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Also from David Biernbaum...

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David Biernbaum

Senior Marketing and Business Development Consultant
David Biernbaum Associates LLC

Whole Foods might benefit from a loyalty program, as the retailer now has significant competition from other similar retail chains, many which are regional, and also because Whole Foods could benefit from collecting data about its core shoppers and then execute on the data appropriately.

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For better or worse, Jos A. Bank has worked the BOGO concept into its very "brand" image. Men's Wearhouse will be between a rock and a hard place trying to re-brand the image of Jos. A. Bank, to the point where it might be better off simply converting the...

In as much as each purchase of a consumer good item is so important to those of us in the retail consumer goods industry, we should come to grips with a certain reality that many consumer purchases are not well thought-out. Many consumer purchases are not really "decisions" in...

Tim Hortons will not be hurt in the U.S. because the company has always been based in Canada. Americans have nothing against companies based in Canada. Most of Tim Hortons' customers will soon forget that the company is now owned by Burger King, and provided that the quality and...

I will be very surprised if Walgreens doesn't ultimately convert all Duane Reade stores to "Walgreens." There are so many reasons to do so; including national advertising efficiency, store-brands consistency, prescription drug ease and same-store clarification for consumers, and so many corporate and management efficiencies. I think New Yorkers...

Consumers might take a break, or look for alternatives, if they have had a couple of bad experiences at any given retail chain. However, let's be honest, if a consumer normally shops at Target odds are she will eventually forgive and forget and come back to Target. Why? Because...

In-store clinics will bring a few more consumers into Walmart stores more often; however, I do not believe the clinics will have exactly the same impact for Walmart as they do for chain drug stores. I do believe that Walmart will do a great job with flu shots and...

The idea of the "Buy" button and the notion of integrating e-commerce into Facebook will create another small firestorm of whining, complaining and paranoia, but when it's all said and done it will be enormously successful. The button will make Facebook a giant in e-commerce because Facebook is where...

Barbie, and many of Marvel's superhero characters, are known in the licensing industry as "evergreens." They last forever, in all seasons, and appeal to all generations. That said, time will tell if grown ups will wear the licensed merchandise, but I think it's worthwhile to give that an honest...

Chasing fads is almost always a bad idea, unless you and your products get in at the very beginning, do it right, and know that you are in it for the short-term. If you go this path, you need to plan accordingly for short-term gain and a profitable exit...

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