Ken Lonyai

Great cause, Kudos to FISH.

Clearly, any effort to support a cause has to be genuine if it's going to succeed and be meaningful. Trying to fake an altruistic cause or masking a hidden agenda won't stand the light of scrutiny, will fail, and even do damage to its supporters....

I'd like to hear from a true expert in teen marketing on this, but I do not believe there's a big opportunity for retailers here. According to Pew, teens are migrating away from FB to avoid the drama and their parents. In other words, as teens have always done,...

Online mapping is a bit of a misnomer: they're really map based information hubs. Essentially, the map/geo-locating information is the foundation for Google to provide a nexus of the informational services it has acquired/developed. Combining things like search, Zagat reviews, G+, and advertising streams gives the searcher a wealth...

As the creator of an innovation lab that has developed retail technologies that have been put into stores, I think the mission is very simple: brainstorm anything, defend the use case for the best ideas, develop, test, and hopefully deploy successfully. What else can it be?

Target will likely come...

There is a tracking problem when scenarios as described in this article occur. However, I don't believe that log-in brand communities that span screens will be a viable answer. For fans of any given brand, it will work, but to have to join something every time a consumer expresses...

Maybe I'm becoming more cynical, but I see these kind of incremental changes essentially as shots in the dark to combat initiatives from large, successful online merchants. They seem to be best-guess anecdotal attempts to try and thwart moves made by companies that understand online customers better.

Sure drive-thru has...

No. This is not a "new retail environment." It's been done in other variations already, especially through storefront touch screen installations like the one last year in the meat packing district for sundry items (brand escapes me).

I see this particular foray as a move to gather attention, control the...

Frankly, I'm surprised to see nonsense like this see the light of day. Hoover Institute at Stanford certainly has prestige, yet regarding GMOs, the University has been heavily criticized for its near payola-inspired GMO assessment. To have Miller voice his opinion on GMOs as a continually growing body of...

Currency is currency. It represents something of value that can be traded for something else of value. No matter if it's real or virtual, there's something real behind it somewhere. So, Amazon giving away a $5 dollar incentive to encourage people to stay within their walled garden will eventually...

It seems really difficult and unlikely that a measurable dollar value can be put on "FB fans" for any brand or product. It's possible that these measures are useful as a relative index, but that concept may be flawed too.

With so many potential purchase decision factors, many of which...