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Tom Redd

Vice President, Strategic Communications
SAP Global Retail Business Unit

The secret to winning the next phase of this millennial-driven, fast changing retail game will be the supply chain — from plan, to fulfill, to returns management. All the heads are turned towards the shopper and not watching behind them as their DCs/hubs etc. are dying for improvement.

Stop the...

All will depend on how Microsoft leverages the location as a stage. Lots of stars and popular people hang in NYC and using them as an attraction will do wonders. Many retailers use their stores as stages for promotion, awareness and brand strengtheners. Apple does this too. Their stores...

Certain retailers get this and make the most of it. Others do not. OK, simple enough. Technology-wise the simple answer is a single view of the customer so all eyes of the retailer are focused on the same customer and customer type, and can team up to create the...

Brands need to think long term and not in the press frame of mind. The shopper will forget all the Rice issues when the press starts pushing the next round of disasters. What about the Olympics and the runner that shot his girlfriend? You heard a blurb on it....

The game industry has two levels—intense multi-player shooter/violent and social multi-player. Females could easily outnumber males in the social game space, but the intense multi-player/violent games seem to be in the male space. These are the hardcore addicts that down the road will have to be go through some...

It seems that in the tablet market demand is dropping, and I also heard last week that the Amazon phone was not doing that well. With the new iPhones and more hardware vendors tuning up their tablet/PC strategies this seems like the wrong track for Amazon.

I estimate that...

Single people and spending. Many implications, but some of big ones will be specific to areas:

FOOD: Packaging, serving sizing and brand. It's estimated that singles are even stronger brand followers—no political issues with partners to fight with about which brand. In terms of pricing/promo, with lower expenses...

One thing Macy's has that sets them in the lead is total support from the top down. Terry got behind the total omni-channel program many years ago to support their M.O.M. strategy—My Macy's localization, Omni-channel integration and Magic selling customer engagement.

As Terry stated in their recent annual report, "We...

The big edge Amazon has is delivery to the home. Home delivery AND dollar savings are the edge. As store-centered retailers get the right mix of promos and in-store delivery and returns worked out, Amazon will lose their edge. No one likes shipping stuff back—it is easier to take...

In-N-Out is an experience. It breaks the programmed mold for fast food and thus sits STRONG in the food shopper's brain. They should keep poppin' up all over and based on the pop-up feedback, consider new places to open and create their great food. Always order "dirty fries" from...

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