[Image of: RetailWire Logo and Tagline (for print)]

Also from Martin Mehalchin...

Braintrust Resource

Lenati
The Guide to Demystifying In-Store Analytics
In Depth Review of the Top 4 In-Store Analytics System Providers (url)

Links by Martin

 
[Image of: Martin Mehalchin]

Martin Mehalchin

Partner
Lenati, LLC

These programs have gained traction outside the US but have not had much success in our market. Three factors that Plenti will need to have a chance of catching on:

Nationwide Consistency & Relevancy: If the participating brands aren't in a consumer's area, it's unlikely they will join. To complicate...

When it comes to studies like this you have to consider the source, but it does appear that consumers, especially younger ones, are grading retailers on their overall digital performance. Not just apps, but also ease of shopping the website, how they manage their Instagram account, how relevant their...

One recent fun example of a creative use of Beacon technology was a partnership between Starbucks and the Seattle Seahawks.

More broadly, retailers should use Beacons as a way to give their consumer more control over their own shopping experience. Encourage shopping in a "logged-in state" and then...

This shift is definitely happening. Disney is a good example and we have worked with T-Mobile on their integrated program. There are many challenges to deploying an effective integrated strategy. A few that we have seen brands encounter include:

  • Difficulty in accessing and structuring the data required to...

I find these kinds of Malls to be remnants of the "service-tainment" trend of 15 years ago and I think (hope?) there is limited market opportunity for more of them. This particular one in Miami seems to be targeting the same tourist that goes to Orlando. With Orlando having...

There are many reasons for the focus and investment in mobile. The first is growth. While mobile commerce remains small, by some estimates, it's growing 3 times faster than the rest of eCommerce. Most rational companies invest in the channels with the highest growth and growth potential....

It's always important to take a balanced and comprehensive approach to topics that are as important as loyalty. So, I would suggest that brands need to focus on all three in order to stay ahead of the curve. We're definitely seeing an emphasis on experiential loyalty strategies that move...

Good management principles in the article and good insights on where society is headed. The key thing in the "next two hour" concept is the second part of that sentence: "be prepared to deal with it."

It's a lot easier to be nimble in business if you already have the...

The data on consumer propensity to use the different services is interesting and encouraging. However, I hope that retailers take the profit increase claim with a grain of salt and don't fall into the trap of assuming IoT will be a quick fix for what's ailing their omnichannel efforts.

In...

Early in my career I worked for the author of a Harvard Business Review article titled "Spend a Day in the Life of Your Customers." To this day it remains one of the best ways to gain insights about your business.

The tactics listed in the article and many similar...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters