Also from Jerry Gelsomino...
Jerry Gelsomino
Improving the Shopping Experience; Myth or Reality
(PDF)
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If I were Amazon, I'd be most anxious to open a physical store as an R&D effort to learn directly about consumers' browsing and shopping habits! Warehouse, full-line, and convenience stores all make sense.
...Smarter kiosks? Maybe, but only if its tied in with mobile communications and apps. Digital signage? We've been over this again and again. I still say no!
...I think customized services will continue to expand, with personalization to when, where, why and how a customer shops being better responded to. Prices may change depending on the set of attributes you live too. Sharing what you paid, how you bought it, and some level of friendly competition...
Anonymity appears a powerful attribute on the internet. While some would want to know the 'source', others appear to feel confident that the source has no private agenda or axe to grind in sharing their review of a product or service. Right now, I am also tracking down a...
I think the shops could be successful, but probably not in all markets. I watched the video and immediately thought, "This could help teach America how to explore a store again, not just look for the lowest price." This brings back my stated, "Passion of shopping."
...Yes there are better system beaters today, but it's just because they are mobile connected days. Back in ancient times, I worked for a retail furniture chain. We had monthly sales by segment: living room sets, bedrooms, dining, accessories, etc. After a few years, customers figured us out and...
Maybe some adjustments were needed as Tesco is still learning about the market. The press should "chill out."
...Consumers, myself included, have been disappointed by loyalty programs that, while points may be easy to earn, using them is a challenge. From airlines to supermarkets, blackout periods, and point-value reduction schemes sour consumers' interest in playing the game. Nordstrom, a real honest player in the area, needs to...
Last night, one of my Corporate Reputation class teams made a presentation of Toyota's product recall blunders. They included a film clip of the Japanese company's President apologizing to its American customers. In the apology, he stated how growing too fast and not keeping an eye on quality control...
I would think dining out is a great value, plus there is less waste as restaurants probably do a better job of controlling resources, energy usage, reducing waste, etc. Grocers should respond with more and better quality heat and serve value meals.
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