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Also from Camille P. Schuster, Ph.D....

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[Image of: Camille P. Schuster, Ph.D.]

Camille P. Schuster, Ph.D.

President
Global Collaborations, Inc.

Organic and natural may have slightly higher prices but do not necessarily have to be high end. If Aldi can use their model to keep prices low, they can be successful with this strategy. The appeal of organic and natural products is not just with people who can afford...

Today's analytical environment is different from what has been done in the past for many reasons. First, the amount of data is huge. Second, data is available from many different departments in the organization. Third, analysts need to start with and focus on business questions. Research for the sake...

Suppliers will be nervous — that is a typical reaction to uncertainty. In terms of collaboration several things are necessary to know: 1.) Who is the joint consumer — retailer, manufacturer and specific store? 2.) What works for the segments of valuable consumers? 3.) What will make the consumers' lives easier?...

Putting shipping expense in one box when it is a logistics issue, a promotion issue, a customer expectation issue and a profit/loss issue is the real cause of the problem. Unless the issue is viewed from the perspective of all areas, a reasonable decision can not be made. Competitors...

If Macy's had a gourmet wine section or even a well established food section, the introduction of private label wines could make sense. I do not see it adding value to an existing restaurant or as an effective way to promote a wine bar in some stores. This is...

I agree with the decision to remove the gender designation on things like toys and sheets and books. However, I disagree with the decision to promote this as a move forward when they are correcting something that should not have happened.

...

This is certainly one option for merging advertising and social media. I do not understand the term "native advertising." However a certain percentage of consumers engage in social shopping and this site has been growing. This is not appropriate for all consumers. However, this is the kind of experimentation...

The old ECR research stated that implementation of technology is 20 percent technology and 80 percent people. This data shows that employees are receiving little training on any subject. Bringing technology to retail outlets is only a small part of the solution.

In general investment in training is low. With...

Cashiers are important for making an impression on consumers. This is a huge challenge because on the one hand if the cashiers have a nice long friendly conversation, people in line get frustrated at how slowly the line moved. If the cashiers focus on the scanning to be fast...

No one apparently knows what steps to take or those who do are not being allowed to take them because there has been no progress in this area for years. Until the boundary-spanning person who understands retailing, understands consumers (in their many variations), understands technology and understands innovation emerges...

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