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Also from Anne Howe...

Braintrust Resource

MARS Advertising
An Updated Look at Value
White Paper (PDF)

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Anne Howe

Senior Vice President
Shopper Solutions, part of Acosta Mosaic Group

Millennials are reshaping the retail landscape to a great degree - because they really don't spend as much time as Boomers in the kitchen. I do think that may change a bit as a percentage of them have children, but they'll never be a duplicate group to the Boomers....

Trust in the brand is a key factor in my opinion, so Amazon will do well here. PayPal had an imbedded base of merchants already, so the battle might be around merchant costs versus consumer adoption. Mobile wallets will not be ubiquitous just yet, but in ten years the...

Fears for Tiers is a great "label" for how the average consumer feels about loyalty programs. There are too many, they are too complicated and the rewards aren't worth much anyway.

Delta Airlines recently sent me (Gold Status) information on how to access the Club lounges, then a week later...

WOM may not always have direct correlation to purchase in a short period of time from the exposure but, done well, will provide a level of emotional (subliminal) connection to the brand. It may be hard to quantify but is extremely relevant in making an impact on the desire...

We know as marketers that scents work to stimulate emotions and therefore can trigger purchase behavior from a subconscious center of the brain. What we don't know in this instance can hurt us as marketers, because shopper verbal input about stores that have scented air has to come from...

NRF should indeed do this. I hope retailers sign on and candidly share information that protects the shopper. Having had two experiences with breach, I've eliminated (mostly) shopping at two retailers I like. I hope I don't have to continue to think about a credit card breach every time...

Amazon is copying a pure culture play from Zappos. Is Amazon a brand with an internal culture like Zappos? I'm not sure, but I would hesitate to bet against Jeff. The man is a retail icon for a reason!

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This strategy is back to retail basics all the way. Never a bad idea to re-invigorate the box itself, but I wonder what helpful "experience" they can provide that offsets the convenience play most busy parents crave in the category. Clean and well stocked may not be the trip...

The real trick is to get beyond just the data here and research the why. Why they do what they do is hard to get via survey data, and that's because many of the decisions shoppers make are more emotional at their core, and it's very hard for consumers...

I've said this for years and i will gladly repeat it now — Walmart is one of the few retailers that will continually push its own envelope and test/learn/adapt to the future marketplace. All due KUDOS TO WALMART — their habit of pushing ahead with an open mind and...

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