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Roger Saunders

Global Managing Director
Prosper Business Development

Brian Cornell is taking the right approach. He is taking a page out of Steve Burd, former Safeway CEO's book. Cornell reported to Burd, and helped implement a number of successful programs during that tenure.

Burd and the Safeway team focused on 2 or 3 vitally important areas each quarter....

Music is useful in many retail environments. However, Starbucks' decision to cut the cord with the sale of CDs is the right move.

They made the right decision in holding a tie to music. Starbucks' plans to experiment with digital downloads offer promise. We all have to be positioned to...

Great coaches bring a learning experience for each of their players (associates). No matter what their age, you want them to have the same positive experiences at picking up something new, just as we all did when we were in our first job experience—whether we were eight or nine...

I've shopped (and actually purchased items) at the Neighborhood Market in eight different cities. Those stores have had similar merchandising plans, with some smaller exceptions. The stores represented housing stock around them from $200,000 to $2,000,000-plus.

Walmart was doing well in all of those locations. The stores have been consistently...

The cynical approach that some offer that Walmart is trying to leverage scale to drive out competitors only comes from those who have chosen not to run a business, either of their own or for a private enterprise.

Walmart's objective is clearly stated by Doug McMillon—get to the roots of...

Kudos to Ace for proactively taking this added "helpful" step. The home improvement domain has both male and female consumers who likely welcome the added support.

Ace can play off their strength of being "helpful." The Prosper Monthly Consumer Survey of some 6,500-plus adults scores Ace in high regard on...

Smart move on Michelle Gass' part. Bringing Kohl's into the fitness space ties well with the merchandise lines, as well as the lifestyle outlook that Kohl's shoppers carry with them.

The Prosper Monthly Consumer Survey shows the Kohl's shopper is more likely to exercise regularly compared to adults 18-and-over—36.9 percent...

The dominant wild card is what segment of the market represents a retailer's customer base. We're still living with a bifurcated consumer base across the country.

Walk certain neighborhoods, and you're seeing spending like 2005-2006. In others, increased spending is taking place, but it's taking care of more of the...

Love is a practiced human emotion. Some unfortunate souls haven't had the life experiences to bring out and include that emotion often enough in their lives.

That shouldn't prevent marketers from introducing one of life's essential emotions to their marketing plans. McDonald's, Qdoba and Starbucks are all making a logical...

Should the White House intervene?—Yes.

Will they? No, they'll use a different social science. Instead of considering economics, they'll play politics.

...

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