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Joan Treistman

President
The Treistman Group LLC

I agree with Cathy in that my gut reaction relates to moms with young children who would like some quite time to shop. But of course there has to be appropriate merchandise to make that shopping time worthwhile for the customer and sufficient revenue for Target.

Stores in my Manhattan...

Moving call centers to the U.S. can demonstrate to customers that the retailer cares about them. It will immediately create a perception of improved customer service. Of course the final evaluation will be based on what happens when customers call.

While our expectations for service may have continuously been lowered...

There are many single-serve options in the supermarket, especially among frozen entrees. At the same time there may be an opportunity to afford single person meal occasions the healthier/fresher choices that are mostly directed for two or more (e.g., Trader Joe's). I suspect some marketer will test the fresh/healthy...

I'm impressed with the number of farmers' markets and the realization that consumers are still interested and willing to go out of their way for the experience and satisfaction of shopping in person. Of course the quality, price and freshness of the fruits and vegetables are motivation for many,...

As the dynamics of item availability are changing, constantly, consumers learn about the choices they have for access and delivery, along with the advantages/disadvantages of each. The anecdote in this article is a perfect example of how shoppers adjust expectations and decision making with each experience. The big LCD...

Apps that facilitate convenience and shorter trips to the store are probably in the planning stage, or maybe they're out there already. If the consumer identifies why he is going to the store, i.e., what he is looking for or wants to buy (in the case of supermarkets a...

Excuse me—and how exactly do we know the impact was trivial? I believe the judgment was made based on what was overtly visible on Facebook. So how did those manipulated users deal with the other part of their daily lives? Are we to assume that the impact was "trivial"...

I didn't know I had a passion and I stumbled into my career—because I could type. That was not unusual for women in the '60s. My passion is curiosity. That's why I went for my MBA; I wanted to know what companies did with the research results I provided....

There are guidelines for making engaging videos, and this article articulates them well. But that doesn't necessarily make the videos effective. There are product videos that go viral. But that doesn't necessarily mean they generate sales for the brand. Retailers and brands that create videos have a goal in...

There's no doubt that the ability to evaluate content and impressions in social media have come a long way. At the same time marketers aren't clear on what should be measured, what it can tell them and how to act on it. While there is a suggestion of contradiction...

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