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Also from Ralph Jacobson...

Braintrust Resource

IBM Corporation
Smarter Food Supply
Technology is ensuring your food is getting "smarter". (url)

Links by Ralph

 
[Image of: Ralph Jacobson]

Ralph Jacobson

Global Consumer Products Industry Marketing Executive
IBM

Yes, this does make sense, as I blogged about this recently. Fulfillment has been, and still remains, the key element of this cross-channel process to optimize. There are tools available today to take the gut feel out of the decision-making process. Retailers large and small need to leverage these...

With Alibaba quickly taking over the world and generating market capital value as fast as lightning, I'd say they could influence buying behavior over time. Americans don't quite get Alibaba—yet. As awareness of Alibaba and Singles Day increases, this trend could easily become another tool for retailers to leverage...

There is no question in my mind that lower gas prices are stimulating the economy. I am seeing lines at the pumps that I have never seen before here in Los Angeles. Are people actually driving more now? Further, I am seeing overflow crowds at major malls, and I...

Although organics have been around for decades, as the demand/supply curve eases a bit hopefully more and more organic products will become affordable on a regular, not once in a while, basis for more consumers. I think shoppers would typically rather buy a product that is viewed as a...

Is the use of secondary packaging as a merchandising tool really a new trend? I remember innovative CPG brands leveraging this tactic when I started in the food biz in the '70s. Nevertheless, this tool will continue to be utilized throughout the industry as long as impulse shopping is...

In a word, "Yes." When retailers and CPG brands do not respond to consumer demands effectively, they simply become irrelevant. Think for a moment about some obvious brands that go way over the edge on customer service. Those brands are most often the most successful brands in the market...

Product, promotion, price, place, etc. These are all bits of information that should be easily accessible and very intuitive on every merchant, retailer or CPG brand's site. Whether at home, at work, on the road or wherever, the shopper must be able to integrate the merchant's site into their...

I LOVE this! I'm putting one in my house for my wife to use with me to keep me in line. Best idea yet. Simple. Effective. Enforceable by management. Make a clear response path known to staff, and you're all good to go!

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"Intelligent" retargeting is gaining momentum. The analytics behind the retargeting can help minimize consumer annoyances. This should not be taken lightly. Consumers are definitely getting not only annoyed, but are also becoming "blind" to these promotions. So, even if you get a relevant offer in place in front of...

Not all retail boards are dysfunctional. Some thrive with innovative interaction at the board level. The key is not only a diverse board composition in terms of industry expertise, but also a very active board. If there are members who rarely contribute then those people should be filtered out,...

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