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Gene Hoffman

President/CEO
Corporate Strategies International

Magic rarely overcomes madness. Ron Johnson now carries heavy baggage from his J.C. Penney's adventure. While Mr. Johnson will use his experiences in his new venture, the problem is that the future is not what it used to be. Hopefully a smart guy like Ron will know how to...

The NFL is in a tunnel. Today's scandal should not provoke sponsorship cancellations. Consumers seek out tunnels that show the most light at the end. Sports seem to have more lasting support than female or male wrath.

Perhaps society should focus on why unusual physical skills are worth kingly ransoms,...

If BOGO and other very heavy promotional but costly activities are going to be reduced by Men's Wearhouse in Jos. A. Bank stores, why did they buy Jos. A. Bank? As such promotional reductions occur, Men's Wearhouse has to find a better paradigm to compensate for taking away the...

Technology has provided a fast highway to produce more "advanced" products that don't meet their promises. That effort will continue. Amazon will strive to improve its product and pricing mistakes and come out with a "better" product in its next-generation device. But we should remember that Amazon doesn't necessarily...

The right to expose your tattoos, ugly though they might be, is just another demand of the current overly-casual generation. They will appeal to some folks and repulse others even among the Starbucks cult. That seems a draw at best for Starbucks. My take: You paint your body for...

Smartwatches don't really solve any problem I have or perceive. But I do believe Apple, with its unique Apple polish magic, will create a mainstream market for its Apple Watch for a spell. Then a new technology will fashionably replace it and become the next advancement without future uses...

Hope is a waking dream. Brian Cornell's Target, just like the always cold (vs. cool) Minnesota Vikings, are hoping for the fulfillment of their dreams. Both organizations know success is cool.

The marketplace wants a cool big box retailer and they will support small aspects of Target's quest just as...

Walmart's decision to convert its Express format into Neighborhood Markets might be because the strength of Walmart's overall consumer appeal has nearly reached saturation. If true, I doubt if Bentonville will admit that.

To be invincible, Walmart has to find ways to increase its sales and at low cost against...

Smoke rings will continue to rise through the air. When anything addictive is legal it will continue to flourished with those addicted.

About 25 percent of the folks still smoke, so in the short run CVS's competition will gain some additional business. But in the long run that will change...

Ms. Werff, Ms. Werff—you might be correct that stores and brands are too reliant on traditional surveys in determining the path to purchase. Perhaps that's why new techniques are now being sought daily for everything that exists in marketing and retailing, whether potentially feasible or just keeping today's digital...

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