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Tom Redd

Vice President, Strategic Communications
SAP Global Retail Business Unit

Welcome to America—where the press and media drive most of the thinking. CNN, The Tribune, etc., do they not have something better to do then analyze Walgreens post-visit spin? Let retailers do as they wish with associates that most likely would say nothing if some script/ideas were provided from...

As the world gets more clogged with non-male or real men shoppers, the supermarket will become a sub-vertical version of the man-cave. Clubs are too many kids and so much walking. Convenience stores are for beer. Supermarkets are a place where us guys can get the things we need...

Some simple thoughts for a complex problem:

  1. Make sure that the GWP is a usable, feasible addition to the purchase and would assist in the shopper justifying the spend.
  2. Number one was obvious, but now let's extend the GWP to a new area for the shopper. Extend their experience with the...

Many retailers have failed at getting the checkout challenge solved. Whole Foods fans always will say that they have it figured out. Why? They are snowed by the WF concept and love to pay super high prices for food. They LOVE being seen there!

DSW shoes is doing great with...

This is a fine way to leverage social and get the attendees to push the brand. The legal issues are easy to cover. Simply, if you are involved at the store for a special event we are not liable.

The problem is that the people that are really shopping need...

As people age the beauty thing is a challenge to everyone's personal vanity—but huge for some and not much for others. Beauty Week makes sense for Whole Foods, as they have a unique kind of customer who really thinks all natural stuff is going to make a difference in...

Okay, the MOM word in this case has nada to do with male or female. Especially nowadays. In the old days (like when I was young) mom was for sure female (and very tough—tougher than today!).

Amazon should hold their ground. They can give in and run with Amazon Parent...

Simple answer—just stop trying to solve the problems of the world and speed up Starbucks' customer service. Starbucks always seems to want to be in the noise space of the media. This is just noise. We are a country with many races and Starbucks cannot even dent this challenge....

Beacons, "sheme-cons," i-cons, whatever—right now this IoT and beacons is moving too fast. Let the tech crazy people go nutty in all the industries they want. But in retail, this technology is just another "spin" to sell retailers a shortcut to the basics. The basics? Have the right stuff...

It will be a long time before the digital generation steals my circulars. When the new Gen-? or "whoever-illennials" learn how to really use promos and when the marketing services that help retailers to promote coupons stops blasting too much to shoppers that just wanted a coupon, then we...

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