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J. Peter Deeb

Managing Partner
Deeb MacDonald & Associates, L.L.C.

First you have to find an associate. This is more and more difficult in most large stores including DIY, department, box and warehouse stores. Once you find them, many are under-trained, under-compensated and under-motivated to help. The answer lies in more associates, better selection, better training and better compensation....

All of the suggestions made by the industry experts would help to perk up sales and they would differ in importance based on how each retailer is currently marketing their own brands.

The most successful store-brand retailers do an extensive marketing job around their brands. Those who have branded their...

These ads are an example of 2 companies denying reality! Best Buy has not been "Best: for a long time and most consumers know it. RadioShack is a sinking ship and if you are trying to sell toys, how is "Weird Al" even remotely connected to toys, especially electronics?...

If you want to feel good watch the Target commercial. If you are a harried two-job household looking for gift ideas the Walmart ad will get you started. They are both attention getting—the Walmart ad gets my vote for its practicality.

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Retailer-controlled electronic payment plans are a bad idea (as confirmed earlier this week). Getting hacked only reaffirms this in my mind. Retailers should stick to marketing and merchandising (their reasons for existing) and let the experts in payment systems develop strong programs that give their customers a choice. Many...

CVS should be looking for other ways to generate revenue lost to a mission-oriented tactic (no tobacco products). Antagonizing their pharmacy customers COULD result in several negative reactions by consumers. $15 additional co-pays is a large amount to the fixed-income consumer, the family with a large amount of prescriptions...

I am not sure what to think about this benefit. Will it attract better qualified women to the company? Does it say that women who take advantage of it have a better chance for advancement over women who don't? Is the cost worth the investment that a company makes?...

Nordstrom very well could raise the levels of service in Canada, but mostly within the retailers serving the Nordstrom customer demographic. Mid-level and low-price retailers may strive to improve but usually their focus is on other areas. Nordstrom has a great recruiting, selection and training model that is difficult...

GO SLOW or the majority of your customer base will flee! Bank has disguised the correct price of their merchandise to the point that no matter how and where they settle this will be a very rocky road. A consumer will not pay $795 for a suit next month...

Awareness and visibility! Only the company knows the true reasons behind the pop-ups, but whether brand building, gauging acceptance for expansion, trying to rattle the competition, showing potential investors the possibilities etc., In-N-Out has created a buzz! Is that not what good marketers do?

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