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Joan Treistman

President
The Treistman Group LLC

Off-price concepts have a long history by now. Outlet shopping mavens know all about that special line created for those stores.

I don't think Lord & Taylor will suffer from this initiative, especially if there is a time lag with what is available "in season." Their new Paramus store will...

I agree that digital/social data offer increased opportunities for enhancing insights to be used by marketers. At the same time there are many opportunities to be misdirected simply because the data is seen as "representative." After all, there is so much of it.

In recent months I've had the experience...

I remember my dad's resistance to direct deposit for his Social Security checks. Unless he saw and touched the check and wrote out that bank deposit slip he just didn't want to take the risk.

The cloud seems to offer a similar risk. Paula describes reactions from those who are...

I still believe you have to know your consumer before isolating and affecting the "journey." Google teamed with Forrester and so they can provide a view of consumer behavior and the marketer's perspective. It's not clear that there is a point of intersection, much less a series of "micro-moments."

Marketers...

I'm surprised that no one mentioned the everyday food shopping that I believe (correct me if I'm wrong) in Europe where apartments and houses tend to be smaller than what I'm used to seeing here. I think that this frequency dovetails the idea of farm to table consumption.

Personally I...

Stephen explained the logistical challenges very well. Since he and I have both worked for many years with this kind of video for marketing research I acknowledge the feasibility but question the consumer motivation. We incent people to participate in research to evaluate package design, displays and price points...

Holiday shopping is high risk for those who want to make sure they get the right item. That's incentive enough to use mobile visual search. If the motivation is there, people will put in the effort to learn what to do.

I like the idea of retailers training their staff...

What we don't know for sure is the extent to which Target customers are aware of their education initiative. Cause marketing has at least two objectives: supporting well-deserved initiatives and gaining positive brand equity for the marketer.

I assume that Target's good citizen behavior is related to these goals. Health...

I agree with Gene's observation encouraging us to take a broader view and recognize the changes retailers have made in the recent past and the possibilities of more change in the future. I'm in Manhattan and stunned by the variety of transportation options that have been made available to...

The upside of facial recognition technology at retail is not apparent. The article refers to "marketing" but that is not specific. I see facial recognition as more of a disturbance to the customer and the shopping experience than an enhancement. But at the same time I'm not sure what...

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