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Max Goldberg

President
Max Goldberg & Associates

There's not a disconnect. There is a chasm. Marketers, in their rush for youth, have all but abandoned the generation with the most disposable income.

Boomers consider themselves to be eternally young. They are tech savvy and own the latest devices. The empty-nesters among them have the time to read...

Price match, increased inventory and Amazon paying sales tax have contributed to the lift in sales. If consumers can buy products at Best Buy for the same price as Amazon and other online merchants, and if the item is in stock, why not be instantly gratified?

Same-store sales are one...

This legislation is viewed by many Republicans as a tax, which they have vowed to oppose,  and is disliked by consumers, who like to shop sales-tax free.

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Competing on price is a slippery slope, one that few retailers can or should adopt. Online prices are tricky. It takes time, lots of time, for an employee to check an online price for product accuracy and authenticity. Walmart's brand has always been about low prices. It can absorb...

These apps are a great first step. The key is providing precise locations and inventory. Now retailers need to take the next steps, linking coupons, promotional offers and loyalty cards to shopping lists contained in the apps, and NFC checkout. Then these apps will be more like personal assistants.

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The survey shows that people are not content with the way brands communicate with them. They don't find the communication to be valuable. Perhaps brands need to be reminded that they need to listen and build a dialogue, not just sell.

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I don't like either ad, especially when compared to the four spots we've critiqued in the past. But the Kmart spot is better. It's fun and I wanted to see what happened in the end. The Big Lots spot is too in your face.

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What's foremost in consumers' minds is that the food they buy won't make them sick. If Walmart's produce and fresh items don't measure up to competitors' in terms of looking fresh, their grocery sales will continue to decline. Walmart knows what it must do to improve grocery functionality. The...

I love Terry Lundgren's statement, because it's the future of retailing. Macy's wants to make it easier and more satisfying to shop their stores. Many consumers would pay $5 to have an order delivered the same day. That's cheaper than UPS, USPS or FedEx ground delivery. Same-day delivery, like...

Ms. Crowe is right, retailers need to stick a toe in the water and begin using mobile payments. Early adopters will, if the payment systems work as advertised, build customer loyalty and be seen as being technologically in sync with their customers. Some customers may never use mobile payments,...

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