Max Goldberg

For years, the idea of linking televisions to the Internet has been debated and anticipated. The interconnectivity would provide consumers with more options to gather information, make purchases and be entertained. Samsung is the one of the first companies to offer a "smart" television. Look for Apple to do...

Facebook is still a big question mark for retailers and brands. Estimates of the value of a consumer "liking" a company on FB have fluctuated wildly. Retailers and brands should use FB to build relationships with consumers by offering pertinent information, promotions and ongoing communication.

As with most social...

The rumor of Amazon opening a retail store has been around since 2009. A few months ago Jason Calacanis, a successful serial entrepreneur, wrote about Amazon opening a store to allow consumers to have a hands-on experience with products, but no physical merchandise. Consumers would visit the showroom, test...

Smarter kiosks and interactive displays can impact consumer purchases. I like the Kraft iSample. It can deliver more samples for a greater number of hours than would be otherwise affordable.

There is plenty of room for manufacturers and retailers to experiment with devices that engage consumers. Only a small...

Good for Walmart! By creating a simple program, backed by science, WM could help consumers eat healthier food and could get national brands to look at their ingredients. If the idea is welcomed by consumers, look for other chains to copy WM.

Even with this valuable information, consumers need...

Ending this limited program will have little impact on Tesco's credibility. Consumers are not clamoring for this data. Tesco and other retailers should continue to focus on sustainability, reducing packaging and recycling. Eventually it will become easier to calculate a product's carbon foot print, but will that matter more...

Whether we are over-thinking or not, retailers fail to adopt it at their own peril. Given that retailers will never be able to lead, let alone keep up, with consumer adoption of devices, software, and applications, it's important that retailers experiment with and hone their digital skills. What is...

Any program that offers increased benefits and/or lower prices for employee health care is welcome. Helping employees stay well directly benefits retailers through decreased sick days. Employees save money, which makes them feel better towards their employers. It seems like a win/win.

Greeters are still important to Walmart. They are a welcome tradition as customers walk into the store. At a time when it's hard to find a sales associate on the floor, a greeter can save consumers time, by offering directions to areas of the stores, particularly the larger Walmarts. ...

Technologies that empower employees to better serve consumers and allow consumers access to information will gain adoption. Consumers expect information and answers. Technology can provide it as never before.

It will continue to be almost impossible for retailers to stay abreast or ahead of consumers technologically. While it costs...