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Max Goldberg

President
Max Goldberg & Associates

The promise of the same price as in-store is important to consumers. No one wants to feel ripped off. With the same pricing consumers pay for the added service of delivery, something that's fair and easy to understand.

Until a retailer realizes a large percentage of its sales from grocery...

The updated algorithm is a big deal for retailers. Mobile has been trending upwards for years. Too many retailers have not made the effort to adapt accordingly. Now Google is forcing the issue. This change does not require a lot of sophistication. Rather, it calls for common sense. Consumers...

Phthalates are dangerous. Home Depot is getting ahead of its competitors by phasing them out as quickly as possible. It's good for consumers and good for Home Depot. As the article states, other chains are also ridding their shelves of these potentially harmful products.

Consumers want to know that products...

As green priorities have grown for consumers, they have grown for retailers. Some retailers have jumped ahead of consumer interest to accelerate green initiatives. When a retailer like Walmart decides to cut waste by demanding leaner packaging from suppliers, it echoes throughout all manufacturers and benefits everyone.

The biggest environmental...

Today the Martha Stewart brand stands for relatively little, and as the company branches out into areas like office supplies its core story diminishes even more. The challenge for retailers who decide to sell Stewart-branded products is to make the brand relevant to consumers, which will create demand. Personally,...

Good list. I'd add one more point: Be aware of margins and volume. Too few entrepreneurs have a solid grasp of the mathematical formulas that surround margins, from the cost of goods to brokers and distributors to the profit that a retailer wants to make from each sale. Also...

I think it's a mistake for Home Depot to use names for Christmas sales for its spring promotions. Couldn't its marketing department come up with a more creative idea? Many consumers are still paying off Christmas purchases and are tired of winter. Why not create a new, spring-themed holiday...

As a public company it's going to be difficult for Etsy to hold on to its social and environmental ideals. Suddenly Etsy management is going to be responsible to shareholders, not their personal ideals (which built the company). But like many tech companies that are not profitable, Etsy was...

A bit of both. Yes, Target regained some of its fashion cache with the sell-out launch of Lilly Pulitzer. But at the same time this episode reinforced a big Target flaw—constant out-of-stocks. And to add insult to injury, the items quickly found their way onto eBay at significantly higher...

Managing in-store inventory and the picking process are two important components. Hiring a competent, efficient delivery company is another. Developing the necessary app is a third. It's not going to be easy to duplicate what Amazon is doing. Amazon has the scale and financial wherewithal to pull this off,...

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