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Ian Percy

President
The Ian Percy Corporation

IMHO what we have in this article is the low-hanging fruit of recommendations, i.e., "banning unauthorized personnel" (duh) and having "stronger passwords." The awkward truth is that there are three problems at the heart of the security issue, and all three are self-inflicted wounds:

  • The "cloud" will dramatically increase security...

This is one of those articles where I find myself saying to the screen, "Please, go on!" James, a follow-up based on what you read in these comments please.

As one who is currently fashioning a marketing strategy for a technology product no one has heard of and a few...

I'm with Paula on this one. Yes, origins should be noted and considered in the purchase. This is a much more important part of the label than the designer name, IMHO.

...

Yet another intuition-confirming retail research report.

I hadn't seen the "shopping journey" road map before. Admittedly I'm not a true "retail expert" like most of my BrainTrust colleagues, but I do understand the psychology and energy of the human experience. Something immediately leapt out at me.

The shopping journey apparently ends...

"Retail researchers confirm extremely fast drivers don't have time to enjoy the scenery."

Some things just make you shake your head. Over 20 years ago retail came up with the innovative idea of getting people OUT of the store as fast as possible by inviting them to do their own...

Phibbs has it right—again.

I just read a Business Insider article about the old Martin Greenfield Clothiers, a men's handmade suit manufacturer in Brooklyn. 86-year-old Greenfield still comes in six days a week to feel the fabric, smooth a tailored shoulder and welcome a customer. Strangely, that gave me an...

All I can say is, "I must be doing it wrong." I don't recall ever finding a "can't resist" item at an outlet mall. The appeal escapes me and I haven't stopped at one for years.

...

Camille's got it right—it's about the experience. the "high-end" world isn't simply about putting higher priced stuff out on the rack; it's about using time and space in a way that takes the wealthy shopper to a place even she/he hasn't been before.

Fortunately, as we all know, the margins...

Anyone who understands the "physics of possibility"—as CEO Joly seems to—should be listened to. The Best Buy story is a excellent example of what I'm talking about.

Most will analyze Best Buy's progress as a series of mechanistic operations, and pretty soon many of those operations will, unfortunately, be declared...

In truth, they haven't learned much. To put it bluntly: "It's the software, stupid!"

Weinberg's Second Law states, "If builders built buildings the way programmers wrote programs, then the first woodpecker that came along would destroy civilization." Eugene Spafford, a noted computer security expert, said that "Instead of building secure...

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