David Biernbaum

Listen, J.C. Penney is lost in the wilderness these days and it doesn't appear that there is light at the end of the tunnel. That said, consumers are a little bit like retailers; all that matters is "right now." What's in the news comes and goes and if executives...

This is neither specific to Walgreens, nor any other identifiable retailer, but in general I often find that once the bean counters get overly involved, results become ironic; the company saves money by cutting back in personnel and other matters, then loses money in the long term due to...

Whole Foods is a brand. This brand is all about having a point of differentiation, even if implied, a certain culture, and and a particular ethos. It is what it is, and from a pure marketing point of view, it's well executed.

This is a very well written report that makes more sense than most when it comes to social media. Brands with less-expensive retail prices with frequent purchase cycles have much smaller fan values and that's why we advise smaller brands, niche brands, and premium brands, not to pay any...

Abercrombie & Fitch has every right to be arrogant, shallow, and politically incorrect. Not everyone's business model is the same. Those of us who find them to be condescending and disgusting are not their target market. They are who they are and they do a good job being what...

Hmm, I think this Target initiative might help Facebook as much or more than it will benefit Target, itself. Facebook is looking to gain back some of its momentum with a young adult market, and that happens to be the same market that Target attracts. Good move for Facebook!

This campaign is excellent. It's a campaign targeted to the critical mass of plus sizes and for that reason I think it will be effective.

Let's keep it real.

There are some solid CEOs in our industry and I had the opportunity to meet and have some outstanding discussions with a couple of them at a recent industry meeting. However, I think for the most part, the true vision, and the true message that a...

All four of these are valid myth busters. I especially like number #2, Customers want to be left alone. The explanation is right on the money; customers want to be left alone by non-productive employees that add no value to the shopping experience. How to engage customers is a...

In my 35 plus years in the CPG/Retail business and having managed over 1,000 people, and having been managed by supervisors and clients of my own, I would have no clue why any employer, boss, or client, would be anything less than transparent, honest, and approachable. Anything less often...