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David Biernbaum

Senior Marketing and Business Development Consultant
David Biernbaum Associates LLC

Tim Hortons will not be hurt in the U.S. because the company has always been based in Canada. Americans have nothing against companies based in Canada. Most of Tim Hortons' customers will soon forget that the company is now owned by Burger King, and provided that the quality and...

I will be very surprised if Walgreens doesn't ultimately convert all Duane Reade stores to "Walgreens." There are so many reasons to do so; including national advertising efficiency, store-brands consistency, prescription drug ease and same-store clarification for consumers, and so many corporate and management efficiencies. I think New Yorkers...

Consumers might take a break, or look for alternatives, if they have had a couple of bad experiences at any given retail chain. However, let's be honest, if a consumer normally shops at Target odds are she will eventually forgive and forget and come back to Target. Why? Because...

In-store clinics will bring a few more consumers into Walmart stores more often; however, I do not believe the clinics will have exactly the same impact for Walmart as they do for chain drug stores. I do believe that Walmart will do a great job with flu shots and...

The idea of the "Buy" button and the notion of integrating e-commerce into Facebook will create another small firestorm of whining, complaining and paranoia, but when it's all said and done it will be enormously successful. The button will make Facebook a giant in e-commerce because Facebook is where...

Barbie, and many of Marvel's superhero characters, are known in the licensing industry as "evergreens." They last forever, in all seasons, and appeal to all generations. That said, time will tell if grown ups will wear the licensed merchandise, but I think it's worthwhile to give that an honest...

Chasing fads is almost always a bad idea, unless you and your products get in at the very beginning, do it right, and know that you are in it for the short-term. If you go this path, you need to plan accordingly for short-term gain and a profitable exit...

The answer depends on the reasons for the job-hopping. We don't live in the 1950s anymore where job-hopping is necessarily a "negative." In this day and age, many employees and managers lose jobs for reasons that were not their fault. In addition, people change jobs for any number of...

If mirrors and spy cameras are visible on, or near, the self-check machines, this will help to cut down on theft. It also helps when there is at least one employee stationed in the area. This helps not only to cut down on flagrant stealing but also it makes...

Having worked with, and around, several big corporations myself, I'm not surprised by anything said or written here by the anonymous poster nor the CMO. That said, it would be helpful to know how close to the top and what type of view of the top is had by...

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