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Also from Ben Ball...

Braintrust Resource

Dechert-Hampe & Company
Sale Force of the Future - 2012
Survey Results - February - 2012 (pdf)

Links by Ben

 
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Ben Ball

Senior Vice President
Dechert-Hampe

Two observations from a Boomer whose wife now has him wearing a MotoActiv.

First, Cisco and Ms. Fretwell have astutely organized their findings around the utility IoT can provide to shoppers—not the capabilities of the technology. I don't really care whether the device on my wrist can talk to iBeacons...

My spurious reaction to this was "another nostalgic swing and a miss" for JCP. Then I thought about how I shop. How many times did the immediacy of a print piece in hand when I was sorting the mail compel me to glance through? And if the items targeted...

"How do you view the strategy of holding on to seasonal staff to create permanent positions?"

As unprofitable.

...

As a member of the cohort, I'm glad to see retailers and marketers finally picking up on the fact that we don't need any help realizing that we are aging. We get that part. What we want is ways to make that less painful and more enjoyable. We do...

The accelerating evolution of food shopping as a social experience tops the list for me. Many of the other trends hit on familiar themes, mainly convenience, health and wellness and bold flavors—but all this comes together when consumers decide how to get their food for the day. To attract...

Today's youth don't need any more help developing their digital skills! (Who do you ask for help when you can't get Netflix to stream to your HDTV via Chrome?)

What they are desperately lacking is personal interaction and people skills. This move will further isolate Girl Scouts from one of...

Google Now has practically ended the "I'm sure I'm right." "No, you're not!" conversations in my household. Now instead of reaching for the most spurious of justifications for a position blurted out spontaneously, everyone knows the right information is just a voice command away. This could be the answer...

Yes—but they have to.

Late shipping date guarantees have become the omni-channel equivalent of extended store hours. Because shoppers habitually procrastinate, retailers know there is a percentage of the season's sales to be had by being the last/most convenient option available. (As a long-time Christmas Eve mall jewelry store rat—believe...

The fundamental question on pop-ups that I have not seen answered is this. Is their success driven by the unexpected interruption of the shopper's routine in some place like a mall lobby or a park? Or is it driven by the time-sensitive availability of unique or highly-desirable items and...

Recent studies posit that social media is replacing traditional media as the source of product awareness, consumer perception and endorsements of efficacy—all because people trust friends and other accepted influencers more than they trust TV or print. This makes intuitive sense in today's socially driven world.

So—Facebook (social media) is...

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