[Image of: RetailWire Logo and Tagline (for print)]

Also from Ralph Jacobson...

Braintrust Resource

IBM Corporation
Smarter Food Supply
Technology is ensuring your food is getting "smarter". (url)

Links by Ralph

 
[Image of: Ralph Jacobson]

Ralph Jacobson

Global Retail Industry Analytics Marketing Executive
IBM

Marketers need to capture as many sources of data as they can, both internal and external, to paint a clearer picture of their target audience and build demand and true loyalty. These sources include social (both internal, like call center, customer reviews, etc. and external social channels), local news...

Smaller social sites definitely have an uphill battle against the big sites, however, I remember when Myspace dominated social channels and had more active members than the entire population of Mexico. So as long as the sites remain active and relevant, there can always be room to grow.

...

As a rule, we should not be too proud to look outside our industry to find best practices of all kinds. Self-service is a great example. I think many of the processes airlines AND hospitality do are completely transferable to retail. Along similar lines, airlines and hospitality have always...

This is all a matter of knowing your audience. Period. Whether you are trying to determine the value of these "ethical" aspects of your products or any other aspects, you will know what adds value for the shopper if you leverage deep shopper insights from both internal and external...

Finally, an article that echoes what I've blogged in the past: All Millennials are not alike! More than 60 percent of them don't even shop via mobile! You need to analyze your audience with the tools available in the market today that group shoppers by common categories via social,...

This is definitely a challenge. Even the biggest retailers still must manage their shipping costs regardless of the discounts received. You might be surprised at the low margins on huge percentages of good shipped. However, another aspect of some retailers' shipping costs is that the costs charged to the...

There is no question that as this technology evolves, it will become more seamless in the customer experience. For now, it can be hit or miss in terms of effectiveness. The key is definitely to find the right balance between human and chatbot interactions. Customer service tends to get...

I would never advise to violate MAP policies intentionally. There is a reason these policies exist, some of which are mentioned in the comments. There needs to be consistent enforcement by the brands, primarily targeting the authorized retailers. You'll most likely never stop the unauthorized ones in most cases.

...

I actually have not seen this consistently in my 40 years in retail. There may be inherent prejudice one way or another. However, adverse effects on sales have not been shown to exist across the board. I can say that staff whose appearance that falls way outside the local...

Screens have been trying to entertain shoppers for years at the POS. Rarely any compelling content to view. However, my take has always been, "This joint had to put TVs at the cash registers? How long do they expect me to be here?!" It's a bad precedent to set,...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters