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Also from Camille P. Schuster, Ph.D....

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[Image of: Camille P. Schuster, Ph.D.]

Camille P. Schuster, Ph.D.

President
Global Collaborations, Inc.

Video contests can successfully engage consumers when they illustrate unique features of the brand, unique experiences or unique benefits. This allows consumers to showcase their involvement with the brand which can increase consumer loyalty, advocacy and engagement. With that being said, The Container Store's example does not do those...

Retailers need to offer online services that are close to the efficiency of Amazon. They have already invested in real estate and infrastructure and employees. Showrooming is not a way to profitability so retailers need to find a way to get consumers to come to the stores AND purchase....

The amount of data sharing between retailers and vendors is variable. Requests to share data with other retailers in a particular mall is likely to be met with variable responses. However, there is an opportunity to create experiences (besides events that so clog the mall thoroughfare that consumers can...

The potential for better consumer understanding is huge with this approach. However, visiting consumers in only large cities ignores a huge number of consumers in smaller cities and none of these cities are in the Southeast. Whether the consumers interviewed are a cross section of best shoppers and whether...

It is possible but not a guarantee. Consumers no longer automatically think of J.C. Penney when shopping for appliances which is a major hurdle to overcome. Since Sears has to compete against a number of other strong competitors, adding one more is not necessarily significant. The additional challenge of...

Consumers may have to carry two cards for Sam's: one to show membership and another for purchases. If that is not cumbersome for consumers, the switch will work well. Costco is about to roll out their new credit card/membership arrangement while exiting their old arrangement with American Express. The...

Very serious. Consumers in the U.S. are normally willing to share their information when they are getting something of value in return. What value does sharing data with third-party vendors provide? It is not surprising that consumers do not want to share data for that promise of value. There...

Target will only fare better than Walmart IF they really do personalize the offerings to the consumers in the neighborhood, offer the possibility of delivery of any other items offered online and can manage the supply chain issues profitably.

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Local products have great appeal to consumers. Retailers, on the other hand, have to work to ensure safety, inventory control and have the ability to track elements of the products. Local retail managers need to manage these responsibilities for local products more directly than they do for national or...

Will the beacons send valuable information to consumers in a timely manner without annoying them? If so, then they will be successful. Of course discount offers will be welcome but how many offers do consumers want to receive as they walk through the store or if they receive them...

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