Also from Joel Warady...
Joel Warady Group
Warady's Riffs, Raves, and Rants on Marketing
A Marketing, Branding, Social Media, & Trends Blog (URL)
I think this practice is 100% indicative of the Safeway attitude. The customer comes last. Can the chain be any less customer-centric with this policy?
...Retailing is theatre. This Best Buy experiment will only work if people walk in and are overwhelmed with a "shock and awe" shopping experience. If it is another simple box store execution, no matter how the store might be set up, and how many lifestyle solutions the chain is...
Why not use technology to create the solution? The retailers certainly aren't going to be successful if they try to charge consumer browsing fees. Consumers simply will not enter the stores. At the same time, the retailers that are attempting to collect showrooming fees from manufacturers will find that...
We can't blame Brian Baer. Safeway is looking for someone who can properly manage "the [Dominick's] operating division. I'm sure that he is more than capable of being a great manager and a great operator.
The problem is this. Dominick's needs a great merchandiser, marketer, and retailer. Sometimes these...
This is simply absurd. Does anyone think that people who purchase product from Archer Farms truly think there is a farm? Does everything have to be taken literally? Okay, if this is the case, let me be the first to tell everyone the following:
There is no Green Giant,...
Lowe's should have reminded the Florida group what true Christian values really are, and then thanked them for their comments and views. Once this was done, Lowe's should have made decisions based in what is morally correct, not correct for Wall St. They would have gained a lot more...
If you never use it, and all you do is hire people who do, you'll never get it. It doesn't matter what you say, or what your best intentions might be, without immersing yourself into social media, it will always be one of those things "that we do at...
This seems to be a study looking for a problem. I'm not sure we need to worry about Apple and cannibalization. They continue to open strong stores, and the crowds continue to come. The brand still has huge opportunity for growth, and is far from saturation. Apple is in...
Walmart has had so many failed attempts at owning the digital channel, it is hard to believe that they will all of a sudden be able to compete with Amazon. They have tried to beat Netflix at their own game and failed. They tried the same with digital books,...
I'm not sure about this research. I'm sure that someone can produce a study that indicates a certain type of music can have a certain percentage of positive impact on sales. But is this really going to make a difference in the success of a retailer? I think not.
If...