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Debbie Hauss

Editor-in-Chief
Retail TouchPoints

Nordstrom has made smart technology investments that have delivered results over the years and I think the most recent investment plans will pay off for the brand. To keep up, as the Fortune article points out, Macy's and Neiman Marcus also are planning to up the ante when it...

I think that would be just great for employees. I am sure there will be some glitches, but overall it will help to make employees happier in their jobs and more motivated to be brand advocates. That's the end goal, right?

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Amping up loyalty programs is a smart focus for retailers as long as they keep their target customers in mind. As competition increases from retailers such as Wegmans and Trader Joe's, Whole Foods is wise to look at strengthening its brand relationship with shoppers. New ideas such as cooking...

Unless it's someone you already know it's probably best to avoid hugging and kissing in the store between store associate and customer. I actually had an uncomfortable moment at a trade show when a new company PR rep hugged me on first meeting. It was awkward and yes, unprofessional.

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The focus on omni-channel fulfillment is driving many retailers' strategies in 2015. Most retailers have realized the importance of being able to deliver the right products at the right time via the consumers' delivery channel of choice. To that end, retail organizations are beefing up their fulfillment capabilities, which...

If you look at Starbucks and how they have succeeded in customer loyalty with their own internal program, I don't think you could say that retailers should abandon their proprietary loyalty strategies. It's all in the effort—across channels—and giving customers what they want. But if you're a smaller retailer...

I think it's a good idea to develop more loyal customers. As an avid reader who reluctantly has converted to purchasing more e-books than traditional books, I would probably be motivated to purchase more items if I had a subscription. So good for consumers and retailers. For authors? They...

I think it's a smart move on Starbucks' part if the company can manage the increase in inventory and associated marketing strategies. By providing more options for customers during lunch and in the evenings, the chain will attract a wider customer base and improve overall shopping cart size among...

You just can't compete on price alone any longer. That said, you still need to be true to your own brand promise. J.C. Penney, for example, learned the hard way that their target shoppers still wanted to see sales and discounts when they accessed the brand.

To win the battle...

There's a lot of potential for smart fitting rooms, for both large and small format retailers. Rebecca Minkoff is a great example of using the smart fitting room plus a number of other digital technologies to make the entire shopping experience interactive.

It's about using digital and interactive technologies to...

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