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Also from Camille P. Schuster, Ph.D....

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[Image of: Camille P. Schuster, Ph.D.]

Camille P. Schuster, Ph.D.

President
Global Collaborations, Inc.

Absolutely not. Recruiting is a time intensive activity. Giving a list if criteria to HR and having them do the initial screening is a good use of time and expertise. If the HR people really knew the intricacies of every job and every team and were strategic thinkers, they...

The change in management personnel appears similar to the changes in strategic direction. Walmart's laser focus on operational efficiency and strategic management focus on low prices always are a thing of the past.

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Unless consumers start buying more food in total, an increase in one type of food will be offset by a decrease in another type of food. Organics, locally grown and gluten-free are all popular now. Organics is such a fuzzy term that it is likely to stay popular in...

Matching promotions with other retailers may be attractive to new consumers to Nordstrom, but it does nothing to differentiate Nordstrom as a distinctive retailer. It may be a good idea to push merchandise but the young people are going to expect a LOT of new merchandise after the sale....

The Gap commercial demonstrates rejection, difference in ages and difference in styles. I don't see how the tagline fits.

The H&M commercial is a blending of differences which has a much stronger appeal. The hint of fantasy also will appeal to their demographic so I vote for the H&M commercial.

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Identify core competencies and build your competitive advantage on those competencies—what strategic consultant does not say this? In this day and age young kids are not as busy buying old cars and fixing them up as in the past. Today young kids are busy building technology tools (even rebuilding...

Word of mouth has always been the most persuasive form of communication because people trust what their friends and acquaintances say more than they trust what the company says in planned promotion. Social media is the way many people talk with each other so, of course, it is an...

I think online shopping is online shopping, and this could be a breakout year for online shopping. The device used depends upon the consumer and the retailer. Different consumers prefer a desktop, a tablet or a mobile device. Some consumers may use whichever tool is handy when they remember...

Every time my Millennial students ask me how to do something with technology, I realize that I am not behind the times!

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Capturing data will be the only way to tell how successful the venture will be. The potential for success is there. Depending upon the video material, the execution and the consumer response, the idea could work well. While pillar one has great potential—based upon how well those insights are...

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