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David Biernbaum

Senior Marketing and Business Development Consultant
David Biernbaum Associates LLC

The check-out experience and cashiers are the last impression, and the most memorable impression, of any shopping experience.

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When checkers ask customers for a donation at the checkout, it's a very effective way to raise money for charities. To deny this would be naive.

However, I'm not surprised that nearly half the customers surveyed indicated that they do not like the practice, and unless it's a one-time or...

It's always so popular to bash Starbucks whenever they announce a price increase, but this company, and their CEO, Howard Schultz, are true American leaders.

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It makes perfect "dollars and sense" for Facebook to move up to the next level and beyond with e-commerce integration.

Facebook today is indeed Main Street, the town square, the gathering place and where people come to meet, talk, exchange, and yes, whether they realize it or not, it's also...

Whole Foods says mistakes can happen as a result of scales that need to be calibrated correctly or simple human error. So I would ask the question: do mistakes also happen in the customer's favor? I also want to know if this appears to be an issue on a...

Walmart's position with suppliers has always been quite unique in that the rules have been very simple: provide Walmart with the lowest possible every day cost and in turn the supplier would not have to pay for stocking fees, promotions or nearly any of the other expenses normally charged...

Walmart and other retailers are making the correct business decision to avoid selling products or merchandise with the Confederate flag.

I have heard many explanations and justifications for flying, flaunting or displaying the Confederate flag, and yet deep down I believe that in the year 2015...

Walmart will make more profits by slowing down theft than they will by having greeters direct people to checkout lanes. For that reason alone I think it's a good idea to place greeters back near the entrance.

However, it will also help Walmart's customer experience if greeters will...

Great CEOs are not hard to find. But the boards of directors are not committed to hiring true innovative leaders. Instead they resort to hiring "resumes" with prestigious backgrounds, similar past-histories, and people who are corporate politicians that look the part. It's the truth. Few boards of directors would...

At this stage of the game there are no indications that CVS's acquisition of Target's pharmacy business will have any impact on the way Target does business with HBC/OTC (non-prescription) products with its vendors.

However number one: I'm sure that there will be need to be some type of synergy...

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