[Image of: RetailWire Logo and Tagline (for print)]

Also from Mark Price...

Braintrust Resource

M Squared Group, Inc.
Cultivating Your Customers Blog, by Mark Price
How to overcome real-life challenges to data-driven marketing (url)

Links by Mark

 
[Image of: Mark Price]

Mark Price

Managing Partner
LiftPoint Consulting, Inc.

I am not sure that the tea standalone concept is strong enough for a retail concept. Many people purchase tea, and many people order tea to be consumed at Starbucks. But those on-site tea consumers tend to associate with coffee lovers, I am guessing. An analysis of tea consumers...

If a deep understanding of customer data can be a significant competitive advantage for a retailer, then the odds of retailers sharing that data with a third party, let alone with other retailers, will be remote.

The opportunities to better understand customer behavior online and offline, through such tools as...

What Brian Cornell is doing is unfortunately revolutionary for retail. Very often executives never speak directly with consumers and have limited exposure even to focus groups.

This exposure to "real-world" consumers will let Brian and his team hear what is staff has been telling him for some time — that Target's...

Walmart unwittingly ended up in a business model that was antithetical to their core business. They tried to make the c-store market fit their big-store approach and it was never to be. The focus on small sizes, limited inventory and limited quantities ran against Walmart's core business practices. In...

Beacons have three major uses: research into consumer traffic behavior, in-store customer service and promotional delivery. The first use is often underrepresented — understanding customer flow patterns through a store and the amount of time they spend looking at specific shelves. By understanding customer behavior, retailers will know which shelves...

If the private label (PL) manufacturers can provide content to grocers to enhance the perceived value of their products, I cannot see a downside to doing so. The only conflict occurs when the PL manufacturer is also a branded supplier to that retailer, which is frequently the case. The...

Focusing the broader inventory at the retail level seems terribly shortsighted. Not only is the cost of transportation and inventory management greater across multiple retail locations, but the tendency of store managers to excessively discount their products using local market discretion can erode margins.

In addition, the trends are extremely...

The answer is both. Retailers are guilty of turning every facet of marketing promotion into profit centers, and vendors have not spent the time or thinking space to see if they can transform the demo into something more. With the right thinking, demos can be transformed into events in...

As we go into the holiday season, it is wise of Target to recognize that the competitive set for their consumers is greater than five e-commerce retailers. As it was for Best Buy several years ago, it is critical that Target not lose significant share of all their customers...

As the popularity of convenient service applications increases, it is inevitable that surge pricing will become more widespread. In the case of Uber, surge pricing is particularly appropriate because the pricing level can impact the number of drivers available as well as the number and profitability of pickup requests...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters