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Joan Treistman

President
The Treistman Group LLC

The upside of facial recognition technology at retail is not apparent. The article refers to "marketing" but that is not specific. I see facial recognition as more of a disturbance to the customer and the shopping experience than an enhancement. But at the same time I'm not sure what...

There are people from all over the world and of course every U.S. state in Las Vegas. Starbucks is brilliantly testing out new concepts and probably quantifying which segment of their customers find any of the new approaches appealing.

With that information Starbucks can decide where, if anywhere, a new...

If the strategy is to associate Macy's own wine with food and other wine drinking contexts I think they've got a chance. First build up the credibility and then it's possible to expand the distribution. Most importantly the wine's taste must appeal to the customer when the customer is...

Target is going to try to make this initiative work because consumers will have to opt in. I don't think it will take long to determine how many then opt out. That's when the research can kick in to determine why.

If shoppers think the deals are worth their effort,...

Right now, the use of drones as retail delivery vehicles or pleasure devices is risky, dangerous and threatening to all on land and in the air...planes and birds, for example. If retailers want to start a task force to investigate the upside and risk as well as supporting government...

Rather than focus on the close in implications of eliminating thin plastic bags, I'd like to broaden the view. Once we are engaged in behavior specifically directed towards our environment, I think we will be sensitive and more likely to try out other eco-friendly behavior.

What Chicago is doing is...

It's not an either/or situation. Some people would like to interact with cashiers, others would prefer cashiers to do their jobs efficiently and quietly. If a retailer can foster a sense of pleasant convenience across all cashiers I think most shoppers will be satisfied and that last touchpoint in...

Warby Parker set the stage for these websites by offering consumers the opportunity to try on glasses at home. It is a given that some or all will be returned. Although Zappos offers the free try-on approach I think it was Warby Parker that demonstrated the long-term potential success...

Seems to me that Whole Foods has to take a time out and think about who they are and who they want to be. Adjusting prices, repairing reputation and promoting private label may be part of the ultimate strategy. But right now it sounds like disparate attempts to resolve...

Starbucks so far is aligning its rewards program with the lifestyle of its customers. I hope they don't start to go beyond what fits their customers' Starbucks experience in-store, hanging out there or on-the-go.

The New York Times content for staying in the store and Lyft to take customers where...

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