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Also from Martin Mehalchin...

Braintrust Resource

Lenati
The Guide to Demystifying In-Store Analytics
In Depth Review of the Top 4 In-Store Analytics System Providers (url)

Links by Martin

 
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Martin Mehalchin

Partner
Lenati, LLC

This seems like a problem that makes a great opportunity for some entrepreneur to solve and build a business around. Makes me wish I had a background in materials science.

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It's the CEO's job. The best retailers and brands tend to have CEOs that are obsessive about the customer experience, understanding and serving customers. The proliferation of channels and the opportunity presented by exploding volumes of data has made experience management more complex than it used to be, which...

This is related to the Magalogs and Brand as Publisher (Brand as Broadcaster in this case) trend that we discussed her on RetailWire earlier this week. This project is a great fit for their brand and YouTube is an effective channel to reach their target demographic. This should succeed,...

The #1 thing that new store managers need is effective role models. Before they take the reins of their own store, send them to work as an assistant in one of the top stores in your chain for a week or more. Then, send another top performing mentor to...

Thanks for the shout out George.

I think what I said two years ago still holds true. The magalog trend is tied to the rising importance of content marketing as pioneered by brands like Red Bull. There's even a term now, "Brand as Publisher." Google it and you'll see a...

This is such a subjective area. Part of the problem is that Starbucks has such a diverse customer base. I like the La Boulange items and I have increased my food purchases at Starbucks since they were introduced, but I'm well traveled, live in Seattle and I'm a bit...

Giving loyal customers an actual gift certificate instead of an offer and giving them a reasonable amount of time around the birthday to redeem feels like an authentic gesture.

Here in Seattle, Starbucks and Mario's, a menswear retailer, handle customer birthdays very well.

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As consumers grow increasingly tired of and immune to traditional marketing messages and tactics, brand storytelling is becoming increasingly important to companies in many industries. Retailers in lifestyle segments like outdoor, athletics and fashion have the most obvious source material for storytelling, but good stories can be told about...

I'm with Paula on this one, I think the education system is there to teach people to analyze and solve problems or design and build things. Sales is best learned on the job and there is a massive professional training industry out there to teach selling. That being said,...

Up here in the Northwest, some of us are glad that this means that the deal falls through for Eddie Bauer. They've been getting back to their roots as an outdoor outfitter and a deal with Bank would have yanked them back toward being a run-of-the-mill apparel retailer.

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