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Ben Ball

Senior Vice President
Dechert-Hampe

Somebody is going to get this right — soon.

To be clear, I have been a proponent of drive-thru grocery for years. The two biggest obstacles have always been the wait time and the margins. Click-and-collect substantially reduces the wait time by getting all of the order selection and picking...

Quick shout-out to Roger Saunders, who recalls that we actually used to wear Chucks to PLAY SPORTS!

Remember when you had to have TWO pairs? One to wear to school and one to leave in your locker so you wouldn't scar up the hardwood floor on the basketball court?

Thanks for...

I'm not sure why Chucks have been so venerable, unless it is maybe that they were one of the clothing items, like Levi's, that never went completely out of style with the hip crowd. Suffice it to say that the first time I met the VP of Sales for...

Right answer, wrong theory — at least in my opinion.

I think the utilization rate for online coupons (vs. physical stores) is higher due to the immediacy of the incentive. Anyone with a smartphone can impulsively respond to an online coupon "right now." The physical coupon (or digital in-store coupon)...

"Fresh Frozen" was the original selling point for the category once we got past meats and before TV dinners. It is the selling point Frozen should use—if it can be credible. Some "wowee-zowee" technology fluff advertising might click with today's "have no idea where food really comes from" Millennials....

A strong mission statement is ANY mission statement that is actually followed and implemented by the leadership in such a way that it affects the organization's performance — preferably positively.

These are just below "unicorns" on the list of rare sightings.

...

A Millward Brown Digital study cited in an article on Payments.com today says that conversion rates for Prime members hit 73 percent — while non-Prime members average 13 percent.

Whether Amazon brings in new Prime users or not (and I think this will, based simply on the press it gets...

"Innovation" and "variety" aren't synonymous.

I had to jump back in on this one to applaud Ian Percy's comment. We literally have clients who have dubbed their annual product proliferation cycle "innovation." We don't talk about our new SKUs anymore — we talk about our "innovation." This is almost as dangerous...

Is this really even a question? A discussion?

While few of us can say this with the impact A.G. Lafley has:

"In general, we can get tired of our brand, what it stands for, our product, our package, long before our consumer does,"

this has been obvious to honest industry observers for...

Skeptics beware!

Everything from fresh milk to fresh eggs (some literally coming directly from the visible chicken!) to fresh produce are already being successfully vended across Europe and have been for a while.

Coming soon to a Walmart forecourt near you!

...

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