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Also from Anne Howe...

Braintrust Resource

MARS Advertising
An Updated Look at Value
White Paper (PDF)

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Anne Howe

Senior Vice President
Shopper Solutions, part of Acosta Mosaic Group

Video can also bring the advantage of the "mirror neuron effect" into play. Simply put it means that viewers, if they identify with the humans in the video, will be more likely to "feel" a subconscious desire for the product, and that will create more conversion to purchase. Simple...

Frankly, I've never been a fan of using digital coupons or saying that digital coupons can help create more emotional resonance between a shopper and a retailer. Rather, what is created is dependency on price and lower margins for all.

Augmented reality, in my view, has enormous potential to deliver...

What I like about the seven CEOs called out in the bullet points above is that it's very easy to state each one of the retail brands' positioning in the marketplace. Distinctive brands led by distinctive leaders who are working hard to deliver to their customer segments. Basic formula...

I've not heard of Five Below either. Shameful for me to admit. I agree with Ryan, setting an arbitrary number for store count seems rather "yesterday" but I really like the idea of the in-store "worlds" — they make sense and I'm sure they're very shopper friendly.

I'm thankfully past having...

If one of these companies would focus on a narrow target market and play the niche game with a laser focus, it could get some scale and perhaps become harder to replicate.

My selfish shopper side says one of these services should focus on Boomers who need healthier meals for...

This effort makes a great statement in support of the power of human interaction. Three cases of ring styles is not a lot. And showing the gem stones on an oversize tablet is not the best way to get shoppers excited by a diamond, let's face it.

But having a...

I just had to replace my Visa card last week. A careful review of my statements revealed three or four random charges that we could not identify. Hackers are not gone, they are just getting sneakier. It's frustrating and makes me feel distrustful of doing more shopping with this...

The industry can act before government steps in to mandate. The problem may be that industry leaders don't get close enough to what hunger really looks like in the neighborhoods their stores actually serve.

Here's a "cray cray" idea. Why don't store managers invite food banks to bring the consumers...

I'm glad to see CVS in this kind of "test and learn" pattern. Rather than try to fit a truly shopper-centric model into an existing format, they are meeting the Hispanic shoppers on their ground, providing not only products but cultural experiences that matter. They'll need to adjust/tweak in...

I'm not a "screamer" as defined by George but yesterday I did let a few associates at Target know my frustration with continual out-of-stocks on an organic facial item. I specifically plan a trip to Target to buy this item, and it's rarely in stock. This time I specifically...

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