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Anne Howe

Senior Vice President
Shopper Solutions, part of Acosta Mosaic Group

I agree with Camille, a split image is troublesome for a high-end store. It's very hard to communicate externally so customers know what to expect where, with the results being confused shoppers. Those confused feelings are an emotional turn-off to the majority of shoppers. Giving the higher-end stores a...

Yikes! Starbucks should jump on this and reinforce passwords ASAP. The negative spin potential is very high. So is the opportunity for Starbucks to manage this as an industry leader. I'm interested in seeing how fast they could mobilize their "loyals" to take action. Would be a great case...

Part of this challenge is for independent retail business owners to understand why and how their shoppers are invested in the business, so that a forward-leaning business strategy can be developed, leveraged and cultivated over the future. Sustaining an independent business requires insight, not just desire.

Determining if a relative...

Walmart has the access and logistics system built. They can hire and retain the business acumen to be in the delivery of health care business. What Walmart has to be careful about is the one-to-one relationship with the consumer at the point of delivery. The word CARE needs to...

In any business where cost savings gets the status of gravy, not steak, the respect factor has to go up more than just one notch. Just take a minute and take a mental count of how many Wall Street Journal articles you've read in the past quarter about CEOs...

Conventional wisdom would lead one to think that delivering to the car might punish Nordstrom by skipping the opportunity for an impulse purchase on the way up or back from customer service counters.

But that's so old school. Especially for busy women who want exceptional service, the bread and butter...

Be first in the heart and the mind of the shopper. That's what Starbucks puts in, so it's not surprising the local level decisions (even the ones to just take cash) are seen as "right" in the minds of their customers. Kudos earned, not just given, since I'm not...

Roasting Bieber? Is Martha Stewart trying to be the next Joan Rivers?

What does her brand represent today? A hodgepodge of unrelated categories.

Where is her retail point of difference? Gone.

This doesn't add up to a comeback, IMHO.

...

Lowe's is already using the spring Black Friday theme, it's just not ownable. Use of seasonal terms by retailers is boring. lacks any creativity and really needs some reinvention. Cyber Week? Come on. For consumers with any kind of smart device, every week is Cyber Week.

...

The try-on experience works well because it delivers on a couple of key behavior prompts. One, making the appointment serves as a commitment in the mind of the shopper. They can already see themselves with the watch on in their minds, and they can already feel like a part...

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