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Anne Howe

Senior Vice President
Shopper Solutions, part of Acosta Mosaic Group

Are we sure we want to evaluate retailers on this metric? It's hardly a full story. it seems to me that a customer will always tell researchers a negative sound bite about price, but in fact there are so many more unspoken dimensions that make up how we really...

I like this idea but the five mile radius limitation confuses me. For one thing, if 61 percent of customers live within five miles, that's a super quick trip to go pick up what you want and is faster than delivery by a long shot. So why wouldn't Ace...

Store design at Apple is a little stale, especially given the sea of people milling around all the time. I find it a bit too crazed, certainly not the environment to really understand the benefits of the watch, carpet or not. What's needed may be a bit of a...

I believe this is a smart move for Kohl's, and it should drive the right kind of traffic into the newly relocated "fitness casual" department. Kohl's challenge is to make something more of the opportunity to "connect" emotionally with consumers across the various new touch points this opportunity will...

Tying together a health-enhancing experience with your daily food needs is a brilliant concept. If anyone can test and learn and get this idea moving, it might just be the fearless Mackey! Make no mistake, this is not a healthcare system, but the total health immersion experience has profound...

The retailer that rises up and sets new standards for testing, monitoring and communicating transparently with shoppers is poised to win big in this area. Trust is huge in the wellness space and when four or five major retailers get "slapped" in this way, consumer confidence gets shaken. Which...

This is an area of retail innovation that has huge potential, especially in urban cities where there is an abundance of property that needs re-development. It's perfect for Detroit (said as a 50 year former resident). It's also perfect for areas where containers are abundant and space is at...

Amazon can't risk a mediocre rating on a "mom essential" like diapers. Just ask any person who looks after a baby all day (by this I mean cleans up after)! Imagine, if you will, a nanny of twins for a working mom,who decides to quit over this kind of...

I believe all the obstacles are worth overcoming because the experience that pleases the shopper emotionally and contextually will produce more sustained sales and affinity (what we call "loyalty," said in a more truthful manner).

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Word of mouth has forever been the most powerful and authentic method of influence. Retailers would do well to staff real humans that can create real stories and get conversations going amongst fans and shoppers. Doing this online, in the stores and in the community on an integrated and...

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