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Tom Redd

Global Vice President, Strategic Communications
SAP Global Retail Business Unit

If the product is targeted at the right audience — by price, promotion and availability — then it makes sense to test it against or with that exact audience. Seems like some brands already do this. With the cost of new products it is a must to test, and test...

No pain for Whole Foods. They have a customer base that will spend whatever is needed to claim that they shop Whole Foods. They have a bad case of brand blindness. The brand, not the food, is why they shop at Whole Foods. The Whole Foods shoppers are used...

This is an important area. Feedback is vital to retail associate training and business improvement.

For surveys, give the responder a choice of survey style they like, be it a one to 10-style or a verbal. Make them short and all have open text space. Ask a question: "How would...

Carol is on track with Walmart's real operation. As a vendor, these charges are not much in exchange for having access to the millions of people that shop Walmart everyday. Great article for all the Walmart haters to make noise about. I love it. Many people cannot stand Walmart...

Balance and the right assortments down to the local levels. They have the structure and the teams to do this. The management needs to have a team mode of operation and a common desire to beat Kroger and Whole Foods. Avoid Walmart-based strategies — they will fail. Also, Costco owns...

Brand value for Martha is low, low, low. The new shop could drag some value out of it for the Millennial space if they reworked it and created the understudy team at Martha's joint. The sub brand — M. Stewart or MStewart (cool font) would represent a design group offshoot...

OK, retailers can do what must be done to avoid the noise. The flag is part of a sad time in our history. Our history does not change, only how we remember it. The flag had nothing at all to do with the terrible events in South Carolina. It...

If the CPG shops want to know and understand the Millennials' fast-changing market space then Big Data and the related apps that are proven in CPG are a must. The Millennials are the group that is moving into the domination role. Time to relearn some CPG tactics via the...

Both groups have a tight focus on their assortments and word of mouth is one of the best tools that Aldi used in our west region (AZ, CA, etc). Our neighbors had never heard of them until last year and now they all go to Aldi, along with Kroger,...

A great CEO is a person who really recognizes and interacts with associates. These great CEOs are all store walkers. They visit a huge number of stores each year and walk the floor, chat with and surprise the associates. It is what makes them great.

The other element is that...

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