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Also from Ralph Jacobson...

Braintrust Resource

IBM Corporation
Smarter Food Supply
Technology is ensuring your food is getting "smarter". (url)

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[Image of: Ralph Jacobson]

Ralph Jacobson

Global Consumer Products Industry Marketing Executive
IBM

The findings of this survey are probably not all that surprising. However, it is comforting to get confirmation on the value of physical stores. I believe the better a merchant can execute seamless operations between online and offline stores, the better and more attractive the shopping experience will be....

Based upon the consistent flow of traffic at the high-end Camarillo Premium Outlet center in my neck of the woods outside Los Angeles, and the strong business at other centers around the country, consumers are making a statement that at least for now, they love outlets.

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By bringing together the analytics and enterprise-scale computing of IBM with the elegant user experience of iPhone and iPad, this partnership will deliver a new level of value for businesses. Many IBMers have utilized Apple devices and software for years for business applications. This capability is now being shared...

This is all about the consumer experience. This example is a great one to leverage for most any consumer service, even across industries. Media and entertainment, automotive, even energy and utilities can take advantage of potential subscription service members and provide a "genius bar" for them to select personalized...

I think most of us take online reviews seriously. Of course there is opportunity for untrustworthy practices, however reviews are now driving the path to purchase for most every consumer product, regardless of price. I am still a bit amazed to find a hundred reviews for a $3 product.

I...

I think content and context are key attributes to mobile marketing. That goes beyond just the application. You can build brand loyalty and maximize brand value by connecting with consumers through contextual, value-added, mobile experiences. Personalized mobile touch points help build personal loyalty. In the United States alone, $83...

There is no good reason why local merchants should have this edge over the national companies. I truly am a bit skeptical in the results of this survey, though. I have a hard time believing that beyond the factor of "location," there should be no further advantage for the...

This is a case of judgement by the store/restaurant management. The customer is always right, however, there has to be a limit to what the customer can receive. It's good business to make a personal offer to the customer when ever possible, especially in stores that cannot afford labor...

Plain and simple: customer service has always been and still is a true differentiator. It doesn't cost anything. It just has to be genuine and part of your store's culture. People want to shop at local stores and feel appreciated. Train your staff that nothing comes ahead of customer...

As more and more video is created, the key aspect that makes them compelling becomes more and more difficult to exhibit. That aspect is the uniqueness of the video. Many compelling videos exhibit an element of the unexpected. I think those are the ones that go viral. Real life,...

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