[Image of: RetailWire Logo and Tagline (for print)]

Also from Mark Price...

Braintrust Resource

M Squared Group, Inc.
Cultivating Your Customers Blog, by Mark Price
How to overcome real-life challenges to data-driven marketing (url)

Links by Mark

 
[Image of: Mark Price]

Mark Price

Managing Partner
LiftPoint Consulting, Inc.

It is important to recognize the difference between what consumers claim to do in a survey and the actual business results. As remarketing is tested over and again, the results are clear—consumers are reminded and do make incremental purchases.

At the same time, it makes sense to put limits on...

Many board members lack the skill sets to address the needs of retail companies. One example is the willingness of the J.C. Penney board to permit Ron Johnson to linger as CEO long past the point where the company should have shifted gears. A lack of understanding of fundamental...

Amazon is probably within their rights to mine the data on marketplace transactions. The question is—what should they do when they decide that a product line is worth an investment based on that information?

Marketplace retailers benefit from access to a large engaged marketplace by joining up with Amazon. Amazon...

Given the rapid rise of the installed base with Apple Pay, estimated to be more than 50 million when the iPhone 6 roll out is complete—it seems foolhardy to not accept Apple Pay. Such an approach will only work if all major retailers in a field follow the same...

I do not believe that there will be a public outcry for pricing transparency. The cases are too sporadic and it is not clear which consumers are benefiting and which consumers are losing. In some cases, the same consumers may be benefiting and losing, just in different situations.

This is...

We define Big Data as any data set that is too big for the organization to easily deal with. By this definition, some of our clients struggle with dealing with integration of e-commerce, customer service, retail transaction and product data into a single database that can be mined for...

It would be hard to deny Mr. Murphy's track record of success. Global expansion, new brands and strong EPS growth all are the hallmarks of successful leaders.

The challenge Art Peck faces is to build a strong relationship with Millennial customers, who are highly digital and particularly mobile-focused. That will...

As I review the opportunity, the main challenge seems to be one of mindset. Neither manufacturers nor retailers should face many challenges in offering or redeeming digital coupons. The primary fear is fraud, and since single-use coupons are much more difficult to implement, both manufacturers and retailers seem to...

Millennials are much more savvy about media, marketing and social media than any generation before them. They are able to create transparency around brands and their claims by subjecting them to the gauntlet of social media and learning from the feedback.

Authenticity is often cited as the most important attribute...

Amazon has a powerful strategy, since they can basically give the tablets away and make money on the incremental purchases at amazon.com.

To the extent that these tablets reinforce the benefits of Amazon Prime as well, they continue to keep customers "extra sticky."

The lower-priced options will do the best, since...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters