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Joan Treistman

President
The Treistman Group LLC

I recently ran into a colleague I worked with at my first marketing research job. I recalled how we were always worried about tight deadlines and getting surveys distributed around the country via mail on a timely basis. I was the Field Director and I remember straining to get...

Seems like Mr. Schwarzbart doesn't have much confidence in his employees' ability to observe, report and offer solutions. Instead of encouraging and training those on the floor who have first-hand access and therefore knowledge of shopper traffic and engagement Mr. Schwarzbart would like to use the same approach surveillance...

Wearables are developing steadily and quickly as desirable consumer products. For all the reasons stated, Google Glass doesn't have the characteristics people are looking for, all the while being perceived as intrusive and off putting. I view Google Glass as an offering that hasn't made the cut, at least not...

In sum, older people with debt think it is less likely that they will pay off their debt before they die. That's logical if you believe you are closer to death than birth and if you have had the debt for more than 10 years and it's substantial by...

It's not up to companies to support women's career goals. That suggests there is a corporate manual someplace which makes all the difference. If upper management, i.e. the c-suite doesn't support growth opportunities for men and women equally no HR mandate will overcome the barriers.

Recently it was noted in...

Most importantly the Neiman Marcus team tested the app. Therefore we know it does what they intend it to do. The remaining questions are how well it satisfies customers and what modifications if any can be made to enhance desire and use.

For me the operative phrase is "similar products."...

Toys 'R' Us is the winner for me. The branding is constant because we are in the store which reinforces Toys 'R' Us even when it's not being said or sung. Again because it's shot in the store we can see the wide array of products (aka toys) all...

It looks like the consensus in these posts is that Black Friday weekend is less relevant and will probably become even less relevant. What we're missing for the moment is a better understanding of the consumer's perception.

We have the transaction data reported in the article. But as one post...

The Whole Foods digital signage installations enhance the customer experience in several ways. Most importantly they offer a rationale, both intellectual and emotional, for shopping at Whole Foods. I think the installations can influence more frequent visits as well.

The Perfect Pairings seems to be quick, easy, engaging and fun...

The only reason I watched the Gap commercial through to the end was to review it. I didn't find it compelling. Consequently the opportunity to convey a message and relate it to GAP was lost.

In contrast The H&M production was engaging. It had an energy that built and allowed...

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