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Also from Camille P. Schuster, Ph.D....

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[Image of: Camille P. Schuster, Ph.D.]

Camille P. Schuster, Ph.D.

President
Global Collaborations, Inc.

Identify core competencies and build your competitive advantage on those competencies—what strategic consultant does not say this? In this day and age young kids are not as busy buying old cars and fixing them up as in the past. Today young kids are busy building technology tools (even rebuilding...

Word of mouth has always been the most persuasive form of communication because people trust what their friends and acquaintances say more than they trust what the company says in planned promotion. Social media is the way many people talk with each other so, of course, it is an...

I think online shopping is online shopping, and this could be a breakout year for online shopping. The device used depends upon the consumer and the retailer. Different consumers prefer a desktop, a tablet or a mobile device. Some consumers may use whichever tool is handy when they remember...

Every time my Millennial students ask me how to do something with technology, I realize that I am not behind the times!

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Capturing data will be the only way to tell how successful the venture will be. The potential for success is there. Depending upon the video material, the execution and the consumer response, the idea could work well. While pillar one has great potential—based upon how well those insights are...

Tim Cook's disclosure may have an effect on companies that are in the process of accepting or embracing diversity. For companies that do not embrace diversity it is valuable for them to see that accepting diversity can lead to a vibrant, innovative, successful company. However, they may not have...

The success of retargeting depends upon the circumstances. If the consumer has not responded the first time, they may not have noticed the ad, they may not have registered the ad, or they may not have been interested. Reminding consumers or retargeting the ad enough times (whatever is appropriate)...

Many board members and top executives lack the skill set to plan for the future because the pace of change is faster and more extensive than ever before. To overhaul the board, screening for mindset is even more important than skill set. The specific set of skills for running...

Robots could certainly be helpful by helping people find items in the store. I suppose they could even provide product information. If they manage those functions efficiently they could certainly fulfill a useful function, but so could a kiosk which would be less expensive. If they perform the function...

The impact to MCX will depend upon how widespread the notice of being hacked is. Since MCX is not widely used yet, the hacking may not make much impact on consumers. However, retailers may rethink their approach. For MCX, it is like getting its gun stuck in the holster...

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