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Also from Ralph Jacobson...

Braintrust Resource

IBM Corporation
Smarter Food Supply
Technology is ensuring your food is getting "smarter". (url)

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[Image of: Ralph Jacobson]

Ralph Jacobson

Global Retail Industry Analytics Marketing Executive
IBM

I love how we all see every life situation as a selling opportunity! ;-) Sure, this can definitely be capitalized upon by merchants and brands. Our daughter has a special shopping connection with my wife and they always make an event out of it...to the extreme! So, can retailers...

Well, this definitely adds to the cost of doing business for the employer. So perhaps there are potential solutions that the merchant in partnership with the logistics providers can do to decrease or eliminate this expense. Perhaps more "holding" locations or something like that?

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If a consumer isn't loyal to a particular brand, at the highest level, to me that simply means the brand / merchant hasn't generated a compelling reason for the consumer to be loyal. If the rewards, monetary and otherwise are significant enough to preclude the shopper from going to...

It's one more category to capitalize on. Game changer? To be determined. Faster adoption than wearables beyond a wrist device? Most likely, since hearables are already penetrating the global market significantly. Big opportunity for merchants of all types, potentially.

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Even those survey respondents who thought their campaigns transcend channels may not have a complete picture of their execution. This is more easily said than done. It's not impossible, by any means, as there are some great examples worldwide of merchants leveraging channels effectively. The key is to execute...

My employer has been testing this technology for years with in-store kiosks and other devices. I believe when a merchant has the right offer for the shopper, there will be a diminishing adversity to this technology as time goes on. Once the shopper reaps the benefits of a compelling...

I look forward to the day when we have one simple, default payment provider. I believe it will happen soon.

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Compelling promotions are key, as opposed to just loading one more app on your phone. Aggregated apps for multi-merchant sites are the best way for retailers to capture their audience's attention.

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I believe the three aspects alone are not enough to drive loyalty. There has to be a compelling offer for the shopper/consumer in order to help ensure that loyalty. Ease, simplicity and speed are not enough to get me to buy embroidery supplies, sorry. You have to compel me...

Guess what? Over the most recent years, pop-up successes have been driven almost exclusively by what we used to call "word-of-mouth," now known as "social." (I feel so old.)

A company needs to look at the strategy of the location, and drive towards the execution of that strategy. Just "build...

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