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Joan Treistman

President
The Treistman Group LLC

Michaels has an education program that is broad and free. Adding the Creativebug's online videos is a way for consumers to experiment with an alternative resource for learning. I think this bonds Michaels and its customers even more.

At first I thought the month free trial followed by a fee...

I hope that the new L.L. Bean stores will have a positive impact on the company's image and revenue. It will bring me personal comfort to know that in-person customer service and satisfaction can still influence sales. The prospect of enjoying L.L. Bean in person will motivate shoppers to...

While the NRF and RILA are trying to have an even playing field across all online and off-line retailers, Congress is not always aligned with that goal. Supporting the Marketplace Fairness Act doesn't have the optics sought by conservative economic evangelists. Even the name that includes the word "fairness"...

As soon as I read that Aldi offered "two weekly runs to the store" a red flag went up. The logistics for a large campus with thousands of students could be a huge barrier, not to mention insurance costs (on small or large campuses) etc.

Students without cars surely have...

I think of Las Vegas and how it has become a family destination while it once was for gamblers only. With the tourist traffic of Florida this new mall can be an added incentive for families to visit and stay in Florida. For residents it adds events and entertainment....

I believe that retailers should be thinking about overall revenue and then analyze their trends by various segments within that top-line designation. Center store sales reflect one store segment made up of a selection of products and brands. How does that align with consumer perceptions? My guess is that...

Reading about the ease of teens buying e-cigarettes online makes me concerned about what else can easily be purchased.

I am concerned about easy access to e-cigarettes, mostly because it supports a positive image of cigarette smoking that got me started as a teenager. Fortunately I quit when I was...

Identification is a major issue for consumers, whether it's re-identification or identification fraud. We are at risk. I'm not convinced corporations are making this a priority. Apparently hacking has a broader definition and maintaining privacy cannot be tackled on an individual basis.

We read about companies not maximizing their Big...

InStyle can be considered the Bible of style for many. It's on the magazine racks, in the salons visited by all who visit any salon, for hair or nails, etc. Furthermore their website, which has a tremendous following, does deep dives on fashion trends that include hair styles. So...

Hats off to Whole Foods and their dedication to employee health. There's proof from so many companies that fostering healthier lifestyles for staff brings the company's health care costs down. Importantly, Whole Foods offers their Total Health Immersion Program for free. It's a win-win-win.

Providing weekend getaways to an existing...

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