Joan Treistman

I think it's all exciting. In particular The Town Square concept is a means of engaging the shopper every visit...just for a look see. I worry a wee bit about that daily low pricing will set expectations for even lower pricing. However, that part is up to the consumer....

Most of the research I conduct is behavioral so I want to agree with Joel 100%. However, in the spirit of full disclosure, I think there is something to be said for creating "context" when behavior is not accessible. Creating a framework that simulates where the decision is made...or...

This is behavior that is evolving over time. Trying to be ahead of the curve may take you off the road entirely. Staying in lockstep with consumers is probably the best tactic for the immediate term, while developing solutions that can be applied for the future. Yet, "experts" will...

Across industries, executives are swamped with data. Many companies extract the needed information. The big problem is the look and feel of what is reported. It's up to the buyer and user to determine what they need and how best to report it for action. Accepting the typical template...

NRF's letter highlights relevant issues. However, there is no magic wand that can fulfill these wishes with one wave. I believe more recommendations are required on the part of the NRF to facilitate overcoming local and national barriers. If the NRF shows how their goals can be achieved, they...

Of the three trends listed, I believe that mobile will be the area most evolved in 2012. It serves two masters...the consumer and the retailer. Harnessing the opportunities it provides sales staff should be a key goal for retailers. Consumers will develop mobile skills on their own, but an...

I love dollar stores. It's a close second to my love for the Container Store. I don't distinguish between Dollar General, Dollar Tree and the rest. As long as it's a dollar store I'm in. It's an adventure every time, whether I'm browsing or on a mission. Each store,...

Healthy lanes have more universal appeal than lanes for men or a woman's section of the grocery store, a RetailWire subject that's come up before. Focusing on snacks captures the desire for a product of convenience. Once the concept moves into other foods, I'd recommend re-thinking the words used...

1. The true conclusion relates to transparency. Tell the consumer what you've got, how it will benefit or enrich their lives or life style and let go.

2. This is a trend that has been evolving for decades. Perhaps Leo Burnett has clients unable to adapt. But it should...

I believe that in the stand-alone sites, not adjacent to the BBQ, the risks associated with serving alcohol outweigh the advantages. And then there's the image of White Castle as a destination for kids on their own.

Do I offer this next factoid proudly? As a teenager my husband...