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Roger Saunders

Managing Director
Prosper Business Development

Let's accept that "technology is a wonderful thing—if it is used." Just because some form of technology is new, doesn't mean that it's going to be embraced by the masses, anymore than a "new" box of detergent is going to pop off the shelf merely because it's new.

Stop &...

If the price is right—Yes.

The "chip and dent," bundle of rapidly-ripening bananas, overstock and season-end canned vegetables sales have been a part of the American consumer's purchase patterns for years.

The leading reason that consumers (adults 18-plus) choose a grocery store is price, with 76.5 percent of consumers saying the...

Nordstrom consistently listens to its customer, and positions that consumer at the center of the equation. Their Digital/e-commerce approach will only be enhanced with the purchase of Trunk Club, as the Nordstrom customer base is already there, waiting for them.

Based on the Prosper Media Behaviors & Influence Study of...

As marketers are "walking in the Indian's moccasins," it is well worth remembering that all Millennials, like all segments of the population, are not exactly equal or the same. With 70 million-plus adults in the 18-to-34 age bracket, it is vital to make certain that the message and the...

Time to "stick to the knitting" for Supervalu. This is what they have to do best, with over 1,900 independents. The Albertsons acquisition was a disappointment, likely on both sides of the aisle—shareholders and consumers were shortchanged.

With the right focus from Sam Duncan down through the wholesaler, associates will...

David Dorf accurately points out three key areas for Best Buy's steady turn. They executed on their plan, and came up a winner.

The losers over the past three years have been the shorts and the prognosticators of the demise of Best Buy. What those individuals chose to do is...

A great preview for adult Halloween costumes. Not certain I see this as a play throughout the year. Then again, when at NFL and NHL games, I'm astounded at the number of jerseys and sweaters that the adult audience members are wearing. A time for the fantasy escape exists...

The "thought-police" on this point are wasting the time of consumers and the industry, alike. The only folks they are supporting are their benefactors within the Trial Lawyers guild.

...

Businesses have always chosen to evaluate their need to "stick to the knitting" to find organic growth vs. ventures into lateral growth avenues.

Finding a path into various new business opportunities will continuously find intriguing prospects. At the same time, they will lead to some significant failures. The risks that...

Bonobos' lesson, for themselves and others, is to "listen to and follow the consumer." The results can be inspiring.

The annual Prosper Media Behaviors & Influence Study of 15,000-plus consumers points to the fact that consumers are capable of making use of a variety of media forms to help their...

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