[Image of: RetailWire Logo and Tagline (for print)]

Also from David Biernbaum...

Braintrust Resource

DAVID BIERNBAUM & ASSOCIATES
David Biernbaum Web Site:
Very educational for CPG companies! (URL)

Links by David

 
[Image of: David Biernbaum]

David Biernbaum

Senior Marketing and Business Development Consultant
David Biernbaum Associates LLC

The irony is that tax refunds simply mean that the tax payer paid too much money all throughout the year. Ideally, no one should want to overpay their taxes throughout the year and what they should actually prefer is to not owe taxes, and not be refunded any taxes,...

These are very good guidelines for any workplace, be it retail or otherwise. What I like best about this list is developing a culture where the focus is always on solutions. Complaining is a cancer. However, I don't discourage people from sharing personal problems with co-workers as long as...

The biggest challenges now and in the future for retail chains like Family Dollar, Dollar General, and others, are that when price alone drives the fate of the business, the consumer has too many other alternatives online, or even still with a wide choice of other price-driven retail stores,...

Starbucks' intentions were aggressive, and all good, and I have confidence that the majority of Starbucks customers will understand that the entire business of recycling is always based on a lot of changing variables as time moves on. The fact is that much of the marketing of recycling is...

First, full disclosure, I am an original Starbucks Gold Card holder, and I buy an average of 2.7 Starbucks lattes per day, including weekends, and I have never chosen an office building for David Biernbaum & Associates, LLC that didn't have a Starbucks somewhere within walking distance on the...

With all due respect I'm not sure that all the musical chairs that take place with department store executives really make that much difference anymore. The overall formats, philosophy, business model, product assortment, and customer handling seems to remain the same, no matter who has the corner office in...

There is always irony in the results of any survey. Consumers change where they shop because of higher prices, but then they complain about long waits at the checkout, inadequate selection of products, out-of-stocks, and poor food quality. Does anyone see an ironic connection here?

Supermarkets can't be all things...

Storytelling is unquestionably a very effective way to help market your brand, or your retail store, or chain of stores, if the "story" is appealing, entertaining, believable, and relatable. By entertaining, I don't mean to suggest that the story has to be funny, but it does need to hold...

I would encourage retailers, restaurants, branded marketers, and service companies, to immediately stop making programs, promotions, and pricing so clouded and confusing. Get the lawyers and accountants off the marketing team, and make a decision today to simplify your message, advertising, and how you do business and communicate with...

The price thing will get you in all kinds of legal trouble so I'm not in favor of that approach.

The truth of the matter is that some people are just not polite whether they are in a store, restaurant, at work, or even at home. Therefore, it might not...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters