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Mark Price

Managing Partner
LiftPoint Consulting, Inc.

The goal of the mobile app is to connect a specific segment of customers to the Starbucks brand, both in and outside their stores. The New York Times fits the psychographic of at least one segment of heavy Starbucks users (more on the East and West Coasts) and just...

There are very few cons for the Amazon Prime Card for consumers or for Amazon. For Amazon, this card will drive additional revenue streams from the top tiers of customers, those who are such heavy Prime users that their profitability is lower. For consumers who are heavy users, the...

The secondhand market permits retailers to sell their clothes more than one time which is an appealing proposition, since the second time the product cost is essentially zero. The key question is whether or not these secondhand sales cannibalize their core business.

Secondhand sales have a particular appeal to Millennials,...

The key aspect of customer tracking is transparency. If you try to hide what you are doing, the creepiness factor goes way up.

The first place to start is with the retailer's own app. Once consumers are using your app, they have given you permission to interact with them at...

The lack of delivery charges for in-store pickup represent a significant competitive advantage for retailers in comparison to pure play e-commerce providers. The fundamental assumption underlying the desire to charge customers for BOPIS is a cost+ mentality—examining margin on specific transactions.

If you examine customer value, you will likely find...

I am not sure that Prime Day will drive large quantities of new members to Amazon's Prime program. Most consumers are aware of the program and its benefits, and have signed up if the program fits their needs.

I do think that this program will drive significant incremental volume for...

Mobile loyalty programs are struggling to catch on because of a lack of clear benefits to consumers. The consumers who do download the app are highly engaged mobile shoppers and, as such, price compare frequently and do not have much loyalty at all in the first place.

For "loyalty" programs...

As Amazon moves into content production for made-for-TV movies, it is a logical extension to move into producing content for video games as well. The core competencies for content creation are very similar and it is possible that TV shows can spin off into games and vice versa.

Plus increased...

The adoption issue in chain stores is not driven by technology, but by data. Chain stores have to be willing to give up some of the control of the credit card data that they have used in the past to match newly identified customers to past transactions.

The acceptance of...

I am sorry, but changing the temperature one degree and allowing jeans will not compensate for a lifetime of treating workers like worthless chattel. From locking employees into the store overnight to collecting food for workers who cannot afford to feed themselves—Walmart has collected a series of value-driven flaws...

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