[Image of: RetailWire Logo and Tagline (for print)]

Also from Camille P. Schuster, Ph.D....

Links by Camille P.

 
[Image of: Camille P. Schuster, Ph.D.]

Camille P. Schuster, Ph.D.

President
Global Collaborations, Inc.

Placing blame is easy. Spending time understanding consumers and monitoring how well systems work is tough, tedious work. After taking three hours and three phone calls to customer service on one day for one order and after having two other orders cancelled after I had been given a delivery...

Wow—I was so surprised at this post. Thirty-five years ago I started teaching personal selling and have always found that by the end of the class the students have a new understanding of and appreciation for salespeople. In my experience salespeople who do their jobs well are proud of...

Pleasing the bloggers is not the point. Understanding consumers is the point. The increase in stay-at-home dads and the increase in dads who have custody, full or part time, of their children, as well as the number of gay dads raising children means this is a sizable market. It...

Telling time is not necessarily the most important function of the new generation of watches. Telling time is merely the price of entry for getting consumers to wear the new devices on their wrists. The success of TAG or any other watchmaker depends upon accomplishing two different goals. Consumers...

The campaign is not likely to have either a major positive or negative impact on business. The conversation started seems to be more about Starbucks than about race. Coincidentally that is good for business. Starbucks does try to stimulate discussion, does take a stand on issues and does not...

People are influenced by people they see, look up to and/or want to emulate. That is part of the human condition and not a trend. Who those people are depends upon forms of interaction: face-to-face or through media. Peer group pressure is common with this age group and digital...

How generous is this return policy? Consumers have to keep the receipt for an item for 12 months and it has to be unopened if a registry item. That is not competitive with the retailers who allow returns of even opened items for store credit without receipts. If Target...

Money for systems, training for employees, time for software mastery and testing of segments and messages are needed to make email segmentation effective. The results of effective implementation are increased loyalty and increased sales. The results are great but require a significant investment.

...

In terms of effectiveness, relationships are more effective for loyalty marketing. The hurdle? The work to get there. Collecting data across all channels, integrating it, associating all data across all channels with the same consumer and analyzing from different perspectives (amount of purchase, times of visit, seasonality of purchases,...

I don't know of any examples of retailers using beacons effectively. Most examples of in-store messages I have seen or read about involve providing more product information, ads or a coupon. If I need more information beacons could be helpful, but if that is all that is available when...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters