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Tom Redd

Vice President, Strategic Communications
SAP Global Retail Business Unit

BEING MY LAST—yes LAST RetailWire comment of the year (I hear the cheers) I need to be like I am known for—precise, accurate, smart, large-wordish, and (of course) like Al and the gang, "fun."

I am a Girl Scout Cookie FREAK! So going digital for me is good. For the...

They are a good match. Nordstrom's maps right into their shopper. Walgreens' is great and the kids that parents always drag into Walgreens will love it.

Pajamas at Walgreens? If that were one of my kids they would be pickin' up beer. Seems the Millennials wear PJs a lot....

...

Customer service is critical. How it is delivered is a different song at every retail operation. Part-timers are not all as special as you make them out to be.

My kids all worked retail in their teen and past teen years. We always chatted about the challenges that they faced...

No matter the song or singer—Christmas music starts too early. Maybe mix it up with other music untill week of December 15th then lay it on.

Also, match music to areas in the large stores. No one plays 50,000 Kilowatt Christmas Tree by the Bobs.

This song is the core...

Wearable tech is at a maturity point where it has reached the ankle and wrist with Fitbit and the Apple Watch. But the glasses look like a Band-Aid on someone's glasses. Millennials want all info all the time. But this is not the right time, kids. So sit, be...

This year was a tough retail year and promo was all year long. Black Friday came in low and pre- and post-Christmas will be strong.

People want to spend—maybe they spend too much on phones and Fitbits and are low on cash?

Tune the promos to the shopper and...

As Tony says, "Amazombies" may love this. But it is not new, it is not really that much more convenient, and price is not a number one concern for young parents. They do not mind spending more on their kids' be-hinds' gear.

Private label is private label. The marketing...

Well, it would have helped my daughter. The stickers vs. permanent markers on her Barbies. But the reality is the reality—not many kids grow up to look like the real Barbie. Now I do look like Ken—so guys are different.

At the formative years getting kids away...

Redd Retail Point: You can win ONCE on a super-low price, but the shopper will rarely return and promote you as a one-time win.

The real ways to win: Have it in stock, have people that KNOW your products and how to talk to other humans, and extend the relationship...

Duh—of course they are. They want payback for finding the retailer online and risking online payment and delivery.

Soon this will all level out and retailers need something else to make the sale. What is that? Not even Amazon knows. They have so many features added to the Prime service...

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