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Also from David Biernbaum...

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David Biernbaum

Senior Marketing and Business Development Consultant
David Biernbaum Associates LLC

E-mail receipts will trend upward but not as fast as we'd all like it to happen. There are two purposes for receipts: 1. Security blanket for returns. 2. Tax records. Consumers still have a degree of mistrust that the receipt will be mailed successfully and timely, unless they can...

RadioShack is very fortunate to have some legitimate buyers for its stores and properties. However, RadioShack doesn't own all of its store locations and I'm not overly clear on what happens to all the franchisees. RadioShack is a classic example of a company that failed to make smart adjustments...

Re-evaluate, re-position and re-calculate are three very valid words for loyalty marketing. No re-considerations about that! But let me re-mind you too that every brand needs to re-think and re-view to make certain that any changes you make will not cause an all-too-often erroneous re-sult to make your brand...

It's not totally clear yet if Staples will retain all three "brands," including Staples, Office Depot, and Office Max, however it seems almost pointless to do so. Most people will be concerned that the absence of competition will drive prices much higher, however, we need to keep in mind...

Yogi Berra once said, "Nobody goes there anymore. It's too crowded." I think a great number of consumers have come to the conclusion that shopping doesn't have to be done in the madness and chaos of Black Friday. However, I'm also skeptical about how statistics are arrived at and...

Joe Magnacca has a good track record in retail turnarounds so I think he might help to give RadioShack a chance to survive and thrive, and I think the timing is right, because small consumer electronics have become a small store type of business once again. Let's face it,...

There is definitely a disconnect between how advertisers and marketers view Empty-Nester Boomer consumers, and what has evolved into reality. For one, the "older" generation is now much younger than the "older generation" from years past. Most of us had kids that forced us into learning how to use...

Listen, here is the bottom line. Retailers are in business to make a profit. The need is dictated by the market. If being open on Thanksgiving is what is needed to be in business, stay in business and not to lose market share to the competition, then being open...

If Starbucks is able to set up a model that works for delivery driver compensation, reliability and keeping the coffee hot on arrival, this will be as deliciously successful as pizza! Starbucks isn't just coffee. For many us, myself included, Starbucks is—well—an addiction. This is going to work!

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I agree that it's basically an "advertising" strategy, however CEO Brian Cornell is doing the right thing to announce free ground shipping for Target. Why? Because the overall perception of consumers is that there will be shipping fees with most orders not placed on sites best known for free...

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