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Max Goldberg

President
Max Goldberg & Associates

Sometimes, whether it makes sense or not, food manufacturers need to change their formulas to fit consumer sentiments. It's easier to reformulate than fight public opinion, and during the fight the manufacturer will only lose sales and market share. Unfortunately, in the age of social media, fiction is often...

While I think sales will be slightly higher for this holiday season, Walmart kicking off holiday shopping before Back-to-School has finished seems a bit nuts. Why not just kick off holiday shopping on December 26?

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Let's hope American companies do not follow the lead of their British counterparts. I know too many people who have had packages stolen from their doorsteps.

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It's simple, Best Buy will match Amazon's prices. Why should consumers wait when they can get it now for the same price?

Best Buy has also worked hard to train their salespeople to be knowledgeable and available.

Their website is still a mess. Its search capabilities deliver too many irrelevant results.

Still,...

Interesting comments. The only one that is not self-serving for retailers was made by Don Peppers. It's up to the retailer to create a program that is interesting to consumers. That includes the rewards structure, how data is used and the incentives to join. Too many retailers create programs...

Gap's products aren't relevantly stylish. Their current omnichannel strategy is a failure and their prices are too high. Did I miss anything? Bringing products to market faster is not going to solve their problems.

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As the article states, it's hard to create multi-channel marketing campaigns. The best way to overcome these difficulties is by telling a core story about the business across all channels. Different channels require different communication. All communication should feature the same core message told in ways that best fit...

I'd like to know what Walmart is doing to increase security at the store. One-thousand two-hundred seventy-eight police visits in a 15 month period is excessive. If the store is too dangerous for employees and customers, perhaps it needs to close.

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I don't see Thrive becoming a disruptive force in the natural and organics market. Rather I see it joining Webvan and other retailers that were going to disrupt grocery in the dead pool. It's a good concept, but it's too late. Too many retailers are offering organic food. Aldi...

Mobile payment will become viable when it's safe and secure. As advances are made in this area adoption will grow and competition will heat up. Apple and Google will be winners. MCX will not.

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