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Braintrust Resource

MARS Advertising
An Updated Look at Value
White Paper (PDF)

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Anne Howe

Senior Vice President
Shopper Solutions, part of Acosta Mosaic Group

NRF should indeed do this. I hope retailers sign on and candidly share information that protects the shopper. Having had two experiences with breach, I've eliminated (mostly) shopping at two retailers I like. I hope I don't have to continue to think about a credit card breach every time...

Amazon is copying a pure culture play from Zappos. Is Amazon a brand with an internal culture like Zappos? I'm not sure, but I would hesitate to bet against Jeff. The man is a retail icon for a reason!

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This strategy is back to retail basics all the way. Never a bad idea to re-invigorate the box itself, but I wonder what helpful "experience" they can provide that offsets the convenience play most busy parents crave in the category. Clean and well stocked may not be the trip...

The real trick is to get beyond just the data here and research the why. Why they do what they do is hard to get via survey data, and that's because many of the decisions shoppers make are more emotional at their core, and it's very hard for consumers...

I've said this for years and i will gladly repeat it now — Walmart is one of the few retailers that will continually push its own envelope and test/learn/adapt to the future marketplace. All due KUDOS TO WALMART — their habit of pushing ahead with an open mind and...

To me, Amazon Prime is still worth the $20 extra spend. The barrier outlined by Jason Goldberg for ShopRunner is a significant lack of convenience - my sense is that shoppers who frequently use online sites value convenience as much as they do free shipping.

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My answer is NO. Walmart continues to focus on shoppers and formats in what seems to be more of a "slow and steady" manner, but when they decide to roll, it will be because they've done their homework and they know how to scale within their systems. Trying to...

Love the comments Herb Sorensen makes. Right on the money. Mobile is the shoppers path to purchase "in the pocket/purse" - as marketers and developers we should all realize that our jobs must change - we now "owe" the shoppers the experience they imagine/crave. It CAN happen if we...

Did the survey ask why? That is the only question that matters - nothing else can drive action quite like the truthful answer to why. That said, not sure a survey is the best way to get the real answers. When the brain makes emotional decisions it has no...

My only hope is that shopper input and preference is driving the decisions retailers are making. Anything to eliminate shopper confusion is a good move. The change from Saturday pricing to Sunday pricing drives this shopper crazy. I'm glad for this change, to be sure.

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