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Also from Ralph Jacobson...

Braintrust Resource

IBM Corporation
Smarter Food Supply
Technology is ensuring your food is getting "smarter". (url)

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Ralph Jacobson

Global Consumer Products Industry Marketing Executive
IBM

As of today, mobile engagement with retailers (and CPG brands) is hit-or-miss at best. Whether you're accessing a mobile site in your home or via beacons in-store or however. Consistent access is the first step to making mobile a widely-adopted component of the path to purchase. Mobile can be...

Nothing new: 1) 100% In-stock online and offline, 2) Stress-free, accurate checkout online and offline 3) Differentiated services to compel the shopper to return versus the purchase decision based solely upon price... both online and offline.

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I think it's another potential channel for consumers to leverage, and time will tell which platforms succeed when the dust settles—if it ever does.

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Technologies need to achieve a combination of cost, benefit, reliability and consumer adoption and perceived value, at the very least in order to take hold in the marketplace. For example, beacon technology has actually been in testing in stores for more than a decade. However, based upon the "world's...

I think innovative merchants execute on both seamlessly. It's not like this never happens today. Think about the global electronics retailer that surprises and delights the shopper with clean, open stores with plenty of products to test drive. New items are right there to try out. Then a staff...

The first danger is to consider that all men are alike when shopping for food. We are as diverse, if not more so, as women. You have to cater to the "quick meal" fans, foodies, health nuts, etc. And, there are components of each group within the others. Bottom...

Ensure that the gift compels the consumer to return to the store to "complete" the value of the gift. For example, offer a gift that is part of a solution, but the consumer will want to accessorize the item for full value. A food store could offer a key...

Yes, shoppers have little patience for mobile apps that are cumbersome to use. The technical capabilities need to be optimized if any hope of utilization on a long-term basis is desired. Consumers will abandon the apps if they aren't easy to live with, however, that doesn't necessarily mean they...

I have the perspective that salespeople provide things people need and want. Isn't that a good thing? I also don't see that shame in very many sales folks. Personality that people like is most important for success in sales. Many people can get away with a lack of product...

I don't see much of a surprise here. That age group watches everything they want to on YouTube and other web outlets. What I see happening is this becoming a long-term trend because of the choice and on-demand control it gives the viewer, beyond this age demographic.

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