Joan Treistman

It's not all about price. The suggestions given are within the context of "all things being equal." Retailers must identify the differences between themselves and competitors and develop their strategies accordingly.

Online shopping just like on-floor shopping can be influenced by many factors. Price is one. Perceived value is another....

Segmentation is sometimes thought of as nirvana. If I do the segmentation I'll have the answer. But you won't have an answer, if you don't know the question you are asking.

Segmentation research should be designed to uncover growth opportunities. It should be forward thinking not a retrospective on the...

I have great respect for Joel Rubinson. So what I'm about to write probably uncovers my inability to understand the lesson from this article. Joel said, "The fact is, consumers are developing multi-screen media habits that we no longer have the data infrastructure to even understand." I took this...

Walmart has been responding to competitors' inroads. It appears they are trying to maintain their position in the marketplace with investments related to new stores, new formats and new strategies for controlling expenses.

As a retailer transitioning to the beat of a changing consumer landscape, their ability...

Is it just me or is American Airlines' program a sign of desperation? It's frustrating enough to sit next to someone on an airplane who paid half the price you did for that seat. To allow someone entry into a club others have to pay for because they are...

Lease-to-own can be an advantage for those with no other means for purchase. If Sears positions the offer with a consumer focus they can gather new shoppers and advocates.

One potential pitfall has to do with those extra fees and interest. An approach that is transparent and commonsensical may just...

I heard Ann speak and she is brilliant. The term, "disruptive" is used by many today...for marketing and for product innovation. We used (in covered wagon days I guess) the phrase "breaking through clutter." How different is that terminology?

If I have to parse it out, I'd suggest that disruptive...

I agree with all those who say that bank customers can find much to be unhappy about. Perhaps those will turn out to be sweet spots for Walmart. Importantly, the question will be if those sweet spots offer profitability to Walmart. I don't think this initiative is a strategy...

I believe that Millennials are so accustomed to sharing their personal data on the internet that concerns of privacy don't enter their minds. Whether their personal lives are documented on Facebook, Foursquare, or are speedily spewed out on the screen when completing an online credit card transaction, it's simply...

Perception is reality.

Here I am the quant person, and I can't wrap my head around this article. When I enter the Dollar Store, I know that all the products will cost $1.00. It's easy to assess the value for the money. I can be as satisfied a customer as...