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Max Goldberg

President
Max Goldberg & Associates

All brands need stories to help sell their products. With this merger, BeachMint gets some credible, trusted storytellers. All print media need digital outlets to expand their revenue bases. With this merger, Lucky Magazine gains a proven e-commerce partner. Initially, this seems like a win/win situation, provided the two...

I'm with the camp that says that the value of this acquisition may not be readily apparent at first. Twitch certainly provides Amazon with millions of new users, all of whom consume things that Amazon sells. The acquisition could be a boost to Amazon Prime, Amazon Music and Amazon's...

If Burger King management wants to end the tax speculation and potential consumer backlash, all it has to do is pledge keep its headquarters in the U.S., and then keep its promise.

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If grocers educate consumers about healthy eating, a national rating system could lead to increased sales. It takes time for consumers to unlearn years of unhealthy eating.

Trusted nutritional labels will impact eating habits, and they are much needed. If trusted nutritional ratings are available, consumers will use them. Obesity...

Less is more when it comes to the number of menu selections at restaurants. Less means that a restaurant can focus on its specialties. Less means that food can be prepared and delivered faster. And less should mean higher quality. Finally, having fewer items on the menu could mean...

Amazon has a treasure trove of valuable shopper information that it has collected over the years. It will soon put that data to work for advertisers. This is a major threat to Google, Microsoft, Facebook and others, and provides the e-commerce giant with the potential for another significant revenue...

This is a win for McDonald's, Kraft and consumers. McDonald's has spent millions of dollars in the past few years introducing and selling its coffee to consumers. As a result, they have developed a loyal following. Why not extend coffee sales into grocery stores and open another revenue stream...

Wearable devices are an effective means for reducing employer healthcare costs, through encouraging healthy behavior in employees. So long as employees clearly know what data is being collected and how it is being used, these devices can be a win/win. Too many Americans are overweight, and our healthcare costs...

It should come as no surprise that Amazon is giving preferential treatment to brands/manufacturers who are willing to pay for the privilege. Amazon is engaging in a practice that brick-and-mortar retailers have been doing for years.

The company has been under pressure from investors to raise its profits, rather than...

Consumers don't like to wait. Walmart is addressing the issue by promising to keep all registers staffed during the holiday. This, along with their price match guarantee could help drive customers into their stores. The question is whether or not this will have an impact on consumers during the...

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