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Anne Howe

Senior Vice President
Shopper Solutions, part of Acosta Mosaic Group

How refreshing that big CPG companies are moving in this direction. I've said before in this forum that decades of brain research show us that many decisions are made in the subconscious mind, which has no voice box. Post-consumption rationalization comes from the conscious mind, and is typically not...

I think it's a bit greedy for Etsy to take 15 percent of wholesale. Artisans are typically less aware of total costs. Etsy could help educate members to true financials, and perhaps have a floating commission model that allows the artisan to find a path to true profitable revenue.

I...

I agree with Dr. Sorensen here. If this technology is deployed to educate shoppers about something new or communicate a new benefit, it has the potential to be useful and therefore not annoying. But if used to blast out a coupon offer on just any product, it's noise, and...

Millennials are reshaping the retail landscape to a great degree - because they really don't spend as much time as Boomers in the kitchen. I do think that may change a bit as a percentage of them have children, but they'll never be a duplicate group to the Boomers....

Trust in the brand is a key factor in my opinion, so Amazon will do well here. PayPal had an imbedded base of merchants already, so the battle might be around merchant costs versus consumer adoption. Mobile wallets will not be ubiquitous just yet, but in ten years the...

Fears for Tiers is a great "label" for how the average consumer feels about loyalty programs. There are too many, they are too complicated and the rewards aren't worth much anyway.

Delta Airlines recently sent me (Gold Status) information on how to access the Club lounges, then a week later...

WOM may not always have direct correlation to purchase in a short period of time from the exposure but, done well, will provide a level of emotional (subliminal) connection to the brand. It may be hard to quantify but is extremely relevant in making an impact on the desire...

We know as marketers that scents work to stimulate emotions and therefore can trigger purchase behavior from a subconscious center of the brain. What we don't know in this instance can hurt us as marketers, because shopper verbal input about stores that have scented air has to come from...

NRF should indeed do this. I hope retailers sign on and candidly share information that protects the shopper. Having had two experiences with breach, I've eliminated (mostly) shopping at two retailers I like. I hope I don't have to continue to think about a credit card breach every time...

Amazon is copying a pure culture play from Zappos. Is Amazon a brand with an internal culture like Zappos? I'm not sure, but I would hesitate to bet against Jeff. The man is a retail icon for a reason!

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