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Also from Camille P. Schuster, Ph.D....

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[Image of: Camille P. Schuster, Ph.D.]

Camille P. Schuster, Ph.D.

President
Global Collaborations, Inc.

If Target's overall strategy is to reinforce their mission of "Expect More, Pay Less" by concentrating on trend and fashion, will that be incorporated into the food area? If not, will Tareget be going in two directions?

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The store manager's job is to manage the store. Individualizing assortment requires analysis of customers' purchasing habits, trends, and preferences. This is a different skill set. Are the local mangers receiving appropriate training or do they have someone on their staff with this ability? If not, how can they...

Depends upon the product. For significant life events like getting married or having children some products are necessary. Millennials may not be able to afford the luxury model but need to purchase something. This generation grew up with technology so that is also likely to have a high priority....

Finding occasions to link and connect with consumers is important. Tax day is a significant event so linking with it has possibilities. How does it make people feel? Like they have free money? Like they are worse off if they have to pay? Like they have money to pay...

One important aspect to remember is that this process is working for an expensive product that customers want to see how it looks on them. However, an interesting aspect is that the store is being used for the experience and online is being used for purchase. Now fulfillment needs...

Certainly this approach generates some cash. Now how will that money be used? Today consumer experience at retail is critical. Will some of that money be used to experiment with different retail experiences or will it be used as a way to easily close retail locations down the road?...

Both slow and fast thinking are required. However, as Anne says, it is imperative that marketers clearly identify which data they need to make which decisions. Otherwise the massive amount of data leaves marketers chasing numbers and responding to everything. That is not a good situation. Even when using...

In general this practice sounds like a way around accurately scheduling employees. In most cases it should not be necessary. Certainly it is disruptive to employees who are responsible for child care or who are not able to schedule hours for another job for which they could get paid....

Results of studies conflict with one another. The qualifications related to results provide some insight: season, availability, location, growing methods and local grocery store strategies affect prices. Only carefully examining the original studies and putting the results in a specific context will reveal any lessons that can be generalized...

If I am interpreting this correctly, Millennials use Facebook to see what their friends are talking about and doing and Twitter to see what is going on now. Why is this a surprise? That is how both tools positioned themselves when they started and how they still position themselves.

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