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Robert DiPietro

GVP Product Strategy & Business Development
Affinion Group

Consumers will decide which payment system they want to use, not the retailers and not Apple. Any action retailers or other payment systems take must be in the best interest of the consumers as they will ultimately decide who wins.

We are so early in the adoption that choice is...

It will simplify the selection process for the consumer with new rating system, but will the rating system change over time and the underpinnings be too complicated to understand for the consumer?

It won't address all the concerns, but I think of it this way: Google has a healthy rating system in...

Walmart has a way to go to compete with Amazon on e-commerce. It shouldn't ignore its greatest asset, the retail stores, and should be sure to use them in its e-commerce strategy. It is not a winning solution to just compete with Amazon straight-up on e-commerce.

Walmart also has an...

Experiential rewards are great to offer but usually are geographically based (concert, sporting event, etc.) which adds to fulfillment complexity. It may be easier for some of the national brands with large partner programs with the NFL, MLB, etc., to offer local ticket redemption as part of their program.

It...

Email is a low-cost and effective way to market. Retailers are providing more contextual and personalized emails by using the customer data at hand and driving even better utilization of their marketing spend. Email will become even more personalized and refined over the next three to five years as...

The opening time is driven by the consumer. If the consumer isn't expecting or wanting to shop on Thanksgiving Day then the retailer won't feel compelled to open. It is purely supply and demand.

On a personal level I would rather have the stores stay closed until Black Friday, but...

Retailers may be successful in hiring brand ambassadors, but what consumers want is a knowledgeable sales associate. It's not good enough if the consumer says "that kid was great, but he didn't know anything about the product I was trying to purchase." Retailers' best bet is to set the...

A unique product that you can only get thru Amazon is a win for them. It is also good viral/social reaction on Coke's part to give the people what they want.

This likely won't be meaningful from a sales perspective, but it is beneficial from a marketing perspective.

...

Didn't we see this store when J.C. Penney stopped having huge discounts and drove away the core customer, only to reverse the decision and go back to its roots? This is a long and difficult road. I agree with Nikki Baird.

...

In-N-Out's pop-up tour is just solidifying their cult-like following and status. What other food product would I have to have if I flew cross country from the east coast? None!

The only other regional chains I could think of that may benefit are Chic-fil-A and/or Kripsy Kreme (but that bus...

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