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Ken Lonyai

Digital Innovation Strategist, co-founder
ScreenPlay InterActive

This new program has spread across the media like wildfire, but my feeling is that Whole Foods' customers' buying habits won't be that affected by it. It's unlikely that the rating system will be a driver of new customers to their stores. The company already serves the demographic that...

As George points out, "one of Amazon's advantages versus physical store competitors has been its relative lack of overhead ... " This location has serious overhead. So I'm taking the conservative position and am not convinced that this truly portends things to come. This store is likely a marketing/hype...

I believe that this phenomenon is largely a reflection of the management of a restaurant and is applicable to any business really. Places that care about customers, hire carefully, and train their workers to care or at least adopt the company's customer policies, will likely have lower incidences of...

The benefits can be the same anywhere, but there is a little more to it than free food, or literally enabling consumers to experience the product to determine likes or dislikes.

Sampling done well is a social interaction that breaks down the barrier between purveyor and customer and momentarily suspends...

If security checks are necessitated to ensure that employees are performing their duties in a manner acceptable to their employer (i.e., w/o stealing) then that is part of their time on the job and they must be paid. If the employer feels otherwise, maybe it needs to "hire better...

Wow that's some investment in price competitiveness! It's a great time to be buying food in the U.K., but this sounds like an eventual realignment of the existing grocery landscape. Either Morrisons and other big competitors will have to bleed the discounters into a hole and out-survive them on...

There is an implied message here that generations other than Millennials are not cynical and skeptical, or at least not as many as three in 10. If that were true, marketers must have been geniuses before the advent of this generation. Since we know that is not the case,...

I agree with David 100 percent. Clearly there are regional preferences for products, especially in some categories of food, CPG, and certainly anything fan-related. But I agree the most with the package on the porch premise. Most packages are shipped in brown corrugated boxes. Some have unique printing, but...

I'm really itching to say "I told you so" but I don't roll that way.

Despite what their fanboys think, Amazon doesn't always get it right. At this point, it's safe to make that assumption with the Fire Phone.

I do not see a major turnaround on this unless the next-gen...

I agree with all of the points in George's piece: smart watches don't solve a problem, Apple does have fabulous design and marketing muscle, their presence does legitimize the space, etc., but this is much more of a test product than iPhones.

At the advent of the smartphone era, phones...

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