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David Biernbaum

Senior Marketing and Business Development Consultant
David Biernbaum Associates LLC

Yogi Berra once said, "Nobody goes there anymore. It's too crowded." I think a great number of consumers have come to the conclusion that shopping doesn't have to be done in the madness and chaos of Black Friday. However, I'm also skeptical about how statistics are arrived at and...

Joe Magnacca has a good track record in retail turnarounds so I think he might help to give RadioShack a chance to survive and thrive, and I think the timing is right, because small consumer electronics have become a small store type of business once again. Let's face it,...

There is definitely a disconnect between how advertisers and marketers view Empty-Nester Boomer consumers, and what has evolved into reality. For one, the "older" generation is now much younger than the "older generation" from years past. Most of us had kids that forced us into learning how to use...

Listen, here is the bottom line. Retailers are in business to make a profit. The need is dictated by the market. If being open on Thanksgiving is what is needed to be in business, stay in business and not to lose market share to the competition, then being open...

If Starbucks is able to set up a model that works for delivery driver compensation, reliability and keeping the coffee hot on arrival, this will be as deliciously successful as pizza! Starbucks isn't just coffee. For many us, myself included, Starbucks is—well—an addiction. This is going to work!

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I agree that it's basically an "advertising" strategy, however CEO Brian Cornell is doing the right thing to announce free ground shipping for Target. Why? Because the overall perception of consumers is that there will be shipping fees with most orders not placed on sites best known for free...

At David Biernbaum & Associates LLC, we totally agree with every point made in this article. In fact, I would go as far as to say that most consumer goods surveys today are non-scientific, far too random and yes, often single-sourced. For example, a survey in the office, or...

One of the reasons that CPG is "slow" to adapt digital coupons is because most CPG companies prefer to maintain some degree of control over the distribution of discounts and coupons at any given time, and they don't want multiple discounts and coupons being used on one shopping visit.

CPG...

Customers regard employees as being "the" company. You cannot afford to have negative employees, plain and simple. However, it's not so simple to fire negative employees, or any employee for that matter, under certain circumstances. So when that is the case, you need to train "happy" employees to roam...

Ron Johnson appears to be someone that thinks a little bit outside the box, however I'm not sure that he his visions can be seen well enough by consumers that feel warm and cuddly "inside" the box.

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