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Zel Bianco

President, founder and CEO
Interactive Edge

There is a fine balance to delivering the right information in the right format. With so much data available today specifics and detailed insights are required—but information must be highlighted and not buried under excess, unnecessary data. I appreciate the tips offered here and they are all very important....

Selling out is good for publicity, but surely Target could have sold far more before selling out—earning a higher revenue and have slightly fewer (but just as vocal) unhappy shoppers.

Additionally, a website crash for a company as large as Target is unacceptable. Not only did they miss out on...

I don't think robots will entirely replace humans as sales associates—but they can certainly contribute a lot to retail stores for a lower cost than humans. Perhaps it is because I am an American but I find the OSHbot much more interesting and appealing than Japan's Aiko. I don't...

A level of standardization will always be a part of retail chains—as it should be. There are essential items that will belong in every store. But putting more effort into localization will increase customer satisfaction and make for a more enjoyable, unique shopping experience. Local managers are certainly the...

Marketing and research needs to become a system one process—but there is a huge number of steps in the way. Manufacturers and retailers collect data from so many different sources and then have to spend a significant amount of time cleaning and compiling that data before they can begin...

Personalization absolutely has more potential online—brick-and-mortar stores just don't have the flexibility. While in-store mobile apps could help guide shoppers they will never be quite as specialized as the online experience has the potential to be.

One important thing to remember when customizing the online shopping experience is that shoppers...

I do think that more specific claims will become more popular as more shoppers realize the irrelevance of "organic" and "natural." I do think there is an opportunity to educate shoppers and be a voice of reason in an increasingly confusing and scare-tactic filled market.

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I don't think the majority of customers are ready for cash registers and POS terminals to be phased out and most retailers aren't employing seamless transitions. In my experience checking out at the Apple Store or in similar situations (AT&T was a particularly drawn out one) can take more...

I really appreciate how thoughtful these apps are. They consider the benefits of an in-person shopping experience, as well as what data shows is already working in the app, and then expand on those ideas. With the rush to mobile there have been a lot of apps that don't...

As a someone who lives in New York City I have watched countless delis and bodegas transform themselves into "organic markets." (There are more organic markets than coffee shops in my daughter's neighborhood of partially-gentrified Brooklyn.) Sometimes this just involves the change of some signage and maybe some renovations,...

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