Ronnie Perchik

In my opinion, Google is delving into the hardware space because of competition. Do they really offer something as user-friendly as the iPhone or the iPad? But, I give Google credit for thinking outside of the box. How many of us marketers could use that on a daily basis?...

All data is good data, as long as it's targeted and spliced up in such a way that you utilize it all to yield a bottom line.

With the advent of emerging digital technologies, like social media and mobile, retailers and brands now have the opportunity to truly "get...

What particularly resonated in this piece was the standard set of the, "enforced niceness culture." When it comes to the Like button, Facebook indeed hasn't provided users with buttons to demonstrate more than one emotion about something. But, through commenting, users can certainly convey discontent, and the character limit...

Good businesses aim to maintain the balance between making money and adding value to the customer experience. In Wegmans' case, they may be taking a hit on dollars by capping the number of stores they open each year.

But, in doing so, they've created a sort of "mom and...

Yes, it totally makes sense, and while it's a great study, I'm not surprised. Digital technologies have emerged to become a staple of consumer behavior now. And if you think about it, it's only in the last few years -- pretty staggering.

I think people, whatever generation we're talking about,...

In my mind, the key term when it comes to e-retailing is "efficiency." And part of making the online customer experience more efficient is providing information to users. Not necessarily more of it, but the most important information, in a succinct and easily digestible way.

This isn't only via...

I've read about pretty much every smartphone app and mobile application mentioned above in the past year or so. That is to say, it's definitely a hot topic, and consumers are, for the most part, responding positively.

The biggest advantage of retailers utilizing mobile is localization. If you can...