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Also from Ian Percy...

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The Ian Percy Corporation
The Profitable Power of Purpose
Breakthrough 93 pg book on Power of Purpose. (PDF)

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Ian Percy

President
The Ian Percy Corporation

I just saw this "breakthrough" in Walmart's thinking on CNN! On CNN!

I'm no retail expert, but don't store managers keep their eye on the customer line-ups at the checkout? Don't they have the power to get more cashiers to their posts when they need to? Why on earth does...

This is a great example of an old, but not often tried, marketing strategy: "Paint your biggest problem in bright colors!" I remember years ago painting a pipe that ran up through my apartment a bright orange, which was so cool it made other people wish they had the...

Nikki is right, IT is central to every business transaction and initiative. Unfortunately, our world runs on persistently unreliable software and "IT" is our only hope in dealing with it. So why are IT executives so hard to reach? Of course we have the (old and unfair) geek stereotype...

What exactly is a "single serving?" In order to minimize the calorie count, so many packagers define a "serving" based on the consumption of a small canary. I know a lot of restaurant sinfully over-size meal portions but the CPG folks will never be accused of that.

Related to that,...

In a word: Authenticity. That's hard to find these days.

Of course the whole "local first" movement is gaining momentum too, but really it gets down to our (life's) most fundamental tethering point—the earth itself. Creation itself; to be a little dramatic. We don't usually get the same warm feeling...

On one side of the Millennial coin is "emotional engagement" and on the other "transparency and truth." One without the other is pointless, if not impossible. Most marketing efforts, especially those put out by political organizations, try for engagement without truth. In other words, an attempt to "ab-use" the...

First off, Cathy has it right. Amazon makes decisions on what's good for Amazon. I don't know of a more self-centric organization.

As the author of seven books and one who still marvels at the feel of a great paper, creative layout, addictive fonts and superb book construction and who...

IMHO what we have in this article is the low-hanging fruit of recommendations, i.e., "banning unauthorized personnel" (duh) and having "stronger passwords." The awkward truth is that there are three problems at the heart of the security issue, and all three are self-inflicted wounds:

  • The "cloud" will dramatically increase security...

This is one of those articles where I find myself saying to the screen, "Please, go on!" James, a follow-up based on what you read in these comments please.

As one who is currently fashioning a marketing strategy for a technology product no one has heard of and a few...

I'm with Paula on this one. Yes, origins should be noted and considered in the purchase. This is a much more important part of the label than the designer name, IMHO.

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