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Debbie Hauss

Editor-in-Chief
Retail TouchPoints

Square has a pretty good stronghold in the market, and there are others already out there competing for market share, but if Amazon can offer a lower price and better incentives then it could do well.

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As long as product quality and price point are on target, this could be a win-win strategy for Nordstrom. Nordstrom was smart to test the concept first before expanding the investment.

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Chronic returners should be called to task for their actions. We just need to be careful not to ban our good, loyal customers. The rules of engagement, or disengagement in this case, must be clearly defined and make sense. The Best Buy example show exactly what needs to be...

Absolutely. If consumers can understand the verbal interaction better, they will feel like they are getting better service. But it definitely does not solve everything. With an outside service, even if it's inside the U.S., you're still not getting the level of service you'd get speaking with an employee...

People love the discounts they receive at outlet centers. Of course, with anything there can be saturation, so outlet operators must start to think about the customer experience. For example, typically outlet centers do not offer great food/restaurant choices. That would be a good place to start on the...

I don't blame J.C. Penney for being careful at this point. I would not want any company to hire a CEO just for the sake of having a CEO in place. I also understand why executives would be hesitant to take the helm at a company that has struggled...

Retailers should be thinking about social as a key ingredient in the total marketing mix, even though it can be difficult to quantify ROI. That is the first hurdle. Then I think there's good advice in this article regarding clearly identifying the purpose of each channel and how it...

Consumers want to have a great experience when they put down their laptops and drive to a location to shop. That goes for supermarkets as well as any other store. Wegmans and Whole Foods both have done a great job creating an inviting shopping experience and allowing shoppers to...

I have three children with a lot of college debt and I think that really does impact how they function out in the marketplace. That said, I do think my children understand the difference between credit and debit, so I don't think "credit aversion" is preventing them from adopting...

The elusive ROI is always a challenge for retail marketers, but particularly in the area of social media it should not stop them from implementing strategies. Social clearly influences shopper behavior in increasingly significant ways. WOM marketing should be included as part of a complete marketing strategy - not...

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