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Tom Redd

Vice President, Strategic Communications
SAP Global Retail Business Unit

Who needs to do all the thinking, analysis, etc.? Just the basics please.

Here is THE BASIC LIFE CYCLE OF RETAIL. Let's jump into the cycle in 1975 ...

  1. Shoppers and technology were so different in the '70s and '80s.
  2. Malls fit the time when people HAD more time. The...

Marketing—like software development—is a mix of fast and slow. In the past, both areas were slow-slow. Today it is about knowing where you want to be, monitoring the progress, and executing while measuring the success along with the progress. Gaining mindshare in marketing takes consistency, timing, and focus. The...

All of you Millennial types no matter your age, listen up. Not all retail is like Apple. Bagging 2 carts of groceries, weighing produce, etc., is not all that easy and I would love to see your Apple store kids do it. The shopper would never return. Sure, let's...

Service Merchandise's original, at the peak of operation, was great. As shopping technology grew and the core shopper changed, Service Merchandise did not. Smart Zimmerman sold out and went to start the 99 cent chain. Smart Merchandise fit the timing of retail. All this noise about the store of...

Why do we give Amazon so much PR and noise on concepts that might roll and ones that will not roll? Retail always changes—Amazon has nothing that special. When others in the commerce world, from writers to analysts to retailers, quit thinking Amazon is so amazing then maybe they...

Good move, Walmart! Sam would be proud. Move the money from the back of the process and use it to drop prices for the shoppers. The bottom line of all this is that the move benefits the shopper. And many people really depend on Walmart to have low prices...

Stupid device and just another PR tool, in my opinion. Why? Anything can fire a signal to the IoT concept via Wifi. It is a no brainer. Next, CPG companies will have these buttons on their containers. Last, IoT is hot—until the security breaches start. Then the news will...

Good move for Walmart. With some the other areas that the news FEEDS on—like Indiana and LGBT—retailers and business have no rights. An area to consider before someone goes into the business.

All the special interest groups—besides having ACLU support—have LOADS of money to burn on any issue. Soon,...

Amazon's reputation with products and attempts at fashion and overall price is not even the proper way to rate their potential for success in s-commerce. Amazon is just hunting for any spot where they can make money. They will flare up in this, the relatively un-home project educated reporters...

Welcome to America—where the press and media drive most of the thinking. CNN, The Tribune, etc., do they not have something better to do then analyze Walgreens post-visit spin? Let retailers do as they wish with associates that most likely would say nothing if some script/ideas were provided from...

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