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Also from Ralph Jacobson...

Braintrust Resource

IBM Corporation
Smarter Food Supply
Technology is ensuring your food is getting "smarter". (url)

Links by Ralph

 
[Image of: Ralph Jacobson]

Ralph Jacobson

Global Consumer Products Industry Marketing Executive
IBM

In a word, yes! It is more convenient to just click on the chat button than to dial a phone. I guess I have gotten very lazy and/or impatient. However, I don't think I'm alone with those characteristics.

If the chat button reflects accurate actual staffing hours, and the staff...

Here's the challenge I have with blanket statements and surveys involving Millennials: "Millennials" are not all the same. This is amongst the most diverse group of individuals since we started calling the Baby Boomers "Baby Boomers." If you search the web, you will find inconsistencies in age definitions, regional...

I wrote a blog about the fact that teens are quickly losing interest with Facebook in that now less than 50% of them use it today. I'm not all that certain that Instagram or any other social channel is all that innovative, due to increasingly short attention...

Retailers and CPG brands still need to know where to find their consumers. As online shopping grows for the foreseeable future, merchants and brands need to leverage tools that literally help "find" their target audience on a global basis—whether that merchant is currently a global business yet or not....

Survey questions must be reviewed by a team of editors to ensure a minimal level of ambiguity in the line of questioning. Only ask open-ended questions if you truly want "open-ended" responses. Otherwise, make the questions tactical and focused, with little or no room for interpretation of intent.

Will the...

Consumers are more savvy shoppers than ever. Coupons' wider distribution channels, private-label quality going up, specific category deflation and other factors all help drive down top-line revenue. This is a trend that will continue for at least the next 12 to 18 months, I believe.

...

I think this is a great idea. Positives for UPS, positives for the access point merchants, convenience for the consumer. If this catches on—which I predict it will—the number of stops will be cut down to a fraction of what they are now, which will drive down UPS costs...

Loyalty program rewards have to be just that: Rewards. They should not entail a bunch of obstacles in order to achieve the desired outcome that the consumer expects. I actually think the retail industry could learn a thing or two from other industries, like airlines and hospitality. Even though...

I have definitely seen huge improvements with some retail merchants, both large and small. Some of the best innovations are coming from retailers. Merchants need to leverage some of the tools available in the market today to gain deep insights in their target audience and help avoid annoying emails...

Well, working with the public in a most basic, primal needs category such as serving food, you will tend to have cranky customers who didn't receive what they wanted, and equally cranky people serving them.

It's a shame that this is a trend and I wonder if it is true...

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