[Image of: RetailWire Logo and Tagline (for print)]

Also from David Biernbaum...

Braintrust Resource

DAVID BIERNBAUM & ASSOCIATES
David Biernbaum Web Site:
Very educational for CPG companies! (URL)

Links by David

 
[Image of: David Biernbaum]

David Biernbaum

Senior Marketing and Business Development Consultant
David Biernbaum Associates LLC

Androids will do an overall better job than many humans but the impact on unemployment would be devastating.

...

To say that Whole Foods is bound to fail, at least anytime in the foreseeable future, is pretty nonsensical. However, I do agree that store managers can be completely overwhelmed with making localized decisions on choosing which items and which SKUs to carry in his or her store.

The truth...

Our country has lost its middle class manufacturing jobs to nations overseas. With certain exceptions, fast food and other retail employers are now the closest we have to "blue collar" jobs. I think America will need to get used to the idea of paying more for hamburgers in order...

Actually, I wish every retailer in the industry was as easy to do business with as Walmart. Every day low cost and every day low price, when it's practiced and executed authentically with no strings, makes doing business easy for suppliers because there are no hidden costs for extracurricular...

So here are my thoughts. I hope we can discuss this respectfully and intelligently. In the year 2015 it's just not OK anymore to treat gay people as though they are mutants, or freaks or criminals. I am a true believer that homosexuality is in a person's genetics and...

The Walgreens phrase "be well" might have fallen short, in my opinion, because it sounds kind of awkward coming from a busy, preoccupied employee, often multi-tasking, behind the pharmacy counter or at the drive-up window. I think what should be mandated, and I believe still might be, is a...

E-mail receipts will trend upward but not as fast as we'd all like it to happen. There are two purposes for receipts: 1. Security blanket for returns. 2. Tax records. Consumers still have a degree of mistrust that the receipt will be mailed successfully and timely, unless they can...

RadioShack is very fortunate to have some legitimate buyers for its stores and properties. However, RadioShack doesn't own all of its store locations and I'm not overly clear on what happens to all the franchisees. RadioShack is a classic example of a company that failed to make smart adjustments...

Re-evaluate, re-position and re-calculate are three very valid words for loyalty marketing. No re-considerations about that! But let me re-mind you too that every brand needs to re-think and re-view to make certain that any changes you make will not cause an all-too-often erroneous re-sult to make your brand...

It's not totally clear yet if Staples will retain all three "brands," including Staples, Office Depot, and Office Max, however it seems almost pointless to do so. Most people will be concerned that the absence of competition will drive prices much higher, however, we need to keep in mind...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters