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Max Goldberg

President
Max Goldberg & Associates

Robots could enhance the customer shopping experience when they become more useful than humans. When robots can dispense information about products, offer alternative solutions and seamlessly handle transactions they will be a threat to traditional retail workers. When they are cheaper than sales associates, they will become attractive to...

The adoption of CurrentC is only being affected by its inability to launch. While Apple Pay is available to consumers, CurrentC is vaporware. Vaporware that is being hacked. Not an auspicious start.

That start, combined with member refusal to accept Apple Pay, is a public relations black eye for CurrentC....

Yes! Retailers should stop trying to dictate terms to consumers and let consumers choose how they want to pay for purchases. NFC is more secure and less expensive than traditional credit cards. Apple can drive acceptance of NFC. It's a potential win-win situation, if retailers would just let it...

Free shipping will make a difference for Target, but not a big one. I expect most merchants to offer free shipping during the holidays. Consumers have come to expect it as a part of doing business.

Unfortunately, as usual, Target is a day late, and as such this offer will...

I think the New York Microsoft store is a curiosity, something to be compared to the Apple store. The problem is that Microsoft, with the exception of Xbox, does not have products that people want. Its phones have flopped, and its million dollar deal with the NFL for Surface...

Negative sales associates linger because 1.) It takes too much effort to interview, hire and train a replacement, 2.) People hate confrontation and the threat of a lawsuit and 3.) They often go undiscovered. Once a negative associate is identified, holding a mirror to his/her actions can identify that...

Each generation has attributes that it likes to see from brands and retailers. Millennials want to see more social awareness. Smart brand managers and retailers respond to these trends by offering what consumers want. Because there are so many avenues to reach consumers, marketers can talk to different consumers...

Brilliant move by Twitter and Amazon. Twitter has been under fire for not monetizing its millions of users and Amazon opens another channel to drive interest and purchase. Both companies will share a new source of actionable data. Few merchants could pull this off, but with Amazon's endless aisles...

Without having physical stores where consumers can instantly have the items they want to purchase, Amazon needs to have lower prices to effectively compete. Yes, some consumers like the convenience of not having to drive to the store, but overall, Amazon built its brand on price, selection and service,...

This study should not surprise anyone. When people get together they share experiences and opinions about experiences. The real question is what actions consumers take as a result of those conversations. All of this points to the need for retailers to burnish their brands through excellent customer service, and...

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