Joan Treistman

Perception is reality.

Here I am the quant person, and I can't wrap my head around this article. When I enter the Dollar Store, I know that all the products will cost $1.00. It's easy to assess the value for the money. I can be as satisfied a customer as...

I think RadioShack's new ad will be effective in breaking through clutter. I'm not certain it will establish RadioShack as the brand or further reinforce Beats Pill. Although I find a certain "ick" factor to the commercial, it's for others, consumers notwithstanding, to identify with the message...or not.
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Madness about proms says to me that kids and their parents are still holding onto having one night that propels them into a world of glamor and opulence they cannot otherwise enter. Beautiful gowns, stretch limousines, and glittery ballrooms filled with music create a memory that will last a...

Regardless of system used, I think it's the overarching goal that makes the difference. I like the philosophy expressed by Container Store, "scheduling the most accurate number of employees needed during times we expect our customers to be shopping so the experience is the same for every shopper, no...

I think employees will appreciate the money as well as the gesture by Lord Wolfson. He told his staff in no uncertain terms that he acknowledges their effort and is thankful for it. And therefore the company is thankful.

It's not always about the money, but in this case it's...

Remember when a 10 cents off coupon could get a shopper in the store to pick up and buy a particular product? My company used to give out $1 lottery tickets to shoppers in the mall so that they would participate in a twenty minute survey. Marketers give out...

I think the 50+ is a great idea for Amazon, but probably won't work as well for brick and mortar. The investment for Amazon is minimal. They can select merchandise they already offer and make it available twice, adding a new link/landing page. And without much investment they can...

I agree with the doubts and reservations already mentioned. On the upside I think how lucky these 16 people are to be part of Target's Inner Circle. On the downside... the opportunity to tarnish Target credibility and brand equity for starters.

Oh yeah...and do we who are not part of...

The article doesn't address the thwarted consumers and their reaction to being punished for not having or using their loyalty card. They have to move to the back of the line at the full service checkout, the very thing they were trying to avoid. My concern regarding a downside...

The statistics quoted in this article can't be a surprise. It just takes a little kitchen table (maybe tablet) research.

I believe that consumers can satisfy their computing needs with a tablet and that PCs provide more usefulness than they have use for. Tablets are a simplification of the PC...