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Robert DiPietro

GVP Product Strategy & Business Development
Affinion Group

To truly upgrade the customer experience, food courts have to do several things:

  1. Upgrade the offering level and provide some healthier and sit-down options, while maintaining some quick-serve for the kids.
  2. Break up the cafeteria-style seating to more private areas to help with the noise levels.
  3. Provide some Home Meal Replacement options...

This is a great way for McDonald's to be disruptive in the breakfast space. From my visits to the local McDonald's, I don't see the traffic that they probably hope to attract. With a medium hot coffee being $2 at Dunkin' Donuts, this isn't a bad value. I'm not sure...

The printed piece is another touchpoint with the customer and shouldn't be ignored. It can serve as a supplement to drive consumers to both web and stores. I think the consumer will occasionally need a trigger to drive them to the web to make a purchase, and the printed...

I'm a parent of 2 young children and as a consumer I have no need to visit TRU. Between Amazon and Target or Best Buy, the relevance is waning. Fixing basic retail issues is not the answer. They need a reason for the consumer to drive by the competition.

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Frequency as the determining factor in defining loyalty is absolutely a flawed metric. Depends on what the retailer is trying to measure, but maybe share of wallet spend in a category is the metric retailers care about. Loyalty is just a byproduct of spend.

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I think SKU rationalization is a required exercise at retail and it helps the retailer take a hard look at each category, and SKUs within the categories. It also allows the retailer to reevaluate lineage footage allocated to each category and a SKU rationalization project may end up in...

Assuming the chain doesn't have an inventory problem that's widespread they can handle as isolated incident. The difficult thing is that to the consumer who shops that store, this is all they know of the company unless they have another store nearby.

From my own experience, I have 2 Targets...

Now you can own your very own Kindle in 4 easy installments - if it works for the Ginsu why not for the Kindle. I think this is a good move to help penetrate down market and alleviate some of the upfront cost for the consumer.

They have the payment...

How can you vote against the Oracle of Omaha? I don't think bitcoin will be a around as a form of currency in the future. The payment industry is ripe for disruption as many had said before; it's just not going to be Bitcoin.

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It is a balance for consumer between convenience and security and I think security will weigh out with multiple forms of authentication being the norm. Consumers - in the US at least - already carry their wallet and phone at all times, and can pay with their phone even...

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