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Also from Ralph Jacobson...

Braintrust Resource

IBM Corporation
Smarter Food Supply
Technology is ensuring your food is getting "smarter". (url)

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[Image of: Ralph Jacobson]

Ralph Jacobson

Global Consumer Products Industry Marketing Executive
IBM

Joan Rivers, Suzanne Summers, etc., built enormous empires via these channels. However, there are some great examples of unknown people making a fortune via the same channels with simply a good product at a compelling price. Do celebrities have a head start on the unknown face? Typically they do....

I think retailer and CPG brands need to look at this video game "channel" as part of their omni-channel strategy. Properly identifying who is playing these games is a great start, as these studies have shown. Beyond that, targeting these people with appropriate offers is the next step to...

To be brutally honest, I believe the vast majority of challenges at the physical store level during the holidays still very much center around the perennial problems of out-of-stock conditions. We routinely survey stores with 30-plus percent out-of-stock in key categories during peak traffic times. It's important to have...

This trend is having, and will for the foreseeable future have, an enormous effect on CPG companies and retailers alike. Entire product categories are evolving to meet these consumer demands. Convenience foods, etc., are on the rise, while traditional specialty retail, like formal business wear, are having to adapt...

Both partners need to have skin in the game. We often do first-of-a-kind projects with our retailer and CPG clients whereas both parties have strong upside potential. Therefore, it is obvious to both teams that they must engage the right people with objectives, expected outcomes and metrics clearly defined...

Getting people in the store is still a key driver to profitable growth, to help offset the growing expenses around maintaining physicals presences while competing with online pure-play entities. The opportunity for high-margin impulse buys in-store is enough reason to implement effective BOPIS programs.

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As the article stated, local doesn't necessarily mean, "smaller" companies. I am all for supporting the thousands of local producers and manufacturers. Small business is the backbone of our economy. Whenever you can legitimately highlight the local flavor of your assortment, make it happen. However remember, a local division...

We spend a lot of time trying to analyze the shopper journey, consumer experience, etc. Bottom line, we are finding similar results from studies across a dozen countries that consumers do in fact gravitate toward products that match their lifestyles, or their desired lifestyles. Experience is everything. It's one...

With all the free press Apple continues to get, versus competing products, especially a good one from Samsung, I think consumers will take a bit longer to embrace the smartwatch, only because it is not yet standalone in most cases. You still have to carry a smartphone to reach...

I have seen another study that shows that if the product is a well-made product, sustainability aspects can help sell the product further, however sustainability in itself is not a key driver. So, I'd agree with most of the findings of this study, except that if the product...

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