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Also from Ian Percy...

Braintrust Resource

The Ian Percy Corporation
The Profitable Power of Purpose
Breakthrough 93 pg book on Power of Purpose. (PDF)

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Ian Percy

President
The Ian Percy Corporation

Had another brilliant thought! We tend to hire for the job that currently exists. Perhaps we should learn to hire for the job that could be. Otherwise you're always buying yesterday's newspaper.

Many organizations are happy just to hold their own. Few, if any, are thinking about what is possible....

First let's be clear that "recruiters" in this interesting piece are employees of the company doing the hiring and they function under the banner of HR. I didn't catch that at first reading.

For several decades I've been on a crusade to make HR a truly integral part of the...

The best books I've read on word of mouth marketing come from Robin Phillips et al, of the Brains on Fire agency. Seems to me word of mouth marketing is like "going viral," that is, you're not really in control of it. It either happens or it doesn't. Don't...

Whoever is actually surprised by this has been away for a very long time. My goodness. Among other things, I'm involved in bringing innovations to senior housing. There too online access is assumed—this isn't your grandmother's nursing home! Seniors, who have slightly less independent mobility, are buying online as...

Bob's got it right again. First of all, with a few exceptions, service generally sucks. No other way to put it.

There are two levels in the buying experience: 1) Economic and 2) Ecological. Economic—the nomos—refers to the facts and figures like price, material, size, etc. As Bob says, people...

I agree with Stephen's point though I would not be as gracious. Hardly anyone wants this kind of intrusion and indeed, we're asking the wrong question. It's not "how" should brands communicate (sell) to us—and "communicate" is totally the wrong word—it's do we want brands contacting us at all.

To...

Oh the humanity! What on earth are we doing to ourselves?

First, the term "rich content" is pretty well an oxymoron.

Second, any individual who truly thinks "likes" mean a darn thing is desperately needy and organizations who see "likes" as an "investment" need to sell off the inventory and lock...

There's always a problem with advertising that tries to change the perception of a reality we already know well. Best Buy is NOT filled with experts eager to give you a helping hand and frankly even the Geek Squad has come up short too many times to be trusted....

Can't tell you how disappointed I am that your reference to "organic pie" was merely metaphorical. Actual organic pie would indeed drive the next phase of growth for the organics category!

...

The title of this item is, "Will family values resonate this Thanksgiving?" No matter what happens regarding store openings or closings over Thanksgiving, that store's values will ALWAYS dictate behavior. A retailer can protest that it's customer or market pressure that dictates behavior but that's just a way to...

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