[Image of: RetailWire Logo and Tagline (for print)]

Also from Mark Price...

Braintrust Resource

M Squared Group, Inc.
Cultivating Your Customers Blog, by Mark Price
How to overcome real-life challenges to data-driven marketing (url)

Links by Mark

 
[Image of: Mark Price]

Mark Price

Managing Partner
LiftPoint Consulting, Inc.

Response time is the most short-shrifted metric by retailers because it is so expensive to staff and difficult to predict. Shipping and returns can be managed on a daily basis; response time gets a grade based on minutes and seconds. Also, I have discovered that retailers often deny that...

It is wonderful that the company has decided to permit store associates to make changes to both improve customer experience and personalize the store to the local environment. Given how poor store associate morale is in retailers across the country, this empowerment will help not only improve store design...

Millennials are so comfortable using small screens to explore new products that an app must provide some sort of incremental value to earn a place on the phone or tablet with this segment. In addition, many Millennials have filled their phones with pictures and videos, and do not have...

First of all, it is true that retail's physical location and customer experience can trip emotions in customers' perceptions, but many of those emotions are related to frustration and anger. When a customer has a range of bad experiences in a store, then a neutral experience online doesn't sound...

The goal of the mobile app is to connect a specific segment of customers to the Starbucks brand, both in and outside their stores. The New York Times fits the psychographic of at least one segment of heavy Starbucks users (more on the East and West Coasts) and just...

There are very few cons for the Amazon Prime Card for consumers or for Amazon. For Amazon, this card will drive additional revenue streams from the top tiers of customers, those who are such heavy Prime users that their profitability is lower. For consumers who are heavy users, the...

The secondhand market permits retailers to sell their clothes more than one time which is an appealing proposition, since the second time the product cost is essentially zero. The key question is whether or not these secondhand sales cannibalize their core business.

Secondhand sales have a particular appeal to Millennials,...

The key aspect of customer tracking is transparency. If you try to hide what you are doing, the creepiness factor goes way up.

The first place to start is with the retailer's own app. Once consumers are using your app, they have given you permission to interact with them at...

The lack of delivery charges for in-store pickup represent a significant competitive advantage for retailers in comparison to pure play e-commerce providers. The fundamental assumption underlying the desire to charge customers for BOPIS is a cost+ mentality—examining margin on specific transactions.

If you examine customer value, you will likely find...

I am not sure that Prime Day will drive large quantities of new members to Amazon's Prime program. Most consumers are aware of the program and its benefits, and have signed up if the program fits their needs.

I do think that this program will drive significant incremental volume for...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters