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Also from Joan Treistman...

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Joan Treistman

President
The Treistman Group LLC

I think that Kroger is leveraging a holistic perspective by not treating their private label as a cast away, but rather an integral part of their marketing strategy. Broadening their portfolio on the outside. With Harris Teeter as an example, they recognize the value of being part of the...

I think the bottom line lesson from Keller Fay research is, "pay attention to what your target audience is paying attention to," through whatever means they communicate. In between the lines of this report are insights regarding to what extent we can estimate the dialog (offline and online) between...

I watch people on the bus and subway absorbed in their mobile devices. Indeed mobile devices have opened the world of games to many who would otherwise not play. And I suppose that has encouraged women to partake. Reading between the lines it seems (no surprise) that the types...

I agree that the results are not surprising.

Please take the categories into account. Cleaning products for "green" and food for "healthy." There are many cases that demonstrate consumers are wary of "healthy" foods that are typically indulgent. If I'm going to eat ice cream I want to enjoy it...

Having worked in shopper insights for well over thirty years this subject is near and dear to my heart—and the heart is where the answers reside. I agree with much of what Ms. van der Werff has to say, except for the part about modeling the "why?" Yes, in-the-moment...

Like Frank, I also wonder about that basket used to compare the retailers. My typical supermarket basket at Whole Foods would definitely cost more than elsewhere in my Manhattan neighborhood.

At the same time I've noticed other retailers have extended their hours to match Whole Foods. That suggests recognition of...

Wait a minute. If you don't believe anonymous reviews then I suppose you can ditch all the opinion research conducted among your customers that maintains the confidentiality of the respondents. I think Paula's remarks cover it all.

By the way, if you haven't read Ian's post, only do so if...

I think it boils down to this. For years as researchers we've been trying to "hold everything else constant" or creating a methodology where our insights depend on "all other things being equal." Joel is telling us in some very specific contexts not to.

Instead, he's suggesting we take everything...

Clearly all of us believe that Burger King's primary motivation is a desire to lower its corporate taxes. I don't expect their customers to be influenced by that decision unless competitors find a way to use it as a point of difference.

...

Successful entrepreneurship includes creativity, business acumen, and how to recognize a good thing when you see it. Clearly the increased sales tell the story financially. Customers are having a good time and I'm willing to bet the employees are enjoying the innovation as well.

...

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