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Mark Price

Managing Partner
LiftPoint Consulting, Inc.

It is clear from the data that consumers have evolved in their thinking about online grocery shopping faster than grocery retailers have. Particularly in the Millennial generation, consumers are accustomed to selecting their products online and then fulfilling their order in the manner of their choosing, whether through home...

I am not so sure that marketers are focusing too much on Millennials. While many of this group remain income constrained, much of this group is settling down and having children. Their distinct purchase patterns require new techniques that marketers are still struggling with.

At the same time, the focus...

The challenges with localization require that national chains provide store managers with the tools to better select and evaluate local products. Without those tools, managers are forced to rely on their "gut feel" without any quantitative support.

For this reason, most chains still rely on national product assortments (and designs)—the...

A sense of belonging ties directly to customer experience. Specific segments of customers (often the most brand loyal) are motivated by a combination of products that fit their needs at a fair price and motivated sales associates who can solve their problems quickly in a friendly manner.

In addition, some...

Market research, as well as many marketing systems, are still based on an annual planning cycle, evaluating the impact of slow-acting marketing vehicles on a slowly changing consumer population.

Those days are fundamentally over. Consumers are changing their perceptions and buying patterns over minutes, hours and days, not weeks and...

The cost of RFID vs. the cost of out-of-stocks has always puzzled me. The case for investment is so clear cut. I am glad that retailers are adopting RFID not only for the benefits of inventory management, but also for the improvement of customer experience as well.

...

The high variability in the number of shoppers in the checkout lane from minute to minute makes the management of checkout very tricky. You need systems and processes that adjust in real-time. The best example is the "mobile" checkout that Apple does. Associates can walk around the store assisting...

The challenge of coalition programs has always been to demonstrate incremental volume to the different partners. The bulk of the lift tends to go to companies with higher perceived value to their rewards.

I am also concerned that the member companies cannot use purchase data from other partners to help...

Amazon should change the Amazon Mom name not to please the dad bloggers, but to better reflect their values of equality and to appeal to moms as well. Moms don't need a site called "Mom" to know that the products apply to them, rather a large segment of moms...

This offer should drive incremental sales for consumers in categories associated with high risk—electronics particularly. At the same time, the percent of consumers who return items in more than 90 days is relatively few, so the offer has some consumer value without a lot of inherent business expense.

I anticipate...

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