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Roger Saunders

Managing Director
Prosper Business Development

Both the Nordstrom's and Walgreens' creative messaging were very good. Wonderful pace on both, offered viewer the message that "We have what you need, when you need it." Actors and product were perfect.

The Nordstrom's message targets a more affluent audience, and they intrigued that group perfectly with assortment and...

This is great, I always wanted to be a music critic. Oops, that's right, we're addressing retail and the consumer. So let's give our readers the most important view. How are consumers in America dealing with the winter holidays, Christmas and Chanukah in particular?

The Prosper Monthly Consumer Survey of...

Amazon's decision to expand to this baby product and offer it to Amazon Prime members will boost the frequency of visits, as well as grow and protect an important segment for this e-commerce giant.

The Amazon Prime customer sits in the sweet spot of consumer targeting. Based on the November...

Hmmm ... While none of them are "perfect" in the minds of the masses, female singers like Selena Gomez, Katy Perry, Taylor Swift, Demi Lovato or Disney favorites like Snow White, Cinderella, Ariel, etc., usually attempt to appear flawless when on stage.

Children and the Millennial parents who raise them...

Alibaba is no more guilty of exploiting U.S. sales tax situations than other channels of distribution or competition. Whether Congress will take a vote to change the tax laws applying to e-commerce is the actual question that should be asked.

At times it seems like sales taxes are as different...

Operations Managers at the regional, district and store levels have to own this recruitment and hiring decision. Seeking and finding support from HR and Marketing should be part of the support efforts.

Orientation in helping Operations understand the qualities and characteristics that are needed should come from HR. Promotional messaging...

Small box to big box to small box, the "real estate" at most retail has a fixed amount of shelf space. If more store brands press for a greater share of shelf space, which they likely will as organics grow, the national brands will have to make adjustments in...

Without question, mobile technology will play a bigger role in influence, purchases and payment over this year's holidays. A breakout year? Not yet.

A year of growth for digital devices is in the cards. The November 2014 Prosper Monthly Consumer Survey points to the fact that 69.1 percent of adults...

When a customer's needs are inconsistent with a retailer's strategic objectives, a breaking point comes into the equation. Some salesmanship, and some sharing of information may be called upon to rekindle a relationship, or to provide the polite, "I'm sorry we can't help you this time, but we look...

Methinks that Amazon is guarding their flanks from a genie...Alibaba has sound experience with the launch of TMall. Besides being able to build their net from 1% towards the more enviable 50% that Alibaba enjoys, Amazon is dipping their toe in the water of testing whether they may not...

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