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Zel Bianco

President, founder and CEO
Interactive Edge

Starbucks and Pepsi can probably expect to see a short-term boost in press and sales, but the problem with these unsubstantiated fears is that they can spring up around any ingredient at any time. As you can see with aspartame — all it takes is one study to turn people...

Nobody expects McDonald's to solve the puzzle of world peace and by discussing the pain and suffering of war they are showing that they take themselves much too seriously (something that never goes well on social media). McDonald's PR team should put together a campaign to raise money to...

I don't think Gap has addressed the source of its problems. Trying to emulate Old Navy will get them nowhere. Old Navy has done remarkably well in an already saturated market. Unless Gap wants to lower its prices they will be unable to compete.

Shoppers love fast fashion, but they...

I think uncertain delivery windows are a pain-point for certain types of purchases — and Target's products are a great fit for shorter delivery windows. Target is a great resource for all of those little things you need to pick up before the weekend. Giving shoppers the power of knowing...

I think this is a great way to generate buzz and give department stores a more youthful/of-the-moment feel. I doubt that most luxury tie-ins will become highly in demand, so producing these items in small amounts would be wise.

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This is an excellent way to use technology to make the shopper's experience more enjoyable and encourage them to make more purchases. I would not be surprised if this became standard practice in the future — so it would make sense for Macy's to being implementing it now.

I would imagine...

The world is certainly changing and new approaches and skills are needed. Hiring data scientists and adjusting strategy is essential and it seems that all CPG companies are scrambling to implement these changes — with varying degrees of success. One thing that I see far too few organizations working towards...

Free or subsidized shipping has become the norm. Unless your product is unique, hard to find or priced significantly cheaper than the competitor you will lose. It is far too easy to find what you like and then price check to find the cheapest net cost among competitors.

Increasing efficiency...

I agree with Target's decision — they are not taking gender-targeted items off the shelf, they are simply removing labels. I can't imagine many customers will even notice the lack of gendered labeling but it will prevent children from being discouraged to ask for the "wrong" kind of toy. They...

An old friend of mine would frequently talk about the importance of anticipation — sometimes it was anticipating what kind of drink to have ready when a guest arrived, sometimes it was reminding his son to anticipate that if he was "just going to close his eyes for a...

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