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Roger Saunders

Managing Director
PROSPER BUSINESS DEVELOPMENT / BIGinsight

A beautiful story, and a great message ... the beautiful story is the one of the Kent family experiencing the "adventure of living" and making an impact on their own personal relationships as well as that of others. The message is, take a risk ... it's worth it.

Kudos...

As the age-old aphorism pointed out, "Imitation is the sincerest form of flattery." Peapod appears to be effectively modeling the successful Tesco strategy that was pioneered in South Korea.

Peapod has made use of outdoor advertising over the years, so transit advertising fits into their experience. With nearly half...

The consumer has many ways to shop. Online happens to be the fastest growing channel over the past several years.

However, human beings still have a penchant and interest in "going to the shopping bazaar for many items ... we're tribal.

How Amazon dodges the tax man on this...

Speed and access. TV home shopping, while popular with many, still requires viewers to largely focus on "talking heads." The consumer can't control the space and time-element.

In an era of the consumer being in charge, the Internet-connected TV leverages the area of growth. In the January Monthly Survey...

Walmart is taking the right step in getting out in front in supporting nutrition programs on the product; keeping it simple and straight-forward. They will win the hearts and minds of a group of their shoppers.

Select suppliers will likely, wisely follow. The icon that sits on recycling trash...

Consumers are still in a cautious and concerned mood. Based on the January BIGinsight Consumer Intentions & Action (CIA) Survey, 1 out of 3 adults are buying more "store/generic brands," as a result of fluctuating gas prices. Of the 9,000+ adults surveyed, those who said that they had become...

Look beyond the shores of the U.S., particularly to the Pacific Rim. You see a consumer group in these countries that are rapidly embracing streaming video of all kinds -- shorts, movies, and advertisements.

This becomes a smart move on Verizon's part to team with Redbox. The later is...

The December, 2011 BIGinsight "Media Behavior & Influence Study" (MBI) of 24,578 Adults, 18+ points to the fact that nearly half of all Adults have a SmartPhone -- Android (21.6%), Blackberry (9.6%), iPhone (19.3%), Windows (2.6%). Forrester's view that the number of U.S. smartphones exceeds 100 million+ is on...

Carbon labeling is a complex issue, one that does not easily translate to the everyday consumer. Tesco should take the steps to make the complex simple, should they choose to let consumers know what and why they are taking steps in this area. In the process, they will also...

With the number of big-box retailers downsizing or dropping out of business over the past couple of years, we're likely to see other merchants take on "opportunity real estate" plays.

The consumer is going to continue to come to the bazaar. If you can WOW them with effective merchandise,...

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