Martin Mehalchin

Good overall strategy and a good category to execute it in. Shaving products in particular are ripe for disruption. Gilette's products are the classic over-featured, expensive items from a mature market leader. There are some interesting start ups attacking this category as well, including Harry's and Dollar Shave Club.

Yes, it's already happening with the airline programs. Very few consumers need much convincing to carry one less piece of plastic in their wallet. There will be segments for a while that don't have smartphones, but for the majority of consumers, this is not far away.

I think of this type of data collection as "instrumenting the store," analogous to how you would instrument a website to track and measure shopper behavior, and I think it's a crucial step for brick and mortar retailers who want to stay relevant and keep growing.

Echoing some panelists' earlier...

This is shaping up to be one of the big "change management" challenges in business today. Even at retailers that have provided the right tools and incentives, I continue to hear and see anecdotal evidence of an omnichannel strategy failing to land on the shop floor. At retailers that...

In addition to the applications that the other panelists mention, I see a potential to use RFID for in-store pathing. Understanding exactly how their physical space is performing and what customers do and where they go when they are in-store is an increasing need for retailers and RFID (via...

Designing this as a standalone seems gimmicky and adds friction to the customer's experience. It's another app that people have to download and they probably won't bother. Stronger integration with the Red card would better serve Target's core shopper and, if they want a lot of Facebook shares, then...

While this was a unique and creative opportunity, Target could have taken it even further and broadened the reach beyond the New York area by engaging their significant social media following in advance of the event. Perhaps they could have allowed followers to vote or somehow inform the design...

I think Ralph was alluding to Whole Foods, and I have seen many grocers make this work in upper income and/or resort areas. I think with the increased public attention on what we eat and the backlash against packaged foods, we may be at a tipping point where the...

Consumers are fickle and it's much easier to lose them than it is to win them back. Penney's will need a lot more than just an ad to get back on track.

There's very little downside here and I'm sure this will at least be a moderate success. However, I wonder how high Wired's name recognition is among the average Target consumer. In stores that rely heavily on the "suburban mom" market, this could be just another end cap.