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Also from Bob Phibbs...

Braintrust Resource

The Retail Doctor
Bricks and Mortar Retailing at Risk in the Digital Age
A manifesto (URL)

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Bob Phibbs

President/CEO
The Retail Doctor

No.

A survey from a company that offers rebates and incentives saying they work does not mean everyone should offer them.

The more you discount and incent your customers in your stores the more you will fundamentally alter your experience, making customers into discount shoppers.

The path to profitability is an exceptional...

When we meet a stranger, we all play a sorting game. What is perfectly acceptable in an average department store is a step below in a Nordstrom. Dress codes were created because some employees don't notice any difference.

And that's a problem.

Because if customers don't trust you and don't feel...

When the market has determined no interest, cost does not provide the bump in sales. In retail it usually ends up in the dump bin.

...

I stand by my statement in January that data breaches would be the big story for 2014. It does not appear to have the blowback of Target's that constantly seemed to grow in scope. But it's early.

...

The chickens have come home to roost, as they used to say. There never was a demand for three big box stationary stores, and clearly not for two.

...

If it talks like and duck and walks like a duck ...

...

Brilliant. Theater—genuine theater—is intriguing, and as long as the employees are having fun with it, contagious. 23 percent-plus in transaction volume should be a wake up call to those retail marketers still telling us Sunday circulars are the way to go.

...

Smart restauranteurs stood up and took notice of Chipotle and that the concept of limited ingredients, multiple options makes it easy for consumers. More importantly, it helps manage supply/distribution.

Retailers would do well to curate their selections as well. Too much choice trips the "idiot switch" and makes shopping or...

Doug's suggestions are spot-on. The devil is in the details, isn't it?

We all want a smile when we walk into a store. Yet telling employees to smile is often a black hole. People smile when they are happy, secure, and content. As I wrote in this post about...

Unacceptable decision by the bean counters to make employees, the ones most responsible for their brand, into serfs. As I wrote in my post How Can Retailers Stop Creating Angry Employees?

You want to create an exceptional experience for your customers.
You want your foot traffic to increase....

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