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Zel Bianco

President, founder and CEO
Interactive Edge

As a someone who lives in New York City I have watched countless delis and bodegas transform themselves into "organic markets." (There are more organic markets than coffee shops in my daughter's neighborhood of partially-gentrified Brooklyn.) Sometimes this just involves the change of some signage and maybe some renovations,...

While consumer expectations are certainly increasing, I would say that as far as loading time and functionality there is still a wide margin for error. You may lose some shoppers to other, better apps, but the competition is not exactly fierce at this point and in my experience people...

If salespeople feel shame, then they are not selling something they believe in, period. Sales is about solving a problem for your prospect so they become a customer. If you didn't solve their problem, they will not be a customer for very long. The objective, whether it be in...

While I doubt that traditional watchmakers will be able to create a device more technologically advanced (or at least perceived to be more technologically advanced) than Apple, I think there may be a market for a purposefully less-smart smartwatch.

We are reaching the point where more is not necessarily more....

I see this as a part of two larger trends. Short, simple and shareable YouTube videos are the preferred form of entertainment and information for today's teens. This has become such a pervasive part of culture as they know it that it will likely become the media they best...

This is such a major missed opportunity for retailers and the only reason I can think of is that we are all so distracted by collecting data that we are failing to actually make good use of it.

Email marketing that misses the mark is only contributing to a culture...

With the social calendars that Dolce & Gabbana and Elton John have, it's almost impossible to stay away from social issues. They are active in many charity events and many of these events are on one side of an issue or another. These guys are on top of the...

Facebook could certainly improve their advertising. For a company that collects a phenomenal amount of information about their users, their targeting seems to come down to broad generalizations about demographics. However, as with all targeted advertising, it is important for users to not feel stalked.

As far as online selling,...

The importance of consumer education will vary slightly by what's on the shelves — but it certainly can't hurt. For stores that are about serving people's passions and interests (arts and crafts, home improvement, fashion, cooking) these classes are a great way to serve both the customer, providing them...

This is a great way for Amazon to stay at the forefront of "new" without having to devote much time and energy to it. They can also use all of their great benefits of being a huge business to support small businesses—gaining sales and shopper loyalty from people who...

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