Mark Price

As consumers spend an increasing amount of time online, digital flagships hold greater potential than in the past. The challenge is how to drive consumers to those flagships, when most consumers tend to well-trod paths on the web (their favorite stores, Facebook, etc.). The challenge is the same one...

There is no question that we have to be pessimistic about the current JCP business strategy. Consumers have become so accustomed to receiving coupons that often they are holding off on purchasing until they receive an incentive. As a result, consumers simply lack reasons to shop JCP NOW, and...

As the pressures increase on managing the growth of healthcare expense in America, in-store clinics, often staffed by nurse practitioners, represent a viable approach to providing quality healthcare economically. Regardless of the Affordable Health Care Act, the pressures on the cost of healthcare will not decrease over time. It...

I would like to know specifically what kinds of information from a retailer would be viewed as valuable and what information is simply seen as annoying. In addition, I would like to get a better handle on how this segment obtains information that they use in purchase decisions-specifically, and...

Providing retail store associates with tablets has the potential to improve the overall level of customer service in a store. Not only will the tablets provide associates with information gleaned from the collective experience of the retail team, but in addition, based on the Apple model, tablets can empower...

Given the movement of consumers towards using retail locations as showrooms before purchasing online, it is critical that Costco enhance their online presence. The majority of their products are purchased in-store, in large size and in volume, which tends to make those products relatively insulated from online competition. However,...

Absolutely, consumers are gaining more influence through social media. Consumers were always able to spread their stories of exceptional or abysmal customer service via word-of-mouth; now that word of mouth goes online, and the impact is expanded 1000 fold. This presents an exceptional challenge to retailers and brands.

The...

As I look at the social media landscape for this year, I see two countervailing trends: increased accountability for social media expense balanced with an increased need for a presence across the different social media channels.

The recommendations above appeared to be a bit early stage. I would recommend that...

The key elements that make a store "braggable" to employees and customers are the same. Having and presenting a consistent mission and empowering employees to deliver astonishing customer experience results in a highly pleasurable experience to both the employees who give the service and the customers who receive it....

While it is important to take advantage of pricing opportunities in order to make margin as a small independent retailer, it is also important to gain and maintain consumer trust at the same time. The best way to do that is to develop and market extensively to a list...