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Also from Ralph Jacobson...

Braintrust Resource

IBM Corporation
Smarter Food Supply
Technology is ensuring your food is getting "smarter". (url)

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[Image of: Ralph Jacobson]

Ralph Jacobson

Global Consumer Products Industry Marketing Executive
IBM

"Intelligent" retargeting is gaining momentum. The analytics behind the retargeting can help minimize consumer annoyances. This should not be taken lightly. Consumers are definitely getting not only annoyed, but are also becoming "blind" to these promotions. So, even if you get a relevant offer in place in front of...

Not all retail boards are dysfunctional. Some thrive with innovative interaction at the board level. The key is not only a diverse board composition in terms of industry expertise, but also a very active board. If there are members who rarely contribute then those people should be filtered out,...

Although mobile payment systems have been around for years internationally, it will take some time for the U.S. marketplace to settle on a dominant service provider. Security threat response will definitely be one major determining factor as consumers begin to migrate to one platform versus another. Consumer confidence (including...

Every day we create 2.5 quintillion bytes of data, so much that 90 percent of the data in the world today has been created in the last two years alone. This data comes from everywhere: sensors used to gather shopper information, posts to social media sites, digital pictures and...

I think this technology is as good as the merchant that promotes it. If the merchant utilizes an approach that is fun, exclusive in nature or compelling for shoppers to participate in, then that's much better than letting the technology get a "creepy" reputation. I think there's a lot...

If big data analytics are used to identify loyal shoppers and then used to reward those shoppers, I believe that's a great thing. If there is a more "sinister" utilization of this data, then that's something to deal with directly.

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Ironic this article appeared today. I blogged about this on my company's site right before I read this. Does the typical shopper think of security breaches as they go through the store or browse online? I don't believe so. Therefore I don't think it will in any way...

Are we still truly competing on price alone this holiday selling season? Innovative merchants and CPG brands are driving profitable, yes, profitable growth via offers that promote the benefits of purchasing their products rather than, or at least in addition to, low prices. These benefits can be in the...

Today's consumers have significant influence over one another. Retailers must learn how they can capitalize upon this to impact consumer loyalty and deepen their relationships with the brand.

We have seen merchants create a consistent and trustworthy brand experience in which consumers can research, buy, track, receive and return purchases...

There is a perspective that "data can be your secret weapon, but using it effectively is much more about processes and people than about tools," as writers Joerg Niessing and James Walker state. There is no question that there are effective tools available in the market today to enable...

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