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Also from Joan Treistman...

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[Image of: Joan Treistman]

Joan Treistman

President
The Treistman Group LLC

Wait a minute. If you don't believe anonymous reviews then I suppose you can ditch all the opinion research conducted among your customers that maintains the confidentiality of the respondents. I think Paula's remarks cover it all.

By the way, if you haven't read Ian's post, only do so if...

I think it boils down to this. For years as researchers we've been trying to "hold everything else constant" or creating a methodology where our insights depend on "all other things being equal." Joel is telling us in some very specific contexts not to.

Instead, he's suggesting we take everything...

Clearly all of us believe that Burger King's primary motivation is a desire to lower its corporate taxes. I don't expect their customers to be influenced by that decision unless competitors find a way to use it as a point of difference.

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Successful entrepreneurship includes creativity, business acumen, and how to recognize a good thing when you see it. Clearly the increased sales tell the story financially. Customers are having a good time and I'm willing to bet the employees are enjoying the innovation as well.

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I do agree that less can be more. It can be more cost efficient for the restaurants. It can be more convenient for the customer. And for the customer it can also mean more quality and more freshness. Finally, for the restaurant it can mean more opportunity to direct...

I'm reluctant to believe Millennials who are buying Mason jars are conscious of the nostalgia associated. Instead, there must be an appeal that has to do with how the structure/shape and material intrinsically resonates. A young friend of mine was looking for Mason jar mugs as an alternative to...

I agree with Cathy in that my gut reaction relates to moms with young children who would like some quite time to shop. But of course there has to be appropriate merchandise to make that shopping time worthwhile for the customer and sufficient revenue for Target.

Stores in my Manhattan...

Moving call centers to the U.S. can demonstrate to customers that the retailer cares about them. It will immediately create a perception of improved customer service. Of course the final evaluation will be based on what happens when customers call.

While our expectations for service may have continuously been lowered...

There are many single-serve options in the supermarket, especially among frozen entrees. At the same time there may be an opportunity to afford single person meal occasions the healthier/fresher choices that are mostly directed for two or more (e.g., Trader Joe's). I suspect some marketer will test the fresh/healthy...

I'm impressed with the number of farmers' markets and the realization that consumers are still interested and willing to go out of their way for the experience and satisfaction of shopping in person. Of course the quality, price and freshness of the fruits and vegetables are motivation for many,...

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