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Joan Treistman

President
The Treistman Group LLC

Recently I attended a conference on trends in digital marketing. There were enough speakers and attendees to raise a similar question. And the answer I heard over and over again is that there are no plans in the works to reduce or prevent painful or personally irrelevant offers. Because...

As soon as I read "...tactics for raising awareness of web video spots" I see a misperception of viral opportunities. Just because a commercial goes viral doesn't mean that brand revenues will increase. Therefore to direct advertising strategy towards viral achievement overlooks the need to communicate a relevant and...

The consumer complaints seem to connect into one basic concept. I'm annoyed when marketers try to reach me on my personal devices with messages that aren't relevant or relatable and could in fact be interpreted as spam.

I don't think that suggests a high bar for personalized offers. It suggests...

Costco is making it clear to its staff that it respects them. They are well compensated vs. other retail employees and the company offers them benefits that are beyond requirements such as healthcare.

There have been studies to suggest that compensation is not typically the driver of employee satisfaction. But...

Until someone has had their identity stolen or overtly compromised, privacy concerns are an abstract concept. We've all entered the transparent world described in the article, perhaps not knowingly but here we are, nevertheless. Even the "right to be forgotten" seems unrealistic.

Given my own experience with identity fraud, I...

I don't see atmosphere as a problem but rather as an opportunity. Do customers complain that their supermarket doesn't have the atmosphere they'd prefer or that the no longer visit a supermarket because of its atmosphere? No. But I can see where shoppers might go to a supermarket they...

It's a bit like herding cats. Where do you begin? When we refer to "word of mouth marketing" it connotes that it begins with the marketer. And if that were the case, it would be easier to track from the beginning to the end point. However, WOM and other...

It's interesting to see that tablets are combined with smart phones to illustrate the share of e-commerce sales that are represented by mobile devices. As others have commented today, tablets are often a substitute for a PC or laptop. So the sales they account for often come from the...

Some snootiness offers credibility to the luxury brand and helps justify the upscale price. And as the article suggests, there is a fine line between rudeness and being snooty in a nice and embracing way.

Being snooty is how sales people can align themselves with the brand. They are trying...

It appears that regardless of the electronic media option preferred there is a requirement for a live person. Texting requires a live person to provide a prompt response. Frustrations have to do with not connecting with a live person.

And I suppose that live person would have to be helpful...

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