[Image of: RetailWire Logo and Tagline (for print)]

Also from Joan Treistman...

Links by Joan

 
[Image of: Joan Treistman]

Joan Treistman

President
The Treistman Group LLC

It appears that the cost of entry for retailers who want to generate omni-channel attraction is becoming same-day delivery. Of course before I knew it was possible I didn't want it. Now that I know that I can have instant gratification I'm going to make that a criterion for...

It doesn't take that long for consumers to catch up. There's been quite a bit in the press that informs shoppers of the reality regarding pricing on Black Friday and Cyber Monday.

At the same time, retailers want to be open earlier for Black Friday so they can capture the...

I agree with Dick Seesel. The Best Buy ad gets its message across pretty easily. It may not be as intrusive as the Weird Al approach of RadioShack, but it is all about Best Buy. Radio Shack doesn't reinforce its brand and products as much as it promotes Weird...

Based on Mr. Tosoloni's statements I don't think P&G is maximizing their e-commerce opportunity. It appears they are planning to stay behind the curve and win consumers who want to buy directly from the manufacturer.

Here is the P&G strategy from the article: "Our job is not to change consumer...

Camille appropriately makes the point of distinguishing between facial coding—used to assess emotion and facial recognition—which is a means of identification.

The Barcelona comedy club is using facial coding the same way we in research determine a respondent's reaction to a video commercial, i.e. over the duration of the commercial....

I think the major risk with Whole Foods' commercials is that they assume viewers will stick with the commercial from the beginning to the end. There is no branding until the very last scene that shows the logo. If I want to insure that my brand is connected with...

Thinking back to when I took my kids to Toys "R" Us, I can't imagine that I would expect them to see the doll or understand what it was about. I would not have been upset and I wouldn't have signed that petition.

Having a broader perspective today makes me...

Jason's references to all the touch points for consumers underscores the need for retailers to better understand how their shoppers conduct online research before purchases. Anticipating the intersection of the shopper and retail is crucial in that there are many stopping points along the way where the retailer may...

If you don't want to offer offensive products for sale then you have to figure out how to avoid it. Online marketing has many instances of offensive and annoying practices. The path of least resistance is to let it go and deal with controversy as it arises. It's just...

So I ask myself what provides me greater satisfaction: To have instant (or near-future) simple gratification like going to a concert or deal with the time and trouble of uncovering qualified dates that fit my personal schedule and making additional investments like airfare, taxes, foods and/or hotels.

According to the...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters