Kurt Seemar

Refrigerators killed the ice business, TV killed the Radio and effective, low cost, same-day delivery will sound the death knell for brick and mortar retail. Not that brick and mortar will disappear completely, but it will not exist as it does today.

There is undeniably a measurement problem in the online space. However, there is a trend. As online tracking data becomes cleaner and more available, we find that online advertising is less valuable and plays a less important role in purchases than previously believed. This is not surprising as most...

Amazon's store within a store concept is a nice execution of customer segmentation. Identifying and communicating directly to a group of customers is a win-win as customers find what they are looking for easily, perhaps even learn more about options. The retailer wins with increased sales and market share.

Segmentation is a great marketing tool for both traditional and digital. It is not a silver bullet and does not replace common sense. Segmentation is not everything; it is not a brand strategy nor does it replace innovation or other research. To an experienced marketer, these things seem to...

A&F understood its core customer pretty well and as a short-term strategy, got them to buy. As a long-term strategy, arrogance and discrimination (substitute large women with Hispanic, African American, etc. if you do not think it is discriminatory) is not good for growth. A&F made several miscalculations, among...

Online rants are a dime a dozen these days, and that is what I consider Miller's opinion. The world could use a few more idealists that are motivated to do the right thing, not just the right thing for themselves. The world could also use a few less vocal...

Our government gets money from us, the tax payers. If they do not get it from sales tax then the government will get it somewhere else. I do not believe that it will impact online sales in the slightest or that online etailers cannot calculate state sales tax. It...

CEOs are overpaid. Of course there are a few great ones that perhaps deserve the high compensation, but for every good one there are twenty bad ones. When bad CEOs go down in flames and bring companies and tens of thousands employees with them, there are no consequences to...

America loves the underdog and hates to see beloved brands die. I think the commercial will have many of the customers they lost give them another try. Whether they will fully return will be dependent upon what happens when they are in the store.

RadioShack certainly achieved the shock factor with their new ad. If I did not know before I watched it that it was RadioShack, I would not have thought it was and the ad does not really put the RadioShack name out there. I think a large portion of viewers...