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Also from Joan Treistman...

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[Image of: Joan Treistman]

Joan Treistman

President
The Treistman Group LLC

Kids tugging at my sleeve is what I remember from the little but significant influencers in my family...way back when. So digital changes how the tug is enacted.

I do see a bright spot all around in that digital generates a longer interval for the now in "I want it...

I think Whole Foods has to let shoppers know what is done to insure accuracy. Occasional spot checks might do the trick. Their brand image will survive overall, but they shouldn't allow this wound to go untreated.

...

I believe that the studies mentioned are the kind framed with "all things being equal" but not all things are equal, especially what children learn from their parents. Siblings do not act the same. If they did parents wouldn't wonder "why can't you be more like your sister?!"

But kids...

I'll add two more important recommendations for customer satisfaction surveys. Make sure the questions are relevant and easily understood. As an expert in questionnaire design I can't help but jump in with a tool to insure better surveys. Read the questionnaire out loud and try to answer the questions...

Chicken and egg analogies abound when it comes to Big Data. Both CPG companies and retailers should be thinking about big questions that need good answers!

If Big Data can offer relevant and worthwhile input for corporate strategies and solutions for challenges go for it. But if using Big Data...

This time around it's about the packaging. Walmart is wrapping some of its minor changes in its advertising strategy. I'm guessing they are using this promotion opportunity primarily to build equity with customers because employees can see right through it.

If Walmart is serious about boosting the quality of life...

It could very well be that Walmart is in lockstep with a larger transformation, the advent of urgent care facilities such as CityMD (available 365 days a year) along with Walgreens' Walk-in Clinics.

As immediate healthcare attention proliferates Walmart will have the brand name to attract patients. Of course Walmart's...

Compiling a few points with which I agree and adding another:

"Unlike anything" doesn't guarantee appeal.

Targeting millennials may not produce the revenue such a huge investment requires.

Shunning other customers in favor of some segment may transform current customers to former customers. That's over and above the cannibalization threat.

Why announce something...

I keep wondering why executives are holding on to thoughts of yesterday's shopping behavior. Perhaps there is a major investment in a particular channel or media format. Let it go.

We talk about understanding consumer needs and desires when it comes to products and brands. We are not as likely...

Ed summed it up well. Like others I remember at a very young age being able to go to the library, movies, bowling and school via public transportation.

At the same time I remember instilling the buddy system in the mall and telling my daughters not to let anyone in...

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