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Anne Howe

Senior Vice President
Shopper Solutions, part of Acosta Mosaic Group

Again, Walmart steps out to test and learn to manage this issue. Already the shoppers' expectations for better inventory management and transparency are WAY ahead of retailers' attention and ability to manage. I give Walmart a thumbs up for starting to move on this. The train is out of...

A singular view of the shopper's path to purchase that exposes all of her/his touch points with the brand and retailers is essential to success in consistency of communication across channels. That said, not all communications have to be the same, rather each channel should have communications to enhance...

The subscription retail model is a hot one, and shoppers like it. Sephora will likely test this model a few different ways, hopefully offering some customization and curation of the contents. I see no reason to fail for this smart retailer that women love.

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I think the question should be "what do Millennials want/need from retailers" instead of thinking about altering their already imbedded behaviors. It doesn't make sense even as a Boomer to have to download and keep checking multiple retail apps to take advantage of promotions across the retail landscape. That's...

Target is taking steps to learn the experiential retail business. Testing and learning is the smart way to go and makes sense to do in a pop up environment rather than in the "dumb box" that Casey Carl referred to. They can always do a store within a store...

Retailers are lacking funding for the kind of human experiences shoppers desire in stores. Even if they did have more humans, those humans need access to the IoT to be useful helpers to shoppers. But as Paula point out, no Wi-Fi means no access.

That's essentially two strikes against retailers...

Max makes the most salient point for the retail industry: will "match price" retailers (like Best Buy) suspend the practice on July 15th?

I give credit to Amazon for disrupting the retail scene once again with a "mega-shop" day. And I believe they'll pick up more Prime customers too.

I wonder...

Video can also bring the advantage of the "mirror neuron effect" into play. Simply put it means that viewers, if they identify with the humans in the video, will be more likely to "feel" a subconscious desire for the product, and that will create more conversion to purchase. Simple...

Frankly, I've never been a fan of using digital coupons or saying that digital coupons can help create more emotional resonance between a shopper and a retailer. Rather, what is created is dependency on price and lower margins for all.

Augmented reality, in my view, has enormous potential to deliver...

What I like about the seven CEOs called out in the bullet points above is that it's very easy to state each one of the retail brands' positioning in the marketplace. Distinctive brands led by distinctive leaders who are working hard to deliver to their customer segments. Basic formula...

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