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Joan Treistman

President
The Treistman Group LLC

Apps that facilitate convenience and shorter trips to the store are probably in the planning stage, or maybe they're out there already. If the consumer identifies why he is going to the store, i.e., what he is looking for or wants to buy (in the case of supermarkets a...

Excuse me—and how exactly do we know the impact was trivial? I believe the judgment was made based on what was overtly visible on Facebook. So how did those manipulated users deal with the other part of their daily lives? Are we to assume that the impact was "trivial"...

I didn't know I had a passion and I stumbled into my career—because I could type. That was not unusual for women in the '60s. My passion is curiosity. That's why I went for my MBA; I wanted to know what companies did with the research results I provided....

There are guidelines for making engaging videos, and this article articulates them well. But that doesn't necessarily make the videos effective. There are product videos that go viral. But that doesn't necessarily mean they generate sales for the brand. Retailers and brands that create videos have a goal in...

There's no doubt that the ability to evaluate content and impressions in social media have come a long way. At the same time marketers aren't clear on what should be measured, what it can tell them and how to act on it. While there is a suggestion of contradiction...

There are scenarios that evoke loyalty among certain targets. "Women owned" will definitely appeal to women. Just as women are influencing U.S. elections to a greater extent, female shoppers always vote with their dollars.

It would be great to see the statistics that relate to "Made in the U.S.," "Made...

The answer to this question lies in the consumer's perception of risk and brand awareness. While the survey asked and consumers answered about private label dairy purchase there was no verification that they could identify unaided which products were private label and which were not. Most shoppers believe that...

Retailers are human, after all, and we humans tend to see things the way we want to see them. It's challenging to open our eyes and minds wider and process a conflicting perspective.

So John Donahoe's comments are true, but for him the final observation must take into account what...

This article is particularly personal for me. I am soooo happy that Coach no longer covers all its bags with CCCCCCC. It's never had the same panache as Chanel, LV or Fendi, but it's always had well constructed and over the years more stylish products.

As the article mentioned Coach...

Recently I attended a conference on trends in digital marketing. There were enough speakers and attendees to raise a similar question. And the answer I heard over and over again is that there are no plans in the works to reduce or prevent painful or personally irrelevant offers. Because...

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