[Image of: RetailWire Logo and Tagline (for print)]

Also from Joan Treistman...

Links by Joan

 
[Image of: Joan Treistman]

Joan Treistman

President
The Treistman Group LLC

I like that Wegmans attributes its reputation to its employees. They make the point of working toward that goal. And it states their internal vision is very clear and direct. Trader Joe's probably falls into that category of linking employee focus and brand reputation.

By the way, who are the...

Media companies and their research providers (Innerscope, for example) are on the case. Integrating behavioral, non-conscious and traditional research gets at how consumers are using multiple screens for content and communication (their own and that of advertisers). Accordingly media decisions can be made that up the odds for viewer...

Gap has determined that Piperlime doesn't present the growth they were looking for. The decision to shut it down makes sense financially, and neither damages the images of their other brands nor deters them from future experiments.

Gap evaluates what works and what doesn't and moves on—and beyond. I think...

Retail competitors may not have the capacity to develop original programming.

There is an opportunity and indeed a need to develop new approaches for generating awareness for their stores and products. New forms of programming and channels will impact how consumers learn about brands, stores and services. I think that's...

Asking for bipartisan cooperation is whistling in the wind. There is a solid reason citizens are frustrated with Congress.

Disagreement is acceptable. Obstinacy and a just "vote no" policy is not acceptable because it prevents the country from moving forward to achieve economic growth, security on land and in cyberspace,...

Just a few years ago a friend of mine complained that there was no longer a way customers could directly affect change in a product because there was no one to listen to complaints and suggestions by actual users. In the past he could call customer service and have...

The one subject not yet addressed in response to this question has to do with privacy. What's to say the robots record their interaction and/or your name and account number are filed in relation to the transaction...even the request for inventory information. If the retailer follows up with an...

Bill Simon says "If you take care of your customers with good merchandise and service, you win the day." The real challenge for retailers is to define service. Is it access to "immediacy" or information or reviews or the best price?

I have yet to see the analysis that differentiates...

I recently ran into a colleague I worked with at my first marketing research job. I recalled how we were always worried about tight deadlines and getting surveys distributed around the country via mail on a timely basis. I was the Field Director and I remember straining to get...

Seems like Mr. Schwarzbart doesn't have much confidence in his employees' ability to observe, report and offer solutions. Instead of encouraging and training those on the floor who have first-hand access and therefore knowledge of shopper traffic and engagement Mr. Schwarzbart would like to use the same approach surveillance...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters