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Ryan Mathews

Founder, ceo
Black Monk Consulting

The growth of malls is inexorably linked to the future of suburbs. As people return to urban areas shopping centers lose their relevance.

...

First of all, Aldi has succeed in part because its direct competitors failed and refused to take it seriously. When I first entered the food business (shortly after Moses came down from the mountain) the conventional "wisdom" was that Aldi would retreat back to Europe at any moment.

I didn't...

I think the first step is to ask the question whether or not they should really be in a full line business or just focus on specialty foods.

I'm sure Kroger could sell refrigerators, since presumably most of their customers need one, but it isn't really a viable business model.

As...

The answer depends entirely on how broadly (or narrowly) you define localizing.

I live in Detroit as well and there are an amazing number of local producers in categories ranging from jams and jellies, juice drinks and cheeses to bakery, ethnic products, produce and beyond. How many of these need...

One last time. Every shopper is important!

While I realize most Boomers, Generation Xers and even a few "Ys"—and many marketers—don't believe the 45-and-up demographic will ever die, the truth is, we will.

And what will that leave the commercial world of the future? A bunch of consumers who have been...

I think it is always in the forefront of most people's minds, but it has become commercialized.

I think the key is to appeal to what people are already feeling—angry, stressed and poor—by offering antidotes, not just price reductions. "Feel-good" marketing may be the key here.

Too many of these ads...

None.

Apple isn't a normal brand, it's a cult (one which I belong to).

If Apple introduced iFruit, a real apple as it were, priced between $50 and $165 each, it would probably sell out in hours.

So, my view is that all Apple-related examples represent marketing exceptions rather than rules once...

I think farmers' markets can encourage urban agriculture by creating a market for city-raised goods. In these cases I think price and selection matter less than the civic good of supporting local growers and/or creating an interest in fresh produce.

For more traditional grocers the message is clear—there is a...

It means they have a built-in audience for the foreseeable future (footnote: See MySpace for why this may change without notice).

I think Facebook actually may have more traction with Millennials since they use it to track friends and acquaintances over time while Twitter may lose its appeal.

...

I'm still not sure there is a mass market there. To the degree there is a market, I'm betting on aesthetics.

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