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Shep Hyken
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Shep Hyken

Chief Amazement Officer
Shepard Presentations, LLC

All five trends listed are important to the customer and the retailer. What will get the most "buzz" is what has been getting the most "buzz" in 2014, and that's data theft. You'll see more and more companies trying to protect their customers and, unfortunately, more and more cyber-criminals...

One of the reasons I buy Girl Scout Cookies is because the girls come to the house or office and sell to me. In the process they learn people skills. I have no problem with them showing me my selection on an iPad, smartphone or other device. I love...

Amazon is further proving that it is the retailer to go to for convenience. Online shoppers like the convenience of buying and then receiving. If they wanted it now, they would go to the store. Amazon is creating convenience. People will pay for convenience. It will be interesting to...

Isn't amazing that we're having this discussion? Not that many years ago nobody even knew what an app was—at least in this context. My favorite apps make me more productive:

TripIt and any other travel apps—especially from the airlines and hotels where I can make a reservation, check in, track...

Amazon is just another retail channel for retailers to promote and sell their products. They are obviously the leader and frontrunner in this area. Not sure how long it will take for Google to reach a critical mass where the "one-click buy" button will be popular enough to pull...

The better the analytics and data, the better a retailer will be able to target special promotions to their customers via Facebook. The right info will save the retailer money and make their campaigns more successful. Now, Facebook has to prove they can do it.

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We should all thank Google (and other companies) that push the envelope in product design, technology and innovation. Companies like Google pave the way for the future.

Google Glass is a cool, but currently we don't see many people using, or should I say wearing, their glasses. However, there weren't...

The biggest factor of recommending working at a company (or not) is the way the company makes me feel. Do they appreciate my work, create a culture that fosters connections with colleagues, utilize my talents, get me excited about what they do and finally, do they compensate me appropriately?

The...

Feels like Priceline.com for me, with a bonus. You actually know what your are buying when your bid is accepted. Also allows customers to interact with the company. I think it's a smart move.

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How important are return policies and guarantees? Just look at some of the top names in retail. Everyone has return policies that are totally customer friendly; Zappos, Nordstrom—just to name two. Does it make a difference? To some customers, it makes all the difference.

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