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Max Goldberg

President
Max Goldberg & Associates

Amazon is competing almost solely on price, a formula that will generate some sales but won't vault them into the realm of Apple and Samsung. There is little innovation here. And even Amazon seemed to acknowledge this by the way they made the announcement which Bloomberg described as happening...

Consumers who regularly shop at Whole Foods are aware of the differences between it and other grocers and are already loyal. Why add the expense of launching and tracking a rewards program at the very moment that Whole Foods is fighting its Whole Paycheck image? It does not make...

Retailers don't want to spend money to acquire the necessary NFC terminals. Consumers are concerned about security. There are multiple systems available to consumers and retailers. These factors will slow the growth of mobile payment options. That said, if any company can move a marketplace, it's Apple.

Apple seems to...

Macy's is head-and-shoulders above most retailers when it comes to omni-channel and using technology to improve the customer experience and its sales prove it. From smart fitting rooms to digital wallets, Macy's makes it easy for consumers to shop, find what they want, take advantage of special offers and...

Jos. A. Bank should move away from its BOGO strategy, unless it can find a way to make it more profitable, and that's going to be much easier said than done. Bank has trained customers to expect deep discounts; in fact, discounts became its brand identity.

The company needs to...

In-N-Out has a cult following. Pop-up stores help keep the cult alive and make the brand extra-special. Remember when you could not get Coors beer east of the Mississippi? It, too, had a cult-like following. If the family is serious about slowly expanding within a limited geographic area, the...

There are pros and cons to shopping online and shopping in stores. Free shipping has become a must-have for online shopping and customers have been trained to compare prices while in stores. Brick-and-mortar retailers can counter the online experience by having knowledgeable, helpful sales people, keeping products in stock...

Would you rather have an iPhone or a Fire Phone for 99 cents? Most consumers would opt for the iPhone, even if it's a 5C. The Fire is a rare misstep for Amazon and shows the difference between trying to build a phone vs. a tablet. If Amazon continues...

Much as I wonder why anyone would want to get a tattoo, I don't think it will hurt Starbucks to allow their employees to show their body art. For other companies, like Disneyland, this won't work. Each employer should consider the potential consequences of tattoos and regulate accordingly.

...

Target should focus on the basics: people and products. It needs to improve customer service, decrease out-of-stocks and bring in merchandise that consumers want. Mr. Cornell is taking steps in this direction, but turning around the company will take time. Trying to make Target cool again, before tackling these...

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