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Joan Treistman

President
The Treistman Group LLC

Reading about the ease of teens buying e-cigarettes online makes me concerned about what else can easily be purchased.

I am concerned about easy access to e-cigarettes, mostly because it supports a positive image of cigarette smoking that got me started as a teenager. Fortunately I quit when I was...

Identification is a major issue for consumers, whether it's re-identification or identification fraud. We are at risk. I'm not convinced corporations are making this a priority. Apparently hacking has a broader definition and maintaining privacy cannot be tackled on an individual basis.

We read about companies not maximizing their Big...

InStyle can be considered the Bible of style for many. It's on the magazine racks, in the salons visited by all who visit any salon, for hair or nails, etc. Furthermore their website, which has a tremendous following, does deep dives on fashion trends that include hair styles. So...

Hats off to Whole Foods and their dedication to employee health. There's proof from so many companies that fostering healthier lifestyles for staff brings the company's health care costs down. Importantly, Whole Foods offers their Total Health Immersion Program for free. It's a win-win-win.

Providing weekend getaways to an existing...

I have trouble attributing overriding wants and needs to a segment of the population (Millennials) and then coming up with the one solution such as "third space" at retail.

I admit that when they were first available to the public I didn't know how much I needed a microwave until...

I like that Wegmans attributes its reputation to its employees. They make the point of working toward that goal. And it states their internal vision is very clear and direct. Trader Joe's probably falls into that category of linking employee focus and brand reputation.

By the way, who are the...

Media companies and their research providers (Innerscope, for example) are on the case. Integrating behavioral, non-conscious and traditional research gets at how consumers are using multiple screens for content and communication (their own and that of advertisers). Accordingly media decisions can be made that up the odds for viewer...

Gap has determined that Piperlime doesn't present the growth they were looking for. The decision to shut it down makes sense financially, and neither damages the images of their other brands nor deters them from future experiments.

Gap evaluates what works and what doesn't and moves on—and beyond. I think...

Retail competitors may not have the capacity to develop original programming.

There is an opportunity and indeed a need to develop new approaches for generating awareness for their stores and products. New forms of programming and channels will impact how consumers learn about brands, stores and services. I think that's...

Asking for bipartisan cooperation is whistling in the wind. There is a solid reason citizens are frustrated with Congress.

Disagreement is acceptable. Obstinacy and a just "vote no" policy is not acceptable because it prevents the country from moving forward to achieve economic growth, security on land and in cyberspace,...

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