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Anne Howe

Senior Vice President
Shopper Solutions, part of Acosta Mosaic Group

The gold standard of shopping apps should be built around what the shopper deems as valuable. Eliminating the inconvenience of the order line and hopefully downsizing the wait time in the pick-up line is a much improved shopper journey for even die-hard Starbucks fans. Kudos to Starbucks for putting...

This is just great. I hope it can maintain its element of authenticity and not morph into the "I wanna be a star" default so many selfie-takers are portraying. Uniqlo has the sort of brand heritage to pull it off.

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I like the idea that Walmart, instead of matching another retailer's strategy, will stick with its own program. The shoppers will vote with dollars and actions. Walmart shoppers can get the savings either way if they really want them.

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My sense is that many shoppers will get on board for earlier online shopping this year, especially if they were "victims" in 2013. I would challenge brick-and-mortar retailers to accelerate and streamline in-store pickup of online orders in major gift categories wherever possible. With investment in helpful human contact...

To me, the biggest opportunities here are number five and number three. However, adding to the current customer base is the only way that many retailers are going to survive the upcoming major shift in spending (billions) from Boomers to Millennials. So identifying new prospects needs to be a...

How refreshing that big CPG companies are moving in this direction. I've said before in this forum that decades of brain research show us that many decisions are made in the subconscious mind, which has no voice box. Post-consumption rationalization comes from the conscious mind, and is typically not...

I think it's a bit greedy for Etsy to take 15 percent of wholesale. Artisans are typically less aware of total costs. Etsy could help educate members to true financials, and perhaps have a floating commission model that allows the artisan to find a path to true profitable revenue.

I...

I agree with Dr. Sorensen here. If this technology is deployed to educate shoppers about something new or communicate a new benefit, it has the potential to be useful and therefore not annoying. But if used to blast out a coupon offer on just any product, it's noise, and...

Millennials are reshaping the retail landscape to a great degree - because they really don't spend as much time as Boomers in the kitchen. I do think that may change a bit as a percentage of them have children, but they'll never be a duplicate group to the Boomers....

Trust in the brand is a key factor in my opinion, so Amazon will do well here. PayPal had an imbedded base of merchants already, so the battle might be around merchant costs versus consumer adoption. Mobile wallets will not be ubiquitous just yet, but in ten years the...

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