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Ryan Mathews

Founder, ceo
Black Monk Consulting

I'm still not sure there is a mass market there. To the degree there is a market, I'm betting on aesthetics.

...

I've worked with plenty of sales forces and it seems to me the best salespeople weren't apologetic about their jobs at all. In fact they succeeded because they believed that— through the sale—they were transferring actual value and providing a service to the client/customer.

The first quality of success in...

No, Amazon should change the name Amazon Mom because the folks that work there ought to have known better than to launch it in the first place.

Stuck for an alternative name? How about Amazon Parent? There, that was easy.

Brands can't be held hostage to the faddish Sturm und Drang...

I'm with Hy here.

First of all this isn't all that revolutionary, and secondly what are the odds I'm going to hang on to something (and the sales receipt) for eleven and a half months and then decide that I'm going to take the trouble to return it?

If you ask...

Um—let's see ... is peer pressure and influence a more effective motivator of teens than adult-oriented hype? Oh yeah—DUH!

This isn't either a fad or a trend, it's the digitization of the human condition.

Peer-to-peer influencers always have been, and always will be, dominant factors in determining teen style and preference.

Will...

First of all Howard Schultz has already gotten part of what he wanted—consciously or unconsciously—and that is tons of free publicity reaffirming Starbucks as the thinking liberal's coffee shop, dedicated once again to improving life in the communities it operates in.

Will it help the business? Not very likely.

Will it...

There is a long list of reasons why personalized emails haven't advanced, perhaps really too long to explore here.

While retailers have always drawn a causal link between increased personalization and increased sales, I'm not convinced that: a. that link has ever been as strong as proponents claim, and b....

At this point it stops being about loyalty and starts being about engagement. I'd like us to purge the word "loyalty" from our retailer vocabularies since it's so tied to discounting we may never be able to redeem it at this point.

To me, the real challenge centers around the...

My fear is that retailers and manufacturers (who will no doubt be asked to pay for the technology) will gravitate to the "dark side" of beaconing and begin bombarding customers with unwarranted interruptions and distractions.

While there are examples of the technology we could talk about, I'm not sure anyone...

My honest initial response is that "professional reviewers" need to get a life. What is really important to me—being a tad egocentric—is what I think of a product or service, so I tends to use peer reviews for elimination more than for trial.

Even that always doesn't work.

Let's take Amazon,...

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