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Also from Ralph Jacobson...

Braintrust Resource

IBM Corporation
Smarter Food Supply
Technology is ensuring your food is getting "smarter". (url)

Links by Ralph

 
[Image of: Ralph Jacobson]

Ralph Jacobson

Global Consumer Products Industry Marketing Executive
IBM

Organics and gluten-free are still relatively small percentages of the overall food category in the U.S., so until a national brand begins to carve out a significant share of the total food business, growth of private label organics and gluten-free is open for store brands to capture with very...

Merchants and CPG brands need to better leverage some of the social media analytics tools available today. Several vendors have some great capabilities for deriving insights from both online and offline WOM advertising.

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A new study suggests that 50% of CPG and Retail website visits and 24% of purchases will be via mobile during the holiday shopping season in the U.S. In a word, the answer is, "YES," this is a breakout year for mobile use for shoppers.

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Yes, this does make sense, as I blogged about this recently. Fulfillment has been, and still remains, the key element of this cross-channel process to optimize. There are tools available today to take the gut feel out of the decision-making process. Retailers large and small need to leverage these...

With Alibaba quickly taking over the world and generating market capital value as fast as lightning, I'd say they could influence buying behavior over time. Americans don't quite get Alibaba—yet. As awareness of Alibaba and Singles Day increases, this trend could easily become another tool for retailers to leverage...

There is no question in my mind that lower gas prices are stimulating the economy. I am seeing lines at the pumps that I have never seen before here in Los Angeles. Are people actually driving more now? Further, I am seeing overflow crowds at major malls, and I...

Although organics have been around for decades, as the demand/supply curve eases a bit hopefully more and more organic products will become affordable on a regular, not once in a while, basis for more consumers. I think shoppers would typically rather buy a product that is viewed as a...

Is the use of secondary packaging as a merchandising tool really a new trend? I remember innovative CPG brands leveraging this tactic when I started in the food biz in the '70s. Nevertheless, this tool will continue to be utilized throughout the industry as long as impulse shopping is...

In a word, "Yes." When retailers and CPG brands do not respond to consumer demands effectively, they simply become irrelevant. Think for a moment about some obvious brands that go way over the edge on customer service. Those brands are most often the most successful brands in the market...

Product, promotion, price, place, etc. These are all bits of information that should be easily accessible and very intuitive on every merchant, retailer or CPG brand's site. Whether at home, at work, on the road or wherever, the shopper must be able to integrate the merchant's site into their...

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