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Max Goldberg

President
Max Goldberg & Associates

Free shipping will make a difference for Target, but not a big one. I expect most merchants to offer free shipping during the holidays. Consumers have come to expect it as a part of doing business.

Unfortunately, as usual, Target is a day late, and as such this offer will...

I think the New York Microsoft store is a curiosity, something to be compared to the Apple store. The problem is that Microsoft, with the exception of Xbox, does not have products that people want. Its phones have flopped, and its million dollar deal with the NFL for Surface...

Negative sales associates linger because 1.) It takes too much effort to interview, hire and train a replacement, 2.) People hate confrontation and the threat of a lawsuit and 3.) They often go undiscovered. Once a negative associate is identified, holding a mirror to his/her actions can identify that...

Each generation has attributes that it likes to see from brands and retailers. Millennials want to see more social awareness. Smart brand managers and retailers respond to these trends by offering what consumers want. Because there are so many avenues to reach consumers, marketers can talk to different consumers...

Brilliant move by Twitter and Amazon. Twitter has been under fire for not monetizing its millions of users and Amazon opens another channel to drive interest and purchase. Both companies will share a new source of actionable data. Few merchants could pull this off, but with Amazon's endless aisles...

Without having physical stores where consumers can instantly have the items they want to purchase, Amazon needs to have lower prices to effectively compete. Yes, some consumers like the convenience of not having to drive to the store, but overall, Amazon built its brand on price, selection and service,...

This study should not surprise anyone. When people get together they share experiences and opinions about experiences. The real question is what actions consumers take as a result of those conversations. All of this points to the need for retailers to burnish their brands through excellent customer service, and...

Brands will speak out about domestic violence, but things will have to get much worse before they seriously consider pulling their NFL sponsorships. What they are doing is sending a clear signal to the commissioner that the league must undergo some fundamental changes: Domestic violence cannot be tolerated and...

Amazon is competing almost solely on price, a formula that will generate some sales but won't vault them into the realm of Apple and Samsung. There is little innovation here. And even Amazon seemed to acknowledge this by the way they made the announcement which Bloomberg described as happening...

Consumers who regularly shop at Whole Foods are aware of the differences between it and other grocers and are already loyal. Why add the expense of launching and tracking a rewards program at the very moment that Whole Foods is fighting its Whole Paycheck image? It does not make...

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