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Joan Treistman

President
The Treistman Group LLC

Here's a simplistic perspective. At checkout there's an opportunity to grab attention while shoppers are waiting their turn. If done properly that attention can trigger a rational decision (I need another pack of gum) to an emotional/impulse purchase (that pack of gum will make me feel refreshed).

I recommend that...

First off it's important to realize that Millennials have a different perspective than other generations. In order to motivate them and simply have their most effective participation employers and other members of the staff must partake in communication that resonates. There are experts who understand the dynamics and can...

Consumers don't need Cyber Monday to get great deals. So it appears that e-tailers have diluted their intended spikes in sales with other promotions. Shoppers have learned that if they are patient and vigilant they can find appealing promotions that suit their needs almost anytime they want. E-tailers did...

While Amazon's developments generally enhance its overall draw, I think 2016 will see that Amazon's continued growth also comes from gaining new customers. Current Amazon loyalists enjoy the advantages of creative and unique services and therefore spend more of their dollars with the retailer. But bringing on new customers...

The separate banner makes sense because it sets consumer expectations for something different. Shoppers won't necessarily expect to find everything they need, but can be delighted by what is offered.

I don't think we have seen the maturation of the balance consumers will ultimately frame between organic, natural, fresh and...

I think the market place will decide where drone sales do best. I'd prefer purchasers to want expert product knowledge and prevent risks to themselves and others when they use drones. But it's the wild, wild West as far as I can tell when it comes to drone use.

Regulations...

I think patterns of shopping before, after and during Christmas reflect the changes in celebrating Christmas. Millennials may be less engaged with what is referred to as "tradition" and are therefore in favor of shopping on Christmas Day.

...

There are few points of intersection for dollar stores and traditional supermarkets. For example, both sell products consumers want and both try to attract shoppers with price value propositions.

There are many differences between the two. Supermarkets are trying to engage shoppers by enhancing the in-store experience. Dollar stores try...

Identifying a corporation's culture and how it influences employees has value if management wishes to develop and implement related goals and strategies. Total Quality Management (by Deming), popular in the 1990s, integrates measures of management, employees and customers. I'm supposing its popularity has waned if this article presents employee...

It's unlikely that most consumers connect the dots between Small Business Saturday and American Express. And that's OK. The idea is to promote the small business in ways that it normally may not be able to do. And those businesses will connect with American Express for sure.

I believe consumers...

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