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Joan Treistman

President
The Treistman Group LLC

Camille appropriately makes the point of distinguishing between facial coding—used to assess emotion and facial recognition—which is a means of identification.

The Barcelona comedy club is using facial coding the same way we in research determine a respondent's reaction to a video commercial, i.e. over the duration of the commercial....

I think the major risk with Whole Foods' commercials is that they assume viewers will stick with the commercial from the beginning to the end. There is no branding until the very last scene that shows the logo. If I want to insure that my brand is connected with...

Thinking back to when I took my kids to Toys "R" Us, I can't imagine that I would expect them to see the doll or understand what it was about. I would not have been upset and I wouldn't have signed that petition.

Having a broader perspective today makes me...

Jason's references to all the touch points for consumers underscores the need for retailers to better understand how their shoppers conduct online research before purchases. Anticipating the intersection of the shopper and retail is crucial in that there are many stopping points along the way where the retailer may...

If you don't want to offer offensive products for sale then you have to figure out how to avoid it. Online marketing has many instances of offensive and annoying practices. The path of least resistance is to let it go and deal with controversy as it arises. It's just...

So I ask myself what provides me greater satisfaction: To have instant (or near-future) simple gratification like going to a concert or deal with the time and trouble of uncovering qualified dates that fit my personal schedule and making additional investments like airfare, taxes, foods and/or hotels.

According to the...

One major improvement in email coverage is that oftentimes consumers have agreed to receive emails from the marketer. I suggest that improves the willingness to consider emails from marketers. Within that context the numbers look good, especially if the number of consumers receiving those emails has increased.

The article points...

Knowing a customer's lifetime value can help direct overall strategies and associated tactics. It is a barometer to help measure achievement. But that can be intimidating. Without hardcore metrics there is an opportunity to rationalize performance.

Retailers can assemble the data. It's just a matter of wanting to do so...

I think that Kroger is leveraging a holistic perspective by not treating their private label as a cast away, but rather an integral part of their marketing strategy. Broadening their portfolio on the outside. With Harris Teeter as an example, they recognize the value of being part of the...

I think the bottom line lesson from Keller Fay research is, "pay attention to what your target audience is paying attention to," through whatever means they communicate. In between the lines of this report are insights regarding to what extent we can estimate the dialog (offline and online) between...

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