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Also from Bob Phibbs...

Braintrust Resource

The Retail Doctor
Bricks and Mortar Retailing at Risk in the Digital Age
A manifesto (URL)

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Bob Phibbs

President/CEO
The Retail Doctor

We all get it. RadioShack's in trouble. Dire trouble.

But it did seem from the recent panic over opening hours on Thanksgiving, then the back track and employee revolt that there is no clear, concise leadership.

I think one of the most damning things they did was that Super Bowl...

Any retailer worth their salt tracks employee conversions, sales, average number of units, etc., to promote and demote accordingly. While a "We Are The World" approach might sound good to some here, it is highly impracticable for sales professionals. Lose the tracking where "everyone" gets credit and lose those...

Retail salespeople were never able to be entirely knowledgeable about all the SKUs in a store. Now it is expected that if a customer found something online, any employee should know as much. That really isn't practical.

However, the real money in retail is in being able to have the...

Giving the power to decrease their prices to ill-trained staff looking for a reason to stick it to their company is nuts.

...

I doubt this is a training issue as much as not allocating necessary bodies to do the grunt labor of actually inspecting everything multiple times a day. You can get away with that with packaged goods but not fresh food.

Everything has a cost.

...

I'm sure Kim Kardashian influences a lot of brick-and-mortar purchases too, but measuring her increase over the year before isn't the point.

The short answer is everything is influencing our purchases. We could've said this about catalogs, TV shows or even newspaper ads not long ago.

What is new for me...

I think the headline implies "family values," which I would equate with a polarizing political movement.

I think it is national values, as I wrote in this post: Retailers: It's Called Thanksgiving, Not Thanksgetting.

You can try to justify this any way you want: "Omni-channel employees appreciate the money," etc....

If they were Boomers who still hold 70 percent of disposable income, it might be sensible. However when about 50 percent of Millennials report browsing and shopping for items they don't intend to buy, this can be a rabbit hole for many retailers.

Know who your customers are. Court those...

It's amazing what you can do with other people's money. A company fueled by speculation not making profits can throw any idea out and be "groundbreaking." What's next? Strapping stuff to dogs in co-op with dog walkers? Geez.

...

Having been a coffee franchisor (we were the coffee shop prominently featured in Showtime's Weeds) I don't know how this could possibly be profitable. Coffee is a low-margin business, the money is in the espresso/blended drinks.

The people most likely to complain for a redo ("It's not hot enough," "It's...

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