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Max Goldberg

President
Max Goldberg & Associates

This survey does not break any new ground. Consumers want to save time and money. For most, the effects of the Great Recession still weigh on their minds and wallets. Developing a new app is not going to help. Instead, grocers should focus on basics: Value, inventory, time savings...

For most families, for most BTS classroom items, price will be the key determinant. Walmart has it right. Cut prices, increase inventory and give a break to teachers. But not every consumer has easy access to a Walmart. Other retailers can compete by offering fair pricing and using loss-leaders...

Store enabled technology is not at the top of consumers' omni-channel wish lists. Consumers want omni-inventory (if it's online it should be in the store), omni-pricing (same price for online and in-store), and omni-pickup and returns (buy it online pick it up in-store or buy it online and return...

I'm concerned about the cost of acquiring and maintaining the devices. Do retailers really need to provide a device that most consumers have in their pockets and purses? And if the device asks for any personal information, will that data be securely deleted before the next shopper uses the...

The more a consumer has to click, the less likely he/she will purchase. Enabling consumers to buy without leaving a Facebook page is a big step for retailers and for Facebook. This brings true e-commerce to the social media giant.

Small businesses that do not have extensive websites can utilize...

The question is not one of saturation, it's about value. If factory outlet malls can consistently provide value to consumers, they will continue to grow. If they can't, they will start to die off. The biggest challenge to these malls is the Internet. Why travel to a less-than-convenient store...

E-book subscriptions come with pros and cons for consumers. Pros: A fixed price to rent books that is cheaper than buying one book per month. A fairly wide selection. The inclusion of a limited number of audio books. Cons: The price per book increases dramatically if a consumer does...

Consumers would rather trust strangers than paid advertising. The belief is that if someone takes the time to write a review, they probably have a valid opinion. If review sites can keep the reviews honest, consumer faith in them will continue to grow.

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Retailers may have their reasons for not matching their own online prices, but to consumers those reasons don't make any sense. Whether it's Walmart, Gap, Target or other stores, all these policies serve to do is make consumers mad. Retailers should do a better job of explaining the practice...

Consumers want a seamless mobile experience, with shopping lists, coupons, loyalty cards and checkout tied into their mobile devices. Retail apps and websites need to be tailored to fit small screens. Too many that look good on a computer are difficult to use on a mobile device.

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