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Also from Ralph Jacobson...

Braintrust Resource

IBM Corporation
Smarter Food Supply
Technology is ensuring your food is getting "smarter". (url)

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[Image of: Ralph Jacobson]

Ralph Jacobson

Global Consumer Products Industry Marketing Executive
IBM

Can we all just please relax for a moment?! Let's not remove every last piece of humanity from our society, ok? We barely talk to each other any longer. We text, selfie and post blogs and never hear a LIVE human spoken word, nor feel the embrace of a...

I applaud the company for addressing a very serious issue. They are, of course not the only merchant affected by these criminals. Consumers do need to be able to trust their merchants as much as they trust their CPG brands. The biggest sites are the most visible, however, smaller...

The most innovative promotional campaigns I have seen retailers run include the featuring of more "durable" goods to compliment the traditional consumable food items. Some are touched upon in this article. Durable goods create a lasting positive revenue impact by driving ongoing needs for associated consumable foods. Further, merchandising...

I think this is one of the biggest growth opportunities retailers and CPG brands have globally. Some brands already have made great progress in this area of customization. For specialty apparel, I have seen dressing room kiosks and "smart mirrors" to create customized fashions and/or request assistance from in-store...

Solutions around the three areas of: The Power of Insights," "The New Storefront," and "Fulfill on Demand" are spot-on with both retailers and CPG brands. As technology companies continue to develop effective capabilities for organizations to leverage, I see an increase in consumer advocacy for those brands and merchants...

This is a great way to "pop up" shopping—and other services—in a space-constrained urban setting. Of course, if popularity grows with these containers, more and more will appear in suburban areas, too. Whether permanent or temporary, these container sites help leverage the abundant resource of old shipping containers, which...

Over the past three years, the Internet of Things has become one of the hottest topics in the consumer goods manufacturing industry, especially around wearable devices (smart watches, fitness bands, medical accessories) and intelligent vending systems, but not as much in the clothing and product packaging domains.

This may be...

This is absolutely spot-on with what I am seeing in the marketplace among the most innovative online merchants globally. I had numerous retailer and CPG brand conversations at NRF regarding the need for more shopping experience differentiation, as we craft the consumer journey throughout the shopping process. Storytelling and...

I'm all for work/life balance, and getting staff to integrate their personal lives into their business lives, in theory, is a good thing. As a store manager decades ago, my (admittedly somewhat out-of-touch) apprehension to relying on the staff's scheduling desires too much may literally compromise the performance of...

Americans love product promotions. I don't see that going away anytime soon. Adding the personalization touch definitely helps, however these personalizations have to include aspects of the purchase that the shopper actually values. That seems to be a common thread.

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