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Tom Redd

Vice President, Strategic Communications
SAP Global Retail Business Unit

Today, a majority of the young, hip kids are into high-tech toys and their metrics or Kid KLOUT scores (number of followers, etc.) more than apparel—especially boys.

Abercrombie & Fitch can leverage the spend that this group has by lowering prices and selling on fit and feel....

Gamers are a unique bunch and most are addicted to the habit. This buy is for getting into this unique group of people that will spend on Amazon for anything that will help improve their gaming scores—from keyboards, to controllers, to new games, to advice books.
I am...

It is about time to bring some reality into this real-time world.

With the Mad Men series, most of America know that advertising is not always an honest spin on a product or service. Heck, if there is a show on TV about something then you know it...

Make shopping FUN. Lowes figured it out with their chicken dance. FUN is what people just do not seem to have time for, so create FUN in the stores, within a process that eats up peoples time.

It is not just chicken dancing or wild theme park ideas—it is the...

The more that the food providers can simplify the menus the better. Simple creates more diner confidence and shorter lines.

When some people go out to eat they do not want to think that much. So make it easy, and maybe even offer a special choice as a pre-picked...

There are some industry analysts and BrainTrust members that would look good in lederhosen. The way the new, special/strange younger Millennials are, they will jump on these. They strive to stand out and will wear it if it has been on Facebook. The social network will attack anyone abusing...

Mason jars and Ball bring back memories of times when life was simple and we had less access to everything. It was a time when the news was available at 5 p.m. and 11 p.m. and that was it. Thus, we did not hear about all the anguish and...

For a segment of the real cooks the web is their source for recipes. The best resource and the most-used resource for PROVEN recipes is other people (friends, relatives, old 3x5 cards of secret family recipes). There are family cooks that do use web-based recipe sites, and this is...

Local Register will catch on, especially during the busy seasons. The trick is that small and medium retailers are getting better at using POS data for marketing and all retail operations purposes. Local Register will have to be able to integrate with the retailers core solutions and support inventory...

Remember the generation that we always ramble on about? The Millennials. They get a kick out of Siri. They dig selfies. And they would love a changing room that blends music and automated feedback.

The spenders are a group that loves any kind of feedback possible, from...

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