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Max Goldberg

President
Max Goldberg & Associates

Millennials will love it. Boomers will adapt to it. But it all depends on retailers using it the way consumers desire and not as a push advertising vehicle. As the article says, Messenger is already used daily by millions of consumers. It's a natural extension for retailers to enter...

As supermarkets fill their stores with non-grocery items, male shoppers are turning away. Items become too hard to find, there are too many choices in a category and it takes too long to shop the typical supermarket. Club, dollar specialty stores and stores like Trader Joe's make it easier...

Based on consumer demand, or lack thereof, retailers went on a multi-year discounting binge. It's going to be very difficult to dial it back. Consumers expect discounts and with competitors just a click away will quickly seek them out. Retailers can feed this insatiable appetite for deals by selectively...

At this point, I wonder if the Fresh & Easy brand has any meaning to consumers. A third iteration of its stores will probably fare no better than the first two. I had high hopes for the chain once Tesco sold it to Yucaipa, but no longer.

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Gift-with-purchase enhances a customer's shopping experience when he/she does not have to jump through a lot of hoops to receive it and the gift has a high perceived value. GWP works for retailers when the gift is highly desired and has a reasonable cost. If all of these factors...

With so many retailers offering groceries, price remains a big factor affecting consumer choice. By offering coupons with significant value to try BOPIS, Walmart is driving sampling. If consumers sample and like the quality of the process and the groceries, they will be likely to become repeat customers. I'm...

I can understand why Walgreens might seriously pursue Rite Aid, but it will hurt competition and be bad for consumers. Why should any retailer be allowed to merge its way to a 46 percent market share?

Prior to big mergers management always touts the huge savings that will result. Rarely...

Retailers need to balance the rewards of being different with the risks of experiential events. Sometimes when you think you have it figured out, consumers take to social media and muck it all up. It's a hazard of doing business in the Internet age.

As to IKEA, they made a...

As George states so well in the article, retailers have tried and tried to alleviate checkout lines, all to little avail. Shoppers move through a grocery store at their own pace. Suddenly their pace is disrupted by the need to rely on someone else and check out. It feels...

With retailer category lines being blurred, it makes sense for retailers to borrow ideas from each other to drive sales. Whole Foods has a reputation for organic, local products. Why shouldn't they exploit this point of differentiation to drive sales? Taking a tactic from department stores of offering a...

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