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Also from Ben Ball...

Braintrust Resource

Dechert-Hampe & Company
Sale Force of the Future - 2012
Survey Results - February - 2012 (pdf)

Links by Ben

 
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Ben Ball

Senior Vice President
Dechert-Hampe

I think the operative concept is "acceptably chic." Walmart is now "acceptably chic" for groceries for most shoppers—but not so much for clothes. Kohl's clears that psychological hurdle for clothes for many who buy Walmart groceries.

...

There seems to be considerable support for this idea among the commentators. Regardless of my own opinions, I would pose this question: Shouldn't this be a two-way street if it is really to be fair? Shouldn't retailers be entitled to some form of compensation when workers suddenly request changes...

It would seem this is all dependent on the cost of customization. "Custom" could be used to describe most restaurant pizza orders. The biggest difference is the availability of ingredients.

The other factor is the complexity of the manufacturing process. Pizzas are essentially "custom-baked" now. But other companies with more...

All the press on this one has focused on how bad this is for AmEx. Wall Street seems to have taken the same approach.

We have carried an AmEx card of some color since 1978. They are the gold standard in customer care among financial services providers. We now carry...

Overall—I give the crop a six out of 10.

Favorites: Nissan "With Dad" and Fiat "Blue Pill."

Both took an approach that fit the venue (action, adventure, humor) and executed it in Super Bowl style.

Least Favorites: Loctite "Positive Feelings" and Snickers "Brady Bunch."


Personally I thought the Loctite ad was...

Two observations from a Boomer whose wife now has him wearing a MotoActiv.

First, Cisco and Ms. Fretwell have astutely organized their findings around the utility IoT can provide to shoppers—not the capabilities of the technology. I don't really care whether the device on my wrist can talk to iBeacons...

My spurious reaction to this was "another nostalgic swing and a miss" for JCP. Then I thought about how I shop. How many times did the immediacy of a print piece in hand when I was sorting the mail compel me to glance through? And if the items targeted...

"How do you view the strategy of holding on to seasonal staff to create permanent positions?"

As unprofitable.

...

As a member of the cohort, I'm glad to see retailers and marketers finally picking up on the fact that we don't need any help realizing that we are aging. We get that part. What we want is ways to make that less painful and more enjoyable. We do...

The accelerating evolution of food shopping as a social experience tops the list for me. Many of the other trends hit on familiar themes, mainly convenience, health and wellness and bold flavors—but all this comes together when consumers decide how to get their food for the day. To attract...

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