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Zel Bianco

President, founder and CEO
Interactive Edge

Sephora is a good match for J.C. Penney because they carry a wide range of beauty products and the prices vary. Sephora also seems to have a consistent shopper experience and the appropriate amount of sales associates while the shopper experience at J.C. Penney seems to vary greatly. These...

Costco continues to be a reliable store that offers great deals. I don't think they'll see much pushback if they raise their membership fees by a few dollars. Their customers have come to rely on them. They may receive pushback from people who don't shop their regularly or aren't...

I feel this one could go either way. I can see how some digital signage would help keep customers occupied while waiting in line. However, if there becomes an onslaught of digital signage, I can see that becoming problematic and more of an annoyance. Lately, in New York, it...

This is a smart move. The email is personable, short and to the point, and makes the customer feel like their concerns have been listened to. Encouraging customer feedback is a good thing as long as someone is listening on the other end. I can't see a downside to...

This is a smart decision overall. While they may lose revenue on impulse purchases there's a chance they could gain more customers with this convenience. A possible downside to this is that if the CVS mobile app is the only way customers can take advantage of the curbside service,...

I can see how this extra labeling could be useful and if it can lead to healthier eating habits it should be tried. The activity labels could be beneficial to numerous people including teenagers and people who don't know how to read food labels or find them intimidating. While...

This could be an amazing opportunity for J.C. Penney to embrace a market that many stores have not successfully tapped into. Currently their clothing department lacks a cohesive vision and also seems dated. If they can create stylish clothes that fit well, they may come out ahead. The Boutique+...

I think pop-up stores are still a great solution for landlords and retailers. Not only do pop-up stores raise brand awareness and help create buzz but they also create an excellent opportunity for product development and pre-launches. Additionally, if you are a web-based company, it's an excellent way to...

In my opinion, texting is an excellent marketing tool as long as consumers opt in. Texts have a higher open rate compared to emails and they create immediacy. However, if customers start getting inundated with texts like they have with e-mails, they will more than likely cease to have...

A friendly and knowledgeable salesperson is one of the best ways to build customer loyalty. Overall, retailers need to value their store associates, provide more education on their products and also offer interpersonal training. Providing ongoing training and long-term mentoring should also be offered. Companies should also be utilizing...

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