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Debbie Hauss

Editor-in-Chief
Retail TouchPoints

I think it's a smart move on Starbucks' part if the company can manage the increase in inventory and associated marketing strategies. By providing more options for customers during lunch and in the evenings, the chain will attract a wider customer base and improve overall shopping cart size among...

You just can't compete on price alone any longer. That said, you still need to be true to your own brand promise. J.C. Penney, for example, learned the hard way that their target shoppers still wanted to see sales and discounts when they accessed the brand.

To win the battle...

There's a lot of potential for smart fitting rooms, for both large and small format retailers. Rebecca Minkoff is a great example of using the smart fitting room plus a number of other digital technologies to make the entire shopping experience interactive.

It's about using digital and interactive technologies to...

It's now become three weeks to a month of discounted holiday shopping before Thanksgiving. More retailers are opening their doors on Thanksgiving Day/night. More consumers are shopping online. It's no wonder that Black Friday is becoming less relevant.

One example: A young couple I know—very savvy shoppers—went out shopping Thanksgiving...

I definitely see them as a positive tool—although a bit "surface." But reading Steve's story about how it apparently affected service at Heathrow definitely means it's worth a chance. Those of us who travel often will grasp at any straws to receive better service, particularly at the airport and...

I think direct-to-consumer selling for brands has a lot of potential. It's already happening of course, but if this move is successful for P&G it will grow much more rapidly. Once again retailers and CPG brands are going to have to hash this out and figure out how to...

A number of factors are contributing to more favorable feelings about the grocery experience. First, the recession motivated more consumers to cook at home more frequently. Food television also has captured the attention of many consumers who are now trying new recipes and cooking methods with a new level...

Speaking from a personal perspective, I was extremely pleased when I was checking out at a Macy's while on a business trip and I received an option to digitally select a coupon/discount. I usually forget to bring the coupons they mail to me to the store, so this was...

Square has a pretty good stronghold in the market, and there are others already out there competing for market share, but if Amazon can offer a lower price and better incentives then it could do well.

...

As long as product quality and price point are on target, this could be a win-win strategy for Nordstrom. Nordstrom was smart to test the concept first before expanding the investment.

...

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