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Max Goldberg

President
Max Goldberg & Associates

Chatbots can help retailers communicate with consumers, provided that they don't devolve into a cacophony of noise. To avoid that pitfall they need to be there when consumers want them, always providing useful information, and they need to be silent when not needed. Otherwise they become another app —...

Why shouldn't Amazon be growing? They have almost every product in stock. All consumers have to do is click once and their orders promptly arrive at their doors. And they back their business with best-in-class customer service. On top of this, they have award-winning devices and offer top quality...

Maybe it's just me, but I don't get how offering solar panels to its sellers in any way benefits Etsy's sales or profits, or how it fits the brand's core story. Solar is widely available, at reasonable prices, for purchase or lease without Etsy. Etsy should concentrate on driving...

My take on the RadioShack announcement: a lot of words without much substance. Unfortunately, RadioShack is a company whose time has passed. In a commodity business, it could not compete on price or service. I don't see its path for dynamic growth. Some RadioShack stores will be able to...

Excellent article. I would advise authorized retailers to resist the temptation to violate MAP, unless other authorized retailer do the same. I would also put pressure on manufacturers to penalize unauthorized retailers who consistently violate MAP. Manufacturers set MAP and manufacturers need to enforce it or no longer use...

Costco would be wise to wait for consumers to become comfortable with the transition from American Express to Citibank before upping membership fees. The best rationale for raising the fees is that the new Citi Visa card offers higher rebates than the old Amex card, which will, in consumers'...

It's not easy to manage demand planning in an omnichannel world. One item that the article did not address is the seemingly endless proliferation of line extensions. Perhaps by cutting the number of SKUs in some categories, retailers can make life a bit easier for themselves and their customers....

If Costco can insure quality and meet customer standards, the chicken plant makes sense. In the west, Costco has been caught up in the Foster Farms recalls (their current chicken supplier). This hurt Costco's image and sales. As a consumer, I trust Costco more than Foster Farms to deliver...

The email shows that the CEO has been listening to customers and is personally overseeing changes at the retailer. Though Mr. Drexler may not carry weight with every J.Crew customer, he is a legend in the industry, and any uptick in sales would be beneficial. CEOs should communicate with...

As described, the robots could be a big benefit in tracking inventory and replenishing. Few things frustrate consumers more than out-of-stocks. Target has shown us that RFID, at least how they implement it, doesn't work to consumers' satisfaction. Perhaps with a commitment from management, and some of these new...

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