Also from Jerry Gelsomino...
Jerry Gelsomino
Improving the Shopping Experience; Myth or Reality
(PDF)
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I think it has little purpose and will have only interest to those true fans of Jackson. It will have no long-term effect on selling more Pepsi. In fact, it may sell less Pepsi to those that are offended.
...I have been struggling with this for some time. How do 'Likes' or 'Friends' equate into more sales? Is this all marketing 'puffery?'
...Opportunities -- Leveraging the worldwide interest in brand GAP. Challenges -- Competing with all the other fast fashion retailers focused on and going to Asia.
...I've been following this for months now. Is this all hype by the media? Is anybody really selling anything, or making money through social media retailing?
...Social sharing is most important! Another survey released this year found the overwhelming number of shoppers trusted anonymous, users comments more than any other recommendation, including from friends and family.
...It is the same old marketing story for Banana Republic and Google. This is actually a promotion, disguised as a charity. From the other side of the argument, those receiving the fund would say it's better than nothing. For future job creation, I like Google's Science Fair competition better.
...Friendly service! I don't care how crowded the parking lot is or how low the prices are. If the customer is not treated with respect, they aren't coming in. People circle the Trader Joe's parking lot, looking for somewhere to leave the car because it's worth the wait.
...I think retailers should counterbalance their strictness with increased benefits and advantages they offer their loyal customers.
...Interesting challenge. But little can be done as that is how retail works. But that is also why so many retailers are struggling. I don't think any brand will get away with charging for product information.
...I won't go out to buy one now, but replacing the computer with a tablet is a great idea. USB...yeah! I'll buy it in three years.
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