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Also from Joan Treistman...

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Joan Treistman

President
The Treistman Group LLC

Warby Parker set the stage for these websites by offering consumers the opportunity to try on glasses at home. It is a given that some or all will be returned. Although Zappos offers the free try-on approach I think it was Warby Parker that demonstrated the long-term potential success...

Seems to me that Whole Foods has to take a time out and think about who they are and who they want to be. Adjusting prices, repairing reputation and promoting private label may be part of the ultimate strategy. But right now it sounds like disparate attempts to resolve...

Starbucks so far is aligning its rewards program with the lifestyle of its customers. I hope they don't start to go beyond what fits their customers' Starbucks experience in-store, hanging out there or on-the-go.

The New York Times content for staying in the store and Lyft to take customers where...

Here's what I'd like to know. How much of our private information is available without our consent? Seriously, is there any data around that subject? For example, if a person uses 20 apps, does that mean that all 20 transmit personal data the user is unaware of?

Chris's question is...

When designing the mobile shopping experience it's a good idea to observe the actual mobile shopping experience. That means watching what people do with their mobile devices during the shopping process — before, during and after. What people say they do and transaction information gleaned from online data is not...

I think that Ryan sums it up very well. Having just been involved in a more focused "confusion" litigation case I have to say that confusion is minimized when a consumer specifies a particular brand for their internet search. Shoppers know they are going to see several items (and...

I know we're concentrating on questions right now. But it brings to mind the one phrase that makes me crazy every time I hear it from a sales person, cashier, waiter or other service person: "No problem." Argh!

...

Kids tugging at my sleeve is what I remember from the little but significant influencers in my family...way back when. So digital changes how the tug is enacted.

I do see a bright spot all around in that digital generates a longer interval for the now in "I want it...

I think Whole Foods has to let shoppers know what is done to insure accuracy. Occasional spot checks might do the trick. Their brand image will survive overall, but they shouldn't allow this wound to go untreated.

...

I believe that the studies mentioned are the kind framed with "all things being equal" but not all things are equal, especially what children learn from their parents. Siblings do not act the same. If they did parents wouldn't wonder "why can't you be more like your sister?!"

But kids...

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