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Ken Lonyai

Digital Innovation Strategist, co-founder
ScreenPlay InterActive

I agree with Bill's point in this article, however whenever these discussions about in-store technologies develop, they come down to doing the same old same old:

  1. tracking shoppers
  2. providing offers (discounts)
  3. providing additional product info
  4. loyalty programs

Yaaaawn ...

To differentiate and leverage shoppers in meaningful ways, beyond what they can do at home and...

"Still, only 15 percent of Shop & Stop shoppers regularly used the devices in 2012..."

What people say when responding to surveys and what they do are often two different things. I believe that while shoppers may say or believe they want store-provided devices, they are in most cases unlikely...

The biggest challenge is that Microsoft is and has been entrenched as the de facto platform for years. Most retail systems in existence are built to run on Windows and Microsoft under Nadella isn't sitting on its laurels. There is going to be a big battle across all industries...

There's definitely two sides to this coin, so I can see value in this if it's handled really well and I can see what the Retail Doctor is saying too. By really well, I mean leveraging "The Apartment" to create a level of exclusivity for invitees so as to...

Birchbox has really honed their offering and parlayed it into what sounds like a really nice retail concept. Notice, though, that their pop-up stores and this store are in affluent/tourist areas. The real test will be if they can expand out to middle America and malls.

Although it would be...

The survey results in the article are in line with what I would expect as we see review sites like Yelp spread to larger swaths of businesses. And as my recent RetailWire article pointed out, Amazon is vying for a position in the space. So clearly product/business reviews have...

Full disclosure: the coupling of in-store and digital is my bailiwick.

This poll kinda mirrors Internet use in '95-'96. The web was an obvious tool that people slowly discovered and now mobile in-store is on the same path. There's absolutely nothing surprising here.

However, there still is a disconnect. The store...

Look out, this is a major lightning rod for me.

First, natural is nothing more than a marketing term with absolutely no meaning except in meat processing where it has a minimal connotation. Other than that, natural means found on this planet, which includes arsenic, uranium and toxic waste. It's...

No—most small businesses do not understand loyalty or why they are deserving of their customers. They seem to hit a certain level of success and the business kind of goes into autopilot and they lose site of who and what keeps the doors open for them.

Often a lone employee...

First, I'm always against technology for technology's sake. That said, this is an example of where many retailers need to put serious thought and energy. End cap displays, coordinated fixtures, and the like are nice, but they don't bring any engagement and excitement to retail. Sure, we always say...

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