[Image of: RetailWire Logo and Tagline (for print)]

Also from Mark Price...

Braintrust Resource

M Squared Group, Inc.
Cultivating Your Customers Blog, by Mark Price
How to overcome real-life challenges to data-driven marketing (url)

Links by Mark

 
[Image of: Mark Price]

Mark Price

Managing Partner
LiftPoint Consulting, Inc.

A sense of belonging ties directly to customer experience. Specific segments of customers (often the most brand loyal) are motivated by a combination of products that fit their needs at a fair price and motivated sales associates who can solve their problems quickly in a friendly manner.

In addition, some...

Market research, as well as many marketing systems, are still based on an annual planning cycle, evaluating the impact of slow-acting marketing vehicles on a slowly changing consumer population.

Those days are fundamentally over. Consumers are changing their perceptions and buying patterns over minutes, hours and days, not weeks and...

The cost of RFID vs. the cost of out-of-stocks has always puzzled me. The case for investment is so clear cut. I am glad that retailers are adopting RFID not only for the benefits of inventory management, but also for the improvement of customer experience as well.

...

The high variability in the number of shoppers in the checkout lane from minute to minute makes the management of checkout very tricky. You need systems and processes that adjust in real-time. The best example is the "mobile" checkout that Apple does. Associates can walk around the store assisting...

The challenge of coalition programs has always been to demonstrate incremental volume to the different partners. The bulk of the lift tends to go to companies with higher perceived value to their rewards.

I am also concerned that the member companies cannot use purchase data from other partners to help...

Amazon should change the Amazon Mom name not to please the dad bloggers, but to better reflect their values of equality and to appeal to moms as well. Moms don't need a site called "Mom" to know that the products apply to them, rather a large segment of moms...

This offer should drive incremental sales for consumers in categories associated with high risk—electronics particularly. At the same time, the percent of consumers who return items in more than 90 days is relatively few, so the offer has some consumer value without a lot of inherent business expense.

I anticipate...

Circulars in general have a problem—a lack of incremental sales volume or transactions. Across the retailers we have worked with, circulars have been shown to drive little change in consumer behavior, but effectively rewards consumers for their preexisting purchase plans.

General, one-size-fits-all circulars are a holdover from the days of...

The author of the IMS blog is absolutely correct. Many retailers I speak with have a level of distrust and sometimes even contempt towards their store associates. When they deal with the field, their instructions are often so simple that they should be followed with "just do this, you...

If customers were polled, their greatest need would not be fancy perks, but superior customer experience both in and outside the store. Customers want their needs anticipated and met, whether those needs include a transaction or not. When retailers only reward transactions, they are saying that all they care...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters