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Zel Bianco

President, founder and CEO
Interactive Edge

The store as physical touch point and as local DC (which in my mind go hand-in-hand) is certainly the most practical and widespread of these strategies. Judging from the high adoption rate it seems to be working so well that it is practically becoming a necessity.

Offering something unique and...

Mobile charging is an excellent fit for IKEA's customer and I predict that as long as it works reasonably well, the Home Smart line will be successful. Other manufacturers will certainly follow.

...

The Sustainability Leaders shop is a good idea that will help improve Walmart's image while helping to educate Walmart shoppers. As always, it would be interesting to see what qualifies a brand as a "Sustainability Leader."

That being said, it probably makes not only environmental, but also long-term fiscal sense...

I need to go back and see how many of the BrainTrust discussions so far this year have been about retailers' digital efforts. Of course retailers will need to make capital investments to increase online and omni-channel effectiveness! That's what the game is about now. The winners will be...

This is a reasonable request that would greatly increase the morale of employees, benefiting shoppers and retailers in the long term. It would also allow employees to wholly focus on work while they are at work, instead of being distracted by hoping their last-minute babysitter is up to the...

This seems a little strange to me as I don't know of anyone who can go to a brick-and-mortar Target and leave without spending at least $50. While reducing their free shipping minimum to $25 will generate a little publicity and might give a small boost to digital sales,...

I think that Starbucks should just partner with Spotify or Beats and collaborate on offering the great playlists that their customers seem to engage with such as jazz and blues. There really is no need to sell CDs anymore although that's what they said about vinyl and now vinyl...

I'm not sure this will be enough to draw in job candidates. Walmart is going up against years of bad press about their treatment of employees. This is a decent start though, and a true, long term commitment to helping their employees thrive would benefit Walmart's business. Happy employees...

With some modifications, a crowdsourced social media design model could be very successful for retailers. I see this working particularly well for toys and teen fast-fashion chains (because, as we all learned from "Big"—all toy companies would benefit from having a child choose what toys to bring to market!)...

Apple has walked the line between technology and luxury item for some time now. While I think it makes sense for Apple to remodel (imagine if they still had their original logo?) I hope they don't go too far down the path towards fashion and luxury. Apple's brand story...

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