers want to know when shopping in a store—Where is something located? Are other colors available? Is the size they want available? More product information? Where is the restroom? Where is customer service? Where can I find a chair? Where can I find something to...

Products often have more than one line with each one having a different name. Some retailers have also created different versions to serve different groups of consumers (e.g., Williams Sonoma, West Elm). Do people know or care who owns West Elm? If the new brands being acquired are actually...

When searching through many choices or browsing, the "Big Book" can be useful. Determining how many are needed, who should receive them and how many sales are influenced by the "Big Book" will be essential to determine whether it is worth the cost. However, appealing to past loyal consumers,...

Mentioning employees in the list is very impressive. Often the employees are left out. They are the face of the company to the consumer, the embodiment of service and an important area to focus on training. Generosity toward employees is not often included as an important factor of success...

Sears is likely to benefit from a good deal of good will from consumers for making a helpful gesture. People who get hired will be loyal. Those who do not get hired may well become new or loyal Sears consumers when taking advantage of the discount.

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