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Max Goldberg

President
Max Goldberg & Associates

Most retail loyalty programs mean one thing to customers — savings. Most programs are confusing and void of significant rewards. These programs do not engender loyalty to retailers, they are simply part of a game to get lower prices. Consumers get these lower prices at the cost of their...

For most online shoppers this is a non-issue. Unless online shopping proves to have significant negative impact on the environment, I expect it will continue to grow at a healthy pace.

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I expect small-to-moderate growth. Unemployment may be down, but underemployment remains high. Wages have not kept pace with inflation, so consumers are still cautious about spending. The rest of the world is in a recession and the U.S. economy is not growing at a fast pace. All mean a...

If well executed, BOPIS can be a benefit to retailers and consumers. Consumers know that the product will be available at a given price. They save time and gain piece of mind. The potential pitfalls are on the retail side. A store must devote employee time to picking the...

There were some gems and some clunkers in this year's crop of Super Bowl ads. Personally, I liked the Doritos Ultrasound spot. It was funny and memorable, supporting the brand's core story and image.

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It's about time that Mattel listened to its customers. For years the toy giant has been deaf to customers and critics. I think this is a positive development for the company and should result in higher sales. And it opens the door for future iterations and innovation.

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I'm not sure why Amazon would take this step, but I know enough not to bet the farm against Jeff Bezos and company. Of the reasons listed above, the only one that makes sense to me is meeting the needs of its customers, otherwise, why take on the expense...

Unless the new Circuit City can out-sell and out-service Best Buy, it is toast. And that will be very hard to do in a commodity business. How will Circuit City be able to buy for less than Walmart or Best Buy? They can't hire employees for less without sacrificing...

Once the novelty wears off, I think American consumers will long for human interaction. And retailers should carefully consider the pitfalls before replacing human interaction with robots. I don't want to speak to a machine or script. I can do that and have a generally unsatisfactory experience by dialing...

All-day breakfast is a success for McDonald's. Yes, it causes some logistical headaches for franchisees, but the increased sales are worth it.

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