[Image of: RetailWire Logo and Tagline (for print)]

Also from Ralph Jacobson...

Braintrust Resource

IBM Corporation
Smarter Food Supply
Technology is ensuring your food is getting "smarter". (url)

Links by Ralph

 
[Image of: Ralph Jacobson]

Ralph Jacobson

Global Consumer Products Industry Marketing Executive
IBM

Across the globe, more people live in cities than in rural areas for the first time ever. Cities are growing exponentially, especially in emerging markets. Something like 45 of the top 100 largest cities are in China, for example. Here is the U.S., I believe retail and CPG brands...

If we are talking specifically about apparel, few people will work at a retailer for whose products the employee doesn't care. Employees like to be passionate about the products they sell, especially apparel. So I do believe that offering incentives to employees to buy discounted merchandise is very productive,...

With the exception of the Mall of America, there are a majority of regions in the country where mall traffic is down overall. Revamping only the food courts will not in itself spark new profitable growth. There have got to be compelling reasons to visit a mall. Millennials and...

There is definitely value here for marketers. One word that seems to be missing from the findings of the study is "unique." As more and more videos and pictures get shared, it becomes increasingly more difficult to create unique imagery. I believe the most compelling aspect of messages going...

All I can say is that it is great that an industry trade organization is taking this on. The challenge is that NRF is 90+% U.S.-based and we need a global effort for this. Also, several other global entities need to participate, including financial institutions, and even governments, etc....

Funny that this article states the service-oriented aspects of the hospitality industry that retailers could leverage. I've been sharing these thoughts for literally a couple decades at this point. The perspective I have shared with retail clients is specifically from a loyalty standpoint. So many retailers are proud to...

With consumer attention spans shorter than ever, and instant gratification needs at all-time highs, I think retailers and CPG brands can capture opportunity here. The opportunities for partnerships with tax-related entities are working well for those innovators that are executing them. Tax season can become, or perhaps it already...

Interesting topic. When I read the seven tips in the article, I think that they are simply rules to live by...in everyday life, inside and outside of work. Aren't most of these basic principles of growing up? Having grown up in the grocery biz, my recommendation would first be...

Consumers continue to increase their usage of eCommerce sites, while these threats also continue to permeate throughout the world. I believe that security capabilities are in place to stop most threats on a daily basis. Of course, as soon as a security software application thwarts an attack, the hackers...

Although retailers and CPG brands cannot respond to every single product request from consumers, I believe this example is fantastic on the retailer's part! Where possible, however, positive efforts like this can lead to true loyalty via social channels for far more than the one consumer who made the...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters