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Also from David Biernbaum...

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David Biernbaum

Senior Marketing and Business Development Consultant
David Biernbaum Associates LLC

Whole Foods says mistakes can happen as a result of scales that need to be calibrated correctly or simple human error. So I would ask the question: do mistakes also happen in the customer's favor? I also want to know if this appears to be an issue on a...

Walmart's position with suppliers has always been quite unique in that the rules have been very simple: provide Walmart with the lowest possible every day cost and in turn the supplier would not have to pay for stocking fees, promotions or nearly any of the other expenses normally charged...

Walmart and other retailers are making the correct business decision to avoid selling products or merchandise with the Confederate flag.

I have heard many explanations and justifications for flying, flaunting or displaying the Confederate flag, and yet deep down I believe that in the year 2015...

Walmart will make more profits by slowing down theft than they will by having greeters direct people to checkout lanes. For that reason alone I think it's a good idea to place greeters back near the entrance.

However, it will also help Walmart's customer experience if greeters will...

Great CEOs are not hard to find. But the boards of directors are not committed to hiring true innovative leaders. Instead they resort to hiring "resumes" with prestigious backgrounds, similar past-histories, and people who are corporate politicians that look the part. It's the truth. Few boards of directors would...

At this stage of the game there are no indications that CVS's acquisition of Target's pharmacy business will have any impact on the way Target does business with HBC/OTC (non-prescription) products with its vendors.

However number one: I'm sure that there will be need to be some type of synergy...

First and foremost know the difference between a constructive "screamer" and someone who is unhappy with life itself and simply "screams" in a non-productive way.

Teach your employees, and in particular your customer service teams, to listen, ask, probe, and teach them how to arrive at a productive conclusion or...

I am bullish on using emojis in consumer goods and retail marketing, but only to a point. Use emojis right now and until further notice. However, at some point in time the use of emojis this way will become excessive and lose its effectiveness. Do it now, do it...

Amazon's Prime program offers a lot of comprehensive benefits that Walmart will not be able to offer anytime soon. Plus, the product selection at Amazon is not limited. Walmart "Prime" will carry only what Walmart carries, and believe it or not, that selection is fairly limited to mostly commodities,...

Most people will yawn or thumb their noses at this promotion, and most people will say it's far too expensive, and perhaps even ridiculous. However, what you need to understand is that Starbucks has a large enough group of very loyal, fanatical, and cult-like worshipers (I admit to being...

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