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J. Peter Deeb

Managing Partner
Deeb MacDonald & Associates, L.L.C.

GO SLOW or the majority of your customer base will flee! Bank has disguised the correct price of their merchandise to the point that no matter how and where they settle this will be a very rocky road. A consumer will not pay $795 for a suit next month...

Awareness and visibility! Only the company knows the true reasons behind the pop-ups, but whether brand building, gauging acceptance for expansion, trying to rattle the competition, showing potential investors the possibilities etc., In-N-Out has created a buzz! Is that not what good marketers do?

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Absolutely. Brian Cornell is moving Target back to its "cool days" image with the latest commercials as well as the creative hookup with TOMS. Target got away from concentrating on the strategy that separated them from other retailers and online businesses, particularly when they greatly expanded their food program....

This type of uprising is rare because most companies have not had the closeness that Market Basket has had among all levels of the business over the years. Building that business in the highly-competitive New England market called for points of differentiation to succeed, and maybe the most important...

This decision requires fact-based analysis and decision making. Target can analyze by location, by proximity to competitors who remain open and more importantly by the metrics of each of their locations to make this determination. I am amazed by the generalities that many retailers use to dictate key aspects...

Erratic scheduling in this technology age should not be happening. If Starbucks is scheduling using a computer program by store, that program can be built or adjusted to give adequate lead time, prevent "clopening" and prevent extended days in a row for employees.
When I managed retail we had...

Target should be utilizing BOPIS as a way to regain customers and drive store traffic. This is just one of many marketing efforts that they need to overcome their data breach issue. Training their customers to order and then pick up will only add to their in store traffic....

The biggest challenge facing Mr. Foran is how to revitalize the shopping experience at Walmart. Cleaning up the clutter in the stores may not have been the best idea that Walmart had, as their transaction amounts and same-store sales have suffered due mainly, in my opinion, to less impulse...

This is a slam dunk for CVS, IF they utilize the power of the name in the right way. This means mining data, transferring the learning to other markets and potentially expanding the name and the concept to new and existing outlets. Not always easy to do when you...

This map-app will appeal to the younger shoppers who are already utilizing their mobile devices. Over time, in-store technology will play a greater role in shopping habits and purchase decisions. The ability to find products, get offers and earn points in a very seamless manner will, in my opinion,...

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