Gene Hoffman

Whether leading or lagging, store brand packaging is trending upward as are PL sales. While price is a key component for selection over national brands so too is improved packaging and high satisfaction in usuage.

PL packaging is almost comparable to national brand packaging and the ingredients inside have...

Walmart has reached that zenith in business which requires that it must create good PR programs to offset the repetitive effects of its massive size, omnipresence, bold power and pretend condescensions. And "Great For You" nutritional labeling fits that requirement and it also appears better than most similar programs...

The Super Bowl ads represented too much money chasing desperate greatness. I liked the polar bear chasing his Coca Cola ... but I'm still a little puzzled by the halftime show.

There is a growing list of important issues arising in America and one of them is the uncultivated food desert, caused by quality food accessibility and affordable pricing. Good nutrition is a vital issue, since too many Americans are having to exist with poor nutrition, which in turn creates...

At a cost of $116,666 a second, Super Bowl advertisers are marketing their 30-second commercials at every opportunity before the game. This process further enlarges this Big Bucks phenomenon, but it might also be transferring the game itself into a parallel event, not a solo feature.

As this ever-increasing...

Ralph Lauren has a similar opportunity to have his message connect with a lot of younger consumers just as Ron Paul has with his message. But, of course, that doesn't apply to everyone. Just focus on your desired audience.

So Ralphie, speak to the younger consumers' targets via their...

Who ever craved unsweetened candy or bitter orange juice? Nobody! Of course sugar is addictive. So is water, coffee, smoking, and booze. Most people like the enjoyment that sugar usually brings. The answer lies in educated self-discipline and moderation, not federal regulation.

Has the Daily Deal lost its appeal?
Will it slowly die or have a repeal?
Hope, the medicine for deals and sin,
Might energize daily deals again.

But that practice like many others
Has spawned better retailing drothers.
As the market becomes more mature...

John Browett has proved that he knows how to sell merchandise in today's paradigm. So hiring him seems like a good decision by Apple.

What will he need to further the Apple Store on its upward trajectory? A great cook and luck!

Viva la Difference! Fashion garments and food items come from slightly different planets. When you know what a "cool" purse -- or appliance -- looks like, or how your peer group feels about it, mobile technology shortens the decision process. Viva smart phone usage!

Food, since it is more...