Lisa Bradner

In my experience as a shopper, I would attribute a lot of the failure to merchandising. I went into the store on multiple occasions looking for the shops of Target and struggled to find them. Instead of bringing them together, the shops were merchandised separately on end-caps and underwhelming...

This article does an excellent job of summarizing pain points. A huge pain point for the shopper, I think, is the issue that every retailer has its own app that shoppers are supposed to download and keep track of. There's a market opportunity for an Amazon-like app that works...

The piece says it all—selection and price.

If Safeway proves this out, there will be a tsunami of retailers exiting or cutting way back on print. I have heard through the industry that many different retailers have been experimenting with this: going dark in different markets, testing the balance of personalized offers vs. general market offers.

The...

Lots of very good comments here and I think a common thread is that it's not the availability of data that's the issue: it's beginning the collection process with some notion of what you want to do with it that is where most retailers fall down.

I recently signed up...

In our research we define it as a flight map, but in either case the notion of the loop—that I go back to revisit sources for more information, to check prices, to look for inspiration—this is the reality of how shoppers shop. I think they always have, but the...

I agree with everything that's been said here (and Ian, I love your broad points about the universe). Humans are rational AND emotional, shopping is driven by both sides of that coin. When we focus on one at the expense of the other we lose the complexity of human...

I'm interested that the number 1 thing shoppers want is the ability to compare prices: apps are walled gardens and since grocery loyalty is generally a bit of a fiction (location of store is the biggest "loyalty" driver) having to go to a different app for each store you...

Shoppers have adopted technology to get information they can't seem to get from in store signage or associates. What this data suggests (and our shopper data concurs) is that human interactions still close the sale—especially for expensive and durable goods purchases.

iPads may not make sense for every Walmart associate,...

Brick and mortars are in an interesting position: they actually have some of the warehouse and supply chain advantages Amazon is currently building, but they don't use them currently for individual pick, pack and ship. In my opinion, we're looking at another supply chain revolution where broken case and...