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The Profitable Power of Purpose
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Ian Percy

President
The Ian Percy Corporation

"Buy Local" is a very successful movement here in AZ. It just makes sense to paint local products in bright colors and retailers are foolish not to do so. I'd like to see it taken further by attaching pictures of the farm and farmer the produce comes from, or...

First, let's move beyond the mentality that says every initiative has to solve a "problem." If all we did was work to solve problems we'd be even more depressed as a society than we are now, though that is hard to imagine. If we solve ALL our problems we'll...

It's a wonder that researchers (from Yale or not) aren't driving us all to schizophrenia! One study says we do things because of "that" and a week later another study says we do things because of "this." I'd like to declare a national week free of any research reports!...

Again we get back to this fetish about how fast we can get customers out of the store. That's the energetic implication of the word "express." So dropping that expression is a very good idea. IMHO I'd drop the word "market" as well—it is kind of redundant with the...

If you believe the adage that "people buy on emotion and justify by reason" then tapping into that emotion "in-the-moment" makes a lot of sense. The intent is to catch the purchaser between the emotion and the reasoning. On the other hand the Hebrew prophet Jeremiah said "the human...

There's another side to this discussion stirred up by David's article. "Skills," IMHO, is a term applied to situations where there are predefined expectations of what a behavior should, or even must, look like. Medical and financial procedures for example. Those that do it "right" are deemed to be...

Today in his newsletter, marketing guru Seth Godin posted a sign from one of these stores that pointed to the "Stationary" section. Godin said he has trouble buying stationery from a store that can't even spell it right. "Stationary," of course, means "not moving" while "stationery" means letterhead, etc....

WAY back when I was completing a degree in clinical psychology and conducting therapy sessions, one thing I noticed is that people who are struggling take on even more struggles as a diversion at best and a denial at worst. Couples struggling with their relationship, for example, often buy...

Sometimes I wish the universe had better timing. Just after sending my submission about beloved leaders, I saw the Business Insider article about the IBM hymnbook of 1937. One of the corporate songs was titled "Ever Onward" and had this refrain:

"Thomas Watson is our inspiration, Head and soul of...

In my book "Going Deep" I had a chapter titled "The Beloved Leader." It would be very hard for even the BrainTrust panel to list a dozen "beloved leaders," they are rare indeed. The late Warren Bennis, who made a bigger contribution to understanding leadership than pretty well anyone,...

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