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Also from Ian Percy...

Braintrust Resource

The Ian Percy Corporation
The Profitable Power of Purpose
Breakthrough 93 pg book on Power of Purpose. (PDF)

Links by Ian

 
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Ian Percy

President
The Ian Percy Corporation

It would be a foolish decision for a conventional store to move so far outside of its brand. Ironically, since the goal would be to obtain poor folks as customers, that would be driven by greed. We can't admit that not every customer is OUR customer. I just reviewed...

EVERYTHING is on the inevitable lifecycle. Ideas are launched, they grow, mature and die. Unless they are reinvented — and the time to reinvent is during the growth phase, not as they are on the downward slope to demise. In other words, both the big and the small will get...

One thing for sure, we don't want our kids to have the same "work ethic" as many of our fathers. That is: 42 years doing the same thing, hating every minute of it and getting a watch. Call that loyalty if you wish, but if purpose and meaning is...

Nothing terribly insightful from Target that I can see ... apart from the clear bias toward Samsung, they seemed to have the same reaction as several hundred thousand other attendees.

Make no mistake, I'd love to have gone. But at what point does the human mind and imagination declare "no...

This is brilliant. And it gives me another platform for my sermon about "possibility thinking."

Home Depot and the like are almost totally focused on helping people solve problems — the sink is leaking, the basement needs finishing, etc. "Possibility thinking" is about seeing opportunities no one else is seeing, i.e.,...

Looking for motive when a person or business does a good thing kind of ruins the story for me. This is especially true when all the suggested motives are at least somewhat mercenary and selfish.

Look, no Saint Teresa is writing this. I've done a lot of "good things" for...

Sometimes you just shake your head at executive decision-making.

When you obliterate the primary reason people shop at Jos. A. Bank — and apparently this is a huge surprise for the leadership of Men's Wearhouse — they tend not to shop there any more. At least Jos. A. Bank had a dominant...

As the article clearly spells out, "local" is not THE driving motivator. In my mind it's a "By the way ... " If the customer loves the product, be it lettuce or fine art — for all the reasons we love certain products — and then, by the way, discovers it...

My knee-jerk reaction is that if you're just starting to think about this issue now, it's too late.

The state you really want to get to is having your team look after itself. How do they help each other get through the stress of the holiday season? They will be...

Jeb Bush got into this thing about allowing only "Christian" refugees into the country. A reporter asked how one would know which refugee is indeed a Christian. Bush could only shrug his shoulders. Same goes for knowing what a positive, strong and enduring culture is.

I've been a student of...

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