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Also from Ian Percy...

Braintrust Resource

The Ian Percy Corporation
The Profitable Power of Purpose
Breakthrough 93 pg book on Power of Purpose. (PDF)

Links by Ian

 
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Ian Percy

President
The Ian Percy Corporation

Too many times organizations of all sorts feel obliged to play whatever the current game is. We all had to have Vision Statements so we went through the obligatory vision workshop or, to save money, we had someone in HR do it. Ninety-nine percent totally meaningless, but we played....

I'm always puzzled by the strategy of "phasing out" toxic or harmful products and chemicals in products. I remember when airlines went totally non-smoking but the new policy wasn't going to be effective until about a year later, as I recall. They too were going to "phase out" smoking....

If one knowingly buys into the concept of principles over profit and the "breakthrough" idea of investing in the future rather than immediate profit skimming, then frankly, you are obligated to ride that horse to the finish line. Otherwise it's like debating how long your marriage will last while...

No question this performance is remarkable. But really—Why?

If I'm figuring it correctly the camera bag was $24.99, delivery was $7.99 plus a $5 tip. So the delivery in this case was 52 percent of the product cost. Now this was done as an experiment and it makes a very...

Fascinating stuff to be sure. Thanks Joel. There's an ancient insight that goes something like this: "For among human beings, who knows a man's inner thoughts except the man's own spirit within him?" Forgive the equally ancient gender reference please. The point being put to us is that no...

Ms. Ahrendts has it right. Every approach gets tired after a while and we get tired of it. I think the best strategy is to mix it up, but do so with strategic intention. If it's a product no one has seen before then use the big show to...

This morning I read an article titled: "The end of the Coke era." These huge brands continue to think they are immortal and invincible but sooner or later the end comes. When you bully your vendors and have a "get" philosophy of life rather than a "give" one, that...

First, I'm shocked at Nikki's reference to 82 percent of an IT budget going to maintenance, that's double the figure I've been using. But in my opinion that is not a cloud issue, it's a software quality issue. And generally the quality of software remains pathetic even in these...

When you cut through all the jargon and marketing/techno-speak aren't we talking about developing a relationship between people? Aren't we missing the very fundamental principles that led to our earliest childhood friendships right up to who we now spend our lives with?

What we are doing instead borders on the...

Everyone will have an opinion on the efficacy of the name. Literalists are right—it is seriously irrelevant. Those given to more conceptual thinking point to it still being a household name.

To me going to RadioShack is like going to an Ace Hardware store. Yes it's smaller and you're likely...

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