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Max Goldberg

President
Max Goldberg & Associates

My favorite app is Google, due to its superior voice recognition capabilities and ability to provide answers. Google has far surpassed Siri in both regards. In fact, Siri seems to have lost intelligence over the past few months.

Like most consumers, I regularly use only a small portion of the...

This is a double-edged sword for retailers. Consumers want to wait until the last minute to order due to procrastination or to take advantage of deals, while retailers want to squeeze every possible transaction out of the holidays. Any disruption in service, like last winter's storm, could bring down...

Both spots do a good job of reinforcing their brand's core story. Nordstrom is fashion. Their wide variety of watches offer something for every shopper. The only problem is that Gen Y doesn't wear watches. They use their phones.

Walgreens is local and open for last minute shopping needs, and...

There are pluses and minuses for partnering with Google Shopping. The pluses:

  • Higher listing on the world's leading search engine.
  • One-click ordering, with the purchase being handled by a source that consumers trust.
  • Ability to capture consumer data.

The minuses:

  • Inability to control every aspect of the transaction.
  • Sharing data with Google.
  • It's easy for consumers...

Retailers, in an effort to save money, have turned to greater numbers of part-time employees. Part timers usually don't receive benefits, even vacation and sick days. Much as I would like to see these employees receive incentives, it runs against the philosophies of most companies.

Many times the BrainTrust panel...

Retail CEOs need to be comfortable with digital technology. They don't need to have come from it. Online plays a key role for retailers, but CEOs of these companies can't take their eye off the physical stores. Omni-channel is the way to go. Customers expect a seamless shopping experience....

In and era when consumers want the lowest price and haggling has become the norm, it seems natural for Amazon to offer this option to its sellers. In a way, Amazon is doing a reverse eBay. eBay started with buyers bidding for an item, then went to a Buy...

REI has so many loyal customers because its staff uses and knows the products it sells. It sells quality merchandise and it offers no-hassle returns. It treats its customers with respect. How many retailers can make that claim?

When you treat your customers with respect, they give the same in...

Twitter need to find a way to monetize its users. This would seem to be a fit. Just because others have tried similar tactics before and failed is no reason to count Twitter out. Foursquare was cumbersome and Groupon had too many deals that did not appeal to users....

They have the stores. They're paying rent. Why shouldn't Starbucks expand its food and beverage offerings to drive more customers into their stores during non-peak coffee hours? There is great potential here for SBUX. Remember when people wondered why McDonald's was getting into breakfast with a non-burger menu? With...

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