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Gene Hoffman

President/CEO
Corporate Strategies International

Retailers are pushing deadlines for orders closer to Christmas because they are afraid not to. Fear has more than two eyes, and they are focused on the competition's actions. There are numerous reasons why a repeat of 2013's delivery problems will affect how consumers shop online in the future....

Meeting the heavy demands of IWWIWWIWI customers leads to further erosion in a retailer's control of his/her strategy. That questions the sensibility of such a program even as the environment expands upon on that concession.

Instant gratification demands also go for retailers when their gut tells them they are about...

Taxi deliveries are applicable but not too viable. If a hectic new Taxi Transportation system were to arise, there would be some loss in delivery control, unintended costs, and dependability. Still it should be tried in a controlled test.

A wider range of delivery methods would place speed against the...

Selling books has become a commodity business and lowest price is the main determiner. Unless that proves to be Overstock's basic and affordable strategy, it probably can't capture long-term book customers from its larger rival, Amazon, unless Amazon backs off its aggressive positioning. That's not likely. Amazon has its...

Growth is the only evidence of Starbucks' Life. So they innovate forward. Their delivery system has both social/business merit and extra cost and potential problems. Which is most important to Starbucks' objective these days?

As to who should manage the delivery process, Starbucks. This is not a project suited for...

Both commercials are effective with each chain's core customers. Since I love both Alice in Wonderland and marshmallows, I give my nod to Target.

Then I ask myself what other buy-motivating factors will be in play during this holiday selling season to settle which company will be helped the most...

Aggressive and price-competitive retailers feel they have to offer Black Friday-type deals in November so they can start Christmas holiday selling on Labor Day.

Since little light is envisioned in maximizing Halloween and Thanksgiving sales and profits first, they follow the light at the end of the tunnel, which leads...

Coming Soon! P&G will eliminate wholesalers and deliver assorted products directly to mega-stores as well as direct-to-consumer via e-commerce.

Things change and P&G will continue to take advantage of their size, lesser variety, technical competence, brand superiority and innovative leadership.

...

Seven to eight out of every 10 board members lack the future and technical insights and skill sets relevant to the pressing needs of both today's and tomorrow's retailers. The other two or three probably have skills, but they are in how to make brownies, investment banking and how...

Many retailers and a great many consumers love promotions, including excessive promotions, particularly at Christmastime. For instance one retailer regularly advertises, "Buy one suit and get three suits free." On the face of that, consumers know something is wrong and start wondering if bartering could be next. So a...

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