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Gene Hoffman

President/CEO
Corporate Strategies International

Anonymous consumer reviews, just as consumers themselves, are from multiple breeds of folks. There is always a special reason behind anonymous comments. A special reason does not always embrace the truth. Hiding behind anonymous comments is not truth. So who needs to know them?

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An answer to question number one: No.
An answer to question  number two: Help, if product, service and pricing are spot on.

A third question silently posed by this article but not included: Who really benefits from America having the highest corporate tax rate in...

Kudos to Lowes. A Sense of theater is a great asset for any supermarket. Thus I think the chicken dance craze is a wonderful step forward. It's fun for store associates and customers alike. But other supermarkets can't just borrow this Lowes' magic, they must create their own. Watch...

You go to a restaurant to relax a bit while eating, not to increase your workload beforehand. The benefit from reducing the number of items on the menu offers freedom from the vengeance of too great a variety.

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Walmart isn't going to lose, and I doubt gain, any customers during the peak holiday selling season with fully-staffed checkout aisles. If Walmart's sales plans are sizzling and dynamic, the checkouts should be fully manned anyway. This is excellent PR but it's like giving away a sleeve out of...

One fears that "tryvertising" may be perceived in America as marketing's opium for the underachiever. Of course it will work better in some regions than in others, but how many people want to invest their time in this way?

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Night owls now have another shopping option at Target whenever they run out of diapers or work a second shift. Since Target is lacking in the number of customers it wants and needs, why shouldn't it give night buyers a chance to strengthen its sales? Will that be enough...

Most shoppers will be unaware or not care too much, because these events happen too often. No consumers seem to have suffered too much by these criminal intrusions. As for Supervalu's response, customers will not be totally satisfied with it, but unless some bad news comes out about big...

Customers don't cotton to adding more chores to their shopping trips. Retailers have learned little from these mobile scanning tests but they will continue experimenting. No retailer wants to be behind the curve on any new workable techie breakthrough.

What is not known today: Will in-store technology play a vital...

A great number of consumers want cheaper farm products, particularly those who like to cook from scratch. They aren't bothered by dirty carrots and such. Intermarche's program is workable in U.S. supermarkets for early entrants. As the program spreads the economies of scale, logistics and product fashions would come...

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