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Debbie Hauss

Editor-in-Chief
Retail TouchPoints

First is C-level leadership and buy-in: all facets of the organization must be on board and work together toward the goal, whether it's called "omni-channel" or something else. This leads to the issue of siloed functions: marketing needs to share data with merchandising, stores and the e-commerce team. If...

It is telling that I breathe a sigh of relief when I think about the fact that I don't have to go to Toys "R" Us anymore, since my kids grew up. But to the retailer's credit, I did "have" to go there when my kids were growing up....

Gamification has gained a lot of ground recently, and it will continue to help to draw in new, younger shoppers. Target should do well with this strategy.

While partnering with a brand is a good tactic for co-branding, I also think Target would be wise to create its own gamification...

Some of it is unavoidable, if the goal is to continue to bring on "part-time" employees. But anything retailers can do to make every employee feel more relevant in the overall operation will contribute to productivity, longevity and an increase in sales. Implementing employees' ideas and suggestions is a...

It's a combination of all of the above. Consumers definitely want to believe they are getting the best price for a product -- in part due to their access to information via mobile technology, and in part due to the most recent recession. But retailers must utilize innovative marketing...

It will be a constant struggle. More breaches will happen. But the recent breaches certainly have shed a new light on the importance of moving toward the implementation of EMV technology.

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It's more complicated than that. Brick-and-mortar retailers are challenged to provide the same or better customer service as e-Commerce retailers; at the same time brick-and-mortar continues to deliver the greatest percentage of final sales. But mobile technology is now influencing sales, both online and in-store. The challenge for all...

'Say Yes' is the right place to start. Then implementation challenges must be addressed. It appears that Sears' Powell is on the right track. There are bound to be questionable "yeses" along the way. The program will have to be evaluated on a regular basis and the "yeses" need...

Offering unique services and excellent in-store and online customer experiences will help category killers remain successful. Also, getting involved locally can't hurt either.

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It's difficult to be more optimistic about ACA right now, given the web site difficulties on the consumer side. That said, in the end, retailers must provide the appropriate level of staffing and customer service to meet the needs of the shoppers. Retailers that cut too many corners in...

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