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Also from Ian Percy...

Braintrust Resource

The Ian Percy Corporation
The Profitable Power of Purpose
Breakthrough 93 pg book on Power of Purpose. (PDF)

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Ian Percy

President
The Ian Percy Corporation

At most it's about incentive. The way I see it there are two groups brands are trying to manipulate:

  1. Brand ambassadors, those evangelists (AKA video bloggers) who continually promote your brand. Many marketing companies claim to have access to the ideal hawkers you need. For the most part...

I'm with Adrian's comment that the key is "non-disclosure" not "non-compete." That said, the whole thing is like trying to quarantine a cloud.

The debate about what's most important goes nowhere, like trying to decide which of the five senses you think is most important. However it is hard not...

OMG. "Hey [insert retailer here] send me toothpaste!" Are we serious? I'm sorry but my response is "Get off your fat [insert body part here] and come get your own #%&*@ toothpaste!"

Hearables will be the tipping-point alright. The question is in what direction? I keep thinking that most weedkiller...

The problem is that marketing for most retailers is driven more by desperation than by design. Consequently they shout out all kinds of messages from any rooftop they can find hoping something sticks. Some of those messages/stories aren't even theirs! They're plagiarized from other retailers.

The hardest part of marketing...

As Jonathan Livingston Seagull once observed, "Those who fly highest are envied most of all."

I'm sure without too much work one could write a damning article about working at the New York Times as well. Aren't there constant deadlines in that business? Isn't there constant pressure to "break" new...

There's not much question that the typical Walmart store doesn't exactly raise one's cultural sophistication to new heights. You go there for cheap stuff not an enlightening experience. We've all seen the slide decks featuring "Walmart shoppers you won't believe." Here in Scottsdale, Arizona I keep going to Walmart...

The ability to remotely take over automobiles has been around for a while but this latest stunt managed to get us to pay attention. What might be a surprise is that 60 to 70 percent of all auto recalls are because of a software glitch. And we ain't seen...

Frank mentioned that "two-buck Chuck" (now usually "three-buck Chuck") has no place in Macy's. He may be right about Macy's but I think there's another angle here that someone needs to pursue.

There was a point recently where one out of four bottles of wine sold for $3 or less!...

We've got our feet on the accelerator and the brake at the same time with this article.

First, asking if our young (or anyone for that matter) are taught to think their way through problems may be the most rhetorical question ever. Still this issue is of vital importance and...

One of the most insightful articles I've read in a long time. These Urban Outfitters folks have moved to a quantum understanding of how energy works. The secret is not in the parts as Newton thought, it's in the alignment of the parts as Einstein taught us. It's all...

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