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Brian Numainville

Principal
The Retail Feedback Group

Yes, other stores could absolutely use this to test concepts and ideas outside of their current brand to see how they work. This way the current brand doesn't "get in the way" of assessing a new idea.

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It is really about maintaining a level of connectivity for consumers. Personally, I like to be connected and find it almost annoying when a retailer doesn't have free Wi-Fi (and then there are hotels that charge a premium—let's not go there...). Ultimately, not sure it will be worth of...

In a previous career stop, I was involved in efforts to hear from company employees as it related to innovative ideas. One of the key issues was defining what fell in scope and what was not in scope. Once we were clear on that, we made sure that all...

While traditionally I might have considered Amazon the place where I could get lower prices, given all of the price matching by traditional retailers (and when I tried it myself on an electronics item they were more that prepared and happy to match the price), coupled with the recent...

I think Target had the most creative ad while PetSmart did the best job of appealing to core customers. The one ad that didn't make sense to me is how sugar cookies put Walgreens at the corner of happy and healthy....

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This will be a win for Amazon and its sellers, especially on speciality items and collectibles. Brings the thrill of the treasure hunt and haggling to Amazon, adding yet another element to their arsenal.

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Yes, just like there are young people who use paper coupons, there are mature folks who are highly tech-savvy. For about every one "empty-nester boomer" I know who despises having to use technology, there are nine who embrace it (or at least are proficient in it because of their...

In the hundreds of consumer studies I have conducted over the years in markets across the U.S., one constant has been been the weak, and occasionally average, ratings by consumers of the Walmart produce and meat departments. Whether this current situation is worse or equal to the longtime disappointing...

Job well done! Certainly shows responsiveness to social media and makes the point that Tesco was listening!

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While I agree that it remains to be seen whether or not the technology itself is better, the same, or worse than others, the whole point here is that it creates one more way for the shopper and Amazon to connect.

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