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Roger Saunders

Managing Director
Prosper Business Development

Joel's common causes accurately point to issues that lead to flawed results on surveys, be they custom or syndicated. Other flaws creep into the equation for Marketers as well.

Too often they fail to take a longitudinal approach. If an issue is important enough to provide deep insight into a...

Impossible to completely answer the second question, as the Environmental Protection Agency seemingly issues a new regulation each week.

However, Whole Foods' efforts deserve applause for meeting their own consumers' interests and requests. Whole Foods continues to grow their allegiance among adults with household income of $75,000-plus, as well as...

Department/flagship stores will do well to protect their flanks with their own brands, as opposed to facing a TJ Maxx or Marshall's in their shadow.

Learn from the challenges that the dollar stores and chains like BIG Lots ! have thrown up at Walmart and Kmart. This retail channel has...

The Anti-Defamation League (ADL) has taken the broader view and praised Sears for their prompt actions in pulling this garbage from their 3rd Party site.

With Taobao, Alibaba's China version of Amazon, taking steps to enter the U.S. and other world markets, you will see added 3rd Party sites springing...

Successful and useful reward programs, be they for internal purposes with associates, or external for customers, follow a simple 5-step process. If you can't answer in the affirmative to these points, step back, and re-calibrate.

1. Is the reward consistent with the company's objectives?
2. Is the reward program easy...

Marvin Ellison is the ideal candidate to lead J.C. Penney. He has been instrumental in Home Depot's significant turn-around that was lead by Frank Blake, following the disastrous way that Nardelli had lead Home Depot. The later made everything about "All about Me," while Blake and Ellison have made...

The retailer and consumer have a pact that is firmly in place for the Holiday Gift spending season. It mimics the political voting patterns of my home town of Chicago—early and often.

Early Thanksgiving openings have traction that has built over the past several years for the Holiday weekend. In...

The demise of email marketing has been forecast for the past couple of years by a number of prognosticators. I won't be one of them at this stage.

The simple reason lies in the fact that the consumer is making use of email for their decision-making on search and purchase...

Loyalty programs belong on the Conversion, Retention, Acquisition, Frequency and Ticket side (C.R.A.F.T.). Loyalty programs are owned by all aspects of an organization. Sure, there is a CLV or CRM lead group. However, every associate has to feel a part of the effort. Fly on Delta and the baggage...

11 Main and ShopRunner will receive the promotional push to get off the ground. That will lead to a trial by an expanding e-commerce buying group.

That's when the test of success will come. Consumers in both the U.S. and China have some very significant concerns that are important to...

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