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Max Goldberg

President
Max Goldberg & Associates

The ultimate success of any legal business is a direct result of building consumer trust. China has long had a reputation of allowing counterfeiters to operate with relative impunity. Periodically, primarily to please a visiting head of state, they would crack down on these enterprises, only to see them...

I'm encouraged that retailers (though not enough of them) are giving consumers options, from how and where to purchase to how to pick up to how to pay. Most of the progress will need to come in the back end: Inventory, delivery, stocking and payments. All of these advances...

Everything is going digital. In addition to having digital showrooms, Hilfiger should roll out the technology to buyers' own devices. Let buyers review, select and order products from anywhere.

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No matter what the technology, consumers want to be in charge. Bombarding them with push messages and making it complicated to sort through the clutter will only turn them off. Rather than using beacon messaging, retailers should focus on improving the consumer shopping experience, from before they arrive at...

Omni-channel is a reality at too few chain retailers. Many talk about implementing it, but few have succeeded to-date. Macy's is the best example of launching a successful omni-channel strategy.

Omni-channel should be a strategy, not a tactic, a strategy that should pervade all aspects of a retailer's thinking: inventory,...

Consumers seem to be gravitating towards wallet apps that are native to mobile devices—Apple Pay and Google Wallet. Even with these apps being available to millions of consumers, retailers have been slow to adopt the technology necessary for consumers to use them. I expect Amazon will learn from its...

The theory of Generation Flux would turn many CPG companies and retailers on their heads, because it runs counter to what these companies have been doing for 100 years. Not every notion of Generation Flux will work, but it's important to look at the chaos and embrace that every...

Amazon management has shown a willingness to take risks by introducing products into the marketplace and then seeing how consumers respond. Some are hits (Kindle) and others are misses (diapers and phones). By acknowledging, without excuses, that their current diapers are not meeting consumer expectations Amazon has gracefully exited...

This is an old discussion gussied up with fancy new words, "The Internet of Things." It all comes back to basics: Making the shopping experience easier.

Consumers have shown that they will use an omni-channel shopping experience. Buy online pickup in-store is a reality. Consumers regularly use mobile devices to...

Technology can help improve the morale, but it is just a start. Employees, particularly Millennials, like to be in control of their schedules, but scheduling alone won't dramatically increase employee happiness. In addition to scheduling, management needs to empower employees to solve consumer issues and should provide those employees...

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