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Roger Saunders

Global Managing Director
Prosper Business Development

The full-service retail business has taken a page out of the success book of a number of well-run restaurant operators. The Mellman Group (Chicago-based) and the Cameron Mitchell Group (Columbus-based) string of diverse restaurant segments have followed a pattern of decisively closing down an operation that isn't meeting expectations.

As...

Follow the money, particularly how the consumer uses (or saves) their money, which product categories they will be favoring and the payment systems to which they adapt.

...

Both Marsh and Apple will gain solid learning from this test. Important to control the clutter. The American consumer may visit a grocery store 99 times per year. However, they hope to move decisively and smoothly through the box. They don't want to spend the morning/afternoon there.

Smart messaging will...

Great opportunity continues to exist for U.S. firms operating in Canada, and for Canadian firms and products to be sold in the U.S. As has been reported previously, Target came to Canada in the "value" space later than two other U.S. rivals, Walmart and Costco. That made the hill...

Retailers have every reason to be MORE optimistic in 2015 if they 1) are more consumer-centric in their practices, 2) embrace advanced analytics, 3) are willing to work closely and mutually collaborate with suppliers of merchandising, marketing, operations, distribution, and physical property, 4) recognize that omnichannel means learning which...

Little question that mobile devices will play a growing role on the influence of shopping. It is vital that retailers start with a consumer-centric approach—who are these consumers and how do they use their mobile devices for shopping.

In addition, those retailers have to consider the merchandise category they are...

People love to talk about their own success. There not bragging. They are delivering the facts. Often times, they are merely delivering the facts to themselves, providing the "Attaboy" that we all relish.

Hear it when you visit a doctor on an annual physical, and he tells you your heart...

Start first by paying attention to how different consumer segments are making use of technology. As Simon points out, e-commerce has done a more complete job of helping the consumer through "search." The December 2014 Prosper Insights & Analytics Monthly Consumer Survey points out that 44.1 percent of adults...

Coupons continue to be a part of consumers' lives, be they adults 18-and-older, Generation X or Generation Y. However, the use of coupons holding sway over consumer purchase decisions varies depending upon retail merchandising categories.

The annual Prosper Media Behaviors & Influence (MBI) Study of 15,000-plus adults 18-and-older—weighted and balanced...

Both the Nordstrom's and Walgreens' creative messaging were very good. Wonderful pace on both, offered viewer the message that "We have what you need, when you need it." Actors and product were perfect.

The Nordstrom's message targets a more affluent audience, and they intrigued that group perfectly with assortment and...

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