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Joan Treistman

President
The Treistman Group LLC

There are scenarios that evoke loyalty among certain targets. "Women owned" will definitely appeal to women. Just as women are influencing U.S. elections to a greater extent, female shoppers always vote with their dollars.

It would be great to see the statistics that relate to "Made in the U.S.," "Made...

The answer to this question lies in the consumer's perception of risk and brand awareness. While the survey asked and consumers answered about private label dairy purchase there was no verification that they could identify unaided which products were private label and which were not. Most shoppers believe that...

Retailers are human, after all, and we humans tend to see things the way we want to see them. It's challenging to open our eyes and minds wider and process a conflicting perspective.

So John Donahoe's comments are true, but for him the final observation must take into account what...

This article is particularly personal for me. I am soooo happy that Coach no longer covers all its bags with CCCCCCC. It's never had the same panache as Chanel, LV or Fendi, but it's always had well constructed and over the years more stylish products.

As the article mentioned Coach...

Recently I attended a conference on trends in digital marketing. There were enough speakers and attendees to raise a similar question. And the answer I heard over and over again is that there are no plans in the works to reduce or prevent painful or personally irrelevant offers. Because...

As soon as I read "...tactics for raising awareness of web video spots" I see a misperception of viral opportunities. Just because a commercial goes viral doesn't mean that brand revenues will increase. Therefore to direct advertising strategy towards viral achievement overlooks the need to communicate a relevant and...

The consumer complaints seem to connect into one basic concept. I'm annoyed when marketers try to reach me on my personal devices with messages that aren't relevant or relatable and could in fact be interpreted as spam.

I don't think that suggests a high bar for personalized offers. It suggests...

Costco is making it clear to its staff that it respects them. They are well compensated vs. other retail employees and the company offers them benefits that are beyond requirements such as healthcare.

There have been studies to suggest that compensation is not typically the driver of employee satisfaction. But...

Until someone has had their identity stolen or overtly compromised, privacy concerns are an abstract concept. We've all entered the transparent world described in the article, perhaps not knowingly but here we are, nevertheless. Even the "right to be forgotten" seems unrealistic.

Given my own experience with identity fraud, I...

I don't see atmosphere as a problem but rather as an opportunity. Do customers complain that their supermarket doesn't have the atmosphere they'd prefer or that the no longer visit a supermarket because of its atmosphere? No. But I can see where shoppers might go to a supermarket they...

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