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Tom Redd

Global Vice President, Strategic Communications
SAP Global Retail Business Unit

In the U.S. we should create a discount rule on food that sets limits around non-fresh, can-based or sealed wrap foods. Stuff that does not ROT food rules:

  1. Soups and other canned products can be on sale at stores for up to six months past the sell date. This gives...

The more simple the ratings the better. If we could come up with a simple system like we use with movies it would be best. Say:

  • G: good for you;
  • PG: Partially good, but too much and you will get fat;
  • R: Really bad for your body and can get you really...

Doritos just seemed to fit the average Dorito freak and most of my kids. I watched our Millennial-filled football room during the ad. The guys really liked the Doritos ad and the women loved the little hot dog ad. The Vizio TV ad was way off any mark. No...

Videos are late to the field of retail and will be the hype this year. Most people want to be on some form of TV or have a desire to share their great ideas and video can be a fun way to do all of this. In addition, now...

FOOD FIGHT! It's a nice spin, but depending on the fruit we may have sticky hands, sticky carts and chunks of spit out fruit in the aisles. Maybe a free beer for a parent is better?

...

I don't know. This is a tough one. My read on this is the depth of the non-prescription merchandise surrounding the pharmacy. This is an issue with many set-ups like this. Key is that they both need to agree on a mix of non-prescription merchandise that people really need,...

Being the dad of a Barbie daughter (she is 30 years old now) I am confident that she would have liked the curvy Barbie more. Still, her favorite thing to do with Barbie was to cut her hair. Not sure where she got the scissors, but back in the...

I will give you a different angle: Amazon and Jeff are seeing that store-based retailers are coming at them and one thing that they have that Amazon does not have is STORES. So Jeff and the gang have decided to first milk the press rumors about stores and then...

Etsy is a second step in Macy's shift from a department store into a pure ALL store. An ALL store is a place where merchandising assures that the assortment and designs maps to ALL shoppers across any channel.

Not a mass merchant but ALL (aligned) merchant. Can be mapped to...

For sure — lenient returns taken with a smile drive more sales. As mentioned, Home Depot has it right. I return things there and only take a store credit. That way I can walk the store and get more real man tools. Great policy for the Depot. Macy's and Kohl's...

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