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Martin Mehalchin

Partner
Lenati, LLC

While I am all for local retail and small business, this kind of blunt instrument government intervention is not the way to help it thrive. Just as cities with rent control see the quality of their housing stock deteriorate, I think this move by Jersey City would eventually raise...

Starbucks is making a serious effort to lead by example in showing what modern corporate responsibility should look like. Although not all of their initiatives garner the universal praise that this one does, I really admire what they are doing overall. And yes, this will make their already strong...

Yes, the Apple Store is an outlier and grocery may be one of the last categories where mobile POS makes sense, but I still support the article's overall conclusion. In most specialty retail formats (especially apparel), mobile POS can significantly improve the customer experience at busy times. Two years...

Some of the best personalization mimics old school retail clienteling. Combine the data with the skill of a seasoned sales associate to act on it. Well implemented technology eases access to the data and should combine online and in-store histories. The most important thing is to start with a...

The biggest barriers we are seeing with clients are legacy systems and siloed, unstructured data. Getting to "seamless" requires integrating eCommerce and in-store systems and many retailers are hesitant to make further investment in legacy POS platforms that they may be planning to replace.

Also, cross-channel experiences can be much...

These programs have gained traction outside the US but have not had much success in our market. Three factors that Plenti will need to have a chance of catching on:

Nationwide Consistency & Relevancy: If the participating brands aren't in a consumer's area, it's unlikely they will join. To complicate...

When it comes to studies like this you have to consider the source, but it does appear that consumers, especially younger ones, are grading retailers on their overall digital performance. Not just apps, but also ease of shopping the website, how they manage their Instagram account, how relevant their...

One recent fun example of a creative use of Beacon technology was a partnership between Starbucks and the Seattle Seahawks.

More broadly, retailers should use Beacons as a way to give their consumer more control over their own shopping experience. Encourage shopping in a "logged-in state" and then...

This shift is definitely happening. Disney is a good example and we have worked with T-Mobile on their integrated program. There are many challenges to deploying an effective integrated strategy. A few that we have seen brands encounter include:

  • Difficulty in accessing and structuring the data required to...

I find these kinds of Malls to be remnants of the "service-tainment" trend of 15 years ago and I think (hope?) there is limited market opportunity for more of them. This particular one in Miami seems to be targeting the same tourist that goes to Orlando. With Orlando having...

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