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Joan Treistman

President
The Treistman Group LLC

Since I believe in "testing" and Burger King is touting their results, I think they're going to see revenue move to a new plateau. Hot dogs may add variety so that current customers come back more often and new customers want to give Burger King's hot dogs a try....

It looks like everyone agrees that "loyalty" is a misnomer. Retailers want repeat business and advocacy. The latter is a spontaneous embrace built on a relationship, not just one-off transactions.

I don't believe that consumers are looking for an emotional connection with retailers. Instead they want to know what the...

I'd prefer seeing voluntary initiatives to facilitate distribution of food to food banks. Perhaps this is one possible area for assistance that has been overlooked by those with the skills to make it happen. Even if there were legislation (which I don't advocate) it would still take organization and...

NuVal, if supported by other promotions and social media, can be a viable initiative. It's in line with calorie disclosure. Of course there's no guarantee that shoppers will be influenced consistently. But there is greater awareness of the benefits of healthier eating. And if the cost involved does not...

There was no uncertainty about the message of the Jeep ad and for me there was entertainment value as well. The ads place Jeep in a consideration set that may have eluded them in the past.

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Paula's viewpoint hits at the heart of what can make reviews contribute to success in the store — have a reason to conduct them in the first place. It's like anything else we do in running a business, i.e., think about what it will contribute to the bottom line...

Amazon continues to look at how to increase revenue and how to increase efficiency, something their customers depend on. So it does make sense for Amazon to consider alternative delivery systems including building their own. Experiments with drones illustrates their creativity and innovative drive.

The comments about cooperation with FedEx,...

Here's a simplistic perspective. At checkout there's an opportunity to grab attention while shoppers are waiting their turn. If done properly that attention can trigger a rational decision (I need another pack of gum) to an emotional/impulse purchase (that pack of gum will make me feel refreshed).

I recommend that...

First off it's important to realize that Millennials have a different perspective than other generations. In order to motivate them and simply have their most effective participation employers and other members of the staff must partake in communication that resonates. There are experts who understand the dynamics and can...

Consumers don't need Cyber Monday to get great deals. So it appears that e-tailers have diluted their intended spikes in sales with other promotions. Shoppers have learned that if they are patient and vigilant they can find appealing promotions that suit their needs almost anytime they want. E-tailers did...

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