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Tom Redd

Global Vice President, Strategic Communications
SAP Global Retail Business Unit

Just what the Millennials need! More ways to spend, spend, spend on "hip," natural foods that really — in the long run — does nothing for them. marketing and brand strength and topics for dinners with fellow Millennials are the value they gain. More power to Whole Foods. Get as much...

Real simple: take control of your promo. No Wharton-level thinking is needed to say, take control. What does this mean? If a shopper opts out of a select retailers' ads then never drop them an email and never be a pop-up on their browser. Earn the respect of the...

Real simple — teen rumors then lead to mass tweets then to mass chats. Aéropostale was like a place my mom would'a shopped, ya know?

If you are not on teen trend then you are off the bus.

Simple is needed for simple, electronic, image-first, Kardashian tweens and teens.

...

Back in 1984 I was sent to a ski joint to cut the code required to print ski passes. Before that I had just finished the self-serve luggage tag apps for American Airlines. Check in was next. American rolled with that in the early '90s on a test basis.

We...

Within my family we cover the entry-level Millennials and the old end of the Millennial pile. We also have one of them in the middle group. Bottom line is simple: many many Millennials are very different, no matter their age, based on how they were raised and how much...

The bots extend the customer service person's reach. They can be helpful or they can be a pain. If Facebook has lots of them then they are a pain. I do not not trust Facebook so I do hope the efforts that they try fail terribly. Some day their...

Dene has to get the message that just the brand and logo — RS — is dragging a negative image trail so long that it must be cut off. Maybe name it "The Shack" and realign with the strange Generation Z and late Millennials? Not sure about Dene but someone inside...

None. You hire the best people — and who cares what they look like? Looks like the Asian/Pacific countries have some hang up with hip looking people (like me, vs. partially hip, like Al McClain or Rick Moss). Get the right person for the right job and great service for...

Costco delivers beyond what their fees are. Good deals, great assortments, and an expanding wine section — and my fav pizza.

No flack in my area with rates up $10. They are worth the extra $10.

...

Considering the millennial shopper — who loves screens of any size — put it on a video and they will stare at it. Heck, toss it on their mobile phone and they are happier than pigs in ... well, need a better line here.

It is sad in some ways how...

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