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Ken Lonyai

Digital Innovation Strategist, co-founder
ScreenPlay InterActive

This is a really interesting spin for Twitter. It's not for me, but I think that the convenience can appeal to certain demographics, say Millennials.

If there are no security breaches that derail the potential for this, and if the offers that are made are worthwhile, and if a user's...

Beacons are the new retail panacea. Their providers have all the amazing facts and figures on how transformative they are or will be and yet as George points out, realities don't necessarily bear out the claims. Of course it's the early days and the technology needs to be refined,...

It seems that the price gaming that these price-fluctuating sites engage in is an unnecessary exercise. Without knowing if it really benefits their bottom line or not, it appears to be a complex and risky approach to trying to squeeze out a little bit more profitability.

Aside from stabbing customer...

This fitting room technology is definitely a direction that things are moving towards and overall a great thing. The PR around this has been truly effective. However, those of us deeply involved in interactive retail technology for the last 10 years or so will recognize that all of these...

While I did get an A in Psych 101 back in college, it doesn't take that training to believe this data. People that price shop have very little loyalty, except to hanging on to their money. When a retailer plays into the discount mentality, they reinforce price shopping (and...

It's truly amazing that everything old is new again. Yes these installations are a little different than previous work and yes, they're not so prevalent in supermarkets, but there is nothing new here. For those of us that have been doing in-store interactive, this is a 2014 rehash of...

The only purpose Echo has is to increase sales at Amazon.

I've been involved in digital personal assistant research for a few years and can say as a PA, in its first incarnation, it has a weak feature set compared to what is possible with today's technology. My guess is...

I haven't read the book, but I do know that every consumer has a different threshold of engagement and attention span, so a retailer can only shoot for some middle ground trying to satisfy the immediate needs of its customers. For some niche markets that might be an easier...

This really sounds like a stretch. Sometimes innovation can border on desperation and I think that this idea is skirting the line.

While this sort of sounds like a logical approach to enable speedy deliveries, there are so many potential risks here that I do not see it as a...

My pet peeve has always been the lack of immediate local inventory information via a store's website or app. It's a no-brainer and not technically challenging for retailers that want to offer it. In fact just this past weekend I went to the Barnes & Noble site to see...

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