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Joan Treistman

President
The Treistman Group LLC

It makes sense for retailers to have an ongoing dialog with their customers — another way to engage and generate loyalty. Mr. Drexler's email is straightforward and offers customers a peak behind the scenes. With little downside risk he and his team will soon know if the recipients are pleased...

I've never understood why landlords prefer a shuttered store with a "for lease" sign than monthly rents. Even if pop-up rents are comparable to the monthly rate associated with long-term leases, I can see the advantage for retailers who don't have to commit to years of leasing a space....

Kudos for starting this conversation. I'm reminded of the movie title "I'm Dancing as Fast as I Can." It's true for retailers and consumers alike. We're all quickly and continuously adapting to new technology, new media and time pressures.

For retailers the understanding of how consumers try to consciously control...

Big Data has become the path of least resistance. You can look at Big Data numbers, draw a conclusion and justify it to whoever requires justification. I agree with Mr. Lindstrom about risks associated with that research approach. But it seems Mr. Lindstrom suggests ethnography (going into the home,...

I like the reference to the word "seamless." It's a two sided initiative. The consumer is delighted by a seamless shopping experience. The store associate is empowered by producing a seamless transaction for the store.

Management plays the largest role to insure the seamless experience exists for shopper and staff...

I think Target's designer collaborations reinforce the image of a retailer that is at the forefront of fashion which makes its shoppers trendsetters as well. So far it seems the frequency is about right, providing a jolt to awareness every so often. But potential sales are tied to the...

One role of a retailer's location is to create and support brand awareness for the retailer. If consumers are visiting malls, with or without a shopping motive, the visibility of the brand/store reinforces its presence in the shopper's consideration set, off or online.

Finally, the references to "location, location, location"...

When you read the research, note the difference between comparing Millennials overall to Baby Boomers and delving into Millennials to understand the segments within Millennials. The article takes us from the broad sweep of comparisons, i.e., Millennials vs. others, into differences within urban and suburban Millennials. It's not as...

Amazon has positioned Echo as a unique offering. So far advocates and promotion suggest it has incredible capability that is easy to manage and use. Others who compete will have to overcome the "me too" image and assert robust characteristics that motivate potential users.

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For products that help create an in-home environment, catalogs can help consumers visualize the end result...not just the specific products. It seems that the quantitative and algorithm-based insights have led Wayfair to approach potential customers directly, rather than wait for them to find the retailer online. So there are...

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