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Ian Percy

President
The Ian Percy Corporation

The question is a little vague. Are we being asked "Should retail make digital its primary (if not only) sales channel?" or is the question "Do digital technology experts make good CEOs?"

Since I prefer the latter question, that's the one I'll answer.

Expertise in any specific area of an operation...

Really it's pretty simple. Create an experience.

If you want to go beyond that starting point, create a unique, not-available-anywhere-else and totally congruent with your product line kind of experience. Victoria's Secret has done this superbly. This is the hypothesis behind Kim and Mauborgne's Blue Ocean Strategy.

One reason the Macy...

Not wise to answer this question unless one has walked in those shoes. That applies particularly to me.

What I do know is that every once in a while someone comes along to reinvent an industry. Bezos with book sales. Musk with cars. Jobs with technology. In retail it seems...

I just hope I'm never the CEO of a company that becomes more valuable when I leave!

Dr. Peter Robertson wrote a hugely insightful book titled "Always Change a Winning Team." The concept is that a different kind of leader is needed at each stage of the organization's life cycle....

In a word—HUGE. And REI's one year no-questions-asked is more than reasonable.

You won't find this talked about much in policy-setting meetings, but the Law of Reciprocity is omnipresent. What you put out you get back. What I've found with retailers where you know you can return things without being...

Maybe we need a new word. "Personalize" from "personal" means "aimed at some particular person (usually in a hostile manner) first attested 1610s"—at least according to the online etymological dictionary. The part in parentheses the key.

Am I the only one who doesn't value this "personalization?" Does no one else...

Have you ever noticed that when you're trying to roll out pie dough so it stretches to cover a bigger pie plate, that it gets too thin to hold the fruit and starts coming apart?

...

Nikki's commentary prompts this additional thought.

A brilliant businessman, and current president of High Point University in North Carolina, by the name of Nido Qubein taught me a key phrase as I sought to diversify my work. The phrase was "Intentional Congruence." As Nikki wisely put it, "tacking on" activities...

I haven't thought of this for a very long time though I remember it like yesterday. 30 years ago a hair styling studio was a client of mine. I noticed that every school day around 4 in the afternoon a little girl came into the shop all by herself...

In a rather strange way all three of the RetailWire items today are about the same thing. That is: How do you influence human behavior?

This particular one is about shopping "patterns." And we all love it when we think we've found a "pattern!" It makes it so much easier...

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