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Also from Ralph Jacobson...

Braintrust Resource

IBM Corporation
Smarter Food Supply
Technology is ensuring your food is getting "smarter". (url)

Links by Ralph

 
[Image of: Ralph Jacobson]

Ralph Jacobson

Global Consumer Products Industry Marketing Executive
IBM

Sounds? ABSOLUTELY! SmelliVision?! FOR SURE! And, the ultimate: software that generates a sense of taste! Yes. That will indeed be the shopping Holy Grail.

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I think a legitimate anonymous review is better than no review. That's just my opinion. However, with all reviews, you must read them with a careful eye. Simply put, the more reviews available for the product or service, the better your chances of them being legitimate.

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Too much gut feel still remains in the planning, execution and analysis of marketing research methodologies today. Most market research data contains responses collected using categorical questions that have a predefined list of responses or categories. An example is the question, "What do you remember seeing in the supermarket...

With the growing popularity of unrealistic-looking people on "reality" shows, such as all the "Housewives", "The Bachelor" and innumerable other programs, I believe the majority of consumers will continue to like to see someone other than the overweight, less-than-perfect face truth of how humans typically appear. Consumers want to...

Well, as a grocery store manager in my distant past, I can tell you that the canning supplies category was always one of the best at collecting dust on its shelves. If mason jars are indeed seeing somewhat of a resurgence in popularity, I would look at exactly what...

For many urban regions of the U.S., a steady improvement of the economic strength in local communities has helped drive movement deeper into more specialty food products versus traditional items. A key aspect of engaging these newer consumers is to create awareness of product assortment and benefits. Education is...

With the explosion of product reviews by consumers here in the U.S., I feel this is one trend that is not really all that different from a cultural perspective between Europeans and Americans. I think there is no reason why this type of store couldn't take hold here. U.S....

Of course this is a good opportunity, however, as online grocery continues a relatively slow adoption, the very premise of online food shopping seems to be the obstacle. As long as online grocery has been around (since approx. 1989!), the U.S. population has not been quick to embrace it....

With the rise in popularity of farmers' markets in the U.S., and the long-time tradition of these markets in growth regions of the world, I believe this is a great idea. If the product is of good quality in taste, but just not in appearance, supermarkets should definitely take...

The U.S. and some other countries have set the tone for over-worked labor forces. While Continental Europeans will riot if their 35-hour workweek and summer holiday vacations are threatened. I do believe a work/life balance is key. However, the challenge comes in retail online and offline stores. There will...

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