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Also from Ralph Jacobson...

Braintrust Resource

IBM Corporation
Smarter Food Supply
Technology is ensuring your food is getting "smarter". (url)

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[Image of: Ralph Jacobson]

Ralph Jacobson

Global Consumer Products Industry Marketing Executive
IBM

There is NO question that both retailers and CPG brands are moving to digital in big ways. TSW (This Stuff Works). The promotions analytics tools available today in the marketplace as we speak are worlds better than what was available even three years ago. The guesswork has been virtually...

Why not for both shoppers and merchants?! Is there an added cost for the merchants? Not necessarily. If crafted correctly, this can be a great messaging tool to the consumer audience and drive profitable growth in the end.

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I applaud efforts to integrate past offenders into mainstream society. This work needs to continue. Of course, the biggest challenge is that these people didn't conform to the rules of society in the past, so an employer shouldn't expect them to easily fit in like everyone else this time...

Actions speak louder than word here. If the offers are compelling, the consumer will hand over virtually anything you want to know if the reward is valued. I see this privacy concern only being heard in the media, whereas younger shoppers are already relatively not concerned about privacy issues...

As social media channels continue to evolve, the dust will settle on some specific areas. One will be the value for merchants to leverage these channels in productive and profitable ways to grow their businesses.

"Irrelevant ads — a thing of the past." That would be such a great tagline...

I am extremely selective with the face-to-face events in which I participate. There are ones with value, as measured by the new leads that actually produce revenue, and the meetings that moved existing opportunities forward towards closing the sale. If I see something for the first time at a...

Certainly some newer technologies already in market and on the horizon exhibit the "creepy" factor to a degree. However, when the marketing messaging is right, shoppers understand and welcome the opportunity to get offers to reward their opting into programs. Several years ago I remember a bar in Spain...

Looking at another perspective, there are some interesting findings in a Forrester Research report showing that mobile coupon redemption is skyrocketing by 141 percent. People are definitely warming up to social retailing, especially internationally. We are just a bit slower to adopt it widely in the U.S. The...

Retailers have provided many services at no charge to the shopper for years. The challenge arises when the shopper has become accustomed to getting the service for free and the retailer starts charging for it. The shopper has to see the added value of the service, whether it's BOPIS...

It's already too late to "prepare." The IoT is happening globally in retail and CPG. Sure, there will continue to be experiments with consumer offerings, however some are starting to take hold. Over the past century we have seen the emergence of a kind of global data field. The...

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