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Also from Ian Percy...

Braintrust Resource

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The Profitable Power of Purpose
Breakthrough 93 pg book on Power of Purpose. (PDF)

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Ian Percy

President
The Ian Percy Corporation

A finding that "Only five percent say they commented anonymously in order to make mean-spirited remarks" is hardly a surprise. Do you really think that self-loathing, assholic jerks will reveal their true psychological motivation and reason for their behavior?

I suggest we play it the same way from both sides...

I think we're trying to balance between two canoes: "traditional research" and "innovation/transformation." These two are antithetical to one another and unfortunately most in retail don't see that.

Look first at "RE-SEARCH." We tend to look through the same old stuff over and over again trying to find some magic...

If I'm reading the responses right, the common conclusion is that the end justifies the means. Collateral damage is just part of doing business. Seems to me that photoshopping is the least of the issues. What about truth in what is said or written?

In court you pledge to "tell...

I forgot to add this thought to my earlier submission: All the whiners who are now going to boycott Burger King will do so while wearing their Made in China clothes and shoes, while driving their German or Korean-made cars home to watch their Japanese-made television. Cast the first...

Sadly we are in a culture of negativity, lack, entitlement, suspicion and huge distrust. It doesn't matter what the real reasons are for this move by BK, we'll make up a story that supports our mindset. We learned to do that by watching the news, especially political news.

People in...

First off, props to Brad Smith of Tony Roma's! He's got it right. For some reason many businesses can't accept the idea that not everyone should be their customer. We want everyone to love us and everyone to buy from us. That is almost as futile a strategy as...

If you'll permit me a journey into the quantum field, the retail table was set before the customer even got into her/his car. Energy is not bound by time or distance and the sales person and customer have "prepared" for each other long before physically meeting.

From the store side:...

Maybe I have the taste of a neanderthal when it comes to differentiating between coffees, but does the world really need yet another brand of coffee in retail outlets? And why is claiming "100 percent Arabica Beans" any better than claiming "100 percent Nepal Volcanic Mountain Beans?" And why...

I just saw this "breakthrough" in Walmart's thinking on CNN! On CNN!

I'm no retail expert, but don't store managers keep their eye on the customer line-ups at the checkout? Don't they have the power to get more cashiers to their posts when they need to? Why on earth does...

This is a great example of an old, but not often tried, marketing strategy: "Paint your biggest problem in bright colors!" I remember years ago painting a pipe that ran up through my apartment a bright orange, which was so cool it made other people wish they had the...

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