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Shep Hyken

Chief Amazement Officer
Shepard Presentations, LLC

I'm surprised more retailers aren't using YouTube as a powerful marketing/advertising strategy. The key is to deliver content, tell a story ... make it fun and relevant versus blatantly promotional.

I watched a Coke commercial on YouTube. It really wasn't a blatant commercial. It was fun, entertaining, etc. It went...

Just one simple thought here. Take a look at how Amazon did with their smartphone. Do they really want to keep trying to get into the consumer products business?

...

If Whole Foods creates a loyalty program, I'll bet it is a true loyalty program. Many brands confuse a loyalty program with a marketing program. No doubt loyalty programs can promote even deeper loyalty, but the true test is if there wasn't a loyalty program, would the consumer still...

BOGO.... This is the lane that Jos. A. Bank has chosen to be in. It's been working for them. To change may erode some of their loyalty. However, if the change is managed well, it may pick up new customers they didn't have before. To cut it "cold turkey"...

"If you build it, they will come." That was the line in the movie Field of Dreams. Amazon broke away from its core business when they moved into the smartphone arena, hoping that their name and excellent reputation would drive sales. Of course there were some other benefits, but...

Apple creates products we don't know we need (or will like). There are probably some very "cool" functions on these watches we don't know about. If anyone can make their watch mainstream, Apple can. I think there are enough Apple fans out there to get enough sales to be...

This is a very exciting time for Apple—and the consumer. Think about the impact that PayPal had when it came on the scene. And, then there is the Square, which is a great payment device that can turn a smartphone or tablet into a credit card machine. All of...

It is unfortunate, but data breaches are becoming common. Cyber-criminals continue to thwart the best efforts retailers make to maintain secure and safe transactions. This is just another data breach and shouldn't impact business for Home Depot. They have been proactive to inform their customers. They are taking measure...

The ways consumers buy today are much different than in the past. Traditional surveys are not as relevant as they once were. While you can still get great data from traditional surveys, the data you can get today from watching a mobile or online consumer's activity leading up to...

Most CEOs are interested in staying out of the news. However, it's hard to not get news attention as the leader of a company that is flourishing, failing or doing something different. The successful CEOs make their company the focus and the star.

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