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Debbie Hauss

Editor-in-Chief
Retail TouchPoints

The focus on omni-channel fulfillment is driving many retailers' strategies in 2015. Most retailers have realized the importance of being able to deliver the right products at the right time via the consumers' delivery channel of choice. To that end, retail organizations are beefing up their fulfillment capabilities, which...

If you look at Starbucks and how they have succeeded in customer loyalty with their own internal program, I don't think you could say that retailers should abandon their proprietary loyalty strategies. It's all in the effort—across channels—and giving customers what they want. But if you're a smaller retailer...

I think it's a good idea to develop more loyal customers. As an avid reader who reluctantly has converted to purchasing more e-books than traditional books, I would probably be motivated to purchase more items if I had a subscription. So good for consumers and retailers. For authors? They...

I think it's a smart move on Starbucks' part if the company can manage the increase in inventory and associated marketing strategies. By providing more options for customers during lunch and in the evenings, the chain will attract a wider customer base and improve overall shopping cart size among...

You just can't compete on price alone any longer. That said, you still need to be true to your own brand promise. J.C. Penney, for example, learned the hard way that their target shoppers still wanted to see sales and discounts when they accessed the brand.

To win the battle...

There's a lot of potential for smart fitting rooms, for both large and small format retailers. Rebecca Minkoff is a great example of using the smart fitting room plus a number of other digital technologies to make the entire shopping experience interactive.

It's about using digital and interactive technologies to...

It's now become three weeks to a month of discounted holiday shopping before Thanksgiving. More retailers are opening their doors on Thanksgiving Day/night. More consumers are shopping online. It's no wonder that Black Friday is becoming less relevant.

One example: A young couple I know—very savvy shoppers—went out shopping Thanksgiving...

I definitely see them as a positive tool—although a bit "surface." But reading Steve's story about how it apparently affected service at Heathrow definitely means it's worth a chance. Those of us who travel often will grasp at any straws to receive better service, particularly at the airport and...

I think direct-to-consumer selling for brands has a lot of potential. It's already happening of course, but if this move is successful for P&G it will grow much more rapidly. Once again retailers and CPG brands are going to have to hash this out and figure out how to...

A number of factors are contributing to more favorable feelings about the grocery experience. First, the recession motivated more consumers to cook at home more frequently. Food television also has captured the attention of many consumers who are now trying new recipes and cooking methods with a new level...

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