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Joan Treistman

President
The Treistman Group LLC

The Whole Foods digital signage installations enhance the customer experience in several ways. Most importantly they offer a rationale, both intellectual and emotional, for shopping at Whole Foods. I think the installations can influence more frequent visits as well.

The Perfect Pairings seems to be quick, easy, engaging and fun...

The only reason I watched the Gap commercial through to the end was to review it. I didn't find it compelling. Consequently the opportunity to convey a message and relate it to GAP was lost.

In contrast The H&M production was engaging. It had an energy that built and allowed...

The power of word-of-mouth should caution marketers that consumers have the last and most significant words. Buy or don't buy.

Success in the marketplace has always been difficult to achieve. Remember that about 90% of all new products fail.

One of the advantages of word-of-mouth off line and online is that...

I think the app offers the retailers and marketers an opportunity to capture important information about new product searches and the relationship between those searches and actual purchases.

Of course the app is there to assist shoppers. As others have mentioned frequent visitors will have a handle on the location...

Kmart nails it for me. The commercial is engaging, amusing and keeps me interested until the Kmart name and message is revealed. I'd watch it more than once.

Big Lots has the bigger challenge and misses the opportunity. The commercial relies on consumer awareness to understand what products the jingle...

It appears that the cost of entry for retailers who want to generate omni-channel attraction is becoming same-day delivery. Of course before I knew it was possible I didn't want it. Now that I know that I can have instant gratification I'm going to make that a criterion for...

It doesn't take that long for consumers to catch up. There's been quite a bit in the press that informs shoppers of the reality regarding pricing on Black Friday and Cyber Monday.

At the same time, retailers want to be open earlier for Black Friday so they can capture the...

I agree with Dick Seesel. The Best Buy ad gets its message across pretty easily. It may not be as intrusive as the Weird Al approach of RadioShack, but it is all about Best Buy. Radio Shack doesn't reinforce its brand and products as much as it promotes Weird...

Based on Mr. Tosoloni's statements I don't think P&G is maximizing their e-commerce opportunity. It appears they are planning to stay behind the curve and win consumers who want to buy directly from the manufacturer.

Here is the P&G strategy from the article: "Our job is not to change consumer...

Camille appropriately makes the point of distinguishing between facial coding—used to assess emotion and facial recognition—which is a means of identification.

The Barcelona comedy club is using facial coding the same way we in research determine a respondent's reaction to a video commercial, i.e. over the duration of the commercial....

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