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Mark Price

Managing Partner
LiftPoint Consulting, Inc.

We define Big Data as any data set that is too big for the organization to easily deal with. By this definition, some of our clients struggle with dealing with integration of e-commerce, customer service, retail transaction and product data into a single database that can be mined for...

It would be hard to deny Mr. Murphy's track record of success. Global expansion, new brands and strong EPS growth all are the hallmarks of successful leaders.

The challenge Art Peck faces is to build a strong relationship with Millennial customers, who are highly digital and particularly mobile-focused. That will...

As I review the opportunity, the main challenge seems to be one of mindset. Neither manufacturers nor retailers should face many challenges in offering or redeeming digital coupons. The primary fear is fraud, and since single-use coupons are much more difficult to implement, both manufacturers and retailers seem to...

Millennials are much more savvy about media, marketing and social media than any generation before them. They are able to create transparency around brands and their claims by subjecting them to the gauntlet of social media and learning from the feedback.

Authenticity is often cited as the most important attribute...

Amazon has a powerful strategy, since they can basically give the tablets away and make money on the incremental purchases at amazon.com.

To the extent that these tablets reinforce the benefits of Amazon Prime as well, they continue to keep customers "extra sticky."

The lower-priced options will do the best, since...

The primary barriers to NFC adoption all revolve around cost. Retailers simply do not see the consumer demand to justify the investment and since they are in cost-cutting mode, are loath to spend the money.

I believe that the adoption of Apply Pay by millions of consumers over the next...

Retailers should push hard for BOPIS, which is a key differentiator from online shopping. There is no way that online can combat the benefit of being able to hold the item in their hand in the same day.

The benefit should be compelling to consumers after they try it. Incentives...

Instacart provides Whole Foods with an easy way to expand e-commerce and delivery without having to invest heavily in logistics. The ability to order for a narrow time window will have appeal to the customer segments that cannot remain at home for extended periods of time, and wish to...

The USPS has excellent execution, hidden inside a broken business model run by Congress. They are, after all, able to deliver mail and packages to homes nationwide in good shape and when they say they will.

This executional capability will suit Amazon well, since they have a strong business model,...

Consumers generally change their patterns NOT in response to problems, but in response to the retailer's response to that problem. Great, empathetic, authentic customer service will get consumers over most problems. Cold, uncaring "by the book" customer service will lose a customer even with a little problem.

As in much...

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