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Tom Redd

Vice President, Strategic Communications
SAP Global Retail Business Unit

Let the snooping shoppers save and help the retailers move out markdowns. There will always be shoppers that figure out another one of our retail secrets and share it on the web. This type of shopper is not out to save money, they are just addicted to keeping too...

While Nikki was watching House Hunters I was watching Fargo. Those analysts are always watchin' TV...okay, back on topic....

As Americans run to the cities, retailers need to do the basics - tune the assortments, work with vendors on some ideas around "city style" packaging - smaller sizes, etc. They...

First, viral is not that new nor is the science to predict viral. This was all started about 8 years ago and marketers have been on it since to figure out how to own more space within the human mind with their messages or images. So the formula for...

Hey, they are trying. That is what is key. Many of us are "greened out" as vendors push product that is "green" or eco-happy. The key is that they are trying and if their customers see this as an issue, they should buy a Starbucks refillable cup or make...

Hey...very simple...McD's has great coffee. The coffee shelves are getting packed with popular brands - from the 'Buck to Dunkin' and more. The key for McD's is to balance the push and intro the non-addicted to the original flavor of McD's brand.

They will not cause any conflict with their...

Great responses from the pros on the retail side. Now for the response from the shopper side:

1. Take action on issues relating to employees that just do not want to assist shoppers. They are not right for your store. They do not like interacting with shoppers, thus they need...

Very, very simple. If retailers want MORE sales they will leverage MORE targeted catalogs. These might range from short promo-oriented catalogs to larger, full assortment catalogs. Depends on the target market.

There are some retailers in the EMEA space that put out a huge number of catalogs per year -...

Luckily, Terry is smart and knows his team well. Jeff will do great. Macy's is pure retail. Okay, what is pure? Pure retail is where the CMerch officer is involved in every aspect of the business. Real simple - real pure retail.

There are other retailers that drive on this...

Hey, welcome to partial naysayers club. Those who know me are aware that I believe in new ways of doing things and rarely am negative about creative tech. I myself was called "nuts" when I worked on the programming of the first self-service airport check-in system in the '80s.

My...

With the way fashion "socially" trends today, there will be more and more retailers from all over the world opening hard channels (oop, hip for "stores") here in the States. We will also see more US-based retailers heading to more global spots. This US shift has been underway for...

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