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Zel Bianco

President, founder and CEO
Interactive Edge

Too numerous to post but one that can be significant is to organize and perhaps purge those data sets that are not leading to action. Combine what you have internally as a retailer with the more progressive suppliers who are bringing you valuable unstructured data and build the roadmap...

I think offering online live chats would appeal to customers since they're normally a faster and more direct way to reach service than through phone. You don't have to go through menus and worry about not reaching someone. Customers also have the information they need written out so they...

I think offering expert sessions as a loyalty reward encourages Millennials to shop more with the company their session is associated with. It seems to me that if Millennials believe their shopping will lead to a great deal, they will be more likely to shop at that retailer. Millennials...

Enabling store pick-up services will appeal to many people. I always see people worry about being home at a certain hour to get their delivery or people who are concerned about someone stealing their package if left on the doorstep. If they go on a trip or vacation, they...

Email marketing efforts are a good way for a company to promote themselves and keep consumers up-to-date with their latest products and services, specials, offers and any new changes. It is true, however, that many of those emails end up getting deleted or sent to the spam folder without...

Amazon's decision to open up a store in Manhattan will most likely provide a lot of opportunities for the e-commerce business. There is definitely the risk that Amazon will end up spending more money on creating and managing the store than it receives in store profits. It seems more...

Groupon's new app Snap seems to be a great way to promote their brand and also help CPG vendors and grocers. Just like having a bunch of change in a wallet, people don't really enjoy keeping a bunch of coupons in it either. A lot of coupons sit at...

I believe Target is making a smart move with creating apps that shoppers can use to purchase goods. The current digital era continues to advance as more and more people rely on technology for obtaining their needs. People today often have very busy schedules. It would be quicker and...

Walmart's Saving Catcher program can hinder its low price leader image in Florida and hinder sales. While the new program certainly offers customers good deals, it also requires more work in the customer's shopping experience. From what I have observed, customers today are seeking easier and time-efficient methods of...

Find out why and if there are no changes, then there's a saying that goes "don't let the door hit you in the butt on the way out!" Life's too short. If you are that unhappy that you are willing to hurt or kill the boss' business then go...

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