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Also from Ian Percy...

Braintrust Resource

The Ian Percy Corporation
The Profitable Power of Purpose
Breakthrough 93 pg book on Power of Purpose. (PDF)

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Ian Percy

President
The Ian Percy Corporation

As an organizational psychologist, when I hear one executive promoting massive growth and another promoting a surgical/small steps strategy I start getting my proposal for a consulting intervention ready.

For success in Canada based on what I read here, I'd go with Mr. Meyer and the surgical strategy. The big...

Let's see ...

China—Trust. Trust—China. For most people one of these words is not like the other. An oxymoron perhaps.

Alibaba seems committed to breaking that proven stereotype and I'd love to see them do it. Given the prominence and visibility of Alibaba, Mr. Tsia has his work cut out for...

Mr. Blake had me at "Energy." It's ALWAYS about the energy. Every circumstance we face is always about the energy.

Back in theology school I was taught that a good sermon had three points and a poem to finish it up. The poem is missing but this is a darn...

Correct me if I'm wrong, but isn't this pretty well parallel to private labeling? I've come to the conclusion there's only about three companies on the planet who make everything and they're thinking of merging. Look, it's all stealth marketing.

...

The question really isn't about "involving hourly-paid workers in scheduling," that is almost too obvious to even comment on. The question is HOW do you involve people? Really gets down to a couple of choices: 1. Talk with them and 2. Use an app so you don't have to...

Lord help us all—now we have an "ecosystem" just to go shopping. Could we possibly make a simple experience any more convoluted and manipulative? Walgreens is employing "multi-motivators" just to get people to shop there?

So if I get it, a student walks into Walgreens who, at first, looks like,...

Well I've got to say that my wife's new BFF is Safeway's "Just For You" program. These "personalized" offers are looked forward to, valued and acted upon.

...

A look at the two ad examples will give you the best clue about this monumental fail. Both reek with condescension. Obviously with "Can't wait to meet you neighbour" (sorry you can't see the red underlining) you can imagine some U.S.marketing committee discussing the "u" as though it was...

Can't count how many times I've tried to convince audiences of chiropractors, physicians, holistic nutrition people, etc., that "Health and Wellness" doesn't sell. Not in itself it doesn't. You've got to find your way to the WHY of health and wellness—it isn't an end result, it's a means.

One time...

I say the faster we can eliminate face-to-face contact with customers the better off we'll all be. Damn them all, I say. And then one day perhaps we'll see a totally mechanized retail operation, itself devoid of all managers and sales people. Ah, what a day that will be:...

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