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Ken Lonyai

Digital Innovation Strategist, co-founder
ScreenPlay InterActive

Virtual reality and augmented reality have their places, but this is far from a real product simulation. A shopper can see how furniture or decorations may look in a room of their home and get some feel for the look of clothing simulated on their body, but appearance is...

My first question is "How many Walmart shoppers are really interested in sustainability?" I don't know, but I doubt that it's at the top of the list for shopping the brand.

Sustainability and green are not exactly the same thing, but when many of the featured products include bleached paper,...

Nordstrom is never going to be an Amazon for a variety of reasons, one of which is the fact that it is more upscale than the vast majority of U.S. consumers can afford. But for its market, increasing efficiency and shortening delivery time fit well with the aura of...

If there is one strength I would never question about Macy's, it's pricing. Anyone that shops there regularly can see that they have a formula that seems to fit a bell curve, from full retail across the discount curve to extreme discounts. It looks like their sweet spot is...

This is a good move if Target is looking to shift sales from brick-and-mortar to e-commerce, but I'm not convinced it's going to pull customers away from competitors like Amazon. It may expand sales overall a bit, but my intuition is that it will partly cannibalize physical store sales....

Loyalty programs are always a good idea if (big if) they offer rewards that customers truly desire. Points? How are points implemented and what do they represent? Usually they translate out to free or discounted product. So when Whole Foods states "Our customers have wanted an affinity program for...

IoT is currently the most overhyped technology category going. It offers some really good benefits, but they are unlikely to be as earth shattering as those driving IoT want everyone to believe.

The furnace needs a new filter when it needs one. All IoT does is create a more efficient...

There is a problem in the supplement industry regarding ingredients. There are some high-quality brands that provide real products, as advertised and ethically, and then there's a slippery slope downwards from there. Just as any supplement or product company is responsible for their claims, evasive marketing jargon, or outright...

In general, an internal innovation lab is a great idea. It allows a retailer to be independent and test and explore anything and everything they want without undue influence or obligation from a third-party vendor. They can manage the scale, place and duration of trials, control the data gathered...

Hugging is definitely a slippery slope that in a litigious society is one to avoid. Most people will understand, a few won't appreciate it, and once in a while someone will be motivated to file a complaint or worse.

A warm smile, an affable greeting and a friendly handshake can...

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