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Also from Ralph Jacobson...

Braintrust Resource

IBM Corporation
Smarter Food Supply
Technology is ensuring your food is getting "smarter". (url)

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[Image of: Ralph Jacobson]

Ralph Jacobson

Global Retail Industry Analytics Marketing Executive
IBM

I think the chief opportunity for merchants to leverage holiday data is to optimize assortment. Too many items still become out-of-stocks while others languish in overstock. Basic, perennial problems, however they still plague the industry across store formats, both online and offline. Analyze the data, derive meaningful insights from...

Seriously? 63 percent don't use the data available to them? ... and I'd bet that number is actually lower than the reality. The days of "gut feel" category management work have got to come to an end. There are WAY too many great tools available today for a retailer...

Executing an organized process is certainly the challenge. The problem is that this service is not a priority, or it may be considered an afterthought due to the fact that 99 percent of in-store staff is taking care of people who are actually shopping in the store, as opposed...

The research in this article makes sense. I don't think there are any surprises here, yet it is good confirmation. I agree that I also look to negative reviews first. I believe the best action for retailer and brands to take to handle reviews is to take them seriously....

The public is more than ready for this. Twenty years ago, a Canadian grocer set up a completely self-service store as a test. People loved it. Now, with robots adding a bit of personality, I think this is a great opportunity to get personal with shoppers, where humans often...

Americans love to eat. We will use any excuse to party. Super Bowl? Sign them up! No strings attached, like buying gifts for the birthday/holiday events. Just a good reason to spend money on meaningless "buy what you like, not what you're supposed to buy for the holiday" food....

If there is a persistent shopper perception that product returns are a pain to do at a particular retailer, my view is that shoppers will go elsewhere to substitute the purchase at a more lenient retailer. I also think that market research need to be done to confirm that...

If you aren't open and honest with your staff on their performance, then you cannot fault them for low productivity. Staff reviews are critical ... in every business. Coaching should be consistent and continuous. Give feedback often and in a constructive way. Compliment as often as you criticize. Look...

I am very optimistic for those retailers that are serious about investing in shopper insights to differentiate from existing and new competitors. I am totally pessimistic for those that are continuing their business-as-usual strategy of filling stores with product and hoping the shoppers will come.

Shopper insight technologies are taking...

I think stores of all sizes can leverage technologies like this. There are enough tools in the marketplace today to help identify loyal shoppers and offer compelling promotions to keep them engaged. If these third-party providers can differentiate the true loyal consumer from someone whom belongs to a bunch...

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